I use Adobe Firefly to create quick images for promoting our telecare devices, and I really appreciate how it accelerates the process. The speed and quality of the images are fantastic, even better than Canva. I find the ability to generate images and variations with easy prompts really beneficial, especially since we're a small company and I have to handle tasks across different departments. It's great for saving time on creating marketing assets, even though I'm not a marketing expert. The flexibility to test different concepts by just typing my ideas significantly improves communication between team members. Setting it up was surprisingly super easy, more than we expected. Review collected by and hosted on G2.com.

The results are not always 100% accurate and sometimes it's stressful trying to understand where my prompt fails. I would appreciate a tutorial or default prompt to help me express my ideas better. Review collected by and hosted on G2.com.

I use it for quick visual ideas or a few different directions for a design. It’s useful for generating images, changing backgrounds, and adding creative elements before I refine everything in Photoshop or Illustrator. Review collected by and hosted on G2.com.

Sometimes Firefly doesn’t fully capture the exact look I’m aiming for, especially when I use more detailed prompts. I’d also appreciate more control to fine-tune the result before exporting. Review collected by and hosted on G2.com.

I like that I can generate images on the fly pretty quickly when I can’t find the license-free images I want to use. Since it integrates naturally with Acrobat, I can also drop those images into documents or other visuals fast, which is really helpful for marketing materials or blog posts. Review collected by and hosted on G2.com.

That I have to wait for my credits to re-up. Credits can be expensive and if I use them all I don't have an unlimited budget to always buy more in that timeframe. Review collected by and hosted on G2.com.

Adobe Firefly has an interactive interface, friendly even to non designers and even beginners.

I like the seamless integration that Adobe Firefly offers with items like Adobe Illustrator and Adobe Photoshop

The program is robust in image generation and this saves on editing time and workload

Adobe Firefly is resourceful for commercial purposes and it has AI support that makes the output more powerful and reliable

The tool is magnificent in matters creative brainstorming, and this gives multiple visuals that makes engagement successful

Adobe Firefly brings robust workflow improvements, making a stakeholders, like designers, content creators and marketers more confident Review collected by and hosted on G2.com.

Adobe Firefly gives results that feels stock photo like, more generic than natural one

The app has subscriptions limits and credit usage that makes some users more frustrated Review collected by and hosted on G2.com.

I appreciate Adobe Firefly for its ability to create stuff rapidly and offer multiple different options that I can choose and edit, allowing me to be very creative at post. I like how it supports a fast workflow, helping me stay in my flow and guide my designs in the right direction. The customization options are also great, providing a variety of choices to select from and proceed. Image generation is a particularly valuable feature for our projects. The initial setup was very easy and simple, especially since we've been using Adobe products in the past. Review collected by and hosted on G2.com.

But taking account for the cost which you have could be improved over time. Review collected by and hosted on G2.com.

I really like how Adobe Firefly facilitates moving quickly from an idea to something visually usable, without disrupting the existing Adobe workflow. Since my team already works a lot with Adobe tools, integrating Firefly felt natural. I find the generative fill and image variation capabilities really stand out because they save a lot of time during mockups and concept exploration. It's very easy to experiment with multiple visual directions, especially during client presentations or internal reviews where speed is crucial. Additionally, I appreciate that the UI is relatively straightforward, which allowed even team members who aren't deeply into design tools to use it without much onboarding. Review collected by and hosted on G2.com.

One thing that still feels inconsistent at times is the output quality for more detailed or highly specific prompts. For quick ideation it works well, but when we try generating visuals with very precise design direction or brand consistency requirements, the results can sometimes feel a bit unpredictable and require multiple retries. I also think the credit limitations can become restrictive during heavy experimentation phases, especially when multiple designers or marketing team members are testing concepts actively. Another area that could improve is asset organization and workflow management when handling larger batches of generated content because things can get slightly messy during bigger projects. Sometimes generation speed also varies depending on the complexity of the request, but overall those issues were not major blockers for our workflow. Review collected by and hosted on G2.com.

Adobe Firefly makes image creation a breeze! Very intuitive and easy to use, perfect for turning ideas into art in seconds. The new video generating feature is also interesting to try out and refine. Review collected by and hosted on G2.com.

To be honest I was a user of Adobe Firefly since it's beta release and currently couldn't say what I dislike the most...at the start I think it was a bit limited with teh output but I think as the Ai continues to be trained it's slowly putting out more diverse artworks. Review collected by and hosted on G2.com.

Adobe Firefly stands out for its easy-to-use AI image generation capabilities, high-quality outputs, and seamless integration with Adobe Creative Cloud applications like Photoshop and Illustrator. It helps speed up creative workflows by quickly generating concepts, backgrounds, text effects, and design variations from simple prompts. The interface is intuitive, and the commercially safe AI-generated content gives teams more confidence when using assets in professional projects. Review collected by and hosted on G2.com.

Adobe Firefly can sometimes generate inconsistent results for complex prompts, especially when fine details or precise object placement are required. Some advanced features feel limited compared to competing AI image generation tools, and achieving highly accurate outputs may require multiple prompt adjustments. Performance can occasionally be slow with larger generations, and access to premium features may depend on higher-tier Adobe subscriptions, which can increase overall cost. Review collected by and hosted on G2.com.

What I like most about Adobe Firefly is how easy it is to use. The UI is clean.

I really like the Generative Fill and editing features—they make it super easy to tweak images and add new elements.

Its integration with Adobe Creative Cloud tools like Photoshop and Illustrator is a standout.

Performance is solid for most use cases, though it is occasionally inconsistent with more complex prompts. It still saves a lot of time and delivers good ROI.

Onboarding is quick, and the AI features are genuinely useful for ideation and rapid content creation, even if some outputs still need refinement. Review collected by and hosted on G2.com.

Output quality sometimes is inconsistent. Sometimes it gets things spot on, but other times it takes a few tries to get something usable.

The next one is on the pricing - While there’s a free tier, the credit-based system in paid plans is restrictive . Review collected by and hosted on G2.com.

I like using Adobe Firefly for generating images that can be applied to letterhead, brochures, and advertisements. It efficiently solves the problem of creating professional visual content quickly. My favorite feature is the ability to turn a prompt into an image and then refine it to achieve the perfect result, which is incredibly valuable since it saves me from having to start from scratch—something that can be overwhelming if you're not a trained designer. Firefly's understanding of English is impressive, leading to more professional-looking and less artificial results. The initial setup was very easy, and I find it integrates well with Canva for layout after generation. Review collected by and hosted on G2.com.

I would say the consistency of the visual results. Also, sometimes it generates text when you don't ask for text, so you have to specify in the prompt 'no text or font'. Firefly could offer more precise control over generated outputs, and maybe have stronger editing tools post generation. Review collected by and hosted on G2.com.