I enjoy the intuitive nature of Adobe Experience Manager. As a non-technical user, I'm able to easily set up content fragments and deliver in-app notifications to users. When I'm unsure of how to complete an action, the options are fairly intuitive. I also like the ease of integration with other Adobe suite products—we integrated our AEM platform with CDP and AJO to deliver targeted, personalized and segmented audience journeys seamlessly. This allows my team to capitalize on the journey orchestration capabilities in AJO and the audience segmentation and targeting from CDP. Review collected by and hosted on G2.com.

currently no issues with aem Review collected by and hosted on G2.com.

Our marketing teams are able to effortlessly create great content and able to customize our site for different locale. It team is able to help the content teams with new chapter fragments faster Review collected by and hosted on G2.com.

The learning curve for new team members of both content team and the IT team seems to be long. Wish it was easier to on board new team members with easy to digest training Review collected by and hosted on G2.com.

I like Adobe Experience Manager for its centralized location to manage and store all assets in one place. It makes the workflow much easier and allows for seamless integration of assets created with other Adobe software like Illustrator and Photoshop. I also appreciate the ability to personalize content based on user behavior as it helps understand what users actually need. The drag-and-drop features and style tools make it nice to work with and help create visually appealing content. Adobe usually has a good design sense and the sites feature has good templates and blocks to get started with creating a good looking site. Nowadays they seem to have translations as well,so that's a cool feature. Review collected by and hosted on G2.com.

I think the flexibility is much less compared to something like WordPress. It's helpful for nontechnical people, but when you need certain features, that can be easily built with AI builders these days, it doesn't offer that. The framework is kind of restricting , and there are better tools with more specialized features. Also, the initial setup wasn't that easy, even though I'm familiar with systems like Wordpress. It takes time to get used to it and understand what it does. Review collected by and hosted on G2.com.

I really appreciate the content management and asset management features of Adobe Experience Manager. It's great how the user restrictions are based on roles, which helps apply restrictions on the type of user and organizes the assets so that only limited team members can access them. The setup was simple and straightforward using the documentation available on the Adobe website. Review collected by and hosted on G2.com.

I find the features on the legacy way of using forms/forms authoring in Adobe Forms designer and Interactive communications to be lacking. The designer should be integrated within the cloud portal and not operate separately. Additionally, Adobe should introduce AI capabilities for building forms. Review collected by and hosted on G2.com.

I use Adobe Experience Manager to manage our company's website, and I appreciate that it's a robust website platform. I also like its straightforward approach to building websites. It's valuable for managing multi-regional and language sites and being HIPAA compliant, which was a significant factor for choosing this over HubSpot. Review collected by and hosted on G2.com.

I wish Adobe Experience Manager was more user-friendly, like HubSpot, where I can adjust HTML scripts of components directly in the author rather than through the codebase. I also have to use a lot of traditional HTML code, like <b> and <br>, to expand functionality, which I wish wasn't necessary. The initial setup was difficult, though it improved once I got going. Review collected by and hosted on G2.com.

Adobe Experience Manager Sites and DAM allow me to build marketing campaigns easily and collaborate smoothly with my operational Workfront team, creative team, and analytics team. I’ve worked with many Content Management Systems (CMS), and I find that AEM is the easiest platform for training my web-authoring coworkers. I use it daily. Review collected by and hosted on G2.com.

N/A - No complaints about Adobe Experience Manager. It is a good CMS that is easy for web authors to use for authoring and refining web pages as well as providing a rich DAM experience for hosting online images and documents. Review collected by and hosted on G2.com.

I appreciate Adobe Experience Manager's authoring and CMS, which helps me maintain content and code separately, giving more control to the business. I also like the edge delivery services for building websites, as they make the process simple and faster. Review collected by and hosted on G2.com.

Sometimes it's slow and authoring is a bit complex. The initial setup was a bit complicated. Review collected by and hosted on G2.com.

I like best about Adobe Experience Manager is how it brings everything together in one place. Managing content across different channels AEM makes it much easier. The drag-and-drop features are intuitive, and even non-technical team members can jump in and get things done without always relying on developers. It really saves us a lot of time and keeps our workflow smooth. Review collected by and hosted on G2.com.

What I dislike is how steep the learning curve is when you first get started. It can feel really overwhelming, and getting everything set up properly almost always requires a dedicated developer or specialist. On top of that, the cost is quite high compared to other management tools out there, which makes it hard for smaller teams to justify. Review collected by and hosted on G2.com.

There’s a lot to appreciate, but what really stands out is the impressive combination of power and structure it offers. The DAM + Sites workflow is a huge time-saver, as it keeps assets, pages, and components linked together rather than scattered in separate silos. Review collected by and hosted on G2.com.

This is something I have experienced frequently—the gap between the platform’s potential and the effort required to realize it. Nothing is truly plug-and-play. Even making straightforward changes often demands the involvement of developers, extensive configuration, or working through layers of Adobe 'best practices' that seem more like hurdles than helpful advice. Review collected by and hosted on G2.com.

Content Fragment and Experience Fragment concepts.AEM integrates easily with Adobe Marketing and E-commerce, as well as Cloud analytics. It helps basically Review collected by and hosted on G2.com.

I struggle with the complexity, and people who aren’t from a web development background suffer a lot with it too. Visibility is limited at times, and budget can also be an issue. As a solo entrepreneur, I feel like I have to take more risks during the breakdown workflow, and the whole process is also very time-consuming. Review collected by and hosted on G2.com.