---
title: Adobe Experience Manager Reviews
meta_title: 'Adobe Experience Manager Reviews 2026: Details, Pricing, & Features |
  G2'
meta_description: Filter 691 reviews by the users' company size, role or industry
  to find out how Adobe Experience Manager works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 691
  scale: '5'
date_modified: '2026-07-23'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# Adobe Experience Manager Reviews
**Vendor:** Adobe  
**Category:** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 691
## About Adobe Experience Manager
Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM&#39;s agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets:&amp;nbsp;A digital asset management system to govern and activate assets, with native AI trained on a brand&#39;s data, voice, and creative DNA across regions and geographies. Experience Manager Forms:&amp;nbsp;End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer:&amp;nbsp;Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer:&amp;nbsp;Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services:&amp;nbsp;Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides&amp;nbsp;and Learning Manager:&amp;nbsp;Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop:&amp;nbsp;AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow:&amp;nbsp;Adobe Firefly and generative content capabilities are embedded inside AEM&#39;s authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale:&amp;nbsp;Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe&#39;s optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.



## Adobe Experience Manager Pros & Cons
**What users like:**

- Users value the **ease of use** of Adobe Experience Manager, streamlining content management and enhancing overall efficiency. (160 reviews)
- Users value the **efficient content management** capabilities of Adobe Experience Manager, enhancing productivity and user experience significantly. (141 reviews)
- Users value the **efficiency and seamless integration** of Adobe Experience Manager, enhancing content management across channels. (122 reviews)
- Users value the **customization capabilities** of Adobe Experience Manager, enabling tailored solutions for diverse marketing needs. (97 reviews)
- Users value the **seamless integrations** of Adobe Experience Manager, enhancing efficiency and personalization across channels. (85 reviews)
- Easy Integrations (68 reviews)
- Asset Management (66 reviews)
- User Interface (61 reviews)
- Flexibility (59 reviews)
- Intuitive (59 reviews)

**What users dislike:**

- Users struggle with the **steep learning curve** , making it difficult for new authors to quickly adapt and setup. (119 reviews)
- Users find the **complex usability** of Adobe Experience Manager challenging, particularly for non-technical individuals and new authors. (113 reviews)
- Users find the **learning curve too steep** , making the initial setup and mastery of Adobe Experience Manager challenging. (111 reviews)
- Users find the **high costs** and steep learning curve of Adobe Experience Manager challenging, especially for beginners. (81 reviews)
- Users find the **steep learning curve** daunting, making initial setup and customization challenging for non-technical individuals. (77 reviews)
- Complexity (69 reviews)
- Cost Issues (61 reviews)
- Slow Performance (51 reviews)
- Pricing Issues (47 reviews)
- Integration Issues (38 reviews)

## Adobe Experience Manager Reviews
  ### 1. Could Have Been Better

**Rating:** 3.5/5.0 stars

**Reviewed by:** Aslı S. | Regional Consumer Experience Journey Expert, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 24, 2023

**What do you like best about Adobe Experience Manager?**

Our endures due to recent volatility of fuel prices, requires almost instant pricing changes and dynamic pricing algorithms so AEM was so fast in terms of having these changed.

**What do you dislike about Adobe Experience Manager?**

For the industry I was in, two things were extremely important first the load time, unfortunately AEM was not best in terms of providing this infrastructure and this CMS was not SEO compatible like the others.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Creative changes via DAM, as wells as simultaneous content updates for more than one country and more than one languages, AEM was instrumental regarding these.

  ### 2. Great system, watch the fees

**Rating:** 4.0/5.0 stars

**Reviewed by:** Chuck F. | Knowlege Management Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 14, 2023

**What do you like best about Adobe Experience Manager?**

The best thing is the functionality, really a lot of functionality, you need to really take the time to learn the system.

**What do you dislike about Adobe Experience Manager?**

I find the fee structure strange, but it's common nowadays. The complexity is an issue if you expect it to be plug and play.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It allows me to adminiser much easier. Marketing is easier, now that I know the system.

  ### 3. AEM offers a user-friendly interface & streamlined content management, enhancing digital workflows.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2023

**What do you like best about Adobe Experience Manager?**

Intuitive interface and robust content management features. It simplifies the process of creating and managing digital content, enhancing overall workflow efficiency.

**What do you dislike about Adobe Experience Manager?**

The licensing fees and additional expenses for advanced features may be a concern for smaller businesses or organizations with budget constraints.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Addresses content efficiency, streamlines digital workflows, and offers a user-friendly interface. This results in a more consistent web presence and responsive content delivery, improving overall efficiency and user experience.

  ### 4. Excellent comprehensive suite of tools, data-driven insights, and seamless cross-channel experiences

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ranga Vinod k. | Associate, Enterprise (> 1000 emp.)

**Reviewed Date:** May 25, 2023

**What do you like best about Adobe Experience Manager?**

Its comprehensive suite of tools, data-driven insights, marketing automation capabilities, and seamless cross-channel experiences. Adobe Experience Cloud provides a seamless and consistent customer experience across devices and touchpoints

**What do you dislike about Adobe Experience Manager?**

Its extensive functionality makes it complex and overwhelming for users who are new to the platform. It may require a significant learning curve and ongoing training to fully utilize all the features and maximize its potential

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Ineffective Personalization: Delivering relevant and personalized experiences is crucial in today's competitive landscape. Adobe Experience Cloud provides powerful segmentation and targeting capabilities, leveraging customer data and machine learning algorithms to deliver tailored content and experiences across channels. This helps businesses overcome the challenge of ineffective personalization and improve customer engagement and conversion rates.

  ### 5. Old but gold CMS

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mehmet Emin O. | Şirket Sahibi, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 18, 2023

**What do you like best about Adobe Experience Manager?**

I have used this tool when I was managing an internation food chain's website in my country as a ditributor especially when it comes to easy fixes on websites it's really great.

**What do you dislike about Adobe Experience Manager?**

Although I like the tool, the old interface (the greenish one) was really complicated but I can say with the new interface they overcome this ux issue.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Easy, on the page solutions for different modules helped me to reserve so many issues momentarily and especially in countries where inflation is high, price list changes needed a lot.

  ### 6. AEM Developer

**Rating:** 5.0/5.0 stars

**Reviewed by:** George E. | Senior Frontend Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** June 08, 2023

**What do you like best about Adobe Experience Manager?**

AEM is very flexible. It is easy to use, and the UI is user-friendly.
It will help the editor create a custom website meeting the requirements.

**What do you dislike about Adobe Experience Manager?**

I don't have any critics in terms of the product itself. It really depends on how to properly use or implement the AEM in web development.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It solves the flexibility issue and speed up the web content management, especially the asset management.

  ### 7. A user-focused CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** May 15, 2023

**What do you like best about Adobe Experience Manager?**

With this program, we can quickly and rapidly produce and update content for distribution via our website, social media, and mobile apps. 

Additionally, AEM permits us to produce individualized client encounters via audience segmentation and content customization according to user choices and actions. The ability to design and implement automated workflows is one of my favorite features of AEM because it has helped us immensely in streamlining and simplifying the content development, approval, and publication processes. In addition, we have produced high-quality content while maximizing its dissemination across numerous channels because of its interoperability with Adobe Creative Cloud and other applications. This has allowed us to make real-time changes to the material, which has improved the efficiency of our advertising.

**What do you dislike about Adobe Experience Manager?**

The complexity of AEM makes it a powerful tool, but it can be difficult to utilize for those with no prior experience. The learning curve for designing one-of-a-kind workflows may be quite steep. In addition, the cost of the tool may be unjustifiable for some businesses, making it unsuitable for purchase.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Our corporation would not be where it is today without AEM, which has allowed us to create a more individualized experience for our customers and boost the efficiency of our marketing efforts. Through customized content and service, we saw an increase in client retention and ROI. And because it works with other Adobe products, we've learned more about our customer's habits and adjusted our marketing tactics accordingly.

  ### 8. Unlocking Creativity and Streamlining Workflows: A Game-Changing Review of Adobe Experience Manager

**Rating:** 3.5/5.0 stars

**Reviewed by:** Usman K. | Content Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2023

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager has been a game-changer for my digital content management needs. Its user-friendly interface and powerful features have made it a breeze to create, organize, and deliver personalized experiences. With this tool, I've unlocked my creativity and streamlined my workflows, resulting in captivating digital experiences that resonate with my audience

**What do you dislike about Adobe Experience Manager?**

As of now, there's nothing I dislike about it.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager has revolutionized my digital content management by solving key challenges. It simplifies content creation, organization, and delivery, enhancing efficiency and productivity. The platform's robust features and intuitive interface enable personalized experiences, resulting in increased audience engagement and positive business outcomes.

  ### 9. I am AEM developer with 3 year experience. This is my first job as a developer at all.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Darkhan Z. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2023

**What do you like best about Adobe Experience Manager?**

You can start and develop a project very quickly with AEM.`
There are already AEM components to use, which is very useful.
Good documentation and hierarchy of certification levels.

**What do you dislike about Adobe Experience Manager?**

No popular in my country - very few jobs.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Many technologies are in one place: Asset management, Dynamic media, Target, QueryBuilder, Workflows, Content and Experience fragments, Adobe ML/AI system and so on. It solves almost all problems with development.

  ### 10. Excellent Software Suit for All Officials

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dr Harishchander  A. | Assistant Professor, Enterprise (> 1000 emp.)

**Reviewed Date:** October 15, 2023

**What do you like best about Adobe Experience Manager?**

It does everything faster.It s the best software suite for all officials.

**What do you dislike about Adobe Experience Manager?**

Initial set up takes a little time but after that it's very good.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Picture load takes a little time.

  ### 11. Unbiased review of AEM from a developer's perspective

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ryan M. | Technology Engineer | Back-End Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2023

**What do you like best about Adobe Experience Manager?**

It's easy to use. A lot of implementation of best practices in maintaining Content Management Systems are done in AEM.

**What do you dislike about Adobe Experience Manager?**

I don't like that they have a hard time implementing some ui granite features. I needed to customize it in order to satisfy business requirements. The content fragment models are very limited to certain fields. I hope we can cutomize it more often like the cq dialog.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Managing and building websites for clients

  ### 12. Adobe Experience Manager Assets

**Rating:** 4.0/5.0 stars

**Reviewed by:** Manish P. | Maximo Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 22, 2023

**What do you like best about Adobe Experience Manager?**

Best user friendly product. Easy to use and handles all part of an asset manamgment

**What do you dislike about Adobe Experience Manager?**

Pricing is little bit high as compared to its competitor products like IBM, SAP

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Tracking and maintaining assets thorugh its life and creating and resolving work orders

  ### 13. Powerful tool for digitizing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sam W. | Controller, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 24, 2023

**What do you like best about Adobe Experience Manager?**

It is quite helpful to use Adobe Experience Manager to put several channels online. It makes it simple to construct dynamic web pages using tags and aids in keeping things organized.

**What do you dislike about Adobe Experience Manager?**

In Adobe Experience Manager, linking documents and PDF files can occasionally be challenging. Learning how to manage pages and use specific program aspects successfully may take time.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager simplifies complex operations like page design, site migration, and quick site upgrades. It also has safeguards that guarantee only qualified people carry out particular duties.

  ### 14. Good Digital Experience Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** May 02, 2023

**What do you like best about Adobe Experience Manager?**

It's one of the most useful tools from the Adobe suite to manage front end websites . It is user friendly once the user gets comfortable with using AEM. Drag and drop feature is very useful!

**What do you dislike about Adobe Experience Manager?**

The UI can be improved. It can be complicated for a new user to navigate and know which tools and features are to be used. Easy pop ups mentioning the use of the feature will be helpful!

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It solves the Web content management issue for us. We save time by using components for the various website pages just by authoring and publishing the content directly. It's easy to ensure streamlined content and regular updates

  ### 15. Wonderful digital experience with adobe experience manager it’s easy to use and to integrate.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about Adobe Experience Manager?**

Majorly Adobe Experience manager is easy to use and to integrate. Adobe provides user friendly dashboard which help me alot to check the data and create reports.

**What do you dislike about Adobe Experience Manager?**

It's sometime costly to buy and integration is difficult in some cases

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

1.First of all it's easy to integrate.
2. It provides personalized content.
3. It's ability to target customers easily.
4. Flexibility and scalability

  ### 16. Adobe Experience Manager: Empowering Digital Experiences at Scale

**Rating:** 3.0/5.0 stars

**Reviewed by:** skylar N. | Senior Frontend Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2023

**What do you like best about Adobe Experience Manager?**

AEM's powerful content authoring capabilities and seamless integration with other Adobe tools make it a standout choice for creating and managing personalized digital experiences at scale.

**What do you dislike about Adobe Experience Manager?**

One drawback of Adobe Experience Manager is its complexity, requiring skilled expertise for setup and configuration, and its high licensing costs, which may make it less accessible for smaller businesses with limited budgets.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

AEM's ability to solve these problems benefits businesses by streamlining content management, enhancing collaboration, delivering personalized experiences, and optimizing marketing efforts. It empowers organizations to create and manage compelling digital experiences, resulting in improved customer engagement, brand loyalty, and business growth.

  ### 17. Adobe Experience Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 21, 2023

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager is the perfect web content management system. The tools in this program will let you experience the ease of creating, updating websites etc.

**What do you dislike about Adobe Experience Manager?**

Adobe Experience Manager is difficult, especially for a beginner with minimal computer resources. Also, the cost of this program is high and will be best paired with big companies

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Since Adobe Experience Manager is cloud-based, the data stored is secured. Also, it is customizable to everything you want your data or reports to be presented.

  ### 18. For a messy person like me, it's become so easy to manage all my content and manage it wherever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 03, 2023

**What do you like best about Adobe Experience Manager?**

the best thing is its always up to date so that i don't have to manually manage it. plus it keeps all the data at one place with perfect segregation so it is easy to locate what you are looking for

**What do you dislike about Adobe Experience Manager?**

it just needs strong internet to be up to date

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

it is solving the issue of managing the date and make it available wherever and whenever

  ### 19. Ux made easy with AEM!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hazal S. | Digital Experience Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 04, 2023

**What do you like best about Adobe Experience Manager?**

Content management is very easy with Adobe. As well as being able to create pages easily from scratch, team collaboration is possible with easy sharing.

**What do you dislike about Adobe Experience Manager?**

Generally I really enjoy Adobe. The only feedback I may have is inregards to spacing between texts. Sometimes it can be difficult get rid of unwanted spacing.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Managing and constantanly improving Toyota Turkiye's user experience. Improving conversations through better structured pages.

  ### 20. AEM-Website content management!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 06, 2023

**What do you like best about Adobe Experience Manager?**

AEM is one of the best Adobe tools to have for managing front-end websites. It is a very user-friendly tool where we can add components as per our requirements, which can be displayed at the customer's end. It gives a wide range of components we can add to our template. 
Also, it has DAM, which works as a repository that we can directly integrate with our website. 
The Styles and configuration provide for components really help modify the website content in an efficient way.

**What do you dislike about Adobe Experience Manager?**

UI can be improved to enhance the user experience.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Components provided for different Templates
Regular updates which enhance the performance
DAM-Digital asset management
Author and Publishing mode
AEM makes development and deployment fast.

  ### 21. I have good experience.

**Rating:** 5.0/5.0 stars

**Reviewed by:** MITTU P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2023

**What do you like best about Adobe Experience Manager?**

Ease to use,Ease of Implementation,Customer Support,Ease of Integration,Frequency of Use,Number of features

**What do you dislike about Adobe Experience Manager?**

Frequency of Use ,Sometimes it creates problem

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Web content Management

  ### 22. Progressing nicely toward an all-in-one web content solution

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.)

**Reviewed Date:** May 01, 2023

**What do you like best about Adobe Experience Manager?**

There are of course advantages to having all your ecommerce and web hosting needs powered by a single provider, and this is the main value proposition of Adobe Experience Cloud.

**What do you dislike about Adobe Experience Manager?**

The interface isn't always the most intuitive and still feels like a work in progress in some respects.  Users accustomed to CMS sites like WordPress will find those to feel much more streamlined.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

We run a large-scale, robust ecommerce operation, and there's a need for a streamlined platform that encompasses both the shopping cart side of things and the static content portion.  Having a GUI interface for less advanced users is crucial as well.

  ### 23. Empowering Digital Experiences with Adobe Experience Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Umar D. | Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2023

**What do you like best about Adobe Experience Manager?**

Intuitive Interface
Flexible Content Management
Seamless Multi-Channel Delivery
Robust Digital Asset Management
Scalability and Performance
Integration with Adobe Creative Cloud
Analytics and Personalization

**What do you dislike about Adobe Experience Manager?**

Complex implementation and configuration
Steep learning curve
High cost
Customization challenges
Resource-intensive
Dependence on Adobe ecosystem
Potential compatibility issues with upgrades

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

AEM has helped me by providing centralized content management, enabling personalized experiences, facilitating multi-channel delivery, streamlining workflow and collaboration, offering powerful analytics and optimization capabilities, ensuring scalability, and integrating seamlessly with the Adobe ecosystem. These benefits have improved my productivity, enhanced customer engagement, and streamlined my management of digital experiences.

  ### 24. Perfect for an enterprise, not so much for smaller businesses

**Rating:** 4.5/5.0 stars

**Reviewed by:** Pranshu J. | Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 10, 2023

**What do you like best about Adobe Experience Manager?**

Its a robust and complete content management system for enterprises. A whole gamut of features and functionality, integrations and a really sleek interface makes it a perfect choice for enterprises. Perfect to get everyone from marketing to web developers onboard and seamlessly collaborate.

**What do you dislike about Adobe Experience Manager?**

The cost and the initial setup and onboarding can be a considerable investment/change management for smaller organizations who cannot leverage the benefits of a solution like this.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Great collaboration between various functions and geographically spread-out teams. Marketing teams love the ease of digital asset portfolio management. Excellent visibility to leaders into the content and web activities.

  ### 25. Wonderful digital and content management asset

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about Adobe Experience Manager?**

It helps to convert the digital data in different formats,  Very interesting domain
We can create, manage and distribute context-driven messages, products, services and which is scalable.
It helps to build websites, mobile apps etc
Overall customer support is good

**What do you dislike about Adobe Experience Manager?**

Actually it is complex architecture but it will be easy once you learn.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Scalability, Managing the content.

  ### 26. Digital Strategist

**Rating:** 5.0/5.0 stars

**Reviewed by:** Swapnil Kumar S. | Sr. Digital Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 21, 2023

**What do you like best about Adobe Experience Manager?**

Simple and Easy to use
Easy to navigate and manage
Intergation with other marketing cloud tools

**What do you dislike about Adobe Experience Manager?**

Sometime freeze
Sometime slow
Takes time to learn

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Faster 
Less confusing
Good experience 
Intelligent

  ### 27. Adobe Experience Manager Touch UI Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jester J. | Web Editor, Enterprise (> 1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Adobe Experience Manager?**

What I like about Adobe Experience Manager is the Touch UI is user-friendly and easy to navigate, even for new users.

**What do you dislike about Adobe Experience Manager?**

The downside of Adobe Experience Manager is none. This is only based on my experience.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Business problems that Adobe Experience Manager solves are by creating a website using the Master Template created in AEM.

  ### 28. Great Tool for Websites

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael Joseph B. | Process Quality Assurance Expert - Webstudio, Enterprise (> 1000 emp.)

**Reviewed Date:** June 08, 2023

**What do you like best about Adobe Experience Manager?**

Ease of setting up any websites that have various versions, languages, and even personas.

**What do you dislike about Adobe Experience Manager?**

At the minimum, it requires less coding which might find boring for some technical guys.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It is user friendly that even a non-technical person can engage and use it.

  ### 29. I like the whole ecosystem of adobe manager

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** November 15, 2023

**What do you like best about Adobe Experience Manager?**

Ease of use is the best thing about adobe manager

**What do you dislike about Adobe Experience Manager?**

Sometimes it crashes multiple times. Also, needs a very internet connection, does not comply well with internet in India

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Easy integration of different features helps ke work faster

  ### 30. AEM

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sealtiel A. | Web Editor, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2023

**What do you like best about Adobe Experience Manager?**

It enables content creators to easily create and publish contents. It allows also to manage and store digital assets.

**What do you dislike about Adobe Experience Manager?**

Limited customizations affects in meeting unique business requirements.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It simplifies content creation. AEM helps users find, and reuse digital assets, improving content productivity.

  ### 31. Comprehensive content management system

**Rating:** 4.5/5.0 stars

**Reviewed by:** Darpan C. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2023

**What do you like best about Adobe Experience Manager?**

It can easily integrate and work seamlessly with other Adobe marketing tools. It helps creating and delivering an engaging and digital experience to the customer.

**What do you dislike about Adobe Experience Manager?**

It's a professional tool, so the learning curve is very steep. If anyone wants to utilize its capabilities fully, then it requires training. It's also very costly, so it is a barrier for small businesses.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It solves my content management challenge and delivers a personalized experience to my customer. Overall it manages my digital assets efficiently and ensures content delivery.

  ### 32. Great software for building websites

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2023

**What do you like best about Adobe Experience Manager?**

It is very customizable and easily scalable. It allows my developers to create experiences that go beyond what our clients can imagine.

**What do you dislike about Adobe Experience Manager?**

It's not always the most user friendly or straightforward to use. It has a high learning curve in order to be able to understand and use.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It allows my clients to have a customizable and scalable website with very complex features and helps my developers to have a framework that works easily for them.

  ### 33. User Friendly CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marivic N. | Process Expert Web Editor, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2023

**What do you like best about Adobe Experience Manager?**

It offers a user-friendly interface, intuitive workflows, and powerful authoring tools, making it easier for teams to collaborate and maintain control over their content.

**What do you dislike about Adobe Experience Manager?**

High cost of the solution prices out small business.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

We are able to manage multiple sites for clients.

  ### 34. Create your dream website

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 29, 2023

**What do you like best about Adobe Experience Manager?**

It's easy to build a simple website and allows you to duplicate pages, so you can save time by building a few templates and tweaking the content and images.

**What do you dislike about Adobe Experience Manager?**

Anything outside of building a simple website can be quite complex with its variety of options on the Navigation/home page, such as Experience Fragments.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

The site has a lot of pages with content and images that need to be regularly updated. Adobe Experience Manager allows me to update these easily.

  ### 35. Hassle free, easy to manage website tool.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 05, 2023

**What do you like best about Adobe Experience Manager?**

It is so well integrated with our website that we can change the content, text, colors, title and whatnot. Components provided in AEM are the best in business and make life easy.

**What do you dislike about Adobe Experience Manager?**

UI needs to be enhanced a bit in AEM. It is good but can be improved in UI.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It has mainly solved the Web content management problem for us. We can save time by using components for the various website pages just by authoring and publishing the content directly. The DAM repository, where we can store and fetch our data quickly. This is the best content management and A/B testing tool.

  ### 36. Adobe Experience Manager - great for your enterprise level web management needs.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jim N. | Sr. Director of Digital Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** November 09, 2022

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager's front-end experience is top-notch. It was the most user-friendly, drag-and-drop experience I had seen across all enterprise-level content management systems. It also felt very much apart of the Adobe ecosystem, so design teams would feel at home.

**What do you dislike about Adobe Experience Manager?**

The backend side can be very complicated. You need to ensure that your back-end team has a high-level skillset in Java. It can be rather confusing on how to best architect this, compared to other less complicated solutions; however, it does give you more flexibility to customize the architecture.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager offered us the enterprise-level content management solutions that we needed. Large organizations need a product that can scale up and outwards, as well as can be reliable enough to ensure minimized down-time. Stability and scalability are two important aspects that we benefitted from.

  ### 37. adobe experience manager

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2023

**What do you like best about Adobe Experience Manager?**

smooth and elegant to create and manage experiences across channels.

**What do you dislike about Adobe Experience Manager?**

It is expensive both in lisence fees and resource setup

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Helping in multi channel content delivery

  ### 38. Easy to use Website Management tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Haroon R. | Marketing Manager - Middle East, Africa & South Asia / Credit & Risk Solutions, Enterprise (> 1000 emp.)

**Reviewed Date:** May 26, 2023

**What do you like best about Adobe Experience Manager?**

I love the easy to use user interface as it allows me to make my edits in a timely manner.

**What do you dislike about Adobe Experience Manager?**

At the beginning, it can be difficult to learn and I would constantly see myself reaching out to an expert for advice.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It helps us make quick edits to our website pages. Instead of reaching out to the website team, now I can make these edits myself.

  ### 39. Excellent ease of use for content editors and managers

**Rating:** 4.5/5.0 stars

**Reviewed by:** sami u. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 10, 2023

**What do you like best about Adobe Experience Manager?**

1. Easy building of layout.
2. Person with less knowledge is able  to use it easily
3. Publishing , drafting content is very easy

Compared to Drupal or other CMS, its good for editors mainly

**What do you dislike about Adobe Experience Manager?**

Overriding default behavior is sometimes little tough for non technical folks
Also more plugins should be available in adobe marketplace

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Problem of deploying multiple websites and  publishing same content across different domains using single point of control

  ### 40. User friendly but yet feature packed

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kannchana G. | Junior Executive, Application Support, Enterprise (> 1000 emp.)

**Reviewed Date:** May 23, 2023

**What do you like best about Adobe Experience Manager?**

Everything is based on easy-to-understand workflows, and it was easy to update the required changes to the website in a crowded work schedule.  The software has the capability to include complex designs.

**What do you dislike about Adobe Experience Manager?**

Even tho it is a user-friendly environment. Non-techy users may take some time to understand the complications of the web interface. Specially the error codes.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Lead generation via a landing page from AEM.

  ### 41. Adobe Experience Manager - Creative experience intensified

**Rating:** 5.0/5.0 stars

**Reviewed by:** rabia j. | Information Technology Project Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2023

**What do you like best about Adobe Experience Manager?**

- Easy Content management.
- Drag and Drop components for new Webpage designing.
- Content can be easily replicated across multiple pages.
- Multi-locale management.

**What do you dislike about Adobe Experience Manager?**

- AEM Reports.
- Build deployment and management can be improvised.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

We worked on a Website based on sound content and rich images. Asset management and content management service gave us an edge in managing that content without frequent deployments.

  ### 42. Enterprise grade content management system for global website

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ganesh R. | Digital Marketing Leader, Enterprise (> 1000 emp.)

**Reviewed Date:** May 11, 2023

**What do you like best about Adobe Experience Manager?**

Multisite management, translation management, digital asset management, workflows, mobile responsive design.

**What do you dislike about Adobe Experience Manager?**

Higher license cost, design/editing bugs

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Seamless website management, multilingual site management, translation management, asset localization and translation, web experience management.

  ### 43. User friendly interface

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 13, 2023

**What do you like best about Adobe Experience Manager?**

Easy-to-use interface even for beginners of the platform. It doesn't require user to be technical to become efficient with it.

**What do you dislike about Adobe Experience Manager?**

I can't think of any in terms of authoring. However, there is a communication gap between developers and authors regarding development.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Solves our digital asset management and real-time update on our sites.

  ### 44. Adobe Experience Manager: A Game-Changer in Digital Experiences

**Rating:** 4.5/5.0 stars

**Reviewed by:** Simi J. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 26, 2023

**What do you like best about Adobe Experience Manager?**

Web content management, digital asset management, and powerful personalization features
It enables seamless content creation, management, and delivery across multiple channels for enhanced customer experiences.

**What do you dislike about Adobe Experience Manager?**

Heavy reliance on Adobe ecosystem, potential performance issues.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

AEM is used to create, manage, and deliver text and media contents across various platforms,website and mobile apps. It streamlines content creation and offers robust marketing features.

  ### 45. Full fledged content management for teams

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2023

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager is a great tool for those who are in Adobe ecosystem as it makes everything very efficient. With this the integration possibilities with other Adobe tools is great.

**What do you dislike about Adobe Experience Manager?**

For those not in the Adobe ecosystem of products, Adobe Experience Manager can be time-consuming and challenging to use initially as it has a lot of features that allow scalability for large scale organizations.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

While the initial setup can be time-consuming, the automation capabilities that Adobe Experience Manager offers save a lot of time in the long run and allow more creativity in the marketing campaigns.

  ### 46. Reviews as Daily CMS User

**Rating:** 4.0/5.0 stars

**Reviewed by:** Y. S. E. | CEJ Strategy &amp; Orchestration Expert | Region Emerging Markets (REM), Enterprise (> 1000 emp.)

**Reviewed Date:** May 10, 2023

**What do you like best about Adobe Experience Manager?**

especially the part where we can see the actual input we provide with CMS on the preview page on that moment.

**What do you dislike about Adobe Experience Manager?**

In the old version, the file directory was a little complicated but right now it's better.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I am managing a local website which is run by Global CMS for BMW that's why sometimes I need urgent actions where I can do it with CMS easily

  ### 47. I've been using AEM for almost 3yrs now, and it has been very helpful in building websites.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jhinie C. | Sr. Web Editor (AEM), Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2023

**What do you like best about Adobe Experience Manager?**

For me the most helpful benefits of Adobe Experience Manager is it makes easier and can unify content creation, delivery, and analytics.

**What do you dislike about Adobe Experience Manager?**

Since it's a web-based tool, everyone who uses it needs a good internet connection. Otherwise, it can affect working with too many components.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

The reusable workflows is the one that I like the most about Adobe Experience Manager.

  ### 48. Offer personalised digital experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** June 01, 2023

**What do you like best about Adobe Experience Manager?**

I liked the robust content management capabilities allowing the users to create and manage content across multiple channels, such as websites, apps and digital displays.

**What do you dislike about Adobe Experience Manager?**

AEM is a resource-intensive platform, and its performance can be affected by factors such as the size of the content repository, the complexity of workflows, the number of concurrent users, etc.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It helped in leveraging customer data and helped in delivering personalised experience to the entire customer base. It also provided a tool to target specific audience segments by tailoring content based on user behaviour and preferences.

  ### 49. Good solution to deal with PDF files and conversions

**Rating:** 4.0/5.0 stars

**Reviewed by:** akbar q. | Infrastructure Engineer - Cloud, Hybrid & On-prem (UAE, SA, Oman, Kuwait, Qatar), Australia, NZ, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Adobe Experience Manager?**

Best solution for uploading all your files to cloud and auto save to cloud in case if you are working on any PC r laptop and keeping the track of all files in cloud.

**What do you dislike about Adobe Experience Manager?**

Nothing more but if it would integrate with azure or One Drive on user level then it will be good.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

To use Adobe from anywhere.

  ### 50. Too complicated to use and to maintain. Modern CMS are better choice

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Adobe Experience Manager?**

I can't think of anything, Maybe it uses Java and enterprise world really loves Java

**What do you dislike about Adobe Experience Manager?**

- It is too heavy to use.
- It is a left-over of an era where everything should be run on Java ( I remember google wave)
- requires you to learn stuff that is not useful somewhere else like OSGi and such
- Not sure if spring supports this, and Spring is the golden framework for App dev in Java(Yeah we have Quarkus and Micronaut but they are not as popular as Spring)

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Maybe easier management of Enterprise content?


## Adobe Experience Manager Discussions
  - [Can I use this to create responsive forms?](https://www.g2.com/discussions/can-i-use-this-to-create-responsive-forms) - 1 comment, 1 upvote
  - [How to reduce the reindex time for large index](https://www.g2.com/discussions/how-to-reduce-the-reindex-time-for-large-index) - 1 comment, 1 upvote
  - [What is the best way to use](https://www.g2.com/discussions/51966-what-is-the-best-way-to-use) - 1 comment, 1 upvote
  - [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) - 1 comment
  - [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) - 1 comment

- [View Adobe Experience Manager pricing details and edition comparison](https://www.g2.com/products/adobe-experience-manager/reviews?page=10&section=pricing&secure%5Bexpires_at%5D=2026-07-23+02%3A57%3A11+-0500&secure%5Bsession_id%5D=cc3db140-b76e-4ba3-bfae-9de87f7ad051&secure%5Btoken%5D=784c821035bed3d1e310d2719b2102f7b4327043ccc00d8fcfdfd699789a5bed&format=llm_user)
## Adobe Experience Manager Integrations
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  - [Adobe Creative Cloud](https://www.g2.com/products/adobe-creative-cloud/reviews)
  - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews)
  - [Adobe Firefly](https://www.g2.com/products/adobe-firefly/reviews)
  - [Adobe GenStudio for Performance Marketing](https://www.g2.com/products/adobe-genstudio-for-performance-marketing/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)
  - [Adobe Learning Manager (formerly Adobe Captivate Prime)](https://www.g2.com/products/adobe-learning-manager/reviews)
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews)
  - [BrightEdge](https://www.g2.com/products/brightedge/reviews)
  - [Docusign](https://www.g2.com/products/docusign/reviews)
  - [Dynamics](https://www.g2.com/products/dynamics/reviews)
  - [Dynatrace](https://www.g2.com/products/dynatrace/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Gigya Customer Identity Management Platform](https://www.g2.com/products/gigya-customer-identity-management-platform/reviews)
  - [GlobalLink](https://www.g2.com/products/globallink/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [hCaptcha](https://www.g2.com/products/hcaptcha-hcaptcha/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [Jira](https://www.g2.com/products/jira/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [OneTrust Consent &amp; Preferences](https://www.g2.com/products/onetrust-consent-preferences/reviews)
  - [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews)
  - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews)
  - [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews)
  - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews)
  - [Wix](https://www.g2.com/products/wix/reviews)
  - [Workfront](https://www.g2.com/products/workfront/reviews)
  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)

## Adobe Experience Manager Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics

**Content**
- Content Authoring
- Rich Text Editor
- Versioning
- Plug-ins/Widgets/Apps
- Approval Process
- Content Scheduling
- Asset Management
- Internal Search
- Content Repository

**Content Creation**
- Content Creation Tools
- Content Curation
- Buyer Personas
- Content Management

**Monitoring**
- Digital Media Monitoring
- Compliance Monitoring

**Analytics**
- Web Analytics
- Campaign Tracking
- Audience Insights
- Reports & Dashboards
- Personalization
- Marketing Automation

**Channels**
- Multi-Channel Coverage
- Open Listening
- Physical Media

**Content Creation**
- Content Management

**Visual UGC**
- Campaign Customization
- Widget Customization
- Widget
- Media Library

**Agentic AI - Content Experience Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Design**
- Breadth of Pre-Built Templates
- Mobile
- Branding/Themes
- Customization

**Optimization**
- SEO
- A/B Testing
- Dashboards & Reporting
- Audience Targeting
- ROI Reporting

**Administration**
- User, Role, and Access Management 
- Policies and Controls
- Security
- Reporting

**Content Management**
- Customizable Templated Workflows
- Asset Management
- Portals and Sites

**Design**
- Communications Strategy Development
- Create Content
- Personalization
- Inbound Identification
- Regulatory Compliance

**Optimization**
- ROI Reporting

**Integrations**
- Social Media
- Content Creation
- Marketing Automation
- Rights Management

**Media Types**
- Video
- Audio
- Images

**Platform**
- User Community
- SEO
- Flexible Navigation Structures
- User, Role, and Access Management
- Enterprise Scalability
- Internationalization
- Dashboards and Reports
- API / Integrations

**Logistics**
- Customizable Templated Workflows
- Internal Communication
- Version Control
- Editing and Approval Tools
- Distribution Features
- Integrations & APIs
- User, Role, and Access Management

**Standards**
- Brand Design Consistency 
- SEO Standards
- Internationalization
- Web Accessibility

**Design & Development**
- No-Code App Development
- Low-Code App Development
- Self-Service Capabilities

**Support**
- Onboarding
- 24/7 Client Support

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Administration**
- Workflow Management
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software

**Performance**
- UGC Analytics
- Lazy-Loading

**Agentic AI - Web Content Management**
- Cross-system Integration
- Natural Language Interaction

**Agentic AI - Digital Governance**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making

**Agentic AI - Digital Experience Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Digital Asset Management**
- Cross-system Integration

## Top Adobe Experience Manager Alternatives
  - [Contentstack](https://www.g2.com/products/contentstack/reviews) - 4.3/5.0 (334 reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,130 reviews)
  - [Umbraco](https://www.g2.com/products/umbraco/reviews) - 4.5/5.0 (969 reviews)

