Complete workflow can be prepared in single page where we can setup our audience and everything. Very user friendly tool and i strongly recommend to everyone Review collected by and hosted on G2.com.

Nothing much ...everything seems smooth and good Review collected by and hosted on G2.com.

Adobe campaign aids in helping our organization execute communications with our customers on day to day basis. Review collected by and hosted on G2.com.

Adobe has a slow and confusing reporting process that requires a lot of training to learn the system. Review collected by and hosted on G2.com.

Easy and fast to use, I use it all the time especially at work too. I love it Review collected by and hosted on G2.com.

Nothing dislike about it, it's just sometimes it froze on the screen Review collected by and hosted on G2.com.

The campaign functions that you're looking for are all present but a decent number of them are difficult to find and actually much less practical than you'd imagine. The software is frequently being improved upon and updated on Adobe's end. Review collected by and hosted on G2.com.

They are actively updating and adding new features but compared to competitors on the marketplace they're not offering anything significantly better. The reporting features are generally lacking and not enjoyable to use. I would recommend fixing that for future iterations of the platform. Review collected by and hosted on G2.com.

I use adobe campaign constantly at work. There truly is no software that compares. It has more features and options than I even know what to do with at times! I use it to create training tools that are aesthetically pleasing and functional and it never disappoints. Review collected by and hosted on G2.com.

Because there is sooo many tools, I find it difficult to learn it all. I often have to watch youtube tutorials to learn what every tool is for. I think the task bar could be a little simpler/more user friendly. Projects tend to take me a while to complete as I forget how to maneuver through the system. Review collected by and hosted on G2.com.

It felt familiar with the Adobe family of products I am used to. I love that adobe is easy to use. Anyone can pick up on this software very quickly and be able to do creative things with it. It is easy to use one of the best marketing tool . Review collected by and hosted on G2.com.

There really isn't anything I dislike about it. It seems like it is trying to do too much and you need to invest time to manage the app as it helps you manage what you are trying to accomplish. Its expensive and you need to buy the full suite but its worth it asyou can do soo much with it Review collected by and hosted on G2.com.

I like the new update with more modernized icons and buttons. Workflows are easy when only using one workflow. My email list is only a weekly newsletter. The email specialists use more advanced workflows and can help when necessary. Review collected by and hosted on G2.com.

I dislike that it this Adobe tool doesn't look like any of the other Adobe tools I use in the Adobe Marketing Cloud. Adobe Experience Manager, Search and Promote and others are similar to use. This tool doesn't have the Adobe "look". Review collected by and hosted on G2.com.

they way it can integrate to AEM out of the box Review collected by and hosted on G2.com.

the standard version is better one but the integrations are not straight forward in the sandboxes. Review collected by and hosted on G2.com.

Features that we like: Cloud version, one sign on login, automated email system, customer segmentation, ease of use Review collected by and hosted on G2.com.

Hard to implement - A lot of features not available in the cloud version. Consulting company (LIMA) not very knowledgeable in the tool Review collected by and hosted on G2.com.

I like how compatible it is with other Adobe products. Review collected by and hosted on G2.com.

I don’t like some of the current shortcuts, and I don’t feel like the platform is consistent with other Adobe products. Review collected by and hosted on G2.com.