--- title: Adobe Campaign Reviews meta\_title: 'Adobe Campaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 347 reviews by the users' company size, role or industry to find out how Adobe Campaign works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 347 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### Adobe Campaign Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. [(4 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews)

Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews)

Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2047958&qs=pros-and-cons#reviews)

Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499831&qs=pros-and-cons#reviews)

Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499351&qs=pros-and-cons#reviews)

Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews)

Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews)

Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048001&qs=pros-and-cons#reviews)

Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2304155&qs=pros-and-cons#reviews)

Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. [(1 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284227&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Adobe Campaign

##### 1. Integrations

Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools.
[
See 4 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.")
VF

Victor F.

4.0/5

"Effortless Integration but Steep Learning Curve"

What do you like about Adobe Campaign?

I like Adobe Campaign because of its ease of integration and the UX. If you want to integrate Adobe Campaign with other systems, it works really well.

DK

Dinesh K.

Enterprise (\> 1000 emp.)

5.0/5

"Email and push notifications"

What do you like about Adobe Campaign?

the integration with AEM and singly copy of content and assets

##### 2. Ease of Use

Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns.
[
See 3 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews)

See Related User Reviews

MM

mallorie m.

Enterprise (\> 1000 emp.)

4.0/5

"Great tool for sending campaigns"

What do you like about Adobe Campaign?

Ability to easily deploy campaigns and test emails easily and fast!

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"I am an UX designer and i use Adobe experience cloud to run my small business."

What do you like about Adobe Campaign?

The complete ecosystem of features and tools which Adobe has makes it easy to work and collaborate.

##### 3. Easy Integrations

Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms.
[
See 3 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2047958&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.")
VF

Victor F.

4.0/5

"Effortless Integration but Steep Learning Curve"

What do you like about Adobe Campaign?

I like Adobe Campaign because of its ease of integration and the UX. If you want to integrate Adobe Campaign with other systems, it works really well.

DK

Dinesh K.

Enterprise (\> 1000 emp.)

5.0/5

"Email and push notifications"

What do you like about Adobe Campaign?

the integration with AEM and singly copy of content and assets

##### 4. Features

Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows.
[
See 3 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499831&qs=pros-and-cons#reviews)

See Related User Reviews

DK

Dinesh K.

Enterprise (\> 1000 emp.)

5.0/5

"Email and push notifications"

What do you like about Adobe Campaign?

the integration with AEM and singly copy of content and assets

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"I am an UX designer and i use Adobe experience cloud to run my small business."

What do you like about Adobe Campaign?

The complete ecosystem of features and tools which Adobe has makes it easy to work and collaborate.

##### 5. Analytics

Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance.
[
See 2 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499351&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Enterprise (\> 1000 emp.)

3.5/5

"Email Marketing Solution"

What do you like about Adobe Campaign?

Ability to ingest data, store profiles and send batch campaigns

 ![Samyak P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samyak P.")
SP

Samyak P.

Mid-Market (51-1000 emp.)

3.5/5

"A Comprehensive Solution for Exceptional Digital Experiences"

What do you like about Adobe Campaign?

Some advantages of the Adobe Experience Cloud: 1. Comprehensive Suite 2. Seamless Integration 3. Robust Analytics 4. Personalization and Target

### 5 Cons or Disadvantages of Adobe Campaign

##### 1. Complexity

Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers.
[
See 3 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.")
VF

Victor F.

4.0/5

"Effortless Integration but Steep Learning Curve"

What do you dislike about Adobe Campaign?

It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia

 ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.")
SS

swarit s.

Enterprise (\> 1000 emp.)

5.0/5

"Excellent for Customer Retention, But Complex and Pricey"

What do you dislike about Adobe Campaign?

Complexity and steep learning curve High cost

##### 2. Learning Curve

Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance.
[
See 3 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.")
VF

Victor F.

4.0/5

"Effortless Integration but Steep Learning Curve"

What do you dislike about Adobe Campaign?

It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia

 ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.")
SS

swarit s.

Enterprise (\> 1000 emp.)

5.0/5

"Excellent for Customer Retention, But Complex and Pricey"

What do you dislike about Adobe Campaign?

Complexity and steep learning curve High cost

##### 3. Bug Issues

Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly.
[
See 2 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048001&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Enterprise (\> 1000 emp.)

3.5/5

"Email Marketing Solution"

What do you dislike about Adobe Campaign?

Current interface is buggy and requires a VPN for Mac users for our current instance

MM

mallorie m.

Enterprise (\> 1000 emp.)

4.0/5

"Great tool for sending campaigns"

What do you dislike about Adobe Campaign?

Can be a bit glitchy but overall easy to use.

##### 4. High Complexity

Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers.
[
See 2 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2304155&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.")
VF

Victor F.

4.0/5

"Effortless Integration but Steep Learning Curve"

What do you dislike about Adobe Campaign?

It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia

 ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.")
SS

swarit s.

Enterprise (\> 1000 emp.)

5.0/5

"Excellent for Customer Retention, But Complex and Pricey"

What do you dislike about Adobe Campaign?

Complexity and steep learning curve High cost

##### 5. Complexity Issues

Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively.
[
See 1 mentions
](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284227&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Samyak P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samyak P.")
SP

Samyak P.

Mid-Market (51-1000 emp.)

3.5/5

"A Comprehensive Solution for Exceptional Digital Experiences"

What do you dislike about Adobe Campaign?

Here are some potential drawbacks of the Adobe Experience Cloud: 1. Complexity and Learning Curve 2. Complexity and Learning Curve 3. Implementatio

## Top-Rated Alternatives

[

 ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Agentforce Marketing (formerly Salesforce Marketing Cloud)")

Agentforce Marketing (formerly Salesforce Marketing Cloud)

4/5(4,629)

](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

[

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

SAP Engagement Cloud (formerly SAP Emarsys)

4.2/5(641)

](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

[

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

HubSpot Marketing Hub

4.4/5(14,916)

](https://www.g2.com/products/hubspot-marketing-hub/reviews)

[
View All Alternatives
](https://www.g2.com/products/adobe-campaign/competitors/alternatives)

  

 ![Sourodeep S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sourodeep S.")
SS

Sourodeep S.

Client Associate

Mid-Market (51-1000 emp.)

4/28/2021

"All in one solution to dynamic marketing"

4/5

What do you like best about Adobe Campaign?

User friendly , doesn't require much of tutorial to use this user friendly marketing tool. Also, analytics is easy to read, data is accurately captured. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

Price could have been bit less for the Indian market to be honest. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

Creating multiple set of campaigns across digital world to have better business reach digitally. Also paid campaigns usage for better ROI and more quality leads. Review collected by and hosted on G2.com.

Show More

5/14/2021
Validated ReviewerIncentivizedSource: G2 invite

  

 ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting")
CM

Verified User in Management Consulting

Small-Business (50 or fewer emp.)

6/11/2022

"Great for any real-time impact."

5/5

What do you like best about Adobe Campaign?

We can get real time data for actionable insights. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

Need some more comprehensive tutorials to understand different features. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

Understanding the type of consumers engaging with the product. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

  

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

6/6/2022

"Adobe experience cloud: from an user perspective"

4.5/5

What do you like best about Adobe Campaign?

Adobe's content management and B2B marketing automation help in organizing and streamlining marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

The UI. It could have had more clarity and fewer words. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

Primarily content management Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

  

 ![Jennifer S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer S.")
JS

Jennifer S.

Marketing Manager

Enterprise (\> 1000 emp.)

8/24/2021

"The best Content Marketing Platform for digital campaigns."

5/5

What do you like best about Adobe Campaign?

The best content marketing software that shares simple and easy way to understand. It is a User friendly Interface. It allows you to customize campaigns completely and maintains a record of every various operation performed. It is exceptionally efficient and provides practical functions. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

The tools are not much informative and do not have any pop-up information for better understanding;.; moreover, the customer support system of Adobe is also prolonged and not efficient as well which makes leaves the customer vulnerable. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

One of the best content marketing software that provides you to customize digital marketing campaigns completely. In addition to that, it has a variety of valuable and practical tools that make the overall experience exceptional. Moreover, the User-Interface is easy to understand and work on it. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

  

 ![Elvis M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elvis M.")
EM

Elvis M.

Merchandise Operations Manager

Small-Business (50 or fewer emp.)

9/28/2021

"A Sprilliant and cerboggoling to for email marketing."

4.5/5

What do you like best about Adobe Campaign?

It's simple to engage with customers with this tool.

It's simple to create and manage personalized customers experience with this tool.

It's simple to send personalized messages to the right audience.

This tool enables me to manage customers data and profiles easily.

It's simple to create and run marketing campaigns with this tool. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

I haven't encountered any drawback when using this tool. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Campaign:

I highly recommend the use of Adobe Campaign for marketing automation and email marketing. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

This tool is very effective with Automating marketing operations.

It's simple to manage customers relationship with this tool.

Reliable with marketing segmentation. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

  

CM

Caroline M.

Marketing Coordinator

Small-Business (50 or fewer emp.)

5/19/2021

"Adobe Products - up your marketing game!"

5/5

What do you like best about Adobe Campaign?

I like how I can be creative and bring my marketing ideas to life! If you have past experience with using adobe products, you know that this is the best platform to design, edit and create! There is also many videos with pros helping you navigate the adobe products! Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

If i could choose a dislike, it would be that it can be kind of advanced, which means it might take you a while to get the hang of some features. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

I am using it to utilize my companies marketing campaigns and designs. Before i started at my company, they didn't have anyone designing campaigns and social media posts. Adobe Illustrator has helped me create eye-catching images! Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

  

LS

Lesley S.

Marketing Manager

Mid-Market (51-1000 emp.)

5/20/2021

"Great way to market our products"

4.5/5

What do you like best about Adobe Campaign?

It's a fantastic platform that has given us all the tools we need to create and distribute advertising campaigns. Through a combination of web advertising, mobile devices, and email, we may extend the material to customers. To get all of the promised results from the application, however, trained staff are required. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

We have found some usability issues that we can't address, and their technical support system via e-mail is basically non-existent, and they take a long time to react.

Working appropriately with the application, we believe, is quite difficult because it necessitates technical understanding beyond that of marketing. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

All our marketing solutions in one place, there really is a tool for everything - before we used this product we had to rely on staff having knowledge in different areas whereas with Adobe we are able to train the whole staff effectively and have transferable skills across the company. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

  

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
CR

Verified User in Retail

Small-Business (50 or fewer emp.)

2/10/2022

"One of the best tools for campaign management"

5/5

What do you like best about Adobe Campaign?

I like the ease of use of the tool with the marketing teams who are not very technology friendly. Enough use cases catered for campaign management. Easy integration with the other third party applications. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

The customizations is slightly difficult. Need one time training atleast. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

Campaign management Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

  

JS

Jimesh S.

Software Engineer

Mid-Market (51-1000 emp.)

4/16/2021

"Adobe Campaign - marketing has made easy"

4.5/5

What do you like best about Adobe Campaign?

Adobe Campaign is well adapted to build or design multi-channel campaigns for consumer marketing. This tool helps the marketing team to plan the marketing strategies, create them and run them. This tool provides a really innovative solution for the marketing team and that has made really positive impact on my organization's marketing team. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

To utilize this tool the user needs to have great marketing skill. Also, their customer support team should be improved so, whenever user needed help they would be available. This tool is pricey but it provides an innovative solution to marketing strategy, so I do not think that is a big deal. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Campaign:

This charge has been unbelievable to create customer-driven solutions and has helped them manage many emails. It has eventually had an important impact on the performance of our organisation. Effective, customised interface software solutions also provide high usability and diverse advantages. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

The only tool we use with my company for email marketing is Adobe Campaign. This tool features rich features that truly have helped us run marketing campaigns and improve them quickly. We are also able to generate customer analytics on monthly basis. Moreover, this tool supports several channels like SMS, push notification, web based notification, and email notification. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

  

 ![Tory R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tory R.")
TR

Tory R.

Marketing Manager

Small-Business (50 or fewer emp.)

4/23/2021

"Great email software for digital marketing"

4/5

What do you like best about Adobe Campaign?

Compared to other platforms, I've found Adobe Campaign to be an excellent email marketing software that's easy to use with no big learning curve. There are ready-to-use templates, and we can hit our target audiences efficiently and effectively. Review collected by and hosted on G2.com.

What do you dislike about Adobe Campaign?

The platform is a bit expensive compared to other platforms. I would say that the customer service is also lacking.

As a whole, though, there are no significant drawbacks. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Campaign:

Adobe Campaign is convenient and easy to use, though I recommend watching tutorials and researching best practices to take advantage of the platform. Review collected by and hosted on G2.com.

What problems is Adobe Campaign solving and how is that benefiting you?

We can market digitally to a variety of our target audiences. We've found higher engagement with our email marketing campaigns. The marketing team has been able to track our level of activities and tasks with the associated CRM. The analytics are also extremely helpful in monitoring the success of campaigns. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

##### Categories on G2

[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)

[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)

[Show MoreShow Less](javascript:void(0);)

##### Explore More

[What are the highest rated library management systems for institutions with limited IT support needing easy ongoing administration?](https://www.g2.com/discussions/what-are-the-highest-rated-library-management-systems-for-institutions-with-limited-it-support-needing-easy-ongoing-administration)[Which content curation platforms handle platform-specific features like hashtag aggregation reliably at scale?](https://www.g2.com/discussions/which-content-curation-platforms-handle-platform-specific-features-like-hashtag-aggregation-reliably-at-scale)[Leading digital signage service providers](https://www.g2.com/discussions/who-are-the-leading-digital-signage-service-providers)

[Which PR analytics platforms have sentiment analysis that actually reflects how your audience feels rather than just counting mentions as positive or negative at random?](https://www.g2.com/discussions/which-pr-analytics-platforms-have-sentiment-analysis-that-actually-reflects-how-your-audience-feels-rather-than-just-counting-mentions-as-positive-or-negative-at-random)[Is PowerSchool SIS worth it for a large district that needs enterprise-grade K-12 student information system capabilities with deep state reporting, or does Infinite Campus offer equivalent functionality with a simpler implementation experience?](https://www.g2.com/discussions/is-powerschool-sis-worth-it-for-a-large-district-that-needs-enterprise-grade-k-12-student-information-system-capabilities-with-deep-state-reporting-or-does-infinite-campus-offer-equivalent-functionality-with-a-simpler-implementation-experience)[Pros and Cons Details](https://www.g2.com/products/adobe-campaign/reviews?qs=pros-and-cons)

[Show MoreShow Less](javascript:void(0);)