--- title: Adobe Campaign Reviews meta_title: 'Adobe Campaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 347 reviews by the users' company size, role or industry to find out how Adobe Campaign works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 347 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Campaign Reviews **Vendor:** Adobe **Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 347 ## About Adobe Campaign Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency. ## Adobe Campaign Pros & Cons **What users like:** - Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. (4 reviews) - Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. (3 reviews) - Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. (3 reviews) - Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. (3 reviews) - Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. (2 reviews) - Users value the **automation capabilities** of Adobe Campaign, enabling swift campaign deployment and efficient batch processing. (2 reviews) - Comprehensive Tools (2 reviews) - Content Creation (2 reviews) - Users appreciate the **ease of deploying campaigns** and quickly testing emails with Adobe Campaign. (2 reviews) - Users value the **ease of A/B testing** in Adobe Campaign, allowing for quick and efficient email campaign deployment. (1 reviews) **What users dislike:** - Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. (3 reviews) - Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. (3 reviews) - Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. (2 reviews) - Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. (2 reviews) - Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. (1 reviews) - Complex Usage (1 reviews) - Users face **dependency issues** with Adobe Campaign, relying heavily on the wider Adobe ecosystem for functionality. (1 reviews) - Users often struggle with the **complexity and steep learning curve** of Adobe Campaign, making it challenging to master. (1 reviews) - Difficult Setup (1 reviews) - Users report **email issues** due to a buggy interface, especially for Mac users requiring a VPN. (1 reviews) ## Adobe Campaign Reviews ### 1. Adobe Campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Elizabeth F. | Graphic Designer, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Adobe Campaign?** It delivers best in class campaign which is instinctive and has touch-friendly marketing automation across all channels that are digital and traditional. Adobe Campaign addresses a key challenge for marketers which are how to build and lengthen relationships with their customer base to drive top-line revenue growth and return on investment. **What do you dislike about Adobe Campaign?** They can get very expensive in the long run especially when you're subscribed to their services. **What problems is Adobe Campaign solving and how is that benefiting you?** Increase in business and revenue performance, optimize resources and efforts, integrate customer’s profile, and is flexible with their deployment. ### 2. Worth looking into **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2018 **What do you like best about Adobe Campaign?** The functionality of Adobe Campaign is extremely well versed and works well in almost any industry or niche market. **What do you dislike about Adobe Campaign?** The user interface can be complicated for first time users but is easy to understand afterwards. **What problems is Adobe Campaign solving and how is that benefiting you?** I’m able to create effective marketing campaigns using Adobe Campaign with ease. ### 3. Adobe Campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Angela T. | Professional Educator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Adobe Campaign?** It is user friendly and seamlessly connects emails and documents across all users. **What do you dislike about Adobe Campaign?** It’s costly. It also can be difficult to use when trying to edit materials... **Recommendations to others considering Adobe Campaign:** Na **What problems is Adobe Campaign solving and how is that benefiting you?** Solves issues of remote collaboration and found it can be utilized on several devices. ### 4. Fantastic easy to use software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2018 **What do you like best about Adobe Campaign?** The ease of use for adobe campaign, the software is easy to navigate and laid out very well. **What do you dislike about Adobe Campaign?** There is not much that I dislike about the program. Once you get used to using it on a regular basis it is simple to use and I have no complaints. **What problems is Adobe Campaign solving and how is that benefiting you?** The ability to provide consistent marketing campaigns across the board. ### 5. Always a great imvestment **Rating:** 4.5/5.0 stars **Reviewed by:** Lauriel F. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2018 **What do you like best about Adobe Campaign?** Adobe is a huge staple, provides everything I need. **What do you dislike about Adobe Campaign?** Maybe the price but that's really it, Adobe is awesome. **What problems is Adobe Campaign solving and how is that benefiting you?** Saving most of my marketing needs, helping to attract more customers ### 6. I recommend this **Rating:** 2.5/5.0 stars **Reviewed by:** Maranda B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Adobe Campaign?** I like how you can use it on any software and open files from anywhere. **What do you dislike about Adobe Campaign?** Nothing I dislike about this product. I recommend it. **What problems is Adobe Campaign solving and how is that benefiting you?** The benefits are good ### 7. Adobe Campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2018 **What do you like best about Adobe Campaign?** Makes it easy to deliver awesome marketing campaigns to your clients and targets. **What do you dislike about Adobe Campaign?** If you're not use to Adobe it can cause a bit of a learning curve. **What problems is Adobe Campaign solving and how is that benefiting you?** Made performing marketing campaigns easy. ### 8. Adobe is a very common tool to use **Rating:** 3.5/5.0 stars **Reviewed by:** Khali H. | Sr. Marketing Manager, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2017 **What do you like best about Adobe Campaign?** A lot of marketers are familiar with it, so there is a common knowledge. **What do you dislike about Adobe Campaign?** Data isn't always in real time. Sometime we see a lag. **What problems is Adobe Campaign solving and how is that benefiting you?** seeing how our customers move through our marketing funnel and seeing who eventually converts. Those who do not are retargeted in customized campaigns. ### 9. Adobe Campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2017 **What do you like best about Adobe Campaign?** I like that this is accessible and easy to use. It is also helpful that there are updates all the time to keep the software up to date. This is helpful to be able to run different programs that are utilizing marketing campaigns. **What do you dislike about Adobe Campaign?** I dislike that it can slow my computer down sometimes. **Recommendations to others considering Adobe Campaign:** I think that this is helpful in a lot of ways for different programs and it always updates so that programs can be run by it. This measures, optimizes and personalizes your marketing campaigns in one spot, so it is very useful. **What problems is Adobe Campaign solving and how is that benefiting you?** I think that this is a good software to use within businesses and for personal tasks as well. ### 10. Adobe review from ad agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2018 **What do you like best about Adobe Campaign?** I love adobe products and their connectivity between programs **What do you dislike about Adobe Campaign?** How expensive they are- I wish it was more affordable! **Recommendations to others considering Adobe Campaign:** A huge help with email marketing- a large timesaver **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe Campaign helped us with a large project we were working on for a client. Multiple designers were working on it and it made the whole process smoother ### 11. Adobe Campaign Review **Rating:** 4.0/5.0 stars **Reviewed by:** Emily S. | Senior Client Success Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2017 **What do you like best about Adobe Campaign?** I like how easily accessible the program is. It's compatible with all computers and/or systems - at least from what I've used. **What do you dislike about Adobe Campaign?** I don't like how often the updates come. I feel as though every time I go to use a window pops up asking to upgrade. **What problems is Adobe Campaign solving and how is that benefiting you?** I use it for a lot of marketing campaigns and decks at my current job. As previously stated, it's very compatible so when I go from place to place with a current project - I can easily access it. ### 12. Adobe Campaign **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Adobe Campaign?** I like Adobe Campaign because it's fairly simple to use. It was meant for advanced wireframes as well as preset tools that one can use as templates for Program Marketing Managers like me to view and edit. **What do you dislike about Adobe Campaign?** The cost is a bit much when my last company bought the package. **Recommendations to others considering Adobe Campaign:** Know exactly what features you do and don't need. **What problems is Adobe Campaign solving and how is that benefiting you?** We were looking to see trends and see if our websites were getting the right amount of traffic. ### 13. Awesome software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2018 **What do you like best about Adobe Campaign?** This software offers everything you could need for a digital post. **What do you dislike about Adobe Campaign?** I did not dislike anything about adobe campaign. **What problems is Adobe Campaign solving and how is that benefiting you?** I have realized this allows me to market much more effectively, and professionally. ### 14. Adobe Products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Adobe Campaign?** Adobe campaign is perfect when working with multiple projects at any one given time. It allows you to clearly organize thoughts and create clear cut objectives. **What do you dislike about Adobe Campaign?** I have not found anything I dislike up to this point. Then again, I was only a user for two months. **What problems is Adobe Campaign solving and how is that benefiting you?** It provides business automation throughout multiple channels of marketing, thus creating a much easier way of organization for me. ### 15. Used Adobe for over 2 years, great when works properly (which is unfortunately rare **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Adobe Campaign?** how standardized it remains across clients **What do you dislike about Adobe Campaign?** Honestly, previous versions seemed to be better, than updated versions (which is somewhat common for Adobe platforms); quality features were removed just to have a prettier interface. **Recommendations to others considering Adobe Campaign:** At least test out alternative products; lead in market share doesn’t prove it’s the best product. **What problems is Adobe Campaign solving and how is that benefiting you?** Increased conversion rates on online sales. ### 16. Adobe **Rating:** 4.0/5.0 stars **Reviewed by:** Megan M. | Licensed Massage Therapist, Health, Wellness and Fitness, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2018 **What do you like best about Adobe Campaign?** Great customer service, fun marketing strategies. **What do you dislike about Adobe Campaign?** Could be more imaginative and less aggressive marketing. **What problems is Adobe Campaign solving and how is that benefiting you?** Emailing lists and putting together marketing campaigns ### 17. Adobe Campaign Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Adobe Campaign?** Very intuitive. As a newer user, it was easy for me to quickly learn how to use the product and led to results for our company. **What do you dislike about Adobe Campaign?** I do wish that it interfaced better with other products that we used internally. **What problems is Adobe Campaign solving and how is that benefiting you?** Publishing marketing campaigns as well as tracking campaign effectiveness. This has led to several benefits including ROI and justification of our marketing presence. ### 18. Helped our emails reach where they needed to go!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2017 **What do you like best about Adobe Campaign?** I really liked the automated marketing tool **What do you dislike about Adobe Campaign?** The site is a little too complex for some **Recommendations to others considering Adobe Campaign:** Adobe Campaign teaches you a lot when you take the time to learn it. It sparks ideas and interests in the vast marketing world and helps you to realize just how many tools are out there ready for you and your business to utilize. **What problems is Adobe Campaign solving and how is that benefiting you?** Using Adobe Campaign has helped to ensure that our emails and product info is reaching our prime customers with out getting lost in spam. ### 19. Love it! **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandra L. | Senior Restaurant Marketing Specialst, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Adobe Campaign?** I love the ability to use cross-channel campaign mgmt **What do you dislike about Adobe Campaign?** I don't also love their lack of integration with other software **What problems is Adobe Campaign solving and how is that benefiting you?** cross-channel campaign mgmt ### 20. Great program **Rating:** 3.0/5.0 stars **Reviewed by:** Kelly K. | Project Associate, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2018 **What do you like best about Adobe Campaign?** Happy with the quick, targeted results that I had **What do you dislike about Adobe Campaign?** The price was definitely a negative for me **What problems is Adobe Campaign solving and how is that benefiting you?** Prospecting ### 21. Campaigning Made Easy **Rating:** 3.5/5.0 stars **Reviewed by:** JT S. | Co-Founder and COO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2017 **What do you like best about Adobe Campaign?** Adobe Campaign simplified my life in the digital campaign arena at many levels. **What do you dislike about Adobe Campaign?** The program could be a bit more intuitive. We faced multiple challenges with implementation and training new hires on the system. Unfortunately, these challenges lead us to change services. **Recommendations to others considering Adobe Campaign:** Carefully evaluate what you NEED from a campaign manager. **What problems is Adobe Campaign solving and how is that benefiting you?** Benefits include time and cost savings by integrating many facets of my digital campaigns into one relatively easy placè to go and manage them. ### 22. Easy and fun. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Adobe Campaign?** This is an easy service to use and hold. **What do you dislike about Adobe Campaign?** It is sometimes difficult to find things I need. **Recommendations to others considering Adobe Campaign:** Yes **What problems is Adobe Campaign solving and how is that benefiting you?** Raising concerns with certain issues. ### 23. Adobe Campaign Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Adobe Campaign?** I liked thefact that you could use different platforms such as email or SMS. I also liked that it was is customizable. **What do you dislike about Adobe Campaign?** I did not think the set up was very easy. I would have preferred something quicker. **Recommendations to others considering Adobe Campaign:** Highly recommended if you have the time to set up **What problems is Adobe Campaign solving and how is that benefiting you?** I had access to much more data and it was easier to process. The analytics are great. ### 24. Great Products **Rating:** 5.0/5.0 stars **Reviewed by:** Elliot Scott H. | Office Ops Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Adobe Campaign?** I love that all the products are easily accessible on my toolbar. **What do you dislike about Adobe Campaign?** So far, nothing. It's a great platform and has all the tools I need to be successful. **What problems is Adobe Campaign solving and how is that benefiting you?** We use for coding, design and UX ### 25. Love everything Adobe **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2018 **What do you like best about Adobe Campaign?** Adobe just does it best. From their software to their campaigns, once you have an understanding of how to work it, you’ll never use anything else. It is far superior. **What do you dislike about Adobe Campaign?** I can’t think of anything. I love all Adobe products that I use. **What problems is Adobe Campaign solving and how is that benefiting you?** Everything we create has the same beautiful look and feel. ### 26. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2018 **What do you like best about Adobe Campaign?** Great product - easy to use and makes office life way more manageable **What do you dislike about Adobe Campaign?** I’ve only been using this product for a few months, but I have not had any issues with it so far. **What problems is Adobe Campaign solving and how is that benefiting you?** Campaigns are resonating with our audience way more accurately ### 27. Solid **Rating:** 5.0/5.0 stars **Reviewed by:** Ciara E. | Channel Support Representative , Consumer Electronics, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2017 **What do you like best about Adobe Campaign?** I love the ability to share files and information in order to create great marketing material. **What do you dislike about Adobe Campaign?** There is a learning curve for the adobe platform but they provide forums and how-to videos. **What problems is Adobe Campaign solving and how is that benefiting you?** Marketing and creating content for a local business. ### 28. Adobe **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Adobe Campaign?** I absolutely love Adobe campaign! It allows for you to do so much as far as editing, and making advertisements. **What do you dislike about Adobe Campaign?** Nothing. This product is easy to use, and fairly self explanatory. **Recommendations to others considering Adobe Campaign:** N/a **What problems is Adobe Campaign solving and how is that benefiting you?** Using adobe campaign , it allows to easily help create advertisements. ### 29. Mass emailing made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Robyn K. | Communications & Administrative Coordinator, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Adobe Campaign?** I really like the ability to plug and chug emails to our membership and retrieve previous emails. I use it for pastoral care and private information so that information is kept separate. Therefore my uploaded screen shot has been blanked out because of the clergy privacy we use within our office. **What do you dislike about Adobe Campaign?** I wish it synced better with my adobe cloud and google drive. It took me a little while to use to the different formatting. I wish it were more straight-forward. **Recommendations to others considering Adobe Campaign:** Do your research and make sure that it has the features you need. I find all of these kinds of programs have micro differences but depending on your goal, that can be a big deal. **What problems is Adobe Campaign solving and how is that benefiting you?** Its keeping my social media posts connected to my mass emailings. We have a separate program (constant contact) that is for our 'for public viewing'. Having a different company hosting our private information on a different space, gives us more privacy for our clergy concerns. ### 30. Adobe **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Adobe Campaign?** Easy to find information and help with when needed. **What do you dislike about Adobe Campaign?** There is a lot of clicking involved to do simple steps **Recommendations to others considering Adobe Campaign:** Great product with great support! **What problems is Adobe Campaign solving and how is that benefiting you?** This helps to push campaigns across latforms ### 31. Ok way to manage **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Adobe Campaign?** Adobe products have a great user experience, however, I would not recommend for moderating large-scale projects. It's only ok - it gets the job done. **What do you dislike about Adobe Campaign?** Overall user experience and customer service is atrocious. **What problems is Adobe Campaign solving and how is that benefiting you?** Automated email marketing for large marketing/ad firm in NYC ### 32. campaign my champagne **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Adobe Campaign?** I'm going to let you guys know that adobe is the best at doing campaigns **What do you dislike about Adobe Campaign?** nothing at all since the campaigns are the best **Recommendations to others considering Adobe Campaign:** Think about it guys. I think you can change the specifications to allocate time for market to share moves **What problems is Adobe Campaign solving and how is that benefiting you?** campaign for the sake of campaigning ### 33. Great for campaign management **Rating:** 4.0/5.0 stars **Reviewed by:** Alora V. | Fundraising Communications Manager, Fund-Raising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Adobe Campaign?** Easy to use and meets many needs for individual and business as a whole **What do you dislike about Adobe Campaign?** Needs more features and less gaps in the software **What problems is Adobe Campaign solving and how is that benefiting you?** To get more people in involved and aware of what is going on. ### 34. Adobe **Rating:** 3.5/5.0 stars **Reviewed by:** Anthony K. | Sr. Director, Strategic Partnerships, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2017 **What do you like best about Adobe Campaign?** Ease of use. and understanding. Used by many. **What do you dislike about Adobe Campaign?** Dashboard needs more work. Selection is limited. **What problems is Adobe Campaign solving and how is that benefiting you?** Nothing much ### 35. Adobe Campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Shelley D. | Account Director, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2017 **What do you like best about Adobe Campaign?** Great range of templates, and easy to use. The ability to report on delivery tagging is great, and personalization. **What do you dislike about Adobe Campaign?** Creating a custom report can sometimes be time consuming. Should be made easier. **What problems is Adobe Campaign solving and how is that benefiting you?** Allows me to efficiently manage cross channel marketing efforts. The main benefit i have found is the ability to automate campaigns, which results in getting content to market quicker. ### 36. Review of Adobe **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany B. | Digital Content Producer, Broadcast Media, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Adobe Campaign?** I love that adobe is easy to use. Anyone can pick up on this software very quickly and be able to do cool things with it. **What do you dislike about Adobe Campaign?** There really isn't anything I dislike about it. I just wish instead of having to subscribe you could just buy the individual programs. **What problems is Adobe Campaign solving and how is that benefiting you?** We have been using Edius, but Adobe's editing software is just so much better. It's easier to use and easier to learn. ### 37. Digital analyst review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2018 **What do you like best about Adobe Campaign?** Integration with adobe stack of tools like adobe omniture **What do you dislike about Adobe Campaign?** User interface and the integration with other tools in market **Recommendations to others considering Adobe Campaign:** Nice to have more support form adobe consultants who are very expensive in hourly basis **What problems is Adobe Campaign solving and how is that benefiting you?** Targeting next best action for customer ### 38. {"translation":"User friendly"} **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2018 **What do you like best about Adobe Campaign?** Interface and accessibility. Professional look **What do you dislike about Adobe Campaign?** The speed at which content loads can vary and often depends on the speed of the internet connection. **What problems is Adobe Campaign solving and how is that benefiting you?** Connecting with our customers ### 39. Great campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2017 **What do you like best about Adobe Campaign?** I like how easy this product is to use. From novice to expert this is a great interface. **What do you dislike about Adobe Campaign?** This is the best product available for marketing campaigns **Recommendations to others considering Adobe Campaign:** Don’t wait - buy it now **What problems is Adobe Campaign solving and how is that benefiting you?** Email campaigns that look professional and are easy to use for the business and consumers ### 40. Best brand of programs **Rating:** 5.0/5.0 stars **Reviewed by:** Chantal S. | Communication Specialist, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Adobe Campaign?** I love the options of all the programs adobe offers! **What do you dislike about Adobe Campaign?** Trying to learn some of the features are tough but I can do so much! **Recommendations to others considering Adobe Campaign:** Definitely know your goals!! Know what you need it for! **What problems is Adobe Campaign solving and how is that benefiting you?** Creating documents, client management, marketing and design ### 41. One Click Publishing At It's Finest. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Adobe Campaign?** -Runs on every major OS and can be configured. Supported by most mobile devices. - Intuitive (drag and drop features) to simplify the user experience. -Personalized messages for your constituents. **What do you dislike about Adobe Campaign?** For those who may not be tech savvy, there is a bit of a learning curve. It doesn't work right out the box without suitable training. **What problems is Adobe Campaign solving and how is that benefiting you?** Raise brand awareness and increase engagement with community partners. ### 42. Love it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Adobe Campaign?** Adobe campaign Is very useful. I love the templates. They are easy to use and customize **What do you dislike about Adobe Campaign?** So far there is not anything that I dislike **What problems is Adobe Campaign solving and how is that benefiting you?** I like being able to create ad campaigns that go together and they are easy to manage within Adobe campaign ### 43. Adobe Campaign **Rating:** 3.5/5.0 stars **Reviewed by:** Seiji N. | Interpreter, Education Management, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2017 **What do you like best about Adobe Campaign?** Lots of great features, relatively easy to use. **What do you dislike about Adobe Campaign?** Not much really, mostly price point I would say. **What problems is Adobe Campaign solving and how is that benefiting you?** Streamlining previously staggard and separated parts of the business. ### 44. Adobe Campagin **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Adobe Campaign?** Easy to review documents and edit if need be. **What do you dislike about Adobe Campaign?** The time to takes to upload a document or view it. **What problems is Adobe Campaign solving and how is that benefiting you?** Customer problems and finances. Helps keep the business running. ### 45. Great product for businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Yolanda G. | Executive Production Assistant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Adobe Campaign?** I like that I can use it on all my clients accounts. **What do you dislike about Adobe Campaign?** I haven’t come across anything that I dislike as of yet. **What problems is Adobe Campaign solving and how is that benefiting you?** Being able to combine vs having to do one at a time. ### 46. Adobe Campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Adobe Campaign?** The accessibility of the program is very user friendly **What do you dislike about Adobe Campaign?** There could be a better display and user interface **What problems is Adobe Campaign solving and how is that benefiting you?** Many marketing flaws. It's very clear Adobe helpa ### 47. Adobe Campaign Awesome...if you're advanced. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Adobe Campaign?** It has so many capabilities. You have everything you need in one place. **What do you dislike about Adobe Campaign?** I was able to use it somewhat well but I did a lot of fumbling around to understand how to use it to its full potential and I still only mastered the basics. **Recommendations to others considering Adobe Campaign:** For email marketing there are easier tools. Beware that this one requires knowledge of Adobe software and will difficult to use if you're not very familiar with it. **What problems is Adobe Campaign solving and how is that benefiting you?** It was great for finding the weak points in our marketing approaches and determining how to tackle certain things more aggressively. ### 48. Love this software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2017 **What do you like best about Adobe Campaign?** I really like how easy it is to use this software. My company switched to using this software around 2 years ago and since then it has made things easier. The design is easy to navigate. **What do you dislike about Adobe Campaign?** The only thing that I don't like about this product is that it is somethings slow when loading. **What problems is Adobe Campaign solving and how is that benefiting you?** It was been useful in helping us load and compare data regarding different things our company is trying to market. It has been useful in comparing the marketing techniques between different marketing campaigns. ### 49. Adobe Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Adobe Campaign?** Suite of products that are integrated and share data **What do you dislike about Adobe Campaign?** Hard to integrate non-Adobe products if not in their suite, and sometimes that is necessary since Adobe doesn't do everything we need **What problems is Adobe Campaign solving and how is that benefiting you?** Personalization and marketing communications to our customers. ### 50. Adobe Campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Riley M. | Marketing Communications Assistant, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2017 **What do you like best about Adobe Campaign?** Adobe Campaign has many features that really help me with my work day **What do you dislike about Adobe Campaign?** A bit confusing when you first start out **Recommendations to others considering Adobe Campaign:** Google any questions that you have, there are a lot of chat rooms that will assist you **What problems is Adobe Campaign solving and how is that benefiting you?** Able to use it and reach a lot of people ## Adobe Campaign Discussions - [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) - 1 comment, 1 upvote - [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment - [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment - [View Adobe Campaign pricing details and edition comparison](https://www.g2.com/products/adobe-campaign/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+09%3A00%3A30+-0500&secure%5Bsession_id%5D=1f56fa5a-9598-4b73-a1e1-0eb46f37d491&secure%5Btoken%5D=0647f03df9d3b95f46b73069d926747e23c8e8dcfa8ca7a3cc1e3629ad81ac24&format=llm_user) ## Adobe Campaign Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Adobe Campaign Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (615 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,237 reviews)