--- title: Adobe Campaign Reviews meta\_title: 'Adobe Campaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 347 reviews by the users' company size, role or industry to find out how Adobe Campaign works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 347 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Adobe Campaign Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. [(4 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2047958&qs=pros-and-cons#reviews) Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499831&qs=pros-and-cons#reviews) Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499351&qs=pros-and-cons#reviews) Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews) Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews) Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048001&qs=pros-and-cons#reviews) Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2304155&qs=pros-and-cons#reviews) Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. [(1 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284227&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Adobe Campaign ##### 1. Integrations Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. [ See 4 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you like about Adobe Campaign? I like Adobe Campaign because of its ease of integration and the UX. If you want to integrate Adobe Campaign with other systems, it works really well. DK Dinesh K. Enterprise (\> 1000 emp.) 5.0/5 "Email and push notifications" What do you like about Adobe Campaign? the integration with AEM and singly copy of content and assets ##### 2. Ease of Use Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews) See Related User Reviews MM mallorie m. Enterprise (\> 1000 emp.) 4.0/5 "Great tool for sending campaigns" What do you like about Adobe Campaign? Ability to easily deploy campaigns and test emails easily and fast! ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "I am an UX designer and i use Adobe experience cloud to run my small business." What do you like about Adobe Campaign? The complete ecosystem of features and tools which Adobe has makes it easy to work and collaborate. ##### 3. Easy Integrations Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2047958&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you like about Adobe Campaign? I like Adobe Campaign because of its ease of integration and the UX. If you want to integrate Adobe Campaign with other systems, it works really well. DK Dinesh K. Enterprise (\> 1000 emp.) 5.0/5 "Email and push notifications" What do you like about Adobe Campaign? the integration with AEM and singly copy of content and assets ##### 4. Features Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499831&qs=pros-and-cons#reviews) See Related User Reviews DK Dinesh K. Enterprise (\> 1000 emp.) 5.0/5 "Email and push notifications" What do you like about Adobe Campaign? the integration with AEM and singly copy of content and assets ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "I am an UX designer and i use Adobe experience cloud to run my small business." What do you like about Adobe Campaign? The complete ecosystem of features and tools which Adobe has makes it easy to work and collaborate. ##### 5. Analytics Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. [ See 2 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499351&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 3.5/5 "Email Marketing Solution" What do you like about Adobe Campaign? Ability to ingest data, store profiles and send batch campaigns ![Samyak P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samyak P.") SP Samyak P. Mid-Market (51-1000 emp.) 3.5/5 "A Comprehensive Solution for Exceptional Digital Experiences" What do you like about Adobe Campaign? Some advantages of the Adobe Experience Cloud: 1. Comprehensive Suite 2. Seamless Integration 3. Robust Analytics 4. Personalization and Target ### 5 Cons or Disadvantages of Adobe Campaign ##### 1. Complexity Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you dislike about Adobe Campaign? It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.") SS swarit s. Enterprise (\> 1000 emp.) 5.0/5 "Excellent for Customer Retention, But Complex and Pricey" What do you dislike about Adobe Campaign? Complexity and steep learning curve High cost ##### 2. Learning Curve Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you dislike about Adobe Campaign? It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.") SS swarit s. Enterprise (\> 1000 emp.) 5.0/5 "Excellent for Customer Retention, But Complex and Pricey" What do you dislike about Adobe Campaign? Complexity and steep learning curve High cost ##### 3. Bug Issues Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. [ See 2 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048001&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 3.5/5 "Email Marketing Solution" What do you dislike about Adobe Campaign? Current interface is buggy and requires a VPN for Mac users for our current instance MM mallorie m. Enterprise (\> 1000 emp.) 4.0/5 "Great tool for sending campaigns" What do you dislike about Adobe Campaign? Can be a bit glitchy but overall easy to use. ##### 4. High Complexity Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. [ See 2 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2304155&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you dislike about Adobe Campaign? It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.") SS swarit s. Enterprise (\> 1000 emp.) 5.0/5 "Excellent for Customer Retention, But Complex and Pricey" What do you dislike about Adobe Campaign? Complexity and steep learning curve High cost ##### 5. Complexity Issues Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. [ See 1 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284227&qs=pros-and-cons#reviews) See Related User Reviews ![Samyak P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samyak P.") SP Samyak P. Mid-Market (51-1000 emp.) 3.5/5 "A Comprehensive Solution for Exceptional Digital Experiences" What do you dislike about Adobe Campaign? Here are some potential drawbacks of the Adobe Experience Cloud: 1. Complexity and Learning Curve 2. Complexity and Learning Curve 3. Implementatio ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-campaign/competitors/alternatives) ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Mid-Market (51-1000 emp.) 11/19/2023 "It is a great resource to for marketing" 4/5 What do you like best about Adobe Campaign? It is great source for marketing. It is also great when combines with other adobe softwares. The built-in-reporting and targeting features has helped us to spread knowledge of our private school that would otherwise go unnoticed. we are also a nonprofit and being able to reach a wide variety of people without having to email each and every person has helped not only our administrator, but our ability to remain open and help our students with financial aid and donations. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? It can be difficult for someone who doesn't have computer experience to use it. Being a small school, we are not able to afford a full time IT employee, this means we are very limited on who is able to help with this software since it is not New user friendly. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? We needed to reach to more people in order to spread awareness of our school existence to others. We depend on outside donation and involvement to remain open and running. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Shubham P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shubham P.") SP Shubham P. Software Engineer Computer Software Enterprise (\> 1000 emp.) 6/2/2023 "Adobe Campaign v8 / New UI/UX" 5/5 What do you like best about Adobe Campaign? Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notification and What's App Integration. Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience. Also with the upcoming new UI/UX it's even more easy for marketers to use and customise the campaign. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Nothing as such. It has all the capabilities available which any big organisation would need to reach out to it's customers with personalization and that too at scale. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Any organisation using Adobe Campaign can do personalization at scale and can easily send emails , SMS , Push Notification and What's App Integration. Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience. Also with the upcoming new UI/UX it's even more easy for marketers to use and customise the campaign. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Samyak P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samyak P.") SP Samyak P. Mid-Market (51-1000 emp.) 5/22/2023 "A Comprehensive Solution for Exceptional Digital Experiences" 3.5/5 What do you like best about Adobe Campaign? Some advantages of the Adobe Experience Cloud: 1. Comprehensive Suite 2. Seamless Integration 3. Robust Analytics 4. Personalization and Targeting 5. Content Management and Delivery 6. Advertising Optimization 7. Scalability and Flexibility Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Here are some potential drawbacks of the Adobe Experience Cloud: 1. Complexity and Learning Curve 2. Complexity and Learning Curve 3. Implementation and Integration Efforts 4. Customization Limitations 5. Dependency on Adobe Ecosystem 6. Support for Non-Marketing Use Cases 7. Continuous Upgrades and Updates Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? The Adobe Experience Cloud is designed to solve several challenges related to managing and enhancing digital experiences for businesses. Some of the problems it addresses include: 1. Fragmented Customer Data 2. Ineffective Personalization 3. Siloed Marketing Efforts 4. Lack of Data-Driven Decision-making 5. Complex Content Management 6. Limited Advertising Optimization By addressing these challenges, the Adobe Experience Cloud benefits businesses in several ways: 1. Enhanced Customer Experience 2. Improved Marketing Efficiency 3. Data-Driven Insights 4. Streamlined Content Management 5. Optimized Advertising Performance Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AJ Adam J. Mid-Market (51-1000 emp.) 4/26/2023 "An Infinite World Of Possibilities For Your Emails" 3.5/5 What do you like best about Adobe Campaign? We love that we can not only have multiple automated campaigns running at once, but that we can edit them in real time rather than having to stop a campaign and reset. Adobe Campaign allows for the process to continue moving. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Creating one-time campaigns through a third party data lake can be very time consuming in the sense of audience building. I'm sure one day it'll be more seamless. It's certainly not hindering us from sending campaigns, but it can slow our process. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? We have thousands of Members we need to market to, each with slightly different needs and requirements. Adobe Campaign allows us to tailor our messages to each of them with ease. Review collected by and hosted on G2.com. Show More 4/26/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Luis A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luis A.") LA Luis A. Senior Localization Publisher Enterprise (\> 1000 emp.) 8/23/2023 "Awesome Marketing Tool" 5/5 What do you like best about Adobe Campaign? In my experience this is one of the greatest marketing tools for deploying Digital Marketing Campaigns and email in bulk with specific Marketing purposes, also the analytics dashboard is very extensive and customizable. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Sometimes when navigating trough tabs feels difficult and pricing model is quite expensive. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Campaigns automation is the greatest strenght of Adobe Campaign because a campaing setup is very intuitive and easy to manage and after a campaign is deployed the analytics and campaign results are very easy to track regardless of the medium. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") UM Verified User in Market Research Small-Business (50 or fewer emp.) 7/10/2023 "Overall a great experience" 4/5 What do you like best about Adobe Campaign? Adobe Cloud offers an exceptional user experience that revolutionizes creative workflows. With its seamless integration across platforms, robust features, and reliable cloud storage, it empowers marketers to unleash their creativity and deliver impactful campaigns. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? I am yet to find a flaw, so till now, it has been a great experience. I Will update regularly if i find any defects , which iam not okay with and needs attention. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Adobe Cloud Experience is a game-changer for market campaigns. Its integrated suite of tools empowers businesses to create, manage, and analyze campaigns seamlessly. With features like real-time collaboration, data-driven insights, and personalized customer experiences Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Darpan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Darpan C.") DC Darpan C. Marketing Manager Mid-Market (51-1000 emp.) 5/24/2023 "Comprehensive marketing automation platform" 4.5/5 What do you like best about Adobe Campaign? It offers features like planning, scheduling, A/B testing etc. I can also design customer journeys and automate marketing workflows. I can engage customers and improve my conversion ratio. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Complex to learn the features present in this platform takes time to learn. Its cost is very high as it comes with Adobe Experience Cloud suite. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? The automation part of this helps me save time to focus on strategizing some other marketing tactics. It also helps me to optimize my campaigns and improve my overall ROI. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Enterprise (\> 1000 emp.) 8/31/2023 "Adobe campaign" 3.5/5 What do you like best about Adobe Campaign? Adobe Campaign has facilitated email campaign management for my organization Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? using adobe campaign does come with a bit of a learning cure Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? we were able to use adobe campaign and solve for marketing automation, customer targeting, and list pulls to product the most appropriate marketing tactics to customers Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Mid-Market (51-1000 emp.) 7/4/2023 "Powerful platform, though it's showing signs of age" 3.5/5 What do you like best about Adobe Campaign? Technical ability inside the platform is impressive. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? The learning curve is quite steep and UI of the platform is severely outdated. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Achieving business user cases across the entire customer lifecycle. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![James T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James T.") JT James T. SR. MARKETING STRATEGIST & CRM LEAD Enterprise (\> 1000 emp.) 7/21/2022 "Excellent MAP for Large Enterprises & Global Markets" 5/5 What do you like best about Adobe Campaign? A ton of capabilities that can't be found in one marketing automation platform. Can set up various markets for global reach with various databases. Comes with a wealth of content management features. Goes without saying, admin, user management, programs, campaigns, workflows, dashboards, built-in-reporting, leads, targeting and segmentation, social, and more. Plus, integration capabilities, SMS, email, automation, web apps, forms, pages, funnels, and more. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Like any complex software, it will take some time to learn and get around all of the features and benefits Adobe Campaign offers if you're not a certified marketing automation guru or tech-savvy rockstar. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Adobe campaign is excellent for large enterprise companies that want to leverage cross-platform marketing from web campaigns to social, email, automation, and SMS. Adobe Campaign comes with built-in reporting at all levels for the marketing funnel. From programs to campaigns and each delivery. Review collected by and hosted on G2.com. 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