--- title: Adobe Campaign Reviews meta\_title: 'Adobe Campaign Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 347 reviews by the users' company size, role or industry to find out how Adobe Campaign works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 347 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Adobe Campaign Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. [(4 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews) Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2047958&qs=pros-and-cons#reviews) Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499831&qs=pros-and-cons#reviews) Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499351&qs=pros-and-cons#reviews) Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews) Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. [(3 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews) Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048001&qs=pros-and-cons#reviews) Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. [(2 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2304155&qs=pros-and-cons#reviews) Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. [(1 mentions)](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284227&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Adobe Campaign ##### 1. Integrations Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. [ See 4 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you like about Adobe Campaign? I like Adobe Campaign because of its ease of integration and the UX. If you want to integrate Adobe Campaign with other systems, it works really well. DK Dinesh K. Enterprise (\> 1000 emp.) 5.0/5 "Email and push notifications" What do you like about Adobe Campaign? the integration with AEM and singly copy of content and assets ##### 2. Ease of Use Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews) See Related User Reviews MM mallorie m. Enterprise (\> 1000 emp.) 4.0/5 "Great tool for sending campaigns" What do you like about Adobe Campaign? Ability to easily deploy campaigns and test emails easily and fast! ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "I am an UX designer and i use Adobe experience cloud to run my small business." What do you like about Adobe Campaign? The complete ecosystem of features and tools which Adobe has makes it easy to work and collaborate. ##### 3. Easy Integrations Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2047958&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you like about Adobe Campaign? I like Adobe Campaign because of its ease of integration and the UX. If you want to integrate Adobe Campaign with other systems, it works really well. DK Dinesh K. Enterprise (\> 1000 emp.) 5.0/5 "Email and push notifications" What do you like about Adobe Campaign? the integration with AEM and singly copy of content and assets ##### 4. Features Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499831&qs=pros-and-cons#reviews) See Related User Reviews DK Dinesh K. Enterprise (\> 1000 emp.) 5.0/5 "Email and push notifications" What do you like about Adobe Campaign? the integration with AEM and singly copy of content and assets ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "I am an UX designer and i use Adobe experience cloud to run my small business." What do you like about Adobe Campaign? The complete ecosystem of features and tools which Adobe has makes it easy to work and collaborate. ##### 5. Analytics Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. [ See 2 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=1499351&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 3.5/5 "Email Marketing Solution" What do you like about Adobe Campaign? Ability to ingest data, store profiles and send batch campaigns ![Samyak P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samyak P.") SP Samyak P. Mid-Market (51-1000 emp.) 3.5/5 "A Comprehensive Solution for Exceptional Digital Experiences" What do you like about Adobe Campaign? Some advantages of the Adobe Experience Cloud: 1. Comprehensive Suite 2. Seamless Integration 3. Robust Analytics 4. Personalization and Target ### 5 Cons or Disadvantages of Adobe Campaign ##### 1. Complexity Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you dislike about Adobe Campaign? It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.") SS swarit s. Enterprise (\> 1000 emp.) 5.0/5 "Excellent for Customer Retention, But Complex and Pricey" What do you dislike about Adobe Campaign? Complexity and steep learning curve High cost ##### 2. Learning Curve Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. [ See 3 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you dislike about Adobe Campaign? It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.") SS swarit s. Enterprise (\> 1000 emp.) 5.0/5 "Excellent for Customer Retention, But Complex and Pricey" What do you dislike about Adobe Campaign? Complexity and steep learning curve High cost ##### 3. Bug Issues Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. [ See 2 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048001&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 3.5/5 "Email Marketing Solution" What do you dislike about Adobe Campaign? Current interface is buggy and requires a VPN for Mac users for our current instance MM mallorie m. Enterprise (\> 1000 emp.) 4.0/5 "Great tool for sending campaigns" What do you dislike about Adobe Campaign? Can be a bit glitchy but overall easy to use. ##### 4. High Complexity Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. [ See 2 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2304155&qs=pros-and-cons#reviews) See Related User Reviews ![Victor F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor F.") VF Victor F. 4.0/5 "Effortless Integration but Steep Learning Curve" What do you dislike about Adobe Campaign? It's quite complex and the learning curve takes a bit of time. I feel like non-technical marketers could struggle a bit, you probably will need specia ![swarit s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "swarit s.") SS swarit s. Enterprise (\> 1000 emp.) 5.0/5 "Excellent for Customer Retention, But Complex and Pricey" What do you dislike about Adobe Campaign? Complexity and steep learning curve High cost ##### 5. Complexity Issues Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. [ See 1 mentions ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284227&qs=pros-and-cons#reviews) See Related User Reviews ![Samyak P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samyak P.") SP Samyak P. Mid-Market (51-1000 emp.) 3.5/5 "A Comprehensive Solution for Exceptional Digital Experiences" What do you dislike about Adobe Campaign? Here are some potential drawbacks of the Adobe Experience Cloud: 1. Complexity and Learning Curve 2. Complexity and Learning Curve 3. Implementatio ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-campaign/competitors/alternatives) ![Danielle N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danielle N.") DN Danielle N. Administrative Assistant Enterprise (\> 1000 emp.) 1/25/2018 "Awesome!" 3/5 What do you like best about Adobe Campaign? Since we are a very small company, we use it company-wide. The program definitely helped in running larger-scale marketing campaigns across multiple types of devices. Whether it was via e-mail, SMS on mobile, or the direct snail mail, we definitely were able to market directly to our fan base. The drag and drop feature is great! I most like the marketing automation tool. It’s a great tool when we send product/solutions related outbound emails to customers/prospects.Adobe allows us to keep track of everything very easily and allows us to go back and write notes at different steps. Including these notes at different steps within the campaign allows us to copy them over to new ones so we don't have the same issues launching the next campaign. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? The user interface can be difficult to grasp for marketers. Includes full integration for other Adobe marketing software. Plenty of features need heavy customization for optimal performance. Adobe Campaign tends to be a little more complex to use compared to other automation tools. This requires more training for individuals on our team. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Campaign: If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Content is customizable based on customer interactions and preferences. Campaigns can be sent through direct mail. Push notifications can be enabled on the mobile app which has been great for building up clients and business. We have been able to use Adobe for social media marketing. It helped drive awareness about our products, and it increased customer engagement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") CD Verified User in Design Enterprise (\> 1000 emp.) 3/27/2018 "Its a great tool but long way to be perfect for customers" 4/5 What do you like best about Adobe Campaign? Extent of customization that can be achieved with Adobe campaign is best in comparison to any other tool Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Lots of bugs, lack of proper documentation and tutorials makes it difficult for business users Review collected by and hosted on G2.com. Recommendations to others considering Adobe Campaign: Its good for large organizations with target of more than 1 million subscribers as it takes a lot of efforts to implement it. Its best in class marketing automation tool and can be customised according to client's requirements. However, to implement and use it, professional skilled resources are required and its not best tool for business/marketing end users. Adobe Campaign is growing and going in right direction but it lacks major functionalities and features for business users. Its UI is very outdated and doesn't provide ease of content editing to end user. Client would need to depend on Adobe campaign resources for any execution. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Its one of top Marketing Automation tool in Market and its power can be realized when its integrated with Experience cloud (Analytics/AAM/Target/AEM) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Marki P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marki P.") MP Marki P. Marketing Coordinator Mid-Market (51-1000 emp.) 5/16/2018 "Very nice!" 4.5/5 What do you like best about Adobe Campaign? Our company is ever-growing, but our actual sales & marketing team is quite small. This program makes it easier to run large marketing campaigns when it is basically just one person behind the wheel. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Its not like many programs I've used in the past, so it can seem like a lot to handle for one or a few people at times. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Campaign: This is definitely a beneficial program for a really big campaign, with multiple users and most likely multiple devices. If you need something on a smaller scale, I would try another product. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Campaigns can be done through direct mail, which takes a lot of the stress off of regular e-campaign methods. This product definitely helped us spread the word about our services and locations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") EE Verified User in Entertainment Enterprise (\> 1000 emp.) 3/21/2018 "Powerful but clunky" 1/5 What do you like best about Adobe Campaign? Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? There is very little out of the box functionality and suffers from under-development over time. As a result, functionality from a deployment standpoint is ~10 years behind market leaders (despite some upsides with data management). Campaign is very clunky and too often requires 10x as many clicks as similar tasks in other platforms. We have experienced far too many errors as a result of this. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Campaign: If evaluating for an on-prem solution, expect to increase hardware and system resources by 10-50%. If evaluating for a SAAS solution, evaluate against leading solutions in the marketplace via a formal POC process. If evaluating for professional services support, heavily consider alternate agencies. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? We are launching new home-grown marketing channels via custom integrations with Adobe Campaign, which was not feasible with other platforms' OOTB capabilities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kyla G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyla G.") KG Kyla G. Product Application Specialist Furniture Mid-Market (51-1000 emp.) 7/27/2018 "Adobe Campaign offers great experience" 4/5 What do you like best about Adobe Campaign? Adobe Campaign is straight forward and easy to use for all end users. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? what I do not like about the Adobe Campaign product is the price tag associated with all of the Adobe products. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Campaign: Adobe campaign is easy to use and helps with all tracking purposes of many different sides of the business. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Benefits of the program like I said earlier are ease of use. The program makes it easy to launch a campaign or new initiative and follow allow with the data tracking. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Chersten R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chersten R.") CR Chersten R. Marketing Coordinator Building Materials Mid-Market (51-1000 emp.) 9/26/2017 "Adobe Review" 3/5 What do you like best about Adobe Campaign? The customization options of the program, it allows me to transform any picture I want into something amazing.Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? It can be tricky at times, if the images are too large the program can lag here and there. There is so much great functionality, but there are some definite growing pains integrating with other Adobe products and external systems. So disappointing! Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Campaign management, image adjustment, advertising edits, email campaigns, Review collected by and hosted on G2.com. Show More 5/8/2018 Validated ReviewerIncentivizedSource: G2 invite ![Kali A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kali A.") KA Kali A. J.D. Candidate Small-Business (50 or fewer emp.) 3/27/2018 "Great Program if you Have the Skill" 3.5/5 What do you like best about Adobe Campaign? I like that you can really make the products your own. There is a tremendous amount of room for personalization within this program. Further, simple campaigns are easy to execute once you have a basic understanding of Adobe products. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? This system has quite a few bugs that need to be fixed before it can operate at full capacity. It crashes occasionally, which makes working difficult. Further, this system isn't super user friendly. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Campaign: Be sure that you know what you would like to do and how you want to go about it. This program is sensitive and hard to run. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? With this program, you can customize content based on what customers would prefer to see. Because this campaigns can be sent through direct mail, this has created convenience. Review collected by and hosted on G2.com. Show More 3/28/2018 Validated ReviewerIncentivizedSource: G2 invite ![Kerri E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kerri E.") KE Kerri E. Marketing and Communications Specialist Textiles Enterprise (\> 1000 emp.) 1/23/2018 "Adobe campaign review" 4/5 What do you like best about Adobe Campaign? The ease of use and having everything in one place. Really enjoyed the automotive campaigns and the real-time management. It was helpful to be able to integrate several different profiles Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? It wasn't very appealingly for a marketing team - I was expecting a little more from their UI. The amount of customization needs to make data relevant to our team Encountered a good amount of bugs throughout the system Review collected by and hosted on G2.com. Recommendations to others considering Adobe Campaign: Adobe Campaign is definitely headed in the right direction. I will say from my experience that the more you plan ahead with what you are wanting/expecting of this software the easier it is to integrate throughout your teams. We made the mistake of not setting up best practices and that bit us in the long run. Having those in place will also benefit your teams understanding of the software. It took a decent amount of training to full understand the capabilities so make sure you have that in mind before you start the integration process. We were using it to move a very large amount of emails and it was very slow and would sometimes crash - if you are looking to do things of that nature a different software may be better suited for you. However, if our looking to do simple blast to targeted customers/clients this would be a great solution. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Prospect conversation and customer retention - automated marketing campaigns Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Government Relations](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Government Relations") AG Verified User in Government Relations Enterprise (\> 1000 emp.) 8/29/2018 "Great tool " 5/5 What do you like best about Adobe Campaign? Adobe Campaign is a full-scale marketing automation solution that allows marketers to send communications across multiple channels such as email, SMS, and call center while also allowing marketers a fully integrated view of all customer touchpoints. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? It does require some technical knowledge to manage and operate on a daily basis. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") AC Verified User in Consumer Electronics Mid-Market (51-1000 emp.) 3/5/2018 "Worst Marketing Automation Product I've Used" 0/5 What do you like best about Adobe Campaign? I can't think of any redeeming qualities. This is a horrible product. I have used many other MA tools on the market (such as Marketo, Pardot, etc.), and this is the worst of them. Review collected by and hosted on G2.com. What do you dislike about Adobe Campaign? Where do I start. The product is a nightmare. It is designed for developers, so in order to use it properly, you need to know scripting, coding and SQL. Other tools (such as Marketo) do not require these types of technical skills. The user interface is non-existent, the system is buggy and regularly craps out, and support is essentially non-existent. If you are evaluating MA tools, run away from Adobe Campaign as fast as you can. It's a nightmare, and Adobe is not investing in the tool. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Campaign: Run away as fast as you can. There are many other products that are better. Adobe discounts the price, but there is a reason it's cheaper. Review collected by and hosted on G2.com. What problems is Adobe Campaign solving and how is that benefiting you? Marketing automation -- sending timely, targeted communications to customers and prospects. None. Review collected by and hosted on G2.com. 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