--- title: Adobe Campaign Reviews meta_title: 'Adobe Campaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 347 reviews by the users' company size, role or industry to find out how Adobe Campaign works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 347 scale: '5' date_modified: '2026-06-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Campaign Reviews **Vendor:** Adobe **Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 347 ## About Adobe Campaign Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency. ## Adobe Campaign Pros & Cons **What users like:** - Users appreciate the **seamless integration** capabilities of Adobe Campaign, enhancing connectivity with other systems and tools. (4 reviews) - Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and effective collaboration on campaigns. (3 reviews) - Users appreciate the **easy integrations** of Adobe Campaign, enhancing their overall marketing efficiency and workflow. (3 reviews) - Users value the **seamless integration and robust features** of Adobe Campaign, enhancing collaboration and creative workflows. (3 reviews) - Users value the **robust analytics** of Adobe Campaign, providing insightful data for effective marketing strategies. (2 reviews) - Users value the **automation capabilities** of Adobe Campaign, enabling swift campaign deployment and efficient batch processing. (2 reviews) - Comprehensive Tools (2 reviews) - Content Creation (2 reviews) - Users appreciate the **ease of deploying campaigns** and quickly testing emails with Adobe Campaign. (2 reviews) - Users value the **ease of A/B testing** in Adobe Campaign, allowing for quick and efficient email campaign deployment. (1 reviews) **What users dislike:** - Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. (3 reviews) - Users often face a **steep learning curve** with Adobe Campaign, making it challenging for non-technical marketers. (3 reviews) - Users report **bug issues** with the Adobe Campaign interface, particularly for Mac users needing a VPN. (2 reviews) - Users find the **high complexity** of Adobe Campaign daunting, especially for non-technical marketers needing specialists to navigate it. (2 reviews) - Users often find **complexity issues** in Adobe Campaign, leading to a steep learning curve and integration challenges. (1 reviews) - Complex Usage (1 reviews) - Users face **dependency issues** with Adobe Campaign, relying heavily on the wider Adobe ecosystem for functionality. (1 reviews) - Users often struggle with the **complexity and steep learning curve** of Adobe Campaign, making it challenging to master. (1 reviews) - Difficult Setup (1 reviews) - Users report **email issues** due to a buggy interface, especially for Mac users requiring a VPN. (1 reviews) ## Adobe Campaign Reviews ### 1. Highly effective platform for **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Motion Pictures and Film | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2017 **What do you like best about Adobe Campaign?** Incredible automation capabilities with very intuitive workflows. The level of customization is unlimited and it allows the user to really build the program to work with them. The product does require advanced understanding to properly use it well, but once the application is mastered the abilities of are achievable are incredible. SMS and Social Marketing tools are incredible, as is their automation abilities. **What do you dislike about Adobe Campaign?** The learning curve is pretty involved for groups of people. It requires pretty involved group teaching to bring some up to speed on its abilities. Right when I need this application not to crash, it has. I believe this is fairly common with adobe products honestly, but it does not detract from how powerful Adobe Campaign is. I just wish it was not something that had to be dealt with. **Recommendations to others considering Adobe Campaign:** Don't be overwhelmed by the possible learning curve. Once the learning curve is broken through the benefits far outweigh how difficult the software is to learn. It becomes intuitive once you know the basic process and approach that Campaign takes. What you can leverage for your company becomes unlimited, and much easier. **What problems is Adobe Campaign solving and how is that benefiting you?** Automation of marketing campaigns is really incredible. Id say that is the greatest benefit thus far. ### 2. It is a great product! **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel W. | Career and Education Specialist, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2016 **What do you like best about Adobe Campaign?** I feel like its usability. I sometimes struggle with computer technology and trying to get info out to customers. Adobe Campaign makes it so much easier. I appreciate the way it formats and allows me to tailor my to contacts who have specific interests and that kind of thing. I appreciate that it offers the ability to review what I've sent also. Knowing how my emails are being received and read is very helpful. **What do you dislike about Adobe Campaign?** Sometimes there is too much. I like all it offers, but there are times when I just want a simple way to reach out to folks in my network and this feels like I'm jumping through too many hoops, on occasion. I would say that is one of the only issues I have with it. More often than not, I was very pleased with it. The only reason I don't use it anymore is because of a job change. **Recommendations to others considering Adobe Campaign:** I recommend trying it. Not ALL users are going to find it helpful, but if your business caters to varied individuals in differing demographics, I would always encourage a trial at least. I have found it very helpful for that. **What problems is Adobe Campaign solving and how is that benefiting you?** As I mentioned in my first paragraph, the ability to create campaigns for specific groups is a fantastic business resource. This has helped us really reach people in a more personal way. Not only that, but the ability to send info in a more one-on-one way has also boosted our connections and business relationships. ### 3. Pretty nice system, intuitive **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Adobe Campaign?** This is quite easy to use. Pretty good for collaboration. **What do you dislike about Adobe Campaign?** The interface to filter workflows can use a lot of updating. **What problems is Adobe Campaign solving and how is that benefiting you?** Workflow buidling ### 4. Love it. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Adobe Campaign?** Allows for creativity without limiting. **What do you dislike about Adobe Campaign?** The UX is outdated and not intuitive use **What problems is Adobe Campaign solving and how is that benefiting you?** Easy distribution and control of communications products. ### 5. Great in every way! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2017 **What do you like best about Adobe Campaign?** Great product and very deep capabilities, love the advanced technology used in this program. **What do you dislike about Adobe Campaign?** Only limited complaints, mostly the lack of saving common projects and use buttons or and action buttons. **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe is used everyday in Marketing. The opportunities are endless with this program. ### 6. Good Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Ali G. | Basketball Player, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Adobe Campaign?** I like how universal Adobe is. It is user friendly and many people and companies use it, so it is easy more compatible to all different types of work places. **What do you dislike about Adobe Campaign?** I haven't found much that I dislike. If I had to pick it would probably be the set-up process. It took my computer quite a while to download it. Not a big deal though! **What problems is Adobe Campaign solving and how is that benefiting you?** We have to be able to market through email and this system is perfect for it. ### 7. Adobe Campaign Delivers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2017 **What do you like best about Adobe Campaign?** Helps you personalize & deliver campaigns across channels. **What do you dislike about Adobe Campaign?** Can definitely be made more intuitive and slick **What problems is Adobe Campaign solving and how is that benefiting you?** Using for Customer Interaction Management and Offers presentation. Excellent and effective in these areas. ### 8. Adobe Campaign Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Adobe Campaign?** The ease of use of this software is great **What do you dislike about Adobe Campaign?** nothing. I don't think there is anything to dislike **What problems is Adobe Campaign solving and how is that benefiting you?** To market our accounts ### 9. Solid Program to Learn the Ropes of CRM Management **Rating:** 3.0/5.0 stars **Reviewed by:** Brandon S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2017 **What do you like best about Adobe Campaign?** Honestly, my favorite feature that Adobe Campaign has to offer is that it offers incredible real time results on all CRM campaigns. **What do you dislike about Adobe Campaign?** We didn't feel that the program focused enough on social media marketing. Also, the data is rather overwhelming if you don't know what you are looking for. **Recommendations to others considering Adobe Campaign:** We have moved from Adobe Campaign over to Hootsuite, mainly due their focus in social media management and how we can post across multiple social media sites at once. **What problems is Adobe Campaign solving and how is that benefiting you?** The biggest problem that we were able to solve is to be able to appropriately monitor our campaigns. The program offers us exactly what we needed, even though we have now moved to just social media marketing. ### 10. Great Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2017 **What do you like best about Adobe Campaign?** I love this software. It is very user-friendly and intuitive to use. Whenever I have an issue, it is usually solved by google searching. **What do you dislike about Adobe Campaign?** There is not much I dislike. I think having a tutorial would be helpful when first using the software. I also don't like how the current version stops working, in order to force me to update. **What problems is Adobe Campaign solving and how is that benefiting you?** The business problems solved with Adobe Campaign is very many. It would take too long to list, however, because I am familiar with the Adobe software, it has a formula that can be easily taught. ### 11. Adobe **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2017 **What do you like best about Adobe Campaign?** The ability to review projects with my agents and make live edits to streamline projects **What do you dislike about Adobe Campaign?** The program can get buggy at times when we enter edit mode or any type of export. **What problems is Adobe Campaign solving and how is that benefiting you?** I am becoming more efficient and getting projects done quicker. I realized that this is much better then the other preview / view tools. ### 12. Strong Analytics + Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2017 **What do you like best about Adobe Campaign?** It comes with strong analytics features & great integration with other platforms. It also has strong customization features. This platform really has helped us increase productivity. Work smarter, not harder. Right? **What do you dislike about Adobe Campaign?** At times, I would get confused navigating the features of Adobe Campaign. It tends to be a bit more complex to use compared to other platforms. **Recommendations to others considering Adobe Campaign:** Fully research this platform because I would suggest it for larger markets compared to smaller, less technically savvy companies. However, this program does make is easier to keep track many different campaigns at once. **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe Campaign helped raise products awareness while increasing customer engagement. ### 13. Convenience meets practicality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Adobe Campaign?** Adobe Is convenient and practical for even an unskilled person, making it user friendly. **What do you dislike about Adobe Campaign?** Constant updating of the program is too frequent. **What problems is Adobe Campaign solving and how is that benefiting you?** It's features make it convenient for me to prepare and respond to discovery requests. ### 14. The Next Generation of Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2017 **What do you like best about Adobe Campaign?** Adobe Campaign allows you to work with the latest in technology. **What do you dislike about Adobe Campaign?** They need to integrate with systems such as SalesForce, Sugar, Etc. **What problems is Adobe Campaign solving and how is that benefiting you?** It allows me to create customized marketing programs to better reach my clientele. ### 15. Useful tool! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Adobe Campaign?** The tool is easy to use and very useful. The program has more applications than previously realized. **What do you dislike about Adobe Campaign?** The system is sometimes slow and crashes. **Recommendations to others considering Adobe Campaign:** Take advantage of all the applications. **What problems is Adobe Campaign solving and how is that benefiting you?** The goal is to improve online experience for clients. We have realized the benefit of atomization ### 16. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren H. | NC Provisional Broker, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2017 **What do you like best about Adobe Campaign?** Adobe makes it easy. This software in particular helps integrate your marketing campaign across all channels. **What do you dislike about Adobe Campaign?** Limited functions having to use other softwares to fill the gaps. **What problems is Adobe Campaign solving and how is that benefiting you?** I have solved how to integrate my marketing campaigns into one software. ### 17. not user friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2017 **What do you like best about Adobe Campaign?** Adobe campaign manager has Advanced capabilities: lots to be done with the ressources **What do you dislike about Adobe Campaign?** Not user friendly at all, very hard to train other people. When end user not experimented, needs to get help from IT team **What problems is Adobe Campaign solving and how is that benefiting you?** Audience management ### 18. Good for implementing market strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Adobe Campaign?** Easy to use interface, if you know Adobe products you'll be able to figure this out easily. **What do you dislike about Adobe Campaign?** Require a significant amount of time to set up **What problems is Adobe Campaign solving and how is that benefiting you?** Allows to build a campaign across different target audiences ### 19. Adobe Campaign is set to help businesses soar. **Rating:** 4.0/5.0 stars **Reviewed by:** Justin S. | Substitute Teacher, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Adobe Campaign?** I like the ease of use with within the system. Setting up various email links to better communicate with your customers. **What do you dislike about Adobe Campaign?** I did experience some minor glitches when trying to use the same profile on several computers at once. **Recommendations to others considering Adobe Campaign:** I would definitely use Adobe Campaign to help you get better in touch with your present customers and attract future customers. **What problems is Adobe Campaign solving and how is that benefiting you?** Campaign is giving me reports that give me better insight I need and the next action you should take. Also, the integrated customer profiles allow me to identify customers more effectively. ### 20. Extremely powerful, usability has improved significantly over the last couple of years **Rating:** 4.5/5.0 stars **Reviewed by:** Joe S. | Senior Consultant | CRM | MCM | Campaign | BI, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2013 **What do you like best about Adobe Campaign?** Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an incredible amount of control with the ability to pass spam filters and ensure emails get delivered. There is also a deliverability team who are renowned experts in this field that can provide optimal configuration if required. Neolane was one of the first campaign management tool to provide mobile app integration with personalised push notifications. For the 'techies', there is also an unlimited amount of customisation that can be done. What I like the most is that there is an unlimited potential as to what could be achieved with this platform when it comes to Marketing Automation due to the sophisticated workflows, combined with Campaign and Delivery through multiple channels with email, mobile app, direct mail (with a printing partner), SMS (with a messaging partner), Interaction (inbound channel) and social marketing (synchronising contacts from your Facebook page). No other competitor offers such all round capabilities, although they do require the right level of expertise to fully utilise. **What do you dislike about Adobe Campaign?** Some have complained about the steep learning curve. However, this can be offset by a comprehensive implementation strategy. Bring in the right expertise and slowly build up internal capabilities with proper training of your own CRM, IT and Marketing teams. Previously with Neolane what was gained in advanced customisation capabilities, could have been lost in intuitiveness and usability. However, following the acquisition by Adobe, the platform has matured over the years. Businesses that now use the platform and properly and follow best practices have been able to thrive with their marketing. The usability also used to require improvements, but through the integration with other Adobe products such as AEM, content management can now also be handled with a breeze. Reporting might be the weakest link, however there are some good out of the box reports available. For more advanced reporting, businesses can always integrate the data (post campaign execution) with other tools. **Recommendations to others considering Adobe Campaign:** I have now implemented several of these solutions and happy to share my experiences. The best advice I can offer is that the more time that is spent on the planning, discovery phase and design, the smoother your implementation will be and the higher return on investment. It is crucial not to cut corners or reduce the size of the team required to cut costs. The right expertise is required from Adobe, their partners and your internal teams. Data SMEs should be made available for all your source systems to help with the implementation. Also plan for what should take place post-implementation and all your non-functional requirements. What is your marketing strategy? How will your content be personalized to become more relevant for your customers and prospects? How good is the quality of your data and where are improvements required? Most of the implementations that fail do so because they don't take their time to analyse and solve all these questions prior to implementing this tool. In addition training of your own internal users, it is also crucial to follow the best practices recommended by Adobe and avoid doing a lot of custom coding (which can be challenging to maintain in the future) unless it is really necessary. No need to reinvent the wheel. **What problems is Adobe Campaign solving and how is that benefiting you?** The business problems are prospects conversion, customer retention, reducing churn, automation of marketing campaigns and increasing customer loyalty. Benefits included but were not limited to, increased control of customer life cycle, reducing un-subscriptions by getting customers to go through a short survey, increased conversions by triggering marketing campaigns based on customer behaviour and very useful tracking capabilities of received emails through open and click-rates and much more. ### 21. I generally like Adobe products, but this one... not so much **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick K. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2017 **What do you like best about Adobe Campaign?** It felt familiar with the Adobe family of products I am used to. Good user interface design. **What do you dislike about Adobe Campaign?** It seems like it is trying to do too much and that you spend as much time managing the app as it helps you manage what you are trying to accomplish **Recommendations to others considering Adobe Campaign:** Maybe to wait until you really need it if you are not already heavily invested in Adobe products? **What problems is Adobe Campaign solving and how is that benefiting you?** Basic team communication, web integration, document tracking. It's nice to have it all inline with the family of adobe products I use ### 22. Adobe makes sharing and organizing files so much easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2017 **What do you like best about Adobe Campaign?** I use Adobe campaign to make professional PDFs. **What do you dislike about Adobe Campaign?** I don't like how the desktop application needs the Internet to actually work. **Recommendations to others considering Adobe Campaign:** Definitely try it if you don't already use it!!! **What problems is Adobe Campaign solving and how is that benefiting you?** Sharing and sending files, organizing files, making things easier to display, etc. ### 23. An amazing suite that optimizes my work! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2017 **What do you like best about Adobe Campaign?** It is super intuitive and doesn't require a genius in order to create digital campaigns and then track the information. **What do you dislike about Adobe Campaign?** The cost is sometimes prohibitive to small businesses, but you do get your money's worth in the end. **What problems is Adobe Campaign solving and how is that benefiting you?** Trying to keep track of all the digital campaigns that we run year to year and then track to see what parts of it that worked and what parts didn't. This product has helped us keep track of it and make some tweaks to the next campaign based upon our findings. ### 24. loved the ease of using this program **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Adobe Campaign?** I liked that it was user friendly and intuitive **What do you dislike about Adobe Campaign?** there were really no features that I didn't like **What problems is Adobe Campaign solving and how is that benefiting you?** outreach to outside constituents ### 25. Adobe Campaign: Overall a Great Program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Adobe Campaign?** The email tool is a fantastic. Creating customized emails for customers is extremely easy. That's just one area of the customization. The customization is all up to the user. The great part is that the user gets to see the coding behind the customization. Workflows are easy to make and help simplify processes. **What do you dislike about Adobe Campaign?** This program can be very hard for new users to learn. It can be very frustrating when learning the program because it can take a long time. Especially if the user isn't tech savvy. If you have never used a program like this, you need to make sure you have someone to help you learn how to use it. **Recommendations to others considering Adobe Campaign:** The program can be tough to learn, especially for those who are less tech savvy. Make sure you have employees who can learn technology quickly and be there to help. I was often helping other coworkers with problems they were having. **What problems is Adobe Campaign solving and how is that benefiting you?** We have used the program for customizing emails to go out to customers and potential customers. Creating workflows for presentations also works well. It can also be used to connect with your company's CRM to help organize qualified leads. ### 26. Adobe Campaign Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2016 **What do you like best about Adobe Campaign?** The drag and drop aspects of the user interface make it fairly straightforward to create complicated audience segments with ease. The ability to complete almost all tasks related to getting a campaign sent without having to jump around through different areas of the application is nice; setting up content, defining an audience, testing and scheduling/sending can all be done in one place. Workflows are a powerful way to handle automation tasks. **What do you dislike about Adobe Campaign?** The use of personalization rules to display dynamic elements within emails is not as intuitive as in some other ESP platforms for less experienced users. Out of the box reporting is not the greatest. Overall there are still some rough edges with the usability of the UI. More advanced features require a greater level of technical knowledge than some business users possess or have time to learn. **What problems is Adobe Campaign solving and how is that benefiting you?** Consolidation of disparate methods used for sending emails. Creating a relatively simple way for non-technical users to be able to execute their own email campaigns. ### 27. Adobe Campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Jasmine A. | Investigation Discovery/American Heroes Channel Production Coordinator, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about Adobe Campaign?** Its platform is worth considering if you run an organization with urgent needs for series of email solution. A great user interface that comes with the most simplicity and for those whose pre-occupation is email marketing, this tool is a must have. It is extremely very simple and allows for effectiveness which invariably allows for multiple role types **What do you dislike about Adobe Campaign?** IT does not have a great mobile interface **What problems is Adobe Campaign solving and how is that benefiting you?** n/a ### 28. Adobe Campaign **Rating:** 3.5/5.0 stars **Reviewed by:** Rachel H. | Regional Administrative Office and Training Coordinator, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2017 **What do you like best about Adobe Campaign?** Highly versatile and customizable. Good marketing tool for email campaigns. **What do you dislike about Adobe Campaign?** Steep learning curve for those who are not tech savvy. **What problems is Adobe Campaign solving and how is that benefiting you?** Marketing campaigns. Good for targeting certain audiences and specific groups. ### 29. Adobe campaign for marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2016 **What do you like best about Adobe Campaign?** The many features it offers and the ease of being able to navigate through it without difficulties **What do you dislike about Adobe Campaign?** I can't say there is anything that I disklike about the program as I have not had the chance to use all of its features because there are so many to learn. I'm excited about learning all it has to offer as of now I have not come across anything that I do not like. **What problems is Adobe Campaign solving and how is that benefiting you?** Being able to provide comprehensive campaigns and personalizing management capabilities, Adobe Campaign helps me to plan, automate, orchestrate, and measure marketing communications across channels. ### 30. Great resource for marketing needs **Rating:** 5.0/5.0 stars **Reviewed by:** Erica M. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2017 **What do you like best about Adobe Campaign?** I use Adobe Campaign for major marketing projects and it works so well! I'm very happy with the product. **What do you dislike about Adobe Campaign?** Nothing much to dislike. Some training required, but easy to find tutorials **What problems is Adobe Campaign solving and how is that benefiting you?** Makes cross-channel campaigning much easier! ### 31. Great Software - Always Improving **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Adobe Campaign?** I think the best part about Adobe Campaign is it's ease of use. I can let a newer employee try out the software and they always catch on in no time without much instruction. **What do you dislike about Adobe Campaign?** Occasionally some of the reporting options aren't as specific as I would like. I'd like to be able to sub-categorize my current sorts to get even more specific data. **Recommendations to others considering Adobe Campaign:** Worth it if you are looking to improving marketing campaigns and get valuable data. **What problems is Adobe Campaign solving and how is that benefiting you?** My marketing campaigns continue to get more specific and targeted based on the reports and data I get from the program. ### 32. Nice to have, but often more trouble than other programs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2017 **What do you like best about Adobe Campaign?** the ability to convert pdf's into word docs and edit pdf documents. **What do you dislike about Adobe Campaign?** It takes a long time to get started. Editing documents is such a pain **Recommendations to others considering Adobe Campaign:** I would recommend it **What problems is Adobe Campaign solving and how is that benefiting you?** We use adobe programs to create ad campaigns for fundraising events. ### 33. Cross channel marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2017 **What do you like best about Adobe Campaign?** The ability to market across channels and reach multiple customers all at one time. As a mobile shop it is imperative that our customers know where we are and what we have at all times. **What do you dislike about Adobe Campaign?** Not much. It stands strong and true to it's name. Could use better dynamic list management but that's not a necessity for me. **What problems is Adobe Campaign solving and how is that benefiting you?** Our system captures customer's emails and allows to send "personalized" thank yous on a grander scale. We've seen repeat business rise with a very happy response. ### 34. Used it when it was Neolane **Rating:** 4.5/5.0 stars **Reviewed by:** Robert B. | Marketing Automation Manager, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about Adobe Campaign?** Very powerful, enormous capabilities, customizable data schema, many data processing routines **What do you dislike about Adobe Campaign?** Incredibly difficult for a casual or non technical user **What problems is Adobe Campaign solving and how is that benefiting you?** Needed a system for database marketing that could help output files for print and email. This was a great solution for the tech savvy but difficult for a casual user. I miss it's powerhouse features now though. ### 35. Love Abode Campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2017 **What do you like best about Adobe Campaign?** Easy to use, I would recommend Adobe Campaign. **What do you dislike about Adobe Campaign?** Not much, really. I have no complaints. It was a bit complicated to learn at first, but got the hang of it **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe Campaign helps drive business decisions. ### 36. Adobe campaign experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2017 **What do you like best about Adobe Campaign?** The sophwear is a great tool to use especially when utilizing other adobe products. The tradition is smooth from platform to platform and the adobe team is always helpful regarding technical support. **What do you dislike about Adobe Campaign?** There are other programs that simply do more and have distinguishable unique qualities- adobe keeps it simple, but also does not bolster its platform going above and beyond **What problems is Adobe Campaign solving and how is that benefiting you?** Transition across adobe platforms ### 37. Great, easy to use product **Rating:** 4.0/5.0 stars **Reviewed by:** Liz A. | Associate Panel Marketing Analyst, Market Research, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2017 **What do you like best about Adobe Campaign?** Easy to use, user friendly, and very versatile. **What do you dislike about Adobe Campaign?** Not always to most intuitive, sometimes can be hard to navigate. **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe campaign was used as an easier way to organize our projects and give clear assignments to everyone involved. ### 38. Great Products & Extremely powerful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2016 **What do you like best about Adobe Campaign?** Updates can be deployed automatically; software can be purchased a la carte; and the cost is often cheaper. **What do you dislike about Adobe Campaign?** Previously with Neolane what was gained in advanced customisation capabilities, could have been lost in intuitiveness and usability. However, following the acquisition by Adobe, the platform has matured over the years. Businesses that now use the platform and properly and follow best practices have been able to thrive with their marketing. **Recommendations to others considering Adobe Campaign:** The program can be tough to learn, especially for those who are less tech savvy. Make sure you have employees who can learn technology quickly and be there to help. I was often helping other coworkers with problems they were having. **What problems is Adobe Campaign solving and how is that benefiting you?** The business problems are prospects conversion, customer retention, reducing churn, automation of marketing campaigns and increasing customer loyalty. ### 39. Powerfull **Rating:** 4.5/5.0 stars **Reviewed by:** Bruce J. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2017 **What do you like best about Adobe Campaign?** Adobe Campaign is relatively easy to use, once you get a hand of it the automated campaign capabilities will ease your life, (I saved hours weekly). **What do you dislike about Adobe Campaign?** The analytic part is also useful and powerful as well but I still use other software to fill the gaps **What problems is Adobe Campaign solving and how is that benefiting you?** Time-saving with the automated campaign ### 40. Great product **Rating:** 4.0/5.0 stars **Reviewed by:** Tella J. | Operations Specialist, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2016 **What do you like best about Adobe Campaign?** I like that is touch friendly and does a great job of engaging the customer great customer service **What do you dislike about Adobe Campaign?** There is so much to learn it's a little complicated which makes learning the program difficult to use and learn. **Recommendations to others considering Adobe Campaign:** Make sure to use customer service for assistance whenever needed it makes things easier **What problems is Adobe Campaign solving and how is that benefiting you?** For problems suchs prospects conversion, customer retention, and increasing customer loyalty. Some benefits included increased control of customer life cycle and to go through a short survey, increased conversions by triggering marketing campaigns ### 41. Great and easy to navigate. **Rating:** 2.5/5.0 stars **Reviewed by:** Eman D. | Sales and Marketing Coordinator and Designer at Heavenly Designs by Heaven Event Center, Events Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2016 **What do you like best about Adobe Campaign?** How easy the system is to use. it is just so easy **What do you dislike about Adobe Campaign?** I like it all I have come across something that I don't like. **What problems is Adobe Campaign solving and how is that benefiting you?** Trying to manage our sales in one spot. ### 42. Adobe Campaign is great for creating multi step projects and/or multiple projects at once. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2016 **What do you like best about Adobe Campaign?** I like that it's a set of solutions that help me personalize and deliver marketing campaigns across all of my social media channels. **What do you dislike about Adobe Campaign?** It's not for SME, you must be an advanced marketer for the investment to pay off. In California, consultants are hard to come by. **Recommendations to others considering Adobe Campaign:** It works well for large companies. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campgain. **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe campaign works well for those who want to work with automated email marketing. Workflows for trigger emails work well, and also content libraries. ### 43. Adobe **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2016 **What do you like best about Adobe Campaign?** The layout is user friendly and helps us complete our jobs. Our clients appreciate the layout of the final product. **What do you dislike about Adobe Campaign?** Can be difficult and time consuming. It has issues when our systems update making it difficult to access. **What problems is Adobe Campaign solving and how is that benefiting you?** Solving putting together flyers and thisbtool helps organize ### 44. Efficiency and automation **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2017 **What do you like best about Adobe Campaign?** Easy to build custom campaigns, this tools is good for both the visual and non-visual user. My team learned the tool in less than a week. **What do you dislike about Adobe Campaign?** Some compands could be easier to use some creat errors in the flow for no reason. **What problems is Adobe Campaign solving and how is that benefiting you?** We introduced proactive campaigns based on recipients action which increased participation. ### 45. Expensive but easy to use and learn **Rating:** 5.0/5.0 stars **Reviewed by:** Manisha V. | Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2016 **What do you like best about Adobe Campaign?** visualization and simplicity of use. This tool is very easy to learn and understand. its great for large data sets as well. **What do you dislike about Adobe Campaign?** Cost, the price of the product is hard to sell **What problems is Adobe Campaign solving and how is that benefiting you?** Mining large data to create valuable non traditional segments ### 46. Adobe Campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Adobe Campaign?** I like that it was easy to build personalized emails based on preferences and interests. **What do you dislike about Adobe Campaign?** I used the software at my clients location. You need to be a full time experienced marketing professional to make this work to your full advantage. You need a designated team to really use this. **What problems is Adobe Campaign solving and how is that benefiting you?** Trying to assist my client with email deployments. Having someone help out that know how to write javascript really helped with our process. This is not something I usually am involved with so it was a new expereince for me. ### 47. Good software hard to use at first **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2017 **What do you like best about Adobe Campaign?** Once you're trained it's very simple to navigate and access saved dashboads **What do you dislike about Adobe Campaign?** Hard to learn and adjust from using GA for years **What problems is Adobe Campaign solving and how is that benefiting you?** Ease of pulling reports with pre selected dat ### 48. adobe campaign review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2016 **What do you like best about Adobe Campaign?** User-friendly application that saves time. **What do you dislike about Adobe Campaign?** I do not feel as though I was utilizing the full capacity of the product. There are a wealth of features, but I couldn't justify the cost. **Recommendations to others considering Adobe Campaign:** I would recommend smaller, less expensive packages with popular or customizable features. **What problems is Adobe Campaign solving and how is that benefiting you?** I wanted to create a very personal approach in my marketing efforts and was able to have that come across genuinely. ### 49. User friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2016 **What do you like best about Adobe Campaign?** The vessatility of the product. Ability to use for multiple functions. **What do you dislike about Adobe Campaign?** Had to get a new one for the mac. Would like to transfer **What problems is Adobe Campaign solving and how is that benefiting you?** Easy to use ### 50. I have used it occasionally for about a year **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2017 **What do you like best about Adobe Campaign?** The multiple campaign management options are convenient **What do you dislike about Adobe Campaign?** i would not say it was easy to learn. Other programs are much easier to pick up and user friendly. **What problems is Adobe Campaign solving and how is that benefiting you?** The product has been helpful in creating new ways to reach out to prospects and clients. ## Adobe Campaign Discussions - [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) - 1 comment, 1 upvote - [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment - [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment - [View Adobe Campaign pricing details and edition comparison](https://www.g2.com/products/adobe-campaign/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-18+15%3A12%3A36+-0500&secure%5Bsession_id%5D=bccb784e-7aa8-4451-944f-7b4e0a1847c0&secure%5Btoken%5D=2f07a6d3a9fbdd772a804422449712b418103df0a76c07e718f098c137b873a6&format=llm_user) ## Adobe Campaign Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Adobe Campaign Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,378 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (601 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,151 reviews)