The ability to customize reporting and review data in multiple formats. It's great that I can pull insights across a variety of metrics to further rationalize decisions. Reporting exports quickly and the raw data format allows either the user to pivot it or use a pre-pivoted template. AAM also allows the user to look at several different types of data including overlap, audience insights, performance, etc. Importing client data can easily be compared with 3rd party data for the purpose of analyzing or rebuilding so that the user can export to other platforms and media providers. There has also been recent improvements that visualizes the overlap data in a series of bubbles that generate a quick snapshot of what the data represents. Overall, the reporting is one of the largest advantages to AAM. Review collected by and hosted on G2.com.

There are several limitations with regards to splitting cookie pools and mobile usage. It would be great to have Adobe randomize cookie pools or data segments and split into equal groups. This would be a much cleaner, efficient way to test media platforms against each other. Currently, there is no workaround to solve for this either. Regarding mobile, one cannot measure uniques accurately and thus analyzing this channel is inefficient. Review collected by and hosted on G2.com.

Extremely beneficial to publishers to manage audiences. It identifies, quantifies, and optimizes high-value target audiences, which we then can offer to advertisers. Review collected by and hosted on G2.com.

They are expensive for all of their products. Review collected by and hosted on G2.com.

Easy integrations to dsps, data access through the new marketplace Review collected by and hosted on G2.com.

could use some improvements around mobile Review collected by and hosted on G2.com.

I like the fact you can collect 1st, 2nd, 3rd party data which is useful if you have access to advertisers data. Having generated custom segments we have been able to re-evaluate and create new marketing segments. I think the ability to segment across multiple data sources was definitely a value add for us.I like the fact Adobe own DoNotTarget where users can opt out, this is understandably important for some clients due to privacy concerns. You have a great deal of flexibility when creating segments (based on variables and behaviors), more so than other tools. Dynamic Tag Manager made deployment easy. Review collected by and hosted on G2.com.

The dashboard is quite simplistic but it does what it essentially all you would expect. Integration took longer than expected even after following the user guide. I do not have any real dislikes. Review collected by and hosted on G2.com.

Security features, Easy to use, Easy to circulate, Record Maintainnance Review collected by and hosted on G2.com.

Need to add more Security features. Review collected by and hosted on G2.com.

Adobe Audience Manager is a best of class DMP that is a highly dependable, independent, solution for activating 1st, 2nd, and 3rd party data onsite and in paid media. Review collected by and hosted on G2.com.

Though Adobe is continuously improving the product, some areas that need improvement are reporting and the user interface. Review collected by and hosted on G2.com.

The ease of integration especially if you are already a Site Catalyst client; takes advantage of all the structure that has been already put in place. Review collected by and hosted on G2.com.

The inability to build and target audiences on mobile at scale. Review collected by and hosted on G2.com.

Integration with other adobe analytics products, capacity, reporting capabilities. Review collected by and hosted on G2.com.

Some UI aspects could be enhanced, as well as increased visibility to aspects of cross integration. Review collected by and hosted on G2.com.