The workspace flexibility is fantastic, and I really appreciate how easy it is to classify data on the fly. Review collected by and hosted on G2.com.

The tagging feels a bit old-school compared to other platforms. That said, to be fair, it’s being replaced by the new XDM with CJA, which addresses that gap. Review collected by and hosted on G2.com.

I love Adobe Analytics' advanced segmentation and customizable dashboards, which make it easy to analyze and visualize complex data. Advanced segmentation helps me analyze specific audiences, while customizable dashboards make insights easy to visualize and share for faster, data-driven decisions. I also appreciate the better integration with Adobe Experience Cloud, which was one of the reasons we switched from Google Analytics. Review collected by and hosted on G2.com.

It can be difficult to learn for new users and setting up tracking requires careful planning. It is also quite expensive for smaller teams and sometimes slow with very large datasets. Setting up tracking in Adobe Analytics is complex and error-prone, while new users face a steep learning curve with its advanced features. Better onboarding and simplified setup could make it easier to use. Initial setup was fairly complex, requiring careful planning of tags, variables, and events. It took time to configure tracking correctly and ensure accurate data collection. Review collected by and hosted on G2.com.

The best feature is the major advantage of real-time data processing. You can monitor campaigns, site performance, or product launches as they happen, which is useful for making quick decisions rather than waiting hours or days for reports to update. Review collected by and hosted on G2.com.

Speed and usability can sometimes be an issue. Large datasets and complex queries can lead to slower report loading times, particularly when you’re working with heavily customised segments or long date ranges. Review collected by and hosted on G2.com.

I use Adobe Analytics for web and marketing analytics, and it's great for funnels and web interactions. I like that it's accessible for non-technical people to understand and communicate insights. The easy drag-and-drop feature and the ability to share workspaces with analysts make it really user-friendly. In comparison to GA4 of 360, I think Adobe Analytics handles web interactions better. Review collected by and hosted on G2.com.

It doesn't handle marketing and website data well, especially when it comes to connecting the points and viewing through transactions for non-lower funnel tactics. Review collected by and hosted on G2.com.

Adobe Analytics provides robust and highly adaptable segmentation and reporting capabilities. The drag-and-drop Workspace feature enables users to quickly develop in-depth insights. Its advanced attribution and journey analysis tools help uncover intricate patterns in customer behavior. Additionally, seamless integration with the Adobe ecosystem makes it especially well-suited for use at the enterprise level. Review collected by and hosted on G2.com.

The platform presents a steep learning curve and demands considerable training to use effectively. Implementing it can be quite complex, particularly when working with custom variables such as eVars and props. When handling large datasets, the Workspace feature often feels sluggish or cumbersome. Additionally, the high cost of licensing poses a challenge for smaller teams looking to adopt the tool. Review collected by and hosted on G2.com.

I use Adobe Analytics to track website metrics, and it's my one store for all data and reports. I like that I can visualize any data easily, and it renders my charts super fast. I use the report export and email feature the most. It was very easy to sign up and start using. Review collected by and hosted on G2.com.

Adobe Analytics can improve their real-time data ingestion capabilities. With Adobe, many times real-time streams are slow to sync, making data freshness a bit of an issue. Review collected by and hosted on G2.com.

This tool produces great insights, and the reports it generates are often very reliable. I’ve used Google Analytics as well, and this goes neck and neck with it. Review collected by and hosted on G2.com.

It’s a little tricky to understand at first, especially for a first-time user. Review collected by and hosted on G2.com.

I like that Adobe Analytics allows me to create a dashboard based on the insight I am trying to solve for. It encourages me to think through the story I want to tell, rather than just giving me a basic platform or data in a standard format. Review collected by and hosted on G2.com.

It does not easily resonate with those who are not in the platform daily. The year over year or time frame comparison is clunky and requires creating summaries or percent change manually, which are not quickly available. The setup is difficult and requires tedious creation of event types, dimensions, metrics, and segments. It doesn't allow for any type of quick fire event like Google Tag Manager. Review collected by and hosted on G2.com.

It’s a very good application, and it’s also very useful for me. I’m able to see user behaviour and visitors in a smooth, clear way. There’s no complication in using this app; it’s simple, straightforward, and effective. Review collected by and hosted on G2.com.

Sometimes it feels really laggy and the performance is slow. There’s also severe latency in the analysis workplace. The platform can be very difficult for beginners to learn at times. Review collected by and hosted on G2.com.

It’s very easy to connect, integrates well, and the data is quite accurate. It has streamlined our daily tasks and helps us provide clear insights to clients. I can easily recommend using it. Review collected by and hosted on G2.com.

It can be glitchy at times, and I’ve often found it difficult to read the numbers. The integration process is easy overall, but if you set it up incorrectly, the data can get messed up and you won’t be able to properly deduce insights from it. Review collected by and hosted on G2.com.