--- title: Adobe Analytics Reviews meta_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1243 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 1243 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews **Vendor:** Adobe **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 1,243 ## About Adobe Analytics Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. ## Adobe Analytics Pros & Cons **What users like:** - Users praise Adobe Analytics for its **advanced segmentation and customizable dashboards** , simplifying data analysis and decision-making. (84 reviews) - Users value the **advanced segmentation and customizable dashboards** of Adobe Analytics, enhancing data analysis and visualization. (77 reviews) - Users value the **ease of use** of Adobe Analytics, enhancing their ability to analyze and visualize complex data effortlessly. (74 reviews) - Users value the **advanced data analysis** capabilities of Adobe Analytics for making informed business decisions. (59 reviews) - Users value the **advanced reporting features** of Adobe Analytics, which enhance data-driven decision-making and user insights. (37 reviews) - Data Analysis (33 reviews) - Users value the **accurate data insights** provided by Adobe Analytics for optimizing campaign performance and decision-making. (31 reviews) - Analysis Capabilities (30 reviews) - Capabilities (29 reviews) - Customization (25 reviews) **What users dislike:** - Users find the **learning curve challenging** , requiring significant time and training to master Adobe Analytics effectively. (51 reviews) - Users find a **steep learning curve** with Adobe Analytics, making it complex and time-consuming to achieve simple insights. (27 reviews) - Users find Adobe Analytics to be **quite expensive** , limiting accessibility for smaller teams and organizations with tight budgets. (23 reviews) - Users often face **slow performance** with Adobe Analytics, particularly when handling large datasets and generating reports. (23 reviews) - Users often struggle with the **complexity** of Adobe Analytics, facing a steep learning curve and overwhelming setup processes. (18 reviews) - Complex Setup (18 reviews) - Users find the **difficult learning curve** of Adobe Analytics challenging, requiring significant time and training for effective use. (16 reviews) - Users find Adobe Analytics has a **steep learning curve** , requiring extensive training and making it less accessible for newcomers. (15 reviews) - Not Intuitive (15 reviews) - Users often find the **slow loading times** frustrating, especially with large data sets and complex reports. (15 reviews) ## Adobe Analytics Reviews ### 1. Top rated analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2022 **What do you like best about Adobe Analytics?** The best analysis of data is available. We can easily track the data and measure the KPI for the business. Easy navigation of the dashboard **What do you dislike about Adobe Analytics?** Nothing to say as of now as such tool is not having any kind of dislike **What problems is Adobe Analytics solving and how is that benefiting you?** Data analysis KPI measurement Creating strategy based on data understanding user's behavior after coming to the website ### 2. Powerful tool to mesure experimentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Adobe Analytics?** The way to create dashboards is very intuitive **What do you dislike about Adobe Analytics?** Sometime is very slow getting realtime data **Recommendations to others considering Adobe Analytics:** Ease of use **What problems is Adobe Analytics solving and how is that benefiting you?** Expermintation Tracking Leads and Visits ### 3. Best tool to know the customers interests through actions and clicks on shopping web sites **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2019 **What do you like best about Adobe Analytics?** It helps me in Identifying the customer's interests by theirs clicks and actions traced over the online websites of e-commerce business. by the help this tool you can dig best insites and demographics which helps the business leaders to sharpen their strategies. **What do you dislike about Adobe Analytics?** Nothing as of now, This tool is best in all the aspects... **Recommendations to others considering Adobe Analytics:** Learn the tool thorougly as the tool have lot of parameters to understand. Once you learn it you will enjoy working on it. **What problems is Adobe Analytics solving and how is that benefiting you?** Some customers visits the site but, they leave with out purchasing the selected items. This tool help us to find those customers, so that we can run the suitable campains to them directly. ### 4. One of best analytics software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Adobe Analytics?** Simple user interface and help in custom analytics **What do you dislike about Adobe Analytics?** Cutum interface is good but can be expand with some advanced options **What problems is Adobe Analytics solving and how is that benefiting you?** Used for analytics ### 5. Best licensed analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ashwin G. | Specialist Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2022 **What do you like best about Adobe Analytics?** Ease of integration into website. Development and maintenance of data layer. Esae of publishing changes to environments **What do you dislike about Adobe Analytics?** Maintainance of report suite is bit complex. Availability of training material. **Recommendations to others considering Adobe Analytics:** If you want to use licensed analytics tool or if you have existing adobe suite tools then Adobe analytics is ideal choice to go with. **What problems is Adobe Analytics solving and how is that benefiting you?** It helped for tacking user behaviour on website. ### 6. Expensive but thorough **Rating:** 5.0/5.0 stars **Reviewed by:** Saiprasad P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Adobe Analytics?** It covers a wide range of tracking solutions along with reporting features. **What do you dislike about Adobe Analytics?** Complicated to set up, support is not very helpful with implementation. **What problems is Adobe Analytics solving and how is that benefiting you?** We are trying to automate UX-related and conversion funnel-related reports/dashboards. ### 7. It is very effective tool use in every industry. **Rating:** 5.0/5.0 stars **Reviewed by:** TARIQ AZIZ M. | Project Control Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Adobe Analytics?** Conversion to other format is very nice feature **What do you dislike about Adobe Analytics?** Nothing is here to describe as disliking **What problems is Adobe Analytics solving and how is that benefiting you?** I am solvi g conversion of pdfs to different formsts ### 8. Adobe Analytics is the best Web Analytics Tool I have used **Rating:** 5.0/5.0 stars **Reviewed by:** rajiv s. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Adobe Analytics?** Adobe lets you do all kinds of deep dives into your data. You can break down the same data in so many different ways that you can rarely do in other Web Analytics tools. Also, WorkSpace is just a game-changer. Attribution, Customization, Feeds, Saint Classification, Data upload from different sources, these are the features I love in Adobe. **What do you dislike about Adobe Analytics?** Software Updates in middle of a business day. You never know when the tool stops working, and you are scrambling around to find out what's going on. **Recommendations to others considering Adobe Analytics:** The best tool to have if you can afford it. **What problems is Adobe Analytics solving and how is that benefiting you?** We are understanding our customers better, Optimizing our marketing efforts based on data, and Optimizing our websites based on data. ### 9. High standard analytics solution. **Rating:** 4.5/5.0 stars **Reviewed by:** PRAMOD P. | Ecommerce Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2022 **What do you like best about Adobe Analytics?** This analytics tool pulls data from a variety of sources, such as email traffic, campaigns, and the web. The data can then be linked, compared, and analyzed with customer journey at any time. **What do you dislike about Adobe Analytics?** User training is not there. delay in scheduled report, **What problems is Adobe Analytics solving and how is that benefiting you?** I use it for product management, digital analytics. ### 10. Extremely Powerful and easy to use tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2021 **What do you like best about Adobe Analytics?** Very easy to learn. Gives instant insights into your audience behavior and helps set up key metrics tracking **What do you dislike about Adobe Analytics?** Can be difficult to deploy in your environment. Not as versatile as googles similar product **What problems is Adobe Analytics solving and how is that benefiting you?** User behavior and understanding and customers interact with our web based apps. We also use this tool to realize experimentation outcomes and feature performance ### 11. Adobe Analytics Review **Rating:** 3.5/5.0 stars **Reviewed by:** Nitin T. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Adobe Analytics?** The granularity of user journey touchpoints that the system tracks and displays in easy to ready dashboard **What do you dislike about Adobe Analytics?** Some of the dashboards can get complex when trying to deploy single account for multiple websites **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking the website metrics and campaign performance. ### 12. Best in the business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Adobe Analytics?** The interface democratizes data in a way that helps end-users to get to the heart of site and app performance. **What do you dislike about Adobe Analytics?** I believe a more open data layer standard with a goal of the highest adoption rate would be best moving forward. It doesn't necessarily force clients to come back to Adobe and use their tools, but that is just the best data layer. Creating the best tools in the business would be a gift to all developers implementing their solutions and keeping clients coming back again. It would also help the emerging developers with adoption rates. **What problems is Adobe Analytics solving and how is that benefiting you?** I'm helping my clients clean up their data and trust their data. Then they can make accurate decisions off on their data. ### 13. Easy to Use but Comprehensive Data Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Jacki T. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Adobe Analytics?** I like that there is real-time access to analytics and custom report building. **What do you dislike about Adobe Analytics?** I've had issues with customer service. I feel like they could be more responsive. **What problems is Adobe Analytics solving and how is that benefiting you?** Our company is using Adobe Analytics for data management, easy reporting, and dashboard building. ### 14. Easy to learn, build data and create visualisations **Rating:** 4.5/5.0 stars **Reviewed by:** Lee S. | Digital Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2021 **What do you like best about Adobe Analytics?** Transforming raw data into trendy graphs at the click of a button. **What do you dislike about Adobe Analytics?** Troubleshooting has proven arduous in the past. **Recommendations to others considering Adobe Analytics:** Use it every day, experiment and analyse other expert users reports to learn quickly. **What problems is Adobe Analytics solving and how is that benefiting you?** At the moment I use it primarily for analysing AB tests. I find it provides deeper, more reliable insights than Optimizely. ### 15. Review for Adobe **Rating:** 5.0/5.0 stars **Reviewed by:** Viorel V. | .NET Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** December 31, 2021 **What do you like best about Adobe Analytics?** Imropve my product. Better experience with clients. **What do you dislike about Adobe Analytics?** Very good so far. I just like it. Maybe other analytics had other good points but I like Adobe. **What problems is Adobe Analytics solving and how is that benefiting you?** You can forecast what's users need, in this way I improve my own product. ### 16. Analytics -- good for reports **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Adobe Analytics?** The interface is easy to use, and the menu is not difficult to navigate. Analysis workspace makes it easy to make data-driven decisions. **What do you dislike about Adobe Analytics?** I have to ask for access, to be granted visibility for some admin items. Takes some time to get access sometimes. **What problems is Adobe Analytics solving and how is that benefiting you?** I can see product trends over time, and can make graphs easy to view and check metrics. My productivity has gone up with this program, for sure! ### 17. Adobe Analytics opens doors that other solutions fail to even see **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan W. | Marketing Communications Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Adobe Analytics?** Adobe Analytics offers more options, more customization, a cleaner UI/UX and better reporting than its immediate competition. **What do you dislike about Adobe Analytics?** Adobe Analytics is not cheap compared to Google Analytics (in most cases free). That cost, however, is worth it if you take full advantage of the features. **Recommendations to others considering Adobe Analytics:** While other solutions out there might be free, talk to your web administrator before just jumping on the cheapest option. There are tons of features that Adobe Analytics offer that others simply do not. It is worth knowing what you are tracking and why before making a decision. but if you decide that you need robust reporting. Adobe is probably for you. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics allows me to craft content, web flows and design my product to best serve my needs and the needs of my customers. ### 18. This is a great software. **Rating:** 5.0/5.0 stars **Reviewed by:** ODINAKA O. | Production Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2021 **What do you like best about Adobe Analytics?** The user interface is so beautiful. This made the software more user friendly. **What do you dislike about Adobe Analytics?** The fact that some of the core features like customer attributes or AI predictive analytics comes at an extra cost, when many players in the market have this capability as standard. **Recommendations to others considering Adobe Analytics:** This is best software you can use in trying to predict the future of your business. **What problems is Adobe Analytics solving and how is that benefiting you?** Trying to use it to predict the future of my business and how best I can proffer solutions to check make it. ### 19. Adobe Analytics Appreciation **Rating:** 5.0/5.0 stars **Reviewed by:** Cierra S. | Student Development Specialist and Success Coach, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Adobe Analytics?** Adobe analytics makes using adobe a non-stressful experience and encourages exploring all of its features. **What do you dislike about Adobe Analytics?** I dislike the long terms of use to read through. **Recommendations to others considering Adobe Analytics:** It's a smart investment and an investment in your future **What problems is Adobe Analytics solving and how is that benefiting you?** Everyday usage problems are being solved, and my confidence in software is being nurtured. ### 20. Adobe Analytics can do it all! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Adobe Analytics?** Analysis workspace is incredibly easy to use for how powerful it is **What do you dislike about Adobe Analytics?** Implementation is time-consuming and difficult **What problems is Adobe Analytics solving and how is that benefiting you?** Integration with other tools is key; help our web team make data driven decisions ### 21. Adobe Analytics: A Marketing Nerd’s Favorite Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey P. | Sr. Manager, Global Digital Marketing Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2021 **What do you like best about Adobe Analytics?** I’ve been an Adobe Analytics system admin for 4+ years, a power user for 7+ years, and continue to be impressed by the tool and its advanced analysis capabilities. More specifically, I’ve helped progress our organization from the traditional Reports & Analytics work environment over to the new Analysis Workspace interface, and with that, have seen the impact that we’ve been able to drive through advanced analysis capabilities. Thanks to powerful features, such as classifications, processing rules, report templates, virtual report suites and segments, we’ve been able to curate an analysis environment that simplifies complexity, standardizes business metrics/analysis views, and drives global alignment. This has helped our organization scale, while increasing expertise around optimization opportunities for the digital customer journey. Additionally, Adobe has recently expanded upon Analytics integration capabilities, increasing value for organizations that utilize other products, such as Adobe Target, Audience Manager, Marketo, etc. **What do you dislike about Adobe Analytics?** Adobe Analytics implementation does require a specific skill set and expertise, which should be a consideration when thinking about the launch & support plan for the tool. **Recommendations to others considering Adobe Analytics:** It’s incredibly important to ensure that all Digital Marketing teams are aligned on business and implementation requirements, prior to moving forward with Adobe Analytics (e.g. analytics, web development, personalization, testing, channel teams, etc.). This will help ensure your overall analytics success. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics data and data visualization capabilities help us uncover insights to increase page, channel, audience, etc. optimizations, also supporting increased testing and experimentation. ### 22. I've been working with Adobe Analytics more than 3 years, as a Product Analyst and Web Analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Adobe Analytics?** User Experience in Workspaces, it's easy to focus on the analysis. **What do you dislike about Adobe Analytics?** maybe Data Warehouse tool, it's a bit complicated to use **Recommendations to others considering Adobe Analytics:** A great tool if you need to do your analysis quickly but have a lot of data and complicated data structure. **What problems is Adobe Analytics solving and how is that benefiting you?** All product analysis, answering data questions, looking for solutions for the improvement, analyzing A/B tests ### 23. Powerful tool for larger companies **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Adobe Analytics?** The wide range of reports and other tool integration is second to none in the industry. I love the detailed dashboards that can be created for a larger less technical audience. **What do you dislike about Adobe Analytics?** The cost of the tool and the learning curve to really get the most out of all it's features. **Recommendations to others considering Adobe Analytics:** For larger scale sites Adobe is a perfect solution, but for smaller scales other tools can be more affordable and more user friendly for your needs. **What problems is Adobe Analytics solving and how is that benefiting you?** We are solving numerous problems from landing page metrics, to tracking customer paths and drop offs to integrating with Target to do more in-depth campaign tracking. We have been able to better utilize assets we already have live and tailor our sites to customer behavior. ### 24. Clear visualization and easy creation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Adobe Analytics?** Easy to create my own report. Adobe Analytics has Youtube videos for customers, so easily follow the instruction. There is a search bar, so if I am not sure what I am looking for, I can search with the keywords. **What do you dislike about Adobe Analytics?** 1. FAQ and Help should be available in languages. 2. Most of the Adobe Analytics users probably rely on Analytics FAQ, and Help. But there are many things that I get clearer answers from Google searching than official answers. E.g. Visits vs Launches Adobe: https://helpx.adobe.com/in/analytics/kb/compare-visits-and-mobile-app-launches.html Blogger: https://terrynwinter.com/adobe-analytics-launches-versus-visits/ What is direct traffic? Adobe: N/a Blogger: https://www.perrill.com/what-is-direct-traffic/ **Recommendations to others considering Adobe Analytics:** Learn about the how the metrics calculate first. **What problems is Adobe Analytics solving and how is that benefiting you?** It helps figure out which to invest more and less. This can be an advertisement or products we offer to customers. ### 25. Powerful Digital Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Adobe Analytics?** Customer segmentation, ability to dive deeply into data, ability to build charts and integrate with other data sources. **What do you dislike about Adobe Analytics?** changes in user interface - I enjoyed their older UI much better and found it easier to use and build segments and look at different slices of data and make buisness decisions **What problems is Adobe Analytics solving and how is that benefiting you?** digital analytics, customer insights, campaign optimization, conversion funnel optimization, bounce rate analysis, demographic information, user information (i.e. browser, operating system, etc) ### 26. Great for keeping track **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron H. | Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Adobe Analytics?** Adobe makes life easy for the user. Being able to keep track of all the changes and updates is made easy with Adobe. **What do you dislike about Adobe Analytics?** I do not have dislikes with regard to Adobe. Its userface is easy to use and user-friendly. **Recommendations to others considering Adobe Analytics:** We have used Adobe for a while and find it very beneficial. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe analytics keeps me informed will all of the happenings. It is useful in keeping an eye on things. ### 27. Adobe Analytics - end to end web analytics solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2014 **What do you like best about Adobe Analytics?** The best analytic solution to customize your tracking on your site. Adobe Analytics gives you the ability to track large number of visitors across defined first party cookie sessions with deep dive data. You are easily able to do breakdown different traffic and conversion variables and report on large sums of data in order to dive deeper and see key trends that affecting your site. **What do you dislike about Adobe Analytics?** I dislike that Adobe Analytics is an expensive and costly solution. Adobe makes gives you the tools to build a Lamborghini. There are very few out of the box variables and metrics compared to its competitors. Subrelation and correlation breakdowns are limited in Adobe Analytics UI including exporting larges amount of data. Takes time to implement different plug-ins, variables, and understanding the idea of serialization of success events. **Recommendations to others considering Adobe Analytics:** Recommendations for Adobe Analytics is the ability to breakdown more variables by one another and allow for more heavy reporting. **What problems is Adobe Analytics solving and how is that benefiting you?** I like how Adobe Analytics is moving away from developers and more toward tag management integration, process rules, advanced segmentation, and exporting large amounts of data. ### 28. Indepth Analytics & Enterprise Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Tim S. | Consumer Experience Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Adobe Analytics?** Adobe Analytics gives the users incredible amounts of data and insights on their websites. **What do you dislike about Adobe Analytics?** It can have a steep learning curve when first beginning to use. **What problems is Adobe Analytics solving and how is that benefiting you?** We look at marketing channels and journey analytics as well as reporting KPIs across all business realms. It becomes a source of truth for traffic metrics on our websites and apps. ### 29. Great insights and platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Adobe Analytics?** The different ways of viewing the data - whether it be raw data or the visualizations. **What do you dislike about Adobe Analytics?** Sharing capabilities are a little limited. **What problems is Adobe Analytics solving and how is that benefiting you?** Where are our users coming from and what are their next steps. We need to meet users where they are currently and in the future. ### 30. excellent experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** September 27, 2021 **What do you like best about Adobe Analytics?** most importantly, this analytics is flexibly structured and can be adapted to any field from marketing to logistics service quality analysis **What do you dislike about Adobe Analytics?** I am a novice user, so it isn't easy to judge, but at this stage, it is more or less clear. **Recommendations to others considering Adobe Analytics:** Possibly just "explore more of the various offered trainings and workshops" **What problems is Adobe Analytics solving and how is that benefiting you?** eBIZ rate ### 31. Analytic Info Work **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2018 **What do you like best about Adobe Analytics?** The Features and layout of it all, it was for evaluations and trial use the Super metrics for the google data studio was the coolest **What do you dislike about Adobe Analytics?** Nothing i can say since i dont use it on a daily basis, in the future i plan to use it in my business to scale costs for the usual I.T Worker **Recommendations to others considering Adobe Analytics:** Its a great learning experience and program for personal and analytical uses inside & outside of the company **What problems is Adobe Analytics solving and how is that benefiting you?** we use this in depth for money making graph layouts, Google data studio site ### 32. Seamless design **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Adobe Analytics?** How easy it is to use. I am already an adobe user so it just makes sense! **What do you dislike about Adobe Analytics?** The price is a little more than I would like it to be. **What problems is Adobe Analytics solving and how is that benefiting you?** Who is our demographic. Why they're visiting us. Predictions are legit. ### 33. The only powerful software which can track all key-points that one business needs to analyse **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammad Bilawal B. | Field and Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2021 **What do you like best about Adobe Analytics?** Adobe analytic's is one of the best analytics software I have ever come across which is easy to use as compared to GA, its errorless. **What do you dislike about Adobe Analytics?** It's very expensive as compared to other analytics tools **Recommendations to others considering Adobe Analytics:** The prices for small enterprises can be made an option. This will enhance the sales for the product itself **What problems is Adobe Analytics solving and how is that benefiting you?** We were analysing 500 hotels websites from one account, having a single source of truth ### 34. Marketing Campaign made easy **Rating:** 3.5/5.0 stars **Reviewed by:** Nicole I. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2021 **What do you like best about Adobe Analytics?** Landing page traffic can be measured with Adobe Analytics. Sessions, pageviews, and visitors are some examples of metrics. **What do you dislike about Adobe Analytics?** For transactional measures, Adobe Analytics isn't ideal. When returns or credits are not accounted for, the exact number of things sold does not always match the real quantities. **What problems is Adobe Analytics solving and how is that benefiting you?** Adobe Analytics has a lot of customization options, which I appreciate. It is packed with the best features as well as a slew of useful features that contribute significantly to an organization's efficiency, propelling it to new heights of success. ### 35. A good alternative to Google Analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Oksana P. | Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Adobe Analytics?** The best parts of Adobe Analytics are the Adobe support and the tutorials that you can access any time. That's one of the reasons we tend to choose Adobe if choosing in between vendors and other parameters are similar. **What do you dislike about Adobe Analytics?** I found Adobe Analytics to have a less user-friendly interface; the quest of retrieving the needed data seems longer than necessary. **What problems is Adobe Analytics solving and how is that benefiting you?** We used Adobe Analytics to analyze website traffic behavior data. ### 36. 100% customized digital analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ezhil R. | Digital Marketing Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2021 **What do you like best about Adobe Analytics?** Analysis workspace which I often use to drill down reports and pull required insights Availability of Launch which makes it easy to implement Adobe analytics Custom variables and metrics which can be customized for business needs **What do you dislike about Adobe Analytics?** it isn't available for small and medium enterprises due to licensing costs which they cannot afford **Recommendations to others considering Adobe Analytics:** If your business revenue is generated from your website or mobile app, then it is a must-have digital analytics too in your martech stack **What problems is Adobe Analytics solving and how is that benefiting you?** understand how users are acquired through different marketing channels and how they engage with different aspects in the site and eventually convert ### 37. Easy to use Digital Analytics solution **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul B. | Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Adobe Analytics?** The option in workspace to create customizable reports for analysis and share in excel or pdf format **What do you dislike about Adobe Analytics?** Needs certain level of coding when it comes to using adobe target and customer segmentation **What problems is Adobe Analytics solving and how is that benefiting you?** End to End Web customer behavior on the company website and identify key drop-off points to increase orders by simplifying customer journey. 15 % increase in leads with 7 % increase in online orders. ### 38. Digital Data Analayst **Rating:** 5.0/5.0 stars **Reviewed by:** Ana Luiza B. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Adobe Analytics?** Adobe is a powerful tool that provides deep analyses of the product. I can create unique dashboards with all information in one report about the performance of the product as: -Traffic Acquisition - User behaviour - Conversions The best part is the freedom that Adobe provides me in adding my creativity to my analyses. I can use many calculation metrics and a bunch of visualisation, and finally, I can deliver a customised report for the stakeholders the way they like. **What do you dislike about Adobe Analytics?** I would like to see in the same panel multi reports suites. **What problems is Adobe Analytics solving and how is that benefiting you?** Average Daily metrics calculations that provides daily performance ### 39. Review of Adobe **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about Adobe Analytics?** The way you can create and update reports by dragging and dropping elements **What do you dislike about Adobe Analytics?** The UI is sometimes hard to load, mainly if you have a lot of datasets built up **What problems is Adobe Analytics solving and how is that benefiting you?** business product journeys, able to measure impacts and know what is the best thing to go after ### 40. Top Enterprises E-commerce tracking tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sourabh M. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Adobe Analytics?** The Tool has a lot of features and metrics which can be tracked and is not limited like other players , One of the best reliable tool. I have been using the tool since 3 years and its been amazing to get insights, recommendations and micro level of insights , there can be dashboards made **What do you dislike about Adobe Analytics?** Its bit hard to navigate and needs some good manhour to understand the tool well. Not much free version resources to understand and trouble sheet issues or metrics for the tool **Recommendations to others considering Adobe Analytics:** Yes I would strongly recommend this product to every one as this is one of the best tool which has huge scope and is not limited. **What problems is Adobe Analytics solving and how is that benefiting you?** Interconnecting with various visualization tools so data can be be mapped to our needs and ### 41. Adobe Analytics Evaluating points **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2021 **What do you like best about Adobe Analytics?** Real-time Reporting Support for Web and Mobile analytics Ease of integration with adobe marketing cloud suite Wide variety of marketing reports **What do you dislike about Adobe Analytics?** Pricing is comparatively on the higher end. Complex implementation for mobile app tagging **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking online consumer behavior on web and mobile app Reporting to showcase marketing efforts and reach among consumers Create marketing segments for consistent customer experience across digital channels ### 42. Skill exchange on Adobe Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Abdul Majeed K. | Senior Data Analyst, Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Adobe Analytics?** Advanced segmentation strategies to answer business questions along with tips on best practices for analysis workspace. **What do you dislike about Adobe Analytics?** Time duration for Question and Answer section. **What problems is Adobe Analytics solving and how is that benefiting you?** Using advanced segmentation along with calculated metrics for solving day to day business problems. I learned new concepts from the analytics rockstars team members as well as tips from Adobe consultants on Adobe Analytics workspace. ### 43. Good product for marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2017 **What do you like best about Adobe Analytics?** Easy to use very reliable for the user, access to website performance data through the digital experience. Easy reporting **What do you dislike about Adobe Analytics?** Not the best tool for transactional measurements, training for others is difficult and pricey, customer service isn't very responsive **What problems is Adobe Analytics solving and how is that benefiting you?** Deepens customer understanding of digital analytics. Custom tagging, real time reporting. A dynamic interface that helps users find what they are looking for. ### 44. One of the most powerful digital behavioral analytics platforms on the market **Rating:** 4.5/5.0 stars **Reviewed by:** Eric Andrew H. | Manager, Digital Analytics Product Team, Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Adobe Analytics?** Adobe Analytics offers one of the most responsive reporting engines and extensive means to access that data. Workspace is a powerful analysis, curation, and reporting tool, and other extensions through the API, PowerBI or Excel offer additional flexibility. Processing rules and an extremely customizable implementation library allows us to capture almost any behavior that might be of potential interest. Paired with Adobe's Device Co-op, Adobe Analytics visitor identification resolution is second to none when it comes to unauthenticated data tracking. **What do you dislike about Adobe Analytics?** There is a lot of complexity and legacy features that can make the toolset difficult to navigate for less technical or dedicated users. The most challenging feature at this point is the level of difficulty in performing analytics on time between events. The dangers of permanent data changes via the Data Source ingestion engine can be quite scary. There is no way to address those risks without paying for a much pricier solution (such as Customer Journey Analytics). **Recommendations to others considering Adobe Analytics:** Make sure you invest in the proper talent and resources when implementing it, or else you face a high degree of risk. **What problems is Adobe Analytics solving and how is that benefiting you?** We are solving multi-touch digital attribution across a wide and diverse set of channels and experiences, complete with efficiency measures via automatically imported cost data. We are monitoring user experience metrics (such as page load performance or A/B testing results), and we are segmenting data based on enriched user data. We have saved tens of thousands of dollars by implementing granular marketing activity tracking and classifying the individual tracking codes with various levels of meta-data and hierarchical information. This allowed our online marketing team to more easily identify different subsets of marketing activities that were not performing as efficiently as others. ### 45. Powerful Analytics Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Pankaj C. | Assistant Professor, Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2021 **What do you like best about Adobe Analytics?** Adobe analytics is the very powerful tool for any company or business. It has very user friendly interface and navigation. Adobe analytics tool provides depth insight in data.It has many good features like Web Analytics, marketing analytics, predictive analytics.The segmentation within the reporting tool is very flexible. The reports can be exported in the pdf format.The user has complete control over the data through the administrative area.We can customize the reports. It supports data cleaning also and it is the main part any report. It supports dashboard also. It supports mobile analytics also. It has some pre built report for making the work easy.Automation tool is the new innovative. We can integrate data easily. **What do you dislike about Adobe Analytics?** The cost of adobe analytics tool is very high.The features provided by adobe analytics tool already provided by some small company.For processing of historic data need to pay some fees.Support service does not provide.Proper user manual documentation is not available. Individual customization is the difficult task. It has steep learning curve. To do setting it takes too time. Page limitations in some reports. There is a vast functionalities. So not able to get understand easily. Google analytics is more intuitive than it. For the large size of reports, it takes more time ans some time feels lagging. Some metric not available in funnel metric. The maintenance charges are very high. The learning curve takes more time. **Recommendations to others considering Adobe Analytics:** A very good software for digital marketing analytics. **What problems is Adobe Analytics solving and how is that benefiting you?** Do the analysis of data. For making the dashboard to visualize the data. ### 46. Adobe Analytics Gives Interesting Insight But Misses Opportunity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2021 **What do you like best about Adobe Analytics?** I like the dashboards and custom reporting capabilities. **What do you dislike about Adobe Analytics?** They really need to implement and promote an Adobe ColdFusion SDK or implementation guide. ColdFusion is Adobe's language yet they don't mention it at all. **Recommendations to others considering Adobe Analytics:** Adobe Analytics is a solid product but there are other more affordable solutions available. The fact that Adobe doesn't integrate with ColdFusion is a real shame. Integration with other software went well though. **What problems is Adobe Analytics solving and how is that benefiting you?** Tracking customer activity on web platforms. ### 47. A little tricky for beginners **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Adobe Analytics?** Adobe is very customizable and great for big enterprises. You can create reports that show/compare data for virtually anything. Very helpful to many different types of businesses since there is not a one size fits all. **What do you dislike about Adobe Analytics?** A little tricky and overwhelming, especially for beginners. **Recommendations to others considering Adobe Analytics:** More training videos **What problems is Adobe Analytics solving and how is that benefiting you?** Comparing Y/Y data, and also comparing random obscure time frames. Adobe allows you to customize everything which is helpful (but sometimes can be a lot to handle) ### 48. Web analytics Consultant **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2021 **What do you like best about Adobe Analytics?** robust platform and structured variables and the whole stack that can help marketers **What do you dislike about Adobe Analytics?** support for implementation folks where getting information nowadays are getting lower in quality and time. Now we are at the mercy of someone. very disconnected **What problems is Adobe Analytics solving and how is that benefiting you?** primarily business acquisition and retention initiatives. Insights as a result of data collection and now merging with other data sources(traditional and non structured data) ### 49. Powerful Analytics Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin D. | Product Manager - Adobe Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2020 **What do you like best about Adobe Analytics?** Adobe Analytics provides a robust and flexible canvas for building custom analysis using internal web or app data. This powerful platform empowers anyone in the organization to become an analyst by giving everyone the tools to pull their own reports in a simple to use interface. Adobe Analytics is a powerful tool designed to help the business measure, analyze, and iterate across their digital footprint. Adobe’s power is derived from its ability to function as an extremely customizable tool that can be implemented to meet the needs of business users and adapt to changes over time. **What do you dislike about Adobe Analytics?** The success of an organization's analytics platform depends heavily on the implementation. While Adobe's documentation is robust the in-person support they provide is lacking. At times I feel the Adobe team is more interested in selling you more products than ensuring the products you pay for are working. **Recommendations to others considering Adobe Analytics:** Implementing Adobe Analytics takes two things: someone with solid knowledge of the how and why of your business and a rockstar development team. The success of your web analytics depends on the implementation. A poor analytics implementation will end up costing your organization more than the ROI you will realize for the insights. **What problems is Adobe Analytics solving and how is that benefiting you?** We use adobe to help us quickly identify customer trends on our website and use these insights to improve the user experience and grow the business. The true power is of Adobe is the ability to democratize data for use by anyone in the organization. Reports the used to take days to pull with SQL can be done in less than 5 minutes by someone who does not know SQL. ### 50. Good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Adobe Analytics?** Adobe analytics is one solution for organizations for office productivity **What do you dislike about Adobe Analytics?** Nothing i can say about the product right now **Recommendations to others considering Adobe Analytics:** Very good producr **What problems is Adobe Analytics solving and how is that benefiting you?** Custom reports and the segmentaion on tools is wonderful ## Adobe Analytics Discussions - [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) - 1 comment, 1 upvote - [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) - 1 comment, 1 upvote - [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) - 1 comment, 1 upvote - [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) - 1 comment, 1 upvote - [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) - 2 comments - [View Adobe Analytics pricing details and edition comparison](https://www.g2.com/products/adobe-analytics/reviews?page=67§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+14%3A33%3A42+-0500&secure%5Bsession_id%5D=919251cb-9ef9-48b9-a8ef-c02eeb236b38&secure%5Btoken%5D=7a59b8aed077148e7fc78f0429ae949c70faaaadb34a7d5af49cfb4d0bd0a7ed&format=llm_user) ## Adobe Analytics Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Experience Manager Guides](https://www.g2.com/products/adobe-experience-manager-guides/reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Windows 11](https://www.g2.com/products/windows-11/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Adobe Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Audiences** - Audience Insights - Segmentation **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Data Analysis** - Dashboards - Visualizations - Advanced Filtering **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking **Data Analysis** - Analysis - Data Interaction **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Decision Making** - Data Visualizations - Report Generation - Data Unification **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Generative AI** - AI Text Generation - AI Text Summarization **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adobe Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,579 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,880 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,783 reviews)