--- title: Adobe Analytics Reviews meta\_title: 'Adobe Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1245 reviews by the users' company size, role or industry to find out how Adobe Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 1245 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Analytics Reviews & Product Details Visit Website Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications. * * * Product Website Adobe Analytics Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Adobe Analytics Community](https://www.g2.com/products/adobe-analytics/discuss) Languages Supported Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Clay Warren Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/adobe-analytics/pricing) ## Adobe Analytics Integrations (16) What do users say about integrations? Verified by Adobe Analytics [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Experience Manager ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Experience Manager Guides ](https://www.g2.com/products/adobe-experience-manager-guides/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Target ](https://www.g2.com/products/adobe-adobe-target/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ad Manager ](https://www.g2.com/products/google-ad-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Dynamics 365 Business Central ](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SAP Analytics Cloud ](https://www.g2.com/products/sap-analytics-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sprinklr Social ](https://www.g2.com/products/sprinklr-social/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Windows 11 ](https://www.g2.com/products/windows-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews) Show More ![Sasha T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sasha T.") ST Sasha T. Junior Digital Marketing Manager Manufacturing Enterprise (\> 1000 emp.) 1/25/2026 "Unsurpassed Analysis Workspace for Deep, Detailed Attribution at Scale" 4/5 What do you like best about Adobe Analytics? It processes huge amounts of data in fine detail so that we can respond to complicated attribution queries that other sites obscure. It is a monster, yet it is strong. Analysis Workspace is unsurpassed. The drag and drop of dimensions into infinite nested tables can be explored in a free form. You do not have to use predefined reports; you create the view that you require to address the particular issue. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? The learning curve is a wall. It is not something that you can learn in a weekend. When your layer of implementation is a mess, then the data is of no use. It needs a specific expert to support the tag organization. Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? We diagnosed an issue with a checkout funnel using it. By disaggregating the traffic based on browser version and screen resolution, we identified a rendering bug on a particular mobile phone that was costing us sales. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Chetan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chetan M.") CM Chetan M. Software Engineer Enterprise (\> 1000 emp.) 1/20/2026 "Powerful Analytics with a Steep Learning Curve" 4.5/5 What do you like best about Adobe Analytics? I like that Adobe Analytics supports highly customized reports. We can break down the data to the minutest time interval, which helps us see what happened and how many users have logged on during a specific time frame. I appreciate that it can handle large amounts of data at once, allowing us to easily fetch the reports without any significant performance issues. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? I struggle with the UI part. It needs some learning curve for new users, who had gone through some training. I still feel sometimes I get missed because the UI is not so user friendly. It maybe needs more documentation or tutorials to help with that. Also, the cost of Adobe Analytics is pretty high compared to other tools like Google Analytics. Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? I use Adobe Analytics to improve our website user experience by collecting data on page visits and button clicks. It provides real-time insights and customized reports, helping stakeholders understand user behavior and enhance performance. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Nijat I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nijat I.") NI Nijat I. Full-stack Developer Information Technology and Services Small-Business (50 or fewer emp.) 11/10/2025 "Powerful Insights and Reporting for Data-Driven Decisions" 4.5/5 What do you like best about Adobe Analytics? Our website's user behavior can be tracked in great detail with the aid of Adobe Analytics. I use it to track customer paths, page performance, and traffic sources across the site. Campaign performance can be easily monitored in real time thanks to the reports' rapid updates. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? When working with large datasets, some reports can take a while to load. The workspace has a lot of features, so new users might also need more time to get used to it. The onboarding process would go more smoothly with more integrated walkthroughs. Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? We can learn which pages result in drop-offs, which campaigns generate high-quality traffic, and how visitors navigate our website with the aid of Adobe Analytics. Since all of the data comes from a single source rather than several tools, reporting is made simpler. This optimizes our marketing efforts and strengthens our content strategy. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 11/18/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ben S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben S.") BS Ben S. Small-Business (50 or fewer emp.) 7/7/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Flexible Reporting and Powerful, Easy-to-Use Dashboards" 4.5/5 What do you like best about Adobe Analytics? Flexibility of reporting. Dashboards are powerful but easy for new people to start using. Strong community support. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? Some of the very old restrictions still get in the way. The Ui of the admin parts is bad (although being improved) Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? Visibility of how customers use the site, what they are achieving and where they are falling out. Business planning and web improvement teams use the output. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Hayden B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hayden B.") HB Hayden B. Enterprise (\> 1000 emp.) 4/22/2026 "Powerful Enterprise Tool with Intuitive Interface" 5/5 What do you like best about Adobe Analytics? I really like the customer interface on Adobe Analytics. It's helped us make some really crucial decisions to help grow our business. It's a great powerful tool, and it's really the cream of the crop for analytics. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? Sometimes, it's hard to identify when there's a drop-off in data on the tool. We've had issues with tag breaking, and not realizing until it's too late, which we've had to handle by using ObservePoint alongside to avoid these problems. Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? Adobe Analytics helps identify where we're losing customers on our website and provides customer insights. It has helped us make crucial decisions for business growth. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Johnathan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Johnathan H.") JH Johnathan H. Digital Insights Optimization Strategist Enterprise (\> 1000 emp.) 4/20/2026 "Real-Time Performance Insights with Easy, Customizable Reporting" 5/5 What do you like best about Adobe Analytics? Its ability to gather real time data on how your site is performing and easily create customizable reports for users. Also the easy for which users can create their own reports for sharing out. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? The fact that it’s basically being sunset for CJA, our organization isn’t ready to move off of Adobe analytics yet it feels like it’s becoming. Tool of the past, even for customers who aren’t ready for CJA Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? It gives my organization the ability to monitor, measure and quantify how our web/mobile Sites are doing both individually and as a whole. It’s our system of record for Web analytics Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign DC denae c. Office Manager Small-Business (50 or fewer emp.) 4/29/2026 "Real-Time Insights, Steep Learning Curve" 4/5 What do you like best about Adobe Analytics? I use Adobe Analytics to track and understand how users interact with our website and digital platforms. I appreciate its ability to measure campaign performance and optimize our marketing efforts. I like the real-time aspect of it, which makes it a powerful tool for turning data into actionable insights. Additionally, I found the initial setup to be pretty easy. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? The platform has a learning curve. The customization options are too many, which takes up a lot of time. Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? I use Adobe Analytics to track user interactions, measure campaign performance, and gain actionable insights with its real-time capabilities. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite TS Tina S. Enterprise (\> 1000 emp.) 4/21/2026 "Powerful Insights, But Steep Learning Curve" 3.5/5 What do you like best about Adobe Analytics? I like Adobe Analytics for its ability to create my own views, which allows me to customize the analytics to suit my needs. I also appreciate its data visualization capabilities, which help me interpret complex data effectively. These features help me answer my business questions and provide valuable insights into user engagement and traffic. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? It's hard to use. There are too many options to choose from, and it's not intuitive out of the box. You really have to learn what dimensions and metrics are. Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? I can see traffic and user engagement and create my own views to answer business questions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Kelvin T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelvin T.") KT Kelvin T. Freelance Graphic Design Small-Business (50 or fewer emp.) 1/9/2026 "In-Depth Insights, Steep Learning Curve" 3.5/5 What do you like best about Adobe Analytics? I like how detailed and reliable the data is with Adobe Analytics. It gives me deep insights into user behavior and allows for flexible reporting, which helps me make informed decisions and optimize strategies more confidently. The detailed data helps me clearly see how users move through the site and where they drop off, while the flexible reporting lets me customize insights based on what I actually need. This capability allows me to quickly spot opportunities, adjust strategies, and share clear reports with stakeholders without spending too much time digging through data. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? One thing that could be improved is the learning curve, especially for new users, since some features aren't very intuitive at first. It can also feel a bit overwhelming when setting up reports or dashboards, so clearer guidance and a more user-friendly interface would make the experience better. The initial setup was manageable but not very easy; it took some time to understand the configuration and required support from documentation and team members. Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? I use Adobe Analytics to track and analyze performance, understand user behavior, and measure campaign effectiveness. It centralizes data, making it easier to identify trends, spot issues, and evaluate performance without guesswork. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic AS Aravind S. Enterprise (\> 1000 emp.) 4/21/2026 "User-Friendly Reports, but Navigation Needs Improvement" 4/5 What do you like best about Adobe Analytics? I use Adobe Analytics for website and apps analytics. I like its ease of use, which makes it more accessible for my day-to-day tasks. I also find the reports super useful. The initial setup was pretty easy, which was a relief. Review collected by and hosted on G2.com. What do you dislike about Adobe Analytics? Navigation, finding things in the portal can be tricky. For instance, trying to get to Users to add them, delete, or modify access takes multiple clicks and can be confusing. Review collected by and hosted on G2.com. What problems is Adobe Analytics solving and how is that benefiting you? I use Adobe Analytics for website and app analytics, and it helps with day-to-day website performance. I like its ease of use and find reports super useful. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ## Questions about Adobe Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adobe Analytics ](https://www.g2.com/products/adobe-analytics/discussions/new) ![Rob R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob R.") RR Rob Robinson • Last activity 4 months ago What Software Reports Google Shopping Search Term Attribution? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) ![Adarsh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adarsh J.") AJ Adarsh Jayan • Last activity over 3 years ago How I do? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/adobe-analytics-how-i-do) [ View all Discussions ](https://www.g2.com/products/adobe-analytics/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 15 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/adobe-analytics/pricing) Adobe Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a4aea6e512d19f5e2149db80788077e9/google-analytics-360.png "Product Avatar Image") GA 360 4.4/5(599) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics-360) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-mixpanel) ##### ##### Adobe Analytics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Trending Retroactive Reporting Other User Data Campaign Tracking Administration Performance and Reliability [ View More Features ](https://www.g2.com/products/adobe-analytics/features) ## Top-Rated Alternatives [ ![Google Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Analytics") Google Analytics 4.5/5(6,862) ](https://www.g2.com/products/google-analytics/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,975) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Pendo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pendo") Pendo 4.4/5(1,808) ](https://www.g2.com/products/pendo-io-pendo/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-analytics/competitors/alternatives) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Predictive Analytics](https://www.g2.com/categories/predictive-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Predictive Analytics](https://www.g2.com/categories/predictive-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best user testing tool for new apps](https://www.g2.com/discussions/best-user-testing-tool-for-new-apps)[What retail media tools have the best automated bidding and campaign optimization for brands managing high-SKU catalogs where manual bid management is not realistic?](https://www.g2.com/discussions/what-retail-media-tools-have-the-best-automated-bidding-and-campaign-optimization-for-brands-managing-high-sku-catalogs-where-manual-bid-management-is-not-realistic)[Top tools for creating interactive data dashboards](https://www.g2.com/discussions/top-tools-for-creating-interactive-data-dashboards) [Which commenting systems offer the most accurate AI filtering of spam and politically charged language?](https://www.g2.com/discussions/which-commenting-systems-offer-the-most-accurate-ai-filtering-of-spam-and-politically-charged-language%20)[Which application shielding tools scale seamlessly across enterprise mobile apps handling high transaction volumes without performance bottlenecks?](https://www.g2.com/discussions/which-application-shielding-tools-scale-seamlessly-across-enterprise-mobile-apps-handling-high-transaction-volumes-without-performance-bottlenecks)[Pros and Cons Details](https://www.g2.com/products/adobe-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)