![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
CR

Verified User in Retail

Enterprise (\> 1000 emp.)

10/29/2019

"Marketing Performance Measurement Manager"

4.5/5

What do you like best about Adobe Analytics?

For Marketing digital analytics and insights, it allows you to capture KPIs that depict the customer’s journey through the funnel such as where customers are navigating on the site and where they are dropping off on the site. This helps Marketing to identify effective channel marketing campaign strategies. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

It requires a learning curve for resources to understand how to use the functionality. The loading of reports can take more time than you would want to have in a tool. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Analytics:

It is a great digital analytics tool for capturing key KPIs for insights related to the performance of marketing campaigns. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

Solving for capturing funnel metrics from engagement to conversion and funding. Captures key lead indicators and other digital analytics data capture need well. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

See what 1173 reviewers think of Adobe Analytics

4.2 out of 5 · Verified reviews from real users

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