The ability to set up rules in a different way than other bid platforms. It's like Marin, but slightly more intuitive to use. Review collected by and hosted on G2.com.

Account management was a pain to work with, deceptive and not helpful during the set up process. You also have to upload new Dest URLs, so if you use labels in Google, that will all be blown up the moment adobe pushes campaigns live. Review collected by and hosted on G2.com.

They were able to make Bing campaigns slightly better than manual bidding. Google was not the same story though. Review collected by and hosted on G2.com.

It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad groups with CPOs 4x the CPO goal for multiple weeks without bidding down. Review collected by and hosted on G2.com.

Portfolio-based search optimization lends itself to easy projecting and budget management. Can weight several different goals and have portfolio optimize based off your weighting. Easy to user interface. Great customer service and attention to detail. Review collected by and hosted on G2.com.

Pricier than other options but you're paying for great customer service. The portfolio bidding does limit some customization, as in, you can't bid up a specific keyword if you'd like because the machine controls the portfolio at that level. Review collected by and hosted on G2.com.

Great user interface which makes navigation easy for planning campaigns and budget levels. With great features that allow modeling capabilities, it allows for future planning on campaigns you wouldn't normally run. Review collected by and hosted on G2.com.

we weren't spending on certain keywords and it turns out we were! The terms showed as paused in AMO but were actually active. Luckily we had some room in the budget but the spend is a big factor in controlling performance! Review collected by and hosted on G2.com.

Reporting aspect of the product is one of the great benefits.

Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched. Review collected by and hosted on G2.com.

For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites. Review collected by and hosted on G2.com.

The campaign builder and bid manager have produced great results for our client. Review collected by and hosted on G2.com.

It may be a bit difficult to create new views. There are so many features that you have to spend a lot of time to view the webinars. Review collected by and hosted on G2.com.

the bulksheet logic

google settings via templates

portfolios Review collected by and hosted on G2.com.

no settings via templates for yahoo/bing Review collected by and hosted on G2.com.

The interface is easy to navigate, I can find everything quickly even if I haven't used it before. Review collected by and hosted on G2.com.

The reports are harder to read than other software i've used. Review collected by and hosted on G2.com.

It comes pre-loaded with some great optimization strategies, but allows for very sophisticated approaches and blended approaches as well. I also enjoy its predictive modeling that allows you to measure impact of strategy changes before you waste time and money on them. Review collected by and hosted on G2.com.

it does not integrate very well with a lot of 3rd party tools and analytics packages Review collected by and hosted on G2.com.

It can boost ROI by adjusting mobile bids which is very useful if done correctly, and will become more important in the future. I also like the display management which is useful when targeting by region (e.g. a specific product or service). Review collected by and hosted on G2.com.

Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully. Review collected by and hosted on G2.com.