approximates statistical based modeling- showing spending actual budget, easy-to-build portion portfolios, complete tracking back to the paid ad-keywords searched. Automated bids and reporting were two strong points Review collected by and hosted on G2.com.

Generally not very user friendly, very slow to react to budget changes, initial code implementation was extraodinarily difficult, lengthy process across multiple websites simultaneously Review collected by and hosted on G2.com.

This system Is very easy to use and navigate. All menus or anything I need to find are right there on the homepage. Review collected by and hosted on G2.com.

I don’t like how sometimes the system is down for their slight glitches and or the system freezes. Review collected by and hosted on G2.com.

Adobe Media Optimizer accurately predicts the impact of changes to your search, display and social ads then helps you manage them. Review collected by and hosted on G2.com.

The strategies work to varying degrees of success. Review collected by and hosted on G2.com.

It’s able to handle pretty much any file you throw at it. It also exports a ridiculous number formats Review collected by and hosted on G2.com.

The user interface is not very pretty. Sometimes settings and features are buried kind of deep. Review collected by and hosted on G2.com.

Its the best media program for the workplace Review collected by and hosted on G2.com.

There is nothing that i dislike about this this program Review collected by and hosted on G2.com.

The fact that I can use the program for marketing organization Review collected by and hosted on G2.com.

Nothing to dislike. I feel like there’s too many things to dislike but disliking something is not good. I’m not saying one must learn to like something they dislike, but one must understand about something they dislike. Review collected by and hosted on G2.com.

The ease of use of the platform allows for most users to go in with little to no experience in analytics and begin to implement software Review collected by and hosted on G2.com.

The limited options when selecting methods. Review collected by and hosted on G2.com.

I love how all the important channels are combined into one channel so that I can target my audience at one. Review collected by and hosted on G2.com.

Some of the tools took a while for me to find and I didn't get the information I need from HELP as I had anticipated. Review collected by and hosted on G2.com.

It’s great for text ads and automating bids. Another benefit is you can spend more time on strategy. Review collected by and hosted on G2.com.

Implementation is fairly difficult and there’s other places where you can get a better rate. Review collected by and hosted on G2.com.

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics.

The machine learning that is built in has also proven to be a great benefit (based on its proven over time accuracy). Thanks to this capability our SEM spend has become more optimized. Review collected by and hosted on G2.com.

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon. Review collected by and hosted on G2.com.