I like how easy it is to set up the variations, either A/B testing or Multi Variate. The tool is very robust and the reporting is quick and easy to see. I like how easy it is to see how the test is going and whether one variant has reached significance. Review collected by and hosted on G2.com.

Adobe has allowed many features and almost too many options that it can be a little cumbersome when setting up testing. It took some of our development resources to just set up some of the targets for testing. I have experience with other tools like Optimizely that have much easier implementations and ease of use. Review collected by and hosted on G2.com.

If you are already using Adobe Analytics for your web site optimization tool then you should use Test and Target for your A/B testing. The significance calculation in the reporting UI is very nice and gives you a quick visual if the test reached significance.

You can have more than one test running at a time which is nice. Review collected by and hosted on G2.com.

The pricing structure with Mbox calls kinda makes sense but is different than other platforms like Opitmizely. The reporting and setup of the campaigns needs to be improved, especially when it comes to setting up the KPIs for a given campaign. The fact that you have to create a segment first and then apply that segment to a given KPI, vs just assigning what you want in the KPI is still confusing to me and confusing to most people. There should be an out of the box integration already with T&T and Analytics and vice-versa Review collected by and hosted on G2.com.

The user interface and different marketing options Review collected by and hosted on G2.com.

It seems to work better on PC rather than MACs Review collected by and hosted on G2.com.

Adobe Test and Target is a great way to test conversion optimization for landing page tests (copy, experience, etc.) Review collected by and hosted on G2.com.

Initial set-up is rarely flawless, so there's always a bit of human back and forth to launch tests. Review collected by and hosted on G2.com.

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which can be deceiving. The product can pull of some advanced statistical modeling to underpin the tests you launch. Review collected by and hosted on G2.com.

The deeper features of Adobe Target can be a bit challenging to learn. The best Adobe Target implementation involves a team of Business Analysts, Statisticians, and Developers.

Some companies may find Adobe Target price prohibitive. It can be an expensive system to implement and maintain. You should closely consider the potential ROI for a platform this powerful. Every company that I have seen properly utilize Adobe Target has realized a great benefit. Review collected by and hosted on G2.com.

Because of the popular testing solutions are now moving towards 'drag and drop' type of campaign set up, it moves away from a need to have a technical person in marketing (specifically for optimization).

I like how Target would still need a technical role to maintain the tool and it still keeps the demand for a technical person, like myself, within Marketing. Review collected by and hosted on G2.com.

The slow run time of the tool. My company has a lot of mboxes. Target needs to accommodate big companies that do so. Review collected by and hosted on G2.com.

1) The best feature in my opinion is the quick implementation of any ideas/wireframes that have already been designed on the platform.

2) It is very easy for non-data/technical users to learn after a few introductory sessions

3) The ability to cross certain things between Target and other products in the Adobe Suites Review collected by and hosted on G2.com.

1) To take advantage of the full capabilities you have to implement it with SiteCatalyst - implementing the two is not an easy process, even though they are both made by the same company.

2) Data discrepancies between Target and SiteCatalyst - they contribute to metrics differently and numbers may be off between the two

3) Slow load times that can affect data pulling

4) User interface will occasionally reset after you have selected multiple options from the drop down menus Review collected by and hosted on G2.com.

We have used Adobe Experience Manager with Adobe Target for content targeting and testing for our managed websites. Target has helped the business stakeholders identify content options most viewed by certain visitor roles. This has provided important inputs in campaign targeting and content placement on the website Review collected by and hosted on G2.com.

Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured business cases. This went into iterations before we saw light at the end of the tunnel. Review collected by and hosted on G2.com.

Adobe will be able to look at historical data to make predictions about how changes in the mix of marketing spend will affect overall performance. Adobe’s ability to cover the full “digital marketing lifecycle,” from making ads to managing the campaigns, measuring them, and making money. Review collected by and hosted on G2.com.

Nothing! I like that it's easier for developers to build apps and for marketers to adjust the content without any coding work. Review collected by and hosted on G2.com.

Capability to track very specific things. Review collected by and hosted on G2.com.

Not as user-friendly as Google Content Experiments Review collected by and hosted on G2.com.