Its drag and drop for a lot of the basic tests you'd like to do so they learning curve for the basics isn't bad. This makes the average user able to setup tests quickly and get going with the tool. Also has decent integration with Adobe Analytics if you also have that. Additionally it has some capabilities for site personalization to change parts of the site based on user actions, analytics and segments which is powerful depending on your data set. Review collected by and hosted on G2.com.

When you want to do more complicated tests across a variety of page elements or with complicated goals it can make it hard to use the drag and drop tooling. I often have to include custom scripts and css to the pages which requires development assistance so plan for that staffing need if you want to complicated testing. Not necessarily a knock on Target, but as with all A/B testing you have to really understand setting up your goals correctly so you are getting valid results that are meaningful. Not comparing apples to apples can screw your results up quickly. We may also need to buy the Premium version to get all the segmentation and personalization we want. Review collected by and hosted on G2.com.

As a Marketing Analytics A/B testing is part of your every day live. Few tools that I have used in the past are as good as Adobe Target when it comes to doing tests on your site. The interface is so user friendly and getting data is both quick and easy. Review collected by and hosted on G2.com.

Maybe this is not an universal issue but on my personal case it tends to fail when I try to use Google Chrome. The site doesn't render properly or things aren't save etc. Review collected by and hosted on G2.com.

Their UI is friendly and much improved over the previous iteration of their product (Test & Target) Review collected by and hosted on G2.com.

Despite the elevator pitch that your marketing team can execute A/B testing without involving your dev team, it's often not entirely true. Review collected by and hosted on G2.com.

The ease of use and how quickly it is in setting up A/B tests Review collected by and hosted on G2.com.

Adobe Target needs better functionality in setting up MVT tests Review collected by and hosted on G2.com.

It’s hard to sort a bunch of ticket by custom filters Review collected by and hosted on G2.com.

Personalization and notification Review collected by and hosted on G2.com.

One can buy it and get it running quickly. Launching a simple AB test is simple and doesnt need any sort of expertise except basic understanding of the DOM and JavaScript. Review collected by and hosted on G2.com.

Poor implementation of the Cloud App user interface. Slow UI Review collected by and hosted on G2.com.

Adobe Target is easy, fast and quick to implement on even the most complex websites. Built with UX/UI to ease digital marketing to create experiences from AB testing to Recommendation testing. You can now integrated Adobe Target with all Adobe Marketing Cloud products using the Adobes Visitor Service ID. Review collected by and hosted on G2.com.

Adobe Target can cause timing and delay issues if experience is too heavy to load. Also, Adobe Target requires initial setup and licenses for other Adobe Marketing cloud products to get full use. Review collected by and hosted on G2.com.

Adobe Target is so easy to use it has simplified my life and streamlined my workflow. The mobile app optimization is crucial since a majority of content these days is consumed via smartphones. Its so much easier than other work around mobile optimization tricks I've resorted to in the past.

A/B testing is super easy and the targeting is part of the process! No need to build your targets outside of the platform and add it in later. Can't tell you how happy this feature makes me. Customizing segments is seriously useful as well.

The amount of data feedback : Reporting and analytics give the depth and breath I need.

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If you are a non technical person, it may be little difficult to use at first. I would also have appreciated a post-hoc segmentation capability. Also its not very intuitive. Review collected by and hosted on G2.com.

Very optimal and best features which can target different customer personas. Review collected by and hosted on G2.com.

More integrations with third party tools helps to peak the tool usage drastically. Review collected by and hosted on G2.com.

I like that I am able to specifically able to create a goal that I want for my page views to increase. That is one of the better features of the site. Review collected by and hosted on G2.com.

I dislike that it does not offer a large variety of options for digital targeting (or maybe I haven't figured it out yet). I think that Google currently offers a better way to track conversations, target demographics, and analytics. I wish that it would add more features like this. Review collected by and hosted on G2.com.