Brien L.
BL
Brien L.
Automation Test Engineer
Enterprise (> 1000 emp.)
"I worked with Adobe Target as an Adobe Analaytics developer"
4/5
What do you like best about Adobe Target?

The nice options for personalization content. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

It would be better to have a faster UI bcs customization UI loads slower. Review collected by and hosted on G2.com.

Pradeep J.
PJ
Pradeep J.
Senior Digital Marketing Producer
Enterprise (> 1000 emp.)
"I have 7.7 years of experience in Adobe Target"
4/5
What do you like best about Adobe Target?

-> Easy to implement and use.

-> The Visual Composer in Target makes our life simple to personalize.

-> If integrated with Adobe Analytics, the reporting aspects are at their best.

-> Target being a part of Adobe Experience suit, the audiences are well refined, and the reach is high. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

-> There is no reporting dashboard provided within the Target tool. This aspect is a little disappointing.

-> Profile scripts have limited javascript capabilities and get turned off automatically at times without any notification.

-> If multiple audience qualifications exist for campaigns and the placement on the page is the same, the reporting impression is served to all, irrespective of the priority set. Review collected by and hosted on G2.com.

rohit M.
RM
rohit M.
Small-Business (50 or fewer emp.)
"Adobe target uses"
4.5/5
What do you like best about Adobe Target?

It allows marketers to figure out which of the offers, personalization and UX testing and many more Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Its target audience recommended limit is 20000 Review collected by and hosted on G2.com.

Sambhav A.
SA
Sambhav A.
Graphic Designer
Small-Business (50 or fewer emp.)
"Best product"
4/5
What do you like best about Adobe Target?

allowing marketers to figure out which of the offers, experiences & messages are truly engaging the customers. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Support is a bit slow, often not knowledgeable about local installation Review collected by and hosted on G2.com.

Akhil R.
AR
Akhil R.
Solutions Engineering Lead
Small-Business (50 or fewer emp.)
"It's a good platform for personalizing the customer experience"
3.5/5
What do you like best about Adobe Target?

The platform uses AI and machine learning to enable personalization, and this increases the conversions Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

The platform might seem a bit convoluted at first, but with some learning, it becomes easy. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
II
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Such a Great Tool"
4/5
What do you like best about Adobe Target?

User-friendly

Easy to use and learn

Integrates well with other tools

Audience targetting Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

I sometimes run into loading issues, it can be slow at times. Other than that, it works great. Review collected by and hosted on G2.com.

Chandra P.
CP
Chandra P.
Sr. DMP Producer
Enterprise (> 1000 emp.)
"Best personalization tool in the market"
3.5/5
What do you like best about Adobe Target?

Using audience from DMP and creating customized experience using APIs. New recommendation features which is controlled by AI to measure the performance, gives an edge w.r.t to other tools in the market. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Audience deletion notification is not available if you are using a Adobe stack and integrated with Adobe dmp Review collected by and hosted on G2.com.

Amit M.
AM
Amit M.
Adobe Campaign Consultant
Enterprise (> 1000 emp.)
"A great tool for a/b Test Marketing Offers"
5/5
What do you like best about Adobe Target?

Multivariate testing and Mobile App Optimization Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

Difficult to integrate with Adobe Analytics. Review collected by and hosted on G2.com.

Anupam S.
AS
Anupam S.
Manager - Programmatic Revenues
Enterprise (> 1000 emp.)
"Good Experience"
5/5
What do you like best about Adobe Target?

AI powered scale and automation, good UI and UX Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

not easy to learn, you need some hand holding Review collected by and hosted on G2.com.

Sandeep V.
SV
Sandeep V.
Deputy General Manager
Enterprise (> 1000 emp.)
"Personalization - Using Adobe Target"
4.5/5
What do you like best about Adobe Target?

The simplicity of Adobe Target in doing personalization (A/B cases, multi variant scenarios) etc. is what makes it unique from other personalization toos like Optimizely. Review collected by and hosted on G2.com.

What do you dislike about Adobe Target?

As such I would not say it is a complete downside of the tool, but costwise, being a Adobe suite of products - small organisations can't adapt to Target as the cost of purchasing would be more than ROI. Review collected by and hosted on G2.com.