Adobe Target has a fantastic way to carry out an A/B test graphically. Additionally, it offers excellent detailed reports as it can be integrated with adobe analytics, which can help create an accurate marketing plan for customers. Review collected by and hosted on G2.com.

Support of the platform needs to be more responsive to reach our inquiries as quickly as possible; thats what I noticed during the experience. Review collected by and hosted on G2.com.

Powerful personalisation capability. Hardcoded implementation showed relatively good impact on site performance compared to some other tools. Costs vs industry benchmark was quite competitive, esp when incl personalisation capabilty. Review collected by and hosted on G2.com.

Support could be better. Not easy integration with other tools. Would like more robust management around user security. Few out-of-the-box audiences available. Review collected by and hosted on G2.com.

1.Integrates extremely well with Adobe Analytics, which is to be expected. Both tools now own each and has made drastic strides over the last years to improve the integration through A4T

2. Audience targeting - Target is no doubt best personalisation tool but it creating audience couldn't be more simpler and accurate if it wasn't in target. Review collected by and hosted on G2.com.

It can be bit lacking and buggy time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you this until you try to save. Review collected by and hosted on G2.com.

Adobe Target is very easy to use and integrates well with all programs it can easily allow for segmentation and thoughtful audience targeting Review collected by and hosted on G2.com.

The only downside is that if you have other programs outside of Adobe product suite it takes a bit more effort. Review collected by and hosted on G2.com.

The best part about Adobe Target is its native integration with Adobe suite which give accurate reporting of our AB test experiments. Review collected by and hosted on G2.com.

The implmentation on the client side has some limitation which at least we faced like both the variations getting crawled for SEO which we would not want. Review collected by and hosted on G2.com.

It integrates well with Adobe Audience Manager and Adobe Analytics to segment audiences for a personalised experience and to gain insights to make iterations or see which experience is the winner and loser. Review collected by and hosted on G2.com.

Adobe Target and Adobe's suite of products can be quite expensive and is not the most affordable choice for small to medium-sized businesses Review collected by and hosted on G2.com.

User-friendly Interface

Quick QA testing capabilities

and three-step guided workflow are the same in almost all activities.

In Build Audiences, which covers nearly all scenarios of user targeting. Review collected by and hosted on G2.com.

Adobe Target Documentation is not well written, sometimes it becomes very difficult to understand and work on a particular topic using adobe target documentation as your reference. Review collected by and hosted on G2.com.

The upside of Adobe Target is that as a developer when you try to target a certain audience you can manipulate what they can see through different browsers. Review collected by and hosted on G2.com.

The cons of Adobe Target is that if you don't know much about it, you might get lost. Review collected by and hosted on G2.com.

Best tool for testing and experimentation.

Audience targetting and segmentation is quite easy for who already used analytics

Tools allows you to analyse and monitor results of tests Review collected by and hosted on G2.com.

Tools is bit slow if you compare with other Personalization tool

Adobe itself has its own loading issue for all its tools that they provide under marketing suite

Otherwise rest is good Review collected by and hosted on G2.com.

One of the most remarkable features of Adobe Target is the ability to offer a different web experience based on users' profiles which allows segmenting your clients depending on their shopping behavior, geolocation, and many other customer types. Review collected by and hosted on G2.com.

The only downside of Adobe Target could be the pricing model, which can be extremely difficult to cover for small businesses. Review collected by and hosted on G2.com.