# Best Demand Side Platform (DSP) with Independent Media Capabilities ## How Many Demand Side Platform (DSP) Products Does G2 Track? **Total Products under this Category:** 158 ### Category Stats (Jul 2026) - **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Epom Market DSP (+0.59%) - Among all products in this category, Epom Market DSP recorded the largest rating increase compared to last month _Last updated: July 28, 2026_ ## How Does G2 Rank Demand Side Platform (DSP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,000+ Authentic Reviews - 158+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Demand Side Platform (DSP) ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=54066&focus%5B%5D=2935) Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Simpli.fi, Viant Technology, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform) ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 883 #### How Do G2 Users Rate StackAdapt? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,790 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. ##### Cons - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **["Strong performance with hands-on support for small teams"](https://www.g2.com/survey_responses/stackadapt-review-13163500)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13163500) **["Seamless Integrations and Clear Cross-Channel Measurement"](https://www.g2.com/survey_responses/stackadapt-review-13162945)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13162945) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 177 #### How Do G2 Users Rate The Trade Desk? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind The Trade Desk? - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Medium, 32% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. ##### Cons - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) **["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 188 #### How Do G2 Users Rate Quantcast Platform? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 7.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Quantcast Platform? - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast 10,210 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 527 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. ##### Cons - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867) **["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 154 #### How Do G2 Users Rate illumin? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind illumin? - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** illumin.com - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds 174 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 239 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 57% Small, 29% Medium #### What Do G2 Reviewers Say About illumin? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently. - Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience. - Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting. - Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations. - Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin. ##### Cons - Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization. - Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process. - Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights. - Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights. - Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin. #### What Are Recent G2 Reviews of illumin? **["User-Friendly DSP with Strong Performance Features"](https://www.g2.com/survey_responses/illumin-review-13120128)** **Rating:** 5.0/5.0 stars _— Aldana M._ [Read full review](https://www.g2.com/survey_responses/illumin-review-13120128) **["Ilumin: the algorithm delivers, the configuration decides."](https://www.g2.com/survey_responses/illumin-review-13118986)** **Rating:** 4.5/5.0 stars _— Oscar R._ [Read full review](https://www.g2.com/survey_responses/illumin-review-13118986) ### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Simpli.fi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Simpli.fi? - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** www.simpli.fi - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli\_fi 1,808 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website) 618 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Simpli.fi? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. ##### Cons - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)** **Rating:** 4.0/5.0 stars _— Jacob D._ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) **["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 #### How Do G2 Users Rate Viant Technology? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Viant Technology? - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** viantinc.com - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant\_tech 2,996 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website) 453 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Medium, 39% Small #### What Do G2 Reviewers Say About Viant Technology? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. - Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. - Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. - Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. - Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. ##### Cons - Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. - Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. - Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. - Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. - Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. #### What Are Recent G2 Reviews of Viant Technology? **["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)** **Rating:** 4.5/5.0 stars _— Stephanie F._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) **["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 27% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [NT Technology](https://www.g2.com/products/nt-technology/reviews) NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility. **Average Rating:** 4.8/5.0 **Total Reviews:** 18 #### How Do G2 Users Rate NT Technology? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.8/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind NT Technology? - **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology) - **Year Founded:** 2012 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @nt\_programmatic 32 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be055ff903fbc36de73f32e1b723a9d276e79c7d6e3c9d555fc2ca10e8026731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fntprogrammatic%2F&secure%5Burl_type%5D=linkedin_company_website) 163 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 65% Small, 40% Medium #### What Do G2 Reviewers Say About NT Technology? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **exceptional algorithmic optimization** of NT Technology, ensuring high-quality traffic and competitive market advantage. - Users value the **exceptional optimization efficiency** of NT Technology, leading to high-quality traffic and insightful analytics. - Users commend the **intuitive platform and exceptional support** , enhancing campaign effectiveness and providing valuable audience insights. - Users value the **intuitive platform** of NT Technology, appreciating its ease of use and exceptional support team. - Users value the **exceptional innovation** of NT Technology, enhancing stability and optimizing performance across various formats. ##### Cons - Users desire more **real-time visualization features** in the dashboard for improved reporting experiences. - Users desire a **broader library of automated templates** to enhance data visualization and reduce manual reporting efforts. - Users desire a **broader library of templates** for improved automation in industry-specific reporting and data visualization. - Users desire access to a wider range of **automated reporting templates** to enhance data visualization without manual effort. - Users note the **slow reporting** but feel satisfied with manual deep-dive reports provided upon request. #### What Are Recent G2 Reviews of NT Technology? **["Greater Control Without the Complexity"](https://www.g2.com/survey_responses/nt-technology-review-12740869)** **Rating:** 5.0/5.0 stars _— Muhammed O._ [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12740869) **["Smart Cross-Channel Advertising with Strong Brand Protection"](https://www.g2.com/survey_responses/nt-technology-review-12952867)** **Rating:** 5.0/5.0 stars _— Habeeb Efiamotu M._ [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867) ### [Vistar Media](https://www.g2.com/products/vistar-media/reviews) Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers. **Average Rating:** 4.5/5.0 **Total Reviews:** 17 #### How Do G2 Users Rate Vistar Media? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Vistar Media? - **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media) - **Year Founded:** 2011 - **HQ Location:** New York, NY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b305b1fbdb4a9db1049fdd2fd1ff410d19e6dcf4b93c96c6af497a7d64c8047&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistar-media&secure%5Burl_type%5D=linkedin_company_website) 349 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 59% Small, 24% Large #### What Do G2 Reviewers Say About Vistar Media? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Vistar Media, making programmatic DOOH buying seamless and efficient. - Users value the **advanced audience targeting** of Vistar Media, enhancing their ability to reach specific demographics effectively. - Users commend Vistar Media's **exceptional customer support** , consistently providing solutions and assistance whenever needed. - Users value the **extensive network and metrics** of Vistar Media, optimizing their advertising reach and effectiveness. - Users value the **easy implementation** of Vistar Media, appreciating its user-friendly interface and supportive team. ##### Cons - Users experience **lagging performance** with Vistar Media, facing issues like delayed data updates and an unclear UI. - Users find the **layout issues** with Vistar Media's dashboard hinder intuitive use and performance, affecting overall satisfaction. - Users find the **limited creativity options** of Vistar Media hinder effective ad customization and dynamic content creation. - Users find **ad restrictions** challenging, especially when integrating dynamic content from outside companies into Vistar Media. - Users feel there is **limited functionality** in managing creative weights, impacting the software's usability. #### What Are Recent G2 Reviews of Vistar Media? **["Smart and Data-Driven Ad Solutions from Vistar Media"](https://www.g2.com/survey_responses/vistar-media-review-11791280)** **Rating:** 4.0/5.0 stars _— Balaji H._ [Read full review](https://www.g2.com/survey_responses/vistar-media-review-11791280) **["Great tool for any company beginning with OOH for their clients and want top class assistance"](https://www.g2.com/survey_responses/vistar-media-review-11796390)** **Rating:** 4.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/vistar-media-review-11796390) #### What Are G2 Users Discussing About Vistar Media? - [What is Vistar Media used for?](https://www.g2.com/discussions/what-is-vistar-media-used-for) ### [AdLib DSP](https://www.g2.com/de/products/adlib-dsp/reviews) Skalieren Sie Ihren programmatischen Medieneinkauf intelligenter, schneller und profitabler. Unabhängige Agenturen und Vermarkter im Wachstumsmodus nutzen die AdLib-Plattform, um eine erstklassige programmatische Leistung ohne die Komplexität, Kosten oder den Aufwand traditioneller DSPs zu liefern. Die AdLib-Plattform bietet die Werkzeuge, Daten und Automatisierung, um Kampagnen in Unternehmensqualität durchzuführen – von CTV und Audio bis hin zu Geofencing und YouTube – alles unter einem Dach, ohne Kopfschmerzen beim Trafficking. Wir haben unabhängigen Agenturen geholfen, ihre Kundenbasis um das Fünffache zu vergrößern, während die Kosten stabil blieben. Wellness-Marken haben ihren Return on Ad Spend verdreifacht. Gaming-Apps haben ihre Kosten für die Nutzerakquise um 40 % gesenkt. Self-Service Buying Platform Eine benutzerfreundliche, DSP-agnostische Plattform, auf der Kampagnen in Minuten über jeden Kanal, Bildschirmtyp und jede Phase des Funnels gestartet werden. Managed Service Buying Vollständig verwaltetes Trafficking & Optimierung ermöglicht es Ihrem Team, sich auf die Kernfunktionen des Geschäfts zu konzentrieren, anstatt auf die Komplexitäten der Anzeigenschaltung, des Bietens und der Optimierung. Programmatic APIs Erstellen Sie Ihre eigenen Anwendungen, Workflows und Produkte auf der AdLib-Plattform, um Zeit zu sparen und mehr Umsatz zu erzielen. White Labeled DSP Starten Sie sofort Ihr eigenes gebrandetes programmatisches Angebot, ohne in Entwicklung oder spezialisierte Ressourcen für Support und Kampagnenmanagement zu investieren. Automated Client Billing Verbessern Sie den Cashflow und reduzieren Sie das Risiko von Nichtzahlungen, indem Sie automatisch Rechnungen stellen und Zahlungen täglich, wöchentlich oder monatlich per Kreditkarte, Überweisung oder ACH-Zahlung einziehen. Unendlich anpassbar Reduzieren Sie die Einrichtungszeit mit angepassten Workflows und automatisierten Anzeigebetrieben in großem Maßstab. TEAM: Frühere & langjährige Mitarbeiter von MediaMath & HudsonMX. Pioniere des programmatischen Marketings, Ingenieure und Vordenker mit jahrzehntelanger Erfahrung. New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate AdLib DSP? - **War the product ein guter Geschäftspartner?:** 9.7/10 (Category avg: 8.6/10) - **Cross-Channel-Funktionen:** 9.0/10 (Category avg: 8.3/10) - **Leistung und Zuverlässigkeit:** 8.9/10 (Category avg: 8.4/10) - **Geräteübergreifende Funktionen:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdLib DSP? - **Verkäufer:** [AdLib Media Group](https://www.g2.com/de/sellers/adlib-media-group) - **Unternehmenswebsite:** www.getadlib.com - **Gründungsjahr:** 2016 - **Hauptsitz:** New York, New York - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d528f604d1d03a6e04bae574344c31acd2c82b236d2b3806958d919b8bd56423&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10997713%2F&secure%5Burl_type%5D=linkedin_company_website) 29 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing und Werbung, Online-Medien - **Company Size:** 85% Small, 15% Medium #### What Do G2 Reviewers Say About AdLib DSP? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **Benutzerfreundlichkeit** von AdLib DSP, da sie die Einfachheit und den ausgezeichneten Kundensupport zu schätzen wissen. - Benutzer schätzen die **einfache Kampagnenverwaltung** in AdLib DSP, die eine nahtlose Integration und Echtzeit-Leistungsoptimierung ermöglicht. - Benutzer schätzen den **herausragenden und aufmerksamen Kundensupport** von AdLib DSP, der ihre Kampagnenmanagement-Erfahrung verbessert. - Benutzer lieben die **einfache Einrichtung** von AdLib DSP, die das Anzeigenmanagement selbst für technisch nicht versierte Personen nahtlos macht. - Benutzer heben die **benutzerfreundlichen Funktionen** von AdLib DSP hervor und loben seine Benutzerfreundlichkeit und Integrationsfähigkeiten. ##### Cons - Benutzer finden den **Mangel an klarer Anleitung zur Zielgruppensegmentierung** herausfordernd, insbesondere für diejenigen, die neu auf der Plattform sind. - Benutzer finden die **schwierige Benutzerfreundlichkeit** von AdLib DSP frustrierend, insbesondere mit Herausforderungen bei der Berichterstellung und dem Aufbau von Zielgruppen. - Benutzer heben einen **Mangel an Klarheit** in Bezug auf Funktionen und Zielgruppensegmentierung hervor, was auf einen Bedarf an besserer Anleitung hinweist. - Benutzer haben **Upload-Probleme** mit Massen-Assets und benutzerdefinierten Zielgruppenlisten, was ihre Segmentierungsfähigkeiten beeinträchtigt. - Benutzer stehen vor **Verzögerungen bei der Anzeigenfreigabe** , die den kreativen Prozess verlängern und die Zeitpläne der Kampagne beeinflussen können. #### What Are Recent G2 Reviews of AdLib DSP? **["Fantastische Plattform"](https://www.g2.com/de/survey_responses/adlib-dsp-review-12962263)** **Rating:** 5.0/5.0 stars _— Verifizierter Benutzer in Marketing und Werbung_ [Read full review](https://www.g2.com/de/survey_responses/adlib-dsp-review-12962263) **["Einfache Benutzeroberfläche, Unübertroffenes Inventar und Hervorragender Support"](https://www.g2.com/de/survey_responses/adlib-dsp-review-12948795)** **Rating:** 4.5/5.0 stars _— Jesse B._ [Read full review](https://www.g2.com/de/survey_responses/adlib-dsp-review-12948795) #### What Are G2 Users Discussing About AdLib DSP? - [Wofür wird AdLib DSP verwendet?](https://www.g2.com/de/discussions/what-is-adlib-dsp-used-for) - 1 comment ### [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 #### How Do G2 Users Rate AdRoll? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 7.7/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdRoll? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About AdRoll? _AI-generated summary from verified user reviews_ ##### Pros - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. ##### Cons - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)** **Rating:** 4.0/5.0 stars _— Raad S._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13128954) **["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)** **Rating:** 4.0/5.0 stars _— Muhammed Kawsar A._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13138681) #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 #### How Do G2 Users Rate Basis? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Basis? - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech 4,732 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website) 1,469 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small, 28% Medium #### What Do G2 Reviewers Say About Basis? _AI-generated summary from verified user reviews_ ##### Pros - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. ##### Cons - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. #### What Are Recent G2 Reviews of Basis? **["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)** **Rating:** 5.0/5.0 stars _— Jessica C._ [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) **["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) ### [Eskimi DSP](https://www.g2.com/products/eskimi/reviews) Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, premium local supply, precise audience targeting, reaching 2.5 billion users, and local relevance. Work with us however you like – run your campaigns on Eskimi DSP or your DSP of choice. **Average Rating:** 4.8/5.0 **Total Reviews:** 101 #### How Do G2 Users Rate Eskimi DSP? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.1/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Eskimi DSP? - **Seller:** [Eskimi](https://www.g2.com/sellers/eskimi) - **Year Founded:** 2006 - **HQ Location:** Vilnius, LT - **Twitter:** @eskimidsp 421 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=832256bcd540e0b31a0f569a1171147ac60c6d44b505e6bc2a7784113e953a85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feskimi%2F&secure%5Burl_type%5D=linkedin_company_website) 213 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 62% Small, 24% Medium #### What Are Recent G2 Reviews of Eskimi DSP? **["Eskimi does an excellent job starting from pre-campaign insights, launching, optimization reporting."](https://www.g2.com/survey_responses/eskimi-dsp-review-9894509)** **Rating:** 4.0/5.0 stars _— Abdullah Al Nahian A._ [Read full review](https://www.g2.com/survey_responses/eskimi-dsp-review-9894509) **["Eskimi provides us smart solution and they are very helpful."](https://www.g2.com/survey_responses/eskimi-dsp-review-10197777)** **Rating:** 5.0/5.0 stars _— Sadia R._ [Read full review](https://www.g2.com/survey_responses/eskimi-dsp-review-10197777) #### What Are G2 Users Discussing About Eskimi DSP? - [What is Eskimi used for?](https://www.g2.com/discussions/what-is-eskimi-used-for) ### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 #### How Do G2 Users Rate Demandbase One? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind Demandbase One? - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase 21,346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 987 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. ##### Cons - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. #### What Are Recent G2 Reviews of Demandbase One? **["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) **["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### [BidTheatre](https://www.g2.com/de/products/bidtheatre/reviews) Vitec BidTheatre ist ein Softwareunternehmen mit Sitz in Stockholm, Schweden. Gegründet im Jahr 2012, entwickelt das Unternehmen BidTheatre DSP, eine leistungsstarke Omni-Channel-Demand-Side-Plattform für datengesteuerte Werbung. BidTheatre DSP bietet effektives Marketing für Ihre Zielgruppen und stellt eine Vielzahl von Targeting-Optionen und wertvolle Einblicke zur Verfügung. Vitec BidTheatre bedient Medieneinkäufer in allen Branchen und wird von Agenturen, Verlagen, Marken und Softwareunternehmen vertraut. **Average Rating:** 4.7/5.0 **Total Reviews:** 36 #### How Do G2 Users Rate BidTheatre? - **War the product ein guter Geschäftspartner?:** 9.3/10 (Category avg: 8.6/10) - **Cross-Channel-Funktionen:** 9.2/10 (Category avg: 8.3/10) - **Leistung und Zuverlässigkeit:** 9.1/10 (Category avg: 8.4/10) - **Geräteübergreifende Funktionen:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind BidTheatre? - **Verkäufer:** [Vitec BidTheatre](https://www.g2.com/de/sellers/vitec-bidtheatre) - **Gründungsjahr:** 2012 - **Hauptsitz:** Stockholm - **Twitter:** @BidTheatre 53 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=716117ed2882acee6bcaa52354658e2ef15700f36bf6e867c9e2f2395e21e690&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2849969%2F&secure%5Burl_type%5D=linkedin_company_website) 10 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing und Werbung - **Company Size:** 86% Small, 8% Large #### What Do G2 Reviewers Say About BidTheatre? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **einfache Zielgruppenansprache** -Funktion, die effiziente Setups und eine optimale Zielgruppenauswahl ermöglicht. - Benutzer loben die **Benutzerfreundlichkeit** von BidTheatre und profitieren von der intuitiven Benutzeroberfläche und der effizienten Einrichtung. - Benutzer schätzen die **einfache Einrichtung** von BidTheatre, die Effizienz und Zielgruppenansprache verbessert. - Benutzer finden, dass die **intuitive Benutzeroberfläche** von BidTheatre eine effiziente Einrichtung erleichtert und die Zielgruppenansprache vereinfacht. - Benutzer schätzen die **einfache Navigation** von BidTheatre, was zu einer effizienteren Einrichtung und Zielgruppenfindung führt. #### What Are Recent G2 Reviews of BidTheatre? **["Großartige Benutzeroberfläche und Unterstützung"](https://www.g2.com/de/survey_responses/bidtheatre-review-10943145)** **Rating:** 5.0/5.0 stars _— Michelle L._ [Read full review](https://www.g2.com/de/survey_responses/bidtheatre-review-10943145) **["Einfache Benutzeroberfläche und reaktionsschneller Support, der Probleme löst"](https://www.g2.com/de/survey_responses/bidtheatre-review-12593094)** **Rating:** 4.5/5.0 stars _— Verifizierter Benutzer in Finanzdienstleistungen_ [Read full review](https://www.g2.com/de/survey_responses/bidtheatre-review-12593094) #### What Are G2 Users Discussing About BidTheatre? - [Wofür wird Bidtheatre verwendet?](https://www.g2.com/de/discussions/what-is-bidtheatre-used-for) - ‹ Prev‹ Prev - 1 - [2](/categories/demand-side-platform-dsp/f/independent-media?filters%5BMedia+Ownership%5D%5B%5D=1005445&open_modal_url=%2Fproducts%2Fadlib-dsp%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fdemand-side-platform-dsp%252Ff%252Findependent-media%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/demand-side-platform-dsp/f/independent-media?filters%5BMedia+Ownership%5D%5B%5D=1005445&open_modal_url=%2Fproducts%2Fadlib-dsp%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fdemand-side-platform-dsp%252Ff%252Findependent-media%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/demand-side-platform-dsp/f/independent-media?filters%5BMedia+Ownership%5D%5B%5D=1005445&open_modal_url=%2Fproducts%2Fadlib-dsp%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fdemand-side-platform-dsp%252Ff%252Findependent-media%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/demand-side-platform-dsp/f/independent-media?filters%5BMedia+Ownership%5D%5B%5D=1005445&open_modal_url=%2Fproducts%2Fadlib-dsp%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fdemand-side-platform-dsp%252Ff%252Findependent-media%26source%3Dcategory&order=g2_score&page=5#product-list) - [6](/categories/demand-side-platform-dsp/f/independent-media?filters%5BMedia+Ownership%5D%5B%5D=1005445&open_modal_url=%2Fproducts%2Fadlib-dsp%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fdemand-side-platform-dsp%252Ff%252Findependent-media%26source%3Dcategory&order=g2_score&page=6#product-list) - [Next ›Next ›](/categories/demand-side-platform-dsp/f/independent-media?filters%5BMedia+Ownership%5D%5B%5D=1005445&open_modal_url=%2Fproducts%2Fadlib-dsp%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fdemand-side-platform-dsp%252Ff%252Findependent-media%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) [SEO Tools](https://www.g2.com/categories/seo-tools) [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) [Identity Verification Software](https://www.g2.com/categories/identity-verification) [CMMS Software](https://www.g2.com/categories/cmms) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) - [Native Advertising](/categories/native-advertising) [Browse Demand Side Platform (DSP) Themes](/categories/demand-side-platform-dsp/themes) Below are the top-rated Demand Side Platform (DSP) with Independent Media capabilities, as verified by G2’s Research team. Real users have identified Independent Media as an important function of Demand Side Platform (DSP). Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | Omnichannel programmatic buying with white-glove support | User Review "Strong performance with hands-on support for small teams" | | | Omnichannel programmatic buying with buyer-side transparency | User Review "More Control and Real-Time Campaign Adjustments with The Trade Desk" | | | AI-driven programmatic targeting with cookieless audiences | User Review "CPA Improvement Across Our Funnel with Quantcast" | | | Visual full-funnel journey-based programmatic activation | User Review "User-Friendly DSP with Strong Performance Features" | | | Hyperlocal geofencing with cookieless audience targeting | User Review "User-Friendly with Prompt Support" | | | Cookieless CTV activation with household-level attribution | User Review "Intuitive DSP with Stellar UI, Needs Better Planning Tools" | | | Account-level programmatic display with intent targeting | User Review "A Valuable Platform for Account-Based Marketing and Display Advertising" | | | Cross-channel programmatic buying with Google-native attribution | User Review "Essential suite for web marketing" | | | Cross-border programmatic with premium inventory transparency | User Review "Greater Control Without the Complexity" | | | Programmatic DOOH buying with lift measurement | User Review "Smart and Data-Driven Ad Solutions from Vistar Media" | * * * Show More * * * ## How Do You Choose the Right Demand Side Platform (DSP)? ### What You Should Know About Demand Side Platforms ### What is a Demand Side Platform (DSP)? Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals.  DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies.  **What Does DSP Stand For?** DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience.  #### What Types of Demand Side Platform (DSP) Exists? **Mobile DSP** When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying. **Omnichannel DSP** Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms.  **Single-channel or niche DSP** These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy.  ### What are the Common Features of Demand Side Platform (DSP)? The following are some core features within DSPs that can help users in a variety of ways: 1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels. 2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch.  3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace.  4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences. 5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.). 6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on. 7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory. 8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). 9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity.  Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management). ### What are the Benefits of Demand Side Platform (DSP)? Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS).  Some of the challenges advertisers face nowadays that can be addressed by DSP software are: **Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient. **Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts. **Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract. ### Who Uses Demand Side Platform (DSP)? DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer. **Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance. **Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns. ### What’s the best DSP platform for mobile ad campaigns? For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns. - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach. - [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies. ### What’s the most reliable DSP for advertising agencies? For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include: - [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations. - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes. ### What’s the best demand-side platform for e-commerce marketing? For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include: - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns. - [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices. - [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies. #### Software Related to Demand Side Platform (DSP) Related solutions that can be used together with DSPs include: [Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs. [Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks. [Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage. ### Challenges with Demand Side Platform (DSP) DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated. **Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay. **Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers.  ### How to Buy Demand Side Platform (DSP) The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved.  #### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP) When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include: - How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR? - What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.) - How is the data collected for targeting ads? - Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)? - Does the DSP offer artificial intelligence (AI) capabilities for ad bidding? #### Compare Demand Side Platform (DSP) Products When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities.  **Conduct demos** When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback.  ### Implementation of Demand Side Platform (DSP) **Who is Responsible for Demand Side Platform (DSP) Implementation?** Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP.  **What Does the Implementation Process Look Like for Demand Side Platform (DSP)?** For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified.  ### Demand Side Platform (DSP) Trends **Unification or omnichannel DSPs** More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place.  **Transparency ** Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.