--- title: AdLib DSP Reviews meta\_title: 'AdLib DSP Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 86 reviews by the users' company size, role or industry to find out how AdLib DSP works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 86 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### AdLib DSP Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support. [(10 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1791619&qs=pros-and-cons#reviews) Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization. [(6 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1792045&qs=pros-and-cons#reviews) Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience. [(5 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1791402&qs=pros-and-cons#reviews) Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals. [(5 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1792366&qs=pros-and-cons#reviews) Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities. [(5 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1790849&qs=pros-and-cons#reviews) Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform. [(2 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1791710&qs=pros-and-cons#reviews) Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges. [(2 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=2054684&qs=pros-and-cons#reviews) Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance. [(2 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1790966&qs=pros-and-cons#reviews) Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities. [(2 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1790550&qs=pros-and-cons#reviews) Users face **ad approval delays** that can prolong the creative process and impact campaign timelines. [(1 mentions)](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1961553&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdLib DSP ##### 1. Ease of Use Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support. [ See 10 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1791619&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Small-Business (50 or fewer emp.) 5.0/5 "Amazing Team to Work With" What do you like about AdLib DSP? The people. The team at AdLib has gone above and beyond for us when it comes to creation of our platform and small personalizations that show they lis ![Joe M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe M.") JM Joe M. Small-Business (50 or fewer emp.) 5.0/5 "A well-designed DSP!" What do you like about AdLib DSP? Ease of use in a domain where simplicity is rare. ##### 2. Campaign Management Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization. [ See 6 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1792045&qs=pros-and-cons#reviews) See Related User Reviews ![Pedro Paulo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pedro Paulo M.") PM Pedro Paulo M. Small-Business (50 or fewer emp.) 4.5/5 "Powerful DSP Access with Great Support" What do you like about AdLib DSP? AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will nev ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Very helpful customer service." What do you like about AdLib DSP? - able to get campaign live quickly - easy to use platform - helpful staff ##### 3. Customer Support Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience. [ See 5 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1791402&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Using AdLib at a Media Agency" What do you like about AdLib DSP? The interface is simple and easy to use. It's easy to figure out how to set up and do things in the platform with little guidance. The customer suppor ![Pedro Paulo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pedro Paulo M.") PM Pedro Paulo M. Small-Business (50 or fewer emp.) 4.5/5 "Powerful DSP Access with Great Support" What do you like about AdLib DSP? AdLib makes it easy to run campaigns across the world’s top DSPs. We know its broad mix of channels, creative formats, and inventory partners will nev ##### 4. Easy Setup Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals. [ See 5 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1792366&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Using AdLib at a Media Agency" What do you like about AdLib DSP? The interface is simple and easy to use. It's easy to figure out how to set up and do things in the platform with little guidance. The customer suppor ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Very helpful customer service." What do you like about AdLib DSP? - able to get campaign live quickly - easy to use platform - helpful staff ##### 5. Features Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities. [ See 5 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1790849&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Small-Business (50 or fewer emp.) 5.0/5 "Amazing Team to Work With" What do you like about AdLib DSP? The people. The team at AdLib has gone above and beyond for us when it comes to creation of our platform and small personalizations that show they lis ![Gian A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gian A.") GA Gian A. Mid-Market (51-1000 emp.) 5.0/5 "Nailed the Meta DSP offering with great customer service" What do you like about AdLib DSP? Having access to a diverse range of programmatic offerings across leading DSPs and SSPs, combined with a curated selection of vendors aligned precisel ### 5 Cons or Disadvantages of AdLib DSP ##### 1. Audience Targeting Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform. [ See 2 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1791710&qs=pros-and-cons#reviews) See Related User Reviews SE Susan E. Small-Business (50 or fewer emp.) 5.0/5 "A great experience so far!" What do you dislike about AdLib DSP? Unless you have a good grasp on how Audience segmentation works, it is difficult to know which audience to select. For example, third party data provi ![Janave M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Janave M.") JM Janave M. Small-Business (50 or fewer emp.) 5.0/5 "AdLib Review" What do you dislike about AdLib DSP? We are unable to upload custom audience lists to create our own segments (from our end). ##### 2. Difficult Usability Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges. [ See 2 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=2054684&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Using AdLib at a Media Agency" What do you dislike about AdLib DSP? The reporting features can be clunky and hard to see campaigns as a whole. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Very helpful customer service." What do you dislike about AdLib DSP? - building audiences is bit confusing - better categorizing of behaviors/interests ##### 3. Lack of Clarity Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance. [ See 2 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1790966&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great team with exemplary service to assist with flexible tech stack to achieve campaign goals." What do you dislike about AdLib DSP? Some of the advances features of the UI are not as apparent but the support team is quick to ensure full functional use of tech stack. SE Susan E. Small-Business (50 or fewer emp.) 5.0/5 "A great experience so far!" What do you dislike about AdLib DSP? Unless you have a good grasp on how Audience segmentation works, it is difficult to know which audience to select. For example, third party data provi ##### 4. Upload Issues Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities. [ See 2 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1790550&qs=pros-and-cons#reviews) See Related User Reviews ![Emily C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily C.") EC Emily C. Mid-Market (51-1000 emp.) 5.0/5 "A Great Platform to Reach Further Audiences" What do you dislike about AdLib DSP? We had a few issues with the bulk uploading of assets, but the customer success team was happy to help. ![Janave M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Janave M.") JM Janave M. Small-Business (50 or fewer emp.) 5.0/5 "AdLib Review" What do you dislike about AdLib DSP? We are unable to upload custom audience lists to create our own segments (from our end). ##### 5. Ad Issues Users face **ad approval delays** that can prolong the creative process and impact campaign timelines. [ See 1 mentions ](https://www.g2.com/products/adlib-dsp/reviews?filters%5Bsentiment_snippet%5D=1961553&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Mid-Market (51-1000 emp.) 4.0/5 "Very easy DSP to launch and optimize our internal campaigns." What do you dislike about AdLib DSP? The only minor challenge we encountered was the approval process for our creative, which took longer than anticipated. This delay was not entirely wit ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Mid-Market (51-1000 emp.) 2/19/2025 "Resourceful and straightforward DSP" 4/5 What do you like best about AdLib DSP? The flexibility and alternative possibilities that offers - making possible to launch campaigns for verticals that are not allowed in other DSPs. Clever simplicity and best customer support! Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? Creative previews might take a bit long to load. The audiences module logic could be improved. Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? Dealing with controversial verticals and giving solutions to our clients when other DSPs don't offer the technology needed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Sushil C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sushil C.") SC Sushil C. Vice President Mid-Market (51-1000 emp.) 2/5/2025 "Best Platform and Team to work" 5/5 What do you like best about AdLib DSP? Most Helpful Team Best Tech Prompt Response Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? I think all things are good to work and deal with Adlib Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? Its helping me to get global inventory without any challenges Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/13/2025 "Great Value" 4/5 What do you like best about AdLib DSP? AdLib has a ton of capabilities even for more sophisticated activations which is unmatched compared to the other platforms with low minimums and no contracts. Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? The UI could be more cohesive with more robust documentation Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? AdLib is enabling access to a robust tool set and targeting capabilities for the relative small scale of my business Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Small-Business (50 or fewer emp.) 3/7/2025 "Very helpful customer service." 3.5/5 What do you like best about AdLib DSP? - able to get campaign live quickly - easy to use platform - helpful staff Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? - building audiences is bit confusing - better categorizing of behaviors/interests Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? Able to use CTV for a client Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Teo L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Teo L.") TL Teo L. Head of Laugh Media Small-Business (50 or fewer emp.) 10/25/2024 "AdLib: The best way to democratize programmatic" 5/5 What do you like best about AdLib DSP? What I really love about AdLib is that, just a few years ago, it was nearly impossible for small and medium-sized businesses to have a presence in programmatic advertising. Now, AdLib has made it accessible to everyone in a simple and professional way. Additionally, the people who work at AdLib demonstrate both great human and professional qualities. Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? I don't have nothing in mind right now to say I don't like about the platform Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? It is giving the possibility of using a bunch of programmatic platforms, features and tools all in one, making them accessible and easy to use. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Emily C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily C.") EC Emily C. Senior Content Marketing Manager Mid-Market (51-1000 emp.) 10/30/2024 "A Great Platform to Reach Further Audiences" 5/5 What do you like best about AdLib DSP? AdLib DSP Is a great platform that helps us with outreach futher than our normal ad platfoms that we use. It's easy to set up campaigns. Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? We had a few issues with the bulk uploading of assets, but the customer success team was happy to help. Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? It helps us with reach in addition to our Linkedin paid ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Janave M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Janave M.") JM Janave M. Ad Operations Director Small-Business (50 or fewer emp.) 2/8/2023 "AdLib Review" 5/5 What do you like best about AdLib DSP? The AdliB team is very responsive and accommodating to all of our needs. Excellent service while getting the job done! Over the years I have seen the DSP develop and become more sophiticated. Only more to come. Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? We are unable to upload custom audience lists to create our own segments (from our end). Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? Bulk campaign management Review collected by and hosted on G2.com. Show More 10/25/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Eran S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eran S.") ES Eran S. Director Publishing Small-Business (50 or fewer emp.) 6/26/2024 "Simplifying Global CTV and Audio Campaigns with AdLib" 5/5 What do you like best about AdLib DSP? Back before we had our own DSP we used Adlib to run direct campaigns. AdLib has transformed how we manage CTV and Audio campaigns, making it incredibly easy to run ads across all streaming platforms globally. We did not need separate licenses for each DSP or log into each one individually. AdLib gave us all the access needed under one roof, eliminating the need for multiple logins and cutting down on administrative work. We can now seamlessly extend our campaigns to a variety of streaming platforms worldwide, ensuring our ads reach a broad and diverse audience. The platform's user-friendly interface makes setting up and managing CTV campaigns straightforward, even for those of us who aren't tech experts. By centralising campaign management, AdLib saved us a ton of time and resources, allowing our team to focus more on creativity and strategy and we implemented a lot of our these features when we set out to build our own DSP. Moreover, the comprehensive reporting tools gave us clear insights into how our campaigns are performing, enabling us to make smart, data-driven decisions and fine-tune our strategies. Overall, AdLib has been a game-changer for our CTV and Audio advertising efforts. Its streamlined process, global reach, and easy-to-use interface make it a must-have for any business looking to maximise their CTV campaign impact without the headache of juggling multiple DSP account. Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? One thing that could make AdLib DSP even better is offering automated reporting features. Being able to do this on our own would be really helpful for traders. Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? AdLib DSP has transformed how we approached CTV and Audio advertising by solving several key problems. It lets us use multiple DSPs in one place, so we don't need separate licenses or logins for each. This makes it easier to run global campaigns across different streaming platforms, reaching a wider audience without all the usual headaches. Its simple interface means even non-experts can manage campaigns easily, freeing up time for more creative work. By handling everything in one place, AdLib saved us time and resources, making us quicker to launch and adjust campaigns. Its clear performance reports help us make smarter decisions and improve how we advertise. Overall, AdLib DSP makes CTV and Audio advertising simpler and more effective, helping us reach more people and get better results for the brands we work with. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matt S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt S.") MS Matt S. Media Director Small-Business (50 or fewer emp.) 9/22/2022 "For beginner DSPs there are better options available" 3.5/5 What do you like best about AdLib DSP? The design is extremely easy to use. The free trial was great and it was a cheap way to get access to the Media Math DSP. It seems like the owner Mike really cares about the product. The targeting options that are baked in are extensive. The company saw this review and reached out. It sounds like they really care and are trying to make several changes to make the DSP better. Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? The true test of a platform is when things go wrong. Even with chat all of our communication was with Mike, I am not sure that there are any other client facing staff at the company. Because of this support could take hours to respond. Because it is based on MediaMath it is hampered by design. They can only add features that are supported by Media Math. so innovation is lacking. There were some major development issues. We reached out to support many times tried multiple workarounds however couldn't do simple things like excluding a domain or platform. There are no forecasting tools in the platform, leaving it to feel incomplete when compared to other DSPs. One of the reasons that we chose this DSP was due to its Tapclicks integration. We confirmed this on our demo call. However when we signed up and reporting was due we were told there would be an additional fee or significantly higher minimum spend for that to be an option. The last and most important is a warning. When you cancel you will be locked out and all data is erased. So you either have to cancel mid-month or pay an additional $500 platform fee to be able to report the next month. Despite Mike telling us that we could have an additional 3 days for reporting, our account was canceled and we have no end-of-month reporting to show the client. Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? It gave us some experience in DSPs and pushed us to find a better and more extensive partner. Review collected by and hosted on G2.com. Show More 6/19/2024 Validated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") EO Verified User in Online Media Small-Business (50 or fewer emp.) 2/5/2025 "Great customer support" 5/5 What do you like best about AdLib DSP? They really make it easy for me and my small team to get stuff done. Review collected by and hosted on G2.com. What do you dislike about AdLib DSP? Nothing in particular. It seems pretty good. Review collected by and hosted on G2.com. What problems is AdLib DSP solving and how is that benefiting you? Allows me to buy ads with very low minimums. Review collected by and hosted on G2.com. 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