# Best Ad Networks Software

## How Many Ad Networks Software Products Does G2 Track?

**Total Products under this Category:** 103

### Category Stats (Aug 2026)

- **Average Rating:** 4.36/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Ad Networks Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,300+ Authentic Reviews
- 103+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Ad Networks Software
 ![G2 Grid® for Ad Networks Software plotting products by satisfaction and market presence](https://www.g2.com/categories/ad-networks/grids.png?focus%5B%5D=16333&focus%5B%5D=4315&focus%5B%5D=1446823&focus%5B%5D=7396&focus%5B%5D=1214125&focus%5B%5D=1702679&focus%5B%5D=129886&focus%5B%5D=79350)

Highlighted products: Google AdMob, Realize, Blockchain-Ads, Perform[cb], beehiiv, BidMachine, MonetizeMore, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/ad-networks/grids.json?focus%5B%5D=google-admob&focus%5B%5D=taboola-realize&focus%5B%5D=blockchain-ads&focus%5B%5D=perform-cb&focus%5B%5D=beehiiv&focus%5B%5D=bidmachine&focus%5B%5D=monetizemore&focus%5B%5D=adpushup)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=346&secure%5Bchosen_at%5D=2026-08-04T15%3A18%3A48Z&secure%5Bdisplayable_resource_id%5D=346&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=346&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=346&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fad-networks%3Fopen_modal_url%3D%252Fproducts%252Fadlane%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fad-networks%2526source%253Dcategory&secure%5Btoken%5D=978457918039522c6629c27249414dd880b7fe555b84343bf090a1b661da8074&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dad_networks&secure%5Burl_type%5D=custom_url)

### [Google AdMob](https://www.g2.com/pt/products/google-admob/reviews)

O Google AdMob é uma plataforma abrangente de publicidade móvel que permite aos desenvolvedores de aplicativos monetizar suas aplicações exibindo anúncios de alta qualidade. Ao integrar o AdMob, os desenvolvedores podem gerar receita enquanto mantêm uma experiência de usuário fluida. A plataforma suporta vários formatos de anúncios, incluindo anúncios nativos, recompensados, banners, vídeos e intersticiais, permitindo colocações de anúncios flexíveis e envolventes dentro dos aplicativos. A tecnologia avançada de monetização do AdMob, como mediação e leilão em tempo real, maximiza o valor de cada impressão de anúncio ao facilitar a competição entre várias redes de anúncios. Além disso, o AdMob oferece ferramentas robustas de análise e relatórios, fornecendo aos desenvolvedores insights acionáveis sobre interações dos usuários e desempenho dos anúncios. Ao aproveitar o AdMob, os desenvolvedores podem criar uma fonte de receita sustentável, permitindo que se concentrem em construir e aprimorar aplicativos de qualidade enquanto oferecem aos usuários acesso gratuito ao seu conteúdo.

**Average Rating:** 4.3/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Google AdMob?

- **Qualidade do Suporte:** 7.3/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Google AdMob?

- **Vendedor:** [Google](https://www.g2.com/pt/sellers/google)
- **Ano de Fundação:** 1998
- **Localização da Sede:** Mountain View, CA
- **Twitter:** @google  
31,899,995 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 funcionários no LinkedIn®
- **Propriedade:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Software de Computador, Jogos de Computador
- **Company Size:** 81% Small, 17% Medium

#### What Do G2 Reviewers Say About Google AdMob?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do Google AdMob, elogiando sua interface intuitiva e excelentes métricas de desempenho.
- Os usuários apreciam a **interface fácil** do Google AdMob, elogiando seus gráficos eficazes e taxas de eCPM superiores.

##### Cons

- Os usuários enfrentam **suporte insuficiente** do Google AdMob, lutando com problemas como quedas automáticas de eCPM sem assistência.

#### What Are Recent G2 Reviews of Google AdMob?

**["Integração Fácil de Anúncios e Fortes Taxas de Preenchimento com o Google AdMob"](https://www.g2.com/pt/survey_responses/google-admob-review-12647240)**

**Rating:** 5.0/5.0 stars

_— Johan L._

[Read full review](https://www.g2.com/pt/survey_responses/google-admob-review-12647240)

**["Melhor e confiável plataforma de monetização de aplicativos"](https://www.g2.com/pt/survey_responses/google-admob-review-10415141)**

**Rating:** 5.0/5.0 stars

_— Akshat R._

[Read full review](https://www.g2.com/pt/survey_responses/google-admob-review-10415141)

#### What Are G2 Users Discussing About Google AdMob?

- [Para que serve o Google AdMob?](https://www.g2.com/pt/discussions/what-is-google-admob-used-for) - 1 comment
- [How much does AdMob pay per 1000 views in India?](https://www.g2.com/pt/discussions/how-much-does-admob-pay-per-1000-views-in-india)
- [How can I make money with Google AdMob?](https://www.g2.com/pt/discussions/how-can-i-make-money-with-google-admob)
- [How does Google AdMob work?](https://www.g2.com/pt/discussions/how-does-google-admob-work)
- [Does Google AdMob really pay?](https://www.g2.com/pt/discussions/does-google-admob-really-pay)

### [Realize](https://www.g2.com/pt/products/taboola-realize/reviews)

Realize é uma solução sofisticada de publicidade de performance projetada para ajudar empresas a expandirem seus negócios usando a Open Web. Esta plataforma serve como um motor de performance de alto volume que aborda os retornos decrescentes frequentemente encontrados em canais tradicionais de busca e publicidade social. Ao aproveitar uma combinação única de sinais de dados e algoritmos especializados, Realize conecta anunciantes a um vasto público, facilitando visibilidade e engajamento significativos em uma rede diversificada de editores e fabricantes de equipamentos originais (OEMs), para impulsionar o engajamento e as conversões. Voltado para empresas que buscam impulsionar resultados de performance, Realize simplifica as complexidades do cenário digital. A plataforma alcança mais de 600 milhões de usuários ativos diários através de integrações diretas com editores, permitindo que os anunciantes acessem uma ampla base de público. Ao contrário das abordagens manuais de publicidade, Realize prioriza resultados mensuráveis usando dados proprietários para garantir que os anúncios sejam exibidos para os públicos mais relevantes e com alta intenção. Essa precisão não só impulsiona tráfego de qualidade - e engajamento do usuário - para as propriedades online dos anunciantes, mas também impulsiona conversões para maximizar o retorno sobre o investimento para os anunciantes. A eficácia do Realize é construída sobre várias capacidades principais que o distinguem dentro da categoria de publicidade de performance. Estratégias de lances e otimização automatizadas utilizam sinais em tempo real para impulsionar conversões enquanto mantêm escala e performance ótimas. Além disso, capacidades de matchmaking preditivo melhoram as campanhas desde o primeiro dólar gasto, prevendo os usuários mais propensos a agir. A plataforma também oferece soluções criativas dinâmicas, onde ferramentas alimentadas por IA geram ativos criativos originais e otimizam variantes para alinhar com as políticas de conteúdo da plataforma e recomendações, bem como com os objetivos dos anunciantes. Outra característica chave do Realize é sua proteção avançada de gastos, que emprega algoritmos de otimização para minimizar despesas desperdiçadas, direcionando automaticamente os orçamentos para suprimentos de melhor desempenho em tempo real. Isso garante que cada dólar de publicidade seja gasto de forma eficaz. Além disso, Realize fornece relatórios abrangentes e transparência através de análises em tempo real e relatórios agendados personalizáveis, concedendo aos usuários visibilidade clara sobre o desempenho das campanhas, engajamento do usuário e as propriedades onde os anúncios foram servidos. O conjunto de ferramentas de rastreamento, incluindo configuração de conversão sem código, capacita as empresas a monitorar o desempenho e tomar decisões informadas e baseadas em dados com facilidade. O que diferencia o Realize é seu modelo vinculado à performance, onde os anunciantes pagam com base em CPC, garantindo que as campanhas entreguem verdadeiro valor. A plataforma suporta uma gama diversificada de formatos de anúncios, incluindo nativo, display, carrossel, movimento e vídeo vertical. Esta abordagem holística não só impulsiona o crescimento do público, mas também fomenta a geração de receita em ambientes seguros para a marca, tornando o Realize uma escolha atraente para empresas que visam aprimorar seus esforços de publicidade digital.

**Average Rating:** 3.7/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Realize?

- **Qualidade do Suporte:** 6.8/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 7.6/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Realize?

- **Vendedor:** [Taboola](https://www.g2.com/pt/sellers/taboola)
- **Website da Empresa:** Taboola.com
- **Ano de Fundação:** 2007
- **Localização da Sede:** New York, NY
- **Twitter:** @taboola  
11,236 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=131964ade61e45f8235bc1e2cda0ab19960e072589215ae999666f2be8637e0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftaboola%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,027 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade
- **Company Size:** 57% Small, 33% Medium

#### What Do G2 Reviewers Say About Realize?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de gerar anúncios** com manchetes geradas por IA, simplificando significativamente seus esforços de publicidade.
- Os usuários consideram o Taboola uma excelente opção para **tráfego de alto volume acessível** , aumentando efetivamente seu alcance online.
- Os usuários valorizam a **assistência de escrita por IA** por gerar anúncios impactantes e manchetes criativas sem esforço.
- Os usuários consideram o **alto volume de tráfego** através do Taboola uma solução eficaz e econômica para suas necessidades.
- Os usuários valorizam como o **Taboola captura efetivamente mais leads** , melhorando significativamente seus esforços de promoção de negócios.

##### Cons

- Os usuários relatam um **problema de bug** que causa discrepâncias de leads, complicando a contagem de leads e a eficácia do rastreamento.
- Os usuários relatam **imprecisão de dados** , levando a desafios na contagem precisa de leads e no acompanhamento do desempenho.
- Os usuários enfrentam **imprecisão na contagem de leads** devido a discrepâncias, causando desafios na gestão eficaz de seus leads.
- Os usuários relatam **problemas significativos de integração** com o Realize, citando navegação ruim e suporte ao cliente não responsivo como principais problemas.
- Os usuários expressam frustração pela **falta de inovação** no Realize, tornando a configuração de campanhas difícil e o suporte ao cliente ineficaz.

#### What Are Recent G2 Reviews of Realize?

**["Uma ótima fonte de tráfego menos competitiva para publicidade"](https://www.g2.com/pt/survey_responses/realize-review-13188123)**

**Rating:** 5.0/5.0 stars

_— Sugar S._

[Read full review](https://www.g2.com/pt/survey_responses/realize-review-13188123)

**["Um Verdadeiro Terceiro Canal Além do Google & Meta, com Forte Otimização de Conversão"](https://www.g2.com/pt/survey_responses/realize-review-13120539)**

**Rating:** 4.0/5.0 stars

_— Usuário Verificado em Marketing e Publicidade_

[Read full review](https://www.g2.com/pt/survey_responses/realize-review-13120539)

#### What Are G2 Users Discussing About Realize?

- [O Taboola é uma boa plataforma de publicidade?](https://www.g2.com/pt/discussions/is-taboola-a-good-advertising-platform) - 1 comment
- [Como o Taboola é diferente dos anúncios do Google?](https://www.g2.com/pt/discussions/how-is-taboola-different-from-google-ads) - 1 comment
- [What makes Taboola unique?](https://www.g2.com/pt/discussions/what-makes-taboola-unique)
- [Para que serve o Taboola?](https://www.g2.com/pt/discussions/what-is-taboola-good-for)

### [Blockchain-Ads](https://www.g2.com/products/blockchain-ads/reviews)

Blockchain-Ads is a crypto ad network and performance advertising platform for user acquisition in crypto, iGaming, and finance. Advertisers target audiences by interests, behavior, and on-chain wallet activity across 10,000+ websites and apps and 18+ SSPs for unrestricted reach across the open web, with campaigns for crypto exchanges, DeFi protocols, online casinos, sportsbooks, forex brokers, and fintech brands. 7 of the 10 largest crypto exchanges by trading volume have run campaigns on Blockchain-Ads, alongside leading crypto casinos. The platform's WalletTargeting™ indexes 11M+ active wallets across 82 blockchains, with tracking from impression to on-chain conversion. Founded in 2021 and headquartered in Singapore, Blockchain-Ads serves verified advertisers including Coinbase, Binance, OKX, Stake.com, and BC.Game.

**Average Rating:** 4.6/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Blockchain-Ads?

- **Quality of Support:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Blockchain-Ads?

- **Seller:** [Blockchain-Ads Labs](https://www.g2.com/sellers/blockchain-ads-labs)
- **HQ Location:** Singapore
- **Twitter:** @BlockchainAds\_  
6,014 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e19e7a456e4307636d0fd9b1090d739695f91fc57f72d1494bc924620fca5027&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblockchain-ads&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Marketing and Advertising, Gambling & Casinos
- **Company Size:** 61% Medium, 38% Small

#### What Are Recent G2 Reviews of Blockchain-Ads?

**["Gets the Job Done for Niche Audience Targeting"](https://www.g2.com/survey_responses/blockchain-ads-review-13103994)**

**Rating:** 5.0/5.0 stars

_— Boris P._

[Read full review](https://www.g2.com/survey_responses/blockchain-ads-review-13103994)

**["Impressive Reach and Flexible Targeting with Blockchain-Ads"](https://www.g2.com/survey_responses/blockchain-ads-review-13111505)**

**Rating:** 5.0/5.0 stars

_— Diana S._

[Read full review](https://www.g2.com/survey_responses/blockchain-ads-review-13111505)

### [Perform[cb]](https://www.g2.com/products/perform-cb/reviews)

The only performance-based user acquisition solution that works in harmony with your existing agencies and partnerships, offering a risk-free way to unlock new ways to grow and optimize ad spend without sacrificing quality - Perform[cb]. The Perform[cb] Outcome Engine takes a unique approach to customer acquisition that combines patented AI and unparalleled data insights with tenured human expertise to reveal incremental traffic that’s been eluding you. No more gambling with your ad budget - instead, rely on a proven customer acquisition playbook designed to exceed your unique goals and maximize ROI. Since 2002, Perform[cb] has experienced exponential organic growth allowing the company to complete a series of strategic acquisitions; each providing unique performance-based solutions for marketers, agencies, and publisher partners. Get more customers, more installs, more leads, more calls - all by working with a growth partner that makes your KPI their deliverable. Ready to harness the power of outcome-based marketing? Get in touch with one of Perform[cb]’s customer acquisition experts today.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Perform[cb]?

- **Quality of Support:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Perform[cb]?

- **Seller:** [Perform[cb]](https://www.g2.com/sellers/perform-cb)
- **Year Founded:** 2002
- **HQ Location:** Sarasota, Florida
- **Twitter:** @performcb  
12,577 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2aaf70e207b379ede61e3a4f5b8cb810e34eb96324b17deef2cb1cb9efd9d627&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperformcb%2F&secure%5Burl_type%5D=linkedin_company_website)  
128 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 60% Small, 20% Medium

#### What Do G2 Reviewers Say About Perform[cb]?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive data** provided by Perform[cb], which enhances their understanding and analysis of ACV.

#### What Are Recent G2 Reviews of Perform[cb]?

**["Detailed ACV Insights That Make a Difference"](https://www.g2.com/survey_responses/perform-cb-review-11974077)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/perform-cb-review-11974077)

**["Awesome people to work with!"](https://www.g2.com/survey_responses/perform-cb-review-9321993)**

**Rating:** 5.0/5.0 stars

_— eric h._

[Read full review](https://www.g2.com/survey_responses/perform-cb-review-9321993)

#### What Are G2 Users Discussing About Perform[cb]?

- [What is Perform[cb] used for?](https://www.g2.com/discussions/what-is-perform-cb-used-for)

### [beehiiv](https://www.g2.com/pt/products/beehiiv/reviews)

A plataforma tudo-em-um que reúne newsletters, sites, podcasts e todas as ferramentas que você precisa para crescer e ganhar.

**Average Rating:** 4.5/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate beehiiv?

- **Qualidade do Suporte:** 8.6/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind beehiiv?

- **Vendedor:** [beehiiv](https://www.g2.com/pt/sellers/beehiiv)
- **Ano de Fundação:** 2021
- **Localização da Sede:** New York
- **Twitter:** @beehiiv  
35,790 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c549c6beaf956c2901bfbbf7253df1b40c211cffaf4ad57d631b44939269a48&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeehiiv&secure%5Burl_type%5D=linkedin_company_website)  
256 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Fundador
- **Top Industries:** Marketing e Publicidade, Saúde, Bem-estar e Fitness
- **Company Size:** 93% Small, 3% Medium

#### What Do G2 Reviewers Say About beehiiv?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do beehiiv, permitindo a criação rápida e profissional de newsletters para todos.
- Os usuários adoram o **design amigável** e os recursos integrados do beehiiv, simplificando a criação e gestão de seus boletins informativos.
- Os usuários apreciam a **fácil criação de newsletters** com a interface amigável do Beehiiv e as extensas opções de personalização.
- Os usuários valorizam a **interface amigável** do beehiiv, facilitando a criação de newsletters fáceis e profissionais para todos.
- Os usuários acham a **facilidade de configuração** do beehiiv excepcional, permitindo a criação rápida e profissional de newsletters com esforço mínimo.

##### Cons

- Os usuários acham o **custo proibitivo** , especialmente para newsletters menores ou necessidades de envio infrequentes.
- Os usuários acham que o **preço é bastante alto** , expressando o desejo por opções mais acessíveis com recursos semelhantes.
- Os usuários acham os **problemas de preços** desafiadores, observando que pode ser proibitivo para criadores menores que buscam crescimento.
- Os usuários acham o **custo para escalar** com o beehiiv desafiador, especialmente para criadores menores e envios infrequentes.
- Os usuários enfrentam uma **curva de aprendizado acentuada** com o beehiiv, achando as opções de configuração e fluxo de trabalho particularmente confusas.

#### What Are Recent G2 Reviews of beehiiv?

**["Beehiiv Torna a Criação de Newsletters e o Acompanhamento de Crescimento Sem Esforço"](https://www.g2.com/pt/survey_responses/beehiiv-review-12519144)**

**Rating:** 5.0/5.0 stars

_— Kanti G._

[Read full review](https://www.g2.com/pt/survey_responses/beehiiv-review-12519144)

**["Monetização Feita Sem Esforço, Mas o Processo de Importação Precisa de Melhorias"](https://www.g2.com/pt/survey_responses/beehiiv-review-12849095)**

**Rating:** 4.0/5.0 stars

_— Jessica L._

[Read full review](https://www.g2.com/pt/survey_responses/beehiiv-review-12849095)

### [BidMachine](https://www.g2.com/products/bidmachine/reviews)

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate BidMachine?

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind BidMachine?

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1cec640f036a6ced3f99843b5fec183cf5fb6bddd22643a78a478128f957052&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmachine%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 20% Small

#### What Are Recent G2 Reviews of BidMachine?

**["Innovative Monetization with Great Support"](https://www.g2.com/survey_responses/bidmachine-review-12718801)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

**["Efficient, Professional Team with Proactive, Responsive Support"](https://www.g2.com/survey_responses/bidmachine-review-12877247)**

**Rating:** 5.0/5.0 stars

_— Harper Z._

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

### [MonetizeMore](https://www.g2.com/pt/products/monetizemore/reviews)

MonetizeMore é um Parceiro de Publicação Certificado pelo Google que construiu uma plataforma de tecnologia de anúncios premiada (PubGuru) para capacitar editores de sites e desenvolvedores de aplicativos. Mais de 1000 editores digitais confiam em nós para gerenciar a otimização de sua receita de anúncios em 40 países.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate MonetizeMore?

- **Qualidade do Suporte:** 9.6/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind MonetizeMore?

- **Vendedor:** [MonetizeMore](https://www.g2.com/pt/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Ano de Fundação:** 2010
- **Localização da Sede:** White Rock, CA
- **Twitter:** @monetizemore  
3,970 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b096b5a82034756f861ad97ecd436cf838c01a0ced393213fcb06211c82d71d4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonetizemore&secure%5Burl_type%5D=linkedin_company_website)  
78 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 26% Medium

#### What Are Recent G2 Reviews of MonetizeMore?

**["Grupo altamente qualificado"](https://www.g2.com/pt/survey_responses/monetizemore-review-6594261)**

**Rating:** 5.0/5.0 stars

_— Alex Z._

[Read full review](https://www.g2.com/pt/survey_responses/monetizemore-review-6594261)

**["Parceiros essenciais para a gestão de inventário"](https://www.g2.com/pt/survey_responses/monetizemore-review-7169849)**

**Rating:** 5.0/5.0 stars

_— Wellington P._

[Read full review](https://www.g2.com/pt/survey_responses/monetizemore-review-7169849)

#### What Are G2 Users Discussing About MonetizeMore?

- [Para que serve o MonetizeMore?](https://www.g2.com/pt/discussions/what-is-monetizemore-used-for)

### [Adpushup](https://www.g2.com/pt/products/adpushup/reviews)

AdPushup é uma plataforma de otimização de receita que ajuda editores da web a crescerem de forma sustentável sua receita de publicidade, utilizando uma combinação de tecnologia de ponta, parcerias de demanda premium e expertise comprovada em operações de anúncios. AdPushup é um Parceiro de Publicação Certificado pelo Google e Membro do IAB.

**Average Rating:** 4.4/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Adpushup?

- **Qualidade do Suporte:** 8.6/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Adpushup?

- **Vendedor:** [AdPushup](https://www.g2.com/pt/sellers/adpushup)
- **Ano de Fundação:** 2014
- **Localização da Sede:** Wilmington, Delaware
- **Twitter:** @adpushup  
1,604 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7caf515f38b7b5fdf1c16cfbf4203f2f6200530959d2d95ba1e4e4a4dfbd1509&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadpushup%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 96% Small, 4% Medium

#### What Are Recent G2 Reviews of Adpushup?

**["Abhijeet é um dos melhores gerentes de adops com quem já trabalhei"](https://www.g2.com/pt/survey_responses/adpushup-review-7504715)**

**Rating:** 5.0/5.0 stars

_— Usuário Verificado em Mídia Online_

[Read full review](https://www.g2.com/pt/survey_responses/adpushup-review-7504715)

**["Recomende"](https://www.g2.com/pt/survey_responses/adpushup-review-11158022)**

**Rating:** 5.0/5.0 stars

_— Ben M._

[Read full review](https://www.g2.com/pt/survey_responses/adpushup-review-11158022)

#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/pt/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/pt/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/pt/discussions/what-does-adpushup-do)

### [Opti Digital](https://www.g2.com/pt/products/opti-digital/reviews)

A Opti Digital é uma tecnologia de publicidade (AdTech) projetada para ajudar editores de mídia a otimizar sua receita publicitária por meio de estratégias inovadoras e eficazes. Estabelecida em 2018, a Opti Digital foca em fornecer tecnologias avançadas que aprimoram as capacidades de monetização de editores e anunciantes. Com um compromisso com a inovação e eficiência, a empresa emprega soluções de ponta, como piso dinâmico, formatos de anúncios originais, recursos de otimização de anúncios, insights granulares em tempo real e um wrapper de gerenciamento de anúncios para atender às necessidades em evolução do cenário de publicidade digital. O público-alvo da Opti Digital inclui editores de mídia globais e parceiros de canal que buscam maximizar sua receita publicitária enquanto navegam pelas complexidades do mercado digital. Ao alavancar inteligência artificial e estratégias baseadas em dados, a Opti Digital capacita seus clientes a desbloquear novas oportunidades de monetização e permanecer competitivos em um ambiente em rápida mudança. A plataforma é particularmente benéfica para editores que procuram melhorar o desempenho de seus anúncios e otimizar o gerenciamento de seu inventário de anúncios. Os principais recursos da Opti Digital incluem piso de preço dinâmico, que permite aos editores definir estratégias de preços flexíveis para seu inventário de anúncios, e formatos de anúncios inovadores, baseados em anúncios de exibição social que envolvem os usuários enquanto maximizam o potencial de receita. O wrapper de gerenciamento de anúncios simplifica a integração de várias tecnologias de anúncios, permitindo que os editores racionalizem suas operações e melhorem a eficiência geral. Além disso, a Opti Digital está comprometida em fornecer soluções sem cookies, que são cada vez mais importantes no cenário digital consciente da privacidade de hoje. Este foco não só ajuda os clientes a permanecerem em conformidade com as regulamentações, mas também os posiciona para se adaptarem a futuras mudanças no ecossistema publicitário. As parcerias da Opti Digital com editores e organizações notáveis, como Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo e o Framework de Transparência e Consentimento da IAB, aumentam ainda mais sua credibilidade e alcance dentro da indústria. Como um Parceiro de Publicação Certificado pelo Google (GCPP) reconhecido e parceiro tecnológico do Prebid, a Opti Digital demonstra seu compromisso com a transparência e as melhores práticas em publicidade digital. Ao priorizar a sustentabilidade e reduzir a pegada de carbono dos anúncios, a Opti Digital também se alinha à crescente demanda por soluções de publicidade ambientalmente responsáveis. Esta abordagem multifacetada garante que os editores possam não apenas otimizar sua receita, mas também contribuir positivamente para a indústria e o meio ambiente.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **Qualidade do Suporte:** 9.3/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Opti Digital?

- **Vendedor:** [Opti Digital](https://www.g2.com/pt/sellers/opti-digital)
- **Website da Empresa:** www.optidigital.com
- **Ano de Fundação:** 2018
- **Localização da Sede:** Céret, FR
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Mídia Online
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Tecnologia de ponta e Equipe Reativa"](https://www.g2.com/pt/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/pt/survey_responses/opti-digital-review-12960556)

**["Equipe Responsiva, Alcance Global, Resultados Reais"](https://www.g2.com/pt/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Usuário Verificado em Produção de Mídia_

[Read full review](https://www.g2.com/pt/survey_responses/opti-digital-review-13035441)

### [AdMaven](https://www.g2.com/products/admaven/reviews)

AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide. Powered by AI and over 10 years of online advertising experience, you will find an increased performance on media campaigns and increased revenue on your traffic monetization. Our main focus is providing our advertisers with high ROAS while increasing our publisher’s revenues.

**Average Rating:** 4.2/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate AdMaven?

- **Quality of Support:** 8.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind AdMaven?

- **Seller:** [Ad Network](https://www.g2.com/sellers/ad-network)
- **Year Founded:** 2014
- **HQ Location:** Tel Aviv, IL
- **Twitter:** @AdMaven2  
500 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8dc4acbe5e7bb5f8de16bbe8a8b35bfa364c0173111a0536bc58bd8adac86a5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fad-maven-group&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 92% Small, 25% Medium

#### What Are Recent G2 Reviews of AdMaven?

**["This is my Honest Experience with AdMaven software tool"](https://www.g2.com/survey_responses/admaven-review-11083791)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/admaven-review-11083791)

**["Admaven review"](https://www.g2.com/survey_responses/admaven-review-10992836)**

**Rating:** 5.0/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/admaven-review-10992836)

#### What Are G2 Users Discussing About AdMaven?

- [What is AdMaven used for?](https://www.g2.com/discussions/what-is-admaven-used-for)

### [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

**Average Rating:** 4.1/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Innovid?

- **Quality of Support:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Innovid?

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,160 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Coordinator, Social Media Strategist
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 43% Large, 42% Medium

#### What Do G2 Reviewers Say About Innovid?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns.
- Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation.
- Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms.
- Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens.
- Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns.

##### Cons

- Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities.
- Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently.
- Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests.
- Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve.
- Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges.

#### What Are Recent G2 Reviews of Innovid?

**["Reliable, Intuitive and Always improving with each update"](https://www.g2.com/survey_responses/innovid-review-11786764)**

**Rating:** 5.0/5.0 stars

_— vaishali ._

[Read full review](https://www.g2.com/survey_responses/innovid-review-11786764)

**["Innovid Review from Adops Associate POV"](https://www.g2.com/survey_responses/innovid-review-11782236)**

**Rating:** 4.5/5.0 stars

_— Gandharva P._

[Read full review](https://www.g2.com/survey_responses/innovid-review-11782236)

#### What Are G2 Users Discussing About Innovid?

- [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for)

### [EX.CO](https://www.g2.com/products/ex-co/reviews)

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind EX.CO?

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6f82ecf7133b5cab19dc99274dfd0550adc1b0d450d7948488ef2d65aa92378&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexcoplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
262 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **outstanding customer support** of EX.CO, noting responsiveness and exceptional collaboration throughout the setup process.
- Users commend EX.CO for its **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to individual needs.
- Users value the **immediate impact on revenue** from EX.CO, enhancing business growth with excellent support and ease of use.
- Users value the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation.
- Users appreciate the **ease of use** of EX.CO, enjoying a seamless setup and effective customer support throughout.

##### Cons

- Users find the **dashboard issues** in EX.CO hinder their ability to effectively analyze video performance and metrics.
- Users note the **analytics limitations** of EX.CO, wishing for improved depth in video performance metrics.
- Users face **cost limitations** with EX.CO, affecting access to tailored syndicated content for specific needs.
- Users experience a **short learning curve** with EX.CO while optimizing placements, though support is helpful.
- Users note that the **limited geographic data** restricts access to relevant syndicated content for hyper-local needs.

#### What Are Recent G2 Reviews of EX.CO?

**["Exceptional Support and Strategic Vision Elevate Our Experience"](https://www.g2.com/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

**["Seamless Video Monetisation with Excellent Support"](https://www.g2.com/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

### [Bitmedia.IO](https://www.g2.com/products/bitmedia-io/reviews)

Bitmedia.io is a programmatic advertising platform and global ad network that helps businesses grow through user acquisition and performance marketing campaigns. The platform combines audience targeting, campaign optimization, and publisher monetization tools in a single self-service solution. Advertisers can reach verified audiences across websites, mobile apps, Telegram communities, and other digital media properties. Campaigns can be managed through an easy-to-use dashboard with CPM, CPC, and Smart Bid pricing models, advanced targeting options, real-time reporting, conversion tracking, and API access. Bitmedia supports multiple ad formats, including display banners, responsive ads, image ads, HTML5 ads, in-app ads, Telegram ads, popunder ads and text ads. The platform helps advertisers improve traffic quality, optimize performance, and scale campaigns more efficiently. Businesses across e-commerce, fintech, SaaS, AI, gaming, mobile apps, cybersecurity, affiliate marketing, trading, and blockchain industries use Bitmedia to drive user acquisition, increase brand awareness, and generate leads. For publishers, Bitmedia provides monetization solutions that help maximize revenue through display advertising, header bidding integrations, yield optimization tools, and detailed performance analytics. By combining programmatic advertising, display advertising, audience targeting, performance marketing, campaign optimization, and publisher monetization in one platform, Bitmedia helps advertisers reach the right users and publishers get more value from their inventory.

**Average Rating:** 4.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Bitmedia.IO?

- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Bitmedia.IO?

- **Seller:** [BitMedia](https://www.g2.com/sellers/bitmedia)
- **Year Founded:** 2014
- **HQ Location:** London, GB
- **Twitter:** @bitmedia\_io  
20,981 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a8d82ad7d6f0c73ecbf86b49eb16a80bd367483a4b5e6a9b885e537dea7ee98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbitmedia-io&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 91% Small, 9% Medium

#### What Do G2 Reviewers Say About Bitmedia.IO?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **transparent analytics** of Bitmedia.IO for optimizing campaigns and tracking performance in real-time.
- Users appreciate the **ease of use** of Bitmedia.IO, facilitating quick campaign launches and efficient management.
- Users find the **easy setup** of Bitmedia.IO efficient, enabling quick campaign launches without technical complications.

#### What Are Recent G2 Reviews of Bitmedia.IO?

**["Efficient Crypto Advertising with Targeted Reach and Analytics"](https://www.g2.com/survey_responses/bitmedia-io-review-12391901)**

**Rating:** 4.5/5.0 stars

_— Takahito T._

[Read full review](https://www.g2.com/survey_responses/bitmedia-io-review-12391901)

**["Effortless Campaigns with Targeted Reach"](https://www.g2.com/survey_responses/bitmedia-io-review-12560893)**

**Rating:** 5.0/5.0 stars

_— Mike S._

[Read full review](https://www.g2.com/survey_responses/bitmedia-io-review-12560893)

#### What Are G2 Users Discussing About Bitmedia.IO?

- [What is Bitmedia.IO used for?](https://www.g2.com/discussions/what-is-bitmedia-io-used-for)

### [Perion One](https://www.g2.com/products/perion-one/reviews)

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Quality of Support:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Perion One?

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
668 employees on LinkedIn®
- **Ownership:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms.
- Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time.
- Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms.
- Users praise the **great customer support** of Perion One, enhancing their overall service experience.
- Users value the **customization** options in Perion One, finding them essential for daily data management.

##### Cons

- Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions.
- Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions.
- Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost.
- Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels.

#### What Are Recent G2 Reviews of Perion One?

**["Streamlines Work"](https://www.g2.com/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

**["Easy to Use & Customer Centric Platform"](https://www.g2.com/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### [Attekmi](https://www.g2.com/pt/products/attekmi/reviews)

Attekmi é uma empresa líder em AdTech que oferece uma variedade de soluções e serviços de troca de anúncios: - AdEx Basic: uma plataforma de troca de anúncios com um núcleo pré-construído para entrar no mercado programático e começar a ganhar com a negociação de mídia rapidamente. - AdEx Plus: uma versão avançada da nossa solução de troca de anúncios que garante fácil escalabilidade e oferece certas oportunidades de personalização. - White Label AdEx: um produto totalmente personalizável desenvolvido exatamente de acordo com suas necessidades.

**Average Rating:** 4.5/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Attekmi?

- **Qualidade do Suporte:** 9.4/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Attekmi?

- **Vendedor:** [Attekmi](https://www.g2.com/pt/sellers/attekmi)
- **Ano de Fundação:** 2020
- **Localização da Sede:** Palo Alto, CA
- **Twitter:** @smarthub  
2 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b110639962b03b6caeb91726c7ddf9d1be0d25a76ad0f98115119399f9526830&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64672846%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade
- **Company Size:** 70% Small, 30% Medium

#### What Are Recent G2 Reviews of Attekmi?

**["Software eficiente com ótimo suporte"](https://www.g2.com/pt/survey_responses/attekmi-review-10486243)**

**Rating:** 4.5/5.0 stars

_— Irene H._

[Read full review](https://www.g2.com/pt/survey_responses/attekmi-review-10486243)

**["Revisão positiva da Toucan Ads"](https://www.g2.com/pt/survey_responses/attekmi-review-10578830)**

**Rating:** 5.0/5.0 stars

_— Ira B._

[Read full review](https://www.g2.com/pt/survey_responses/attekmi-review-10578830)

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Advertising network software connects advertisers with web and app publishers. They aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the process of buying digital advertising space.

These solutions offer advertisers a centralized platform for potential ad placements and provide publishers with a monetization solution for their content. For advertisers, ad networks present available ad inventory for purchase. For publishers, ad networks package inventory in a manner that is appealing to advertisers and maximizes profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, requiring integration with both to function effectively.

To qualify for inclusion in the Ad Network category, a product must:

- Aggregate ad inventory from digital domains (websites, mobile apps, etc.)
- Work with both advertiser campaign tools and publisher ad management systems to enable buying and placing ads
- Allow for advanced ad placement features like dynamic ad creatives and integration with creative tools

Show More

### Ad Networks Topics

- [What is an ad network software?](#what-is-an-ad-network-software)
- [What are the common features of ad network software?](#what-are-the-common-features-of-ad-network-software)
- [What types of ad network software exist?](#what-types-of-ad-network-software-exist)
- [What are the benefits of ad network software?](#what-are-the-benefits-of-ad-network-software)
- [Who uses ad network software?](#who-uses-ad-network-software)
- [Cost of an ad network software](#cost-of-an-ad-network-software)
- [Return on investment (ROI) for ad network software](#return-on-investment-roi-for-ad-network-software)
- [Software and services related to ad network software](#software-and-services-related-to-ad-network-software)
- [Challenges with ad network software](#challenges-with-ad-network-software)
- [Which companies should buy ad network software?](#which-companies-should-buy-ad-network-software)
- [How to choose an ad network software](#how-to-choose-an-ad-network-software)
- [Implementation of ad network software](#implementation-of-ad-network-software)
- [Ad network software trends](#ad-network-software-trends)

[
### Ad Networks Topics
Expand/Collapse ](#)
- [What is an ad network software?](#what-is-an-ad-network-software)
- [What are the common features of ad network software?](#what-are-the-common-features-of-ad-network-software)
- [What types of ad network software exist?](#what-types-of-ad-network-software-exist)
- [What are the benefits of ad network software?](#what-are-the-benefits-of-ad-network-software)
- [Who uses ad network software?](#who-uses-ad-network-software)
- [Cost of an ad network software](#cost-of-an-ad-network-software)
- [Return on investment (ROI) for ad network software](#return-on-investment-roi-for-ad-network-software)
- [Software and services related to ad network software](#software-and-services-related-to-ad-network-software)
- [Challenges with ad network software](#challenges-with-ad-network-software)
- [Which companies should buy ad network software?](#which-companies-should-buy-ad-network-software)
- [How to choose an ad network software](#how-to-choose-an-ad-network-software)
- [Implementation of ad network software](#implementation-of-ad-network-software)
- [Ad network software trends](#ad-network-software-trends)

## Learn More About Ad Networks Software

### What is an ad network software?

Ad network software connects advertisers with publishers to facilitate the purchase and sale of digital ad space across various online channels. It automates ad placement, targeting, and performance tracking.

Advertisers use ad network software to run campaigns across multiple platforms, while publishers use it to monetize their digital spaces by selling ad inventory. Ad agencies use it to manage client campaigns and ensure optimized ad performance and [budget management](https://www.g2.com/glossary/budget-management-definition).

### What are the common features of ad network software?

Here are some key features that make ad network tools valuable for advertisers and publishers: 

- **Aggregate ad inventory:** Ad network software centralizes ad spaces from various digital sources, like websites, apps, and streaming platforms, into a single marketplace. An ad network might pull inventory from popular news websites and social media apps, allowing advertisers to access various placements via one interface.
- **Integrate with campaign & ad systems:** Ad networks enable seamless [ad buying](https://www.g2.com/articles/media-buying)and placement by connecting advertiser campaign tools and publisher ad management systems. A brand can use its campaign management tool to launch ads directly onto compatible platforms like news sites or gaming apps without requiring manual adjustments.
- **Advanced ad placement & creative integration:** Ad networks offer advanced placement features like dynamic ad creatives and direct integration with design tools. A retailer can display ads that automatically update based on inventory or user interests, using design software integration to keep visuals fresh and engaging.

### What types of ad network software exist?

Ad networks are divided into several types, each with distinct characteristics and use cases in digital advertising. These include:

- [Display networks](https://www.g2.com/categories/display-advertising) connect advertisers to websites and apps that support banners, images, and interactive ads. It allows advertisers to reach audiences across many sites and apps using targeting options based on keywords, interests, and demographics.
- **Native ad networks** offer a less intrusive experience by placing ads that blend seamlessly with a site's content. Such ad networks provide advertisements that match the look and feel of the site they appear on, making them seem more like recommended content than traditional ads.
- **Video ad networks** focus on video content across various platforms. This makes placing video ads on high-traffic sites and streaming services easy. These ad networks provide targeted video advertising solutions and premium video publishers across multiple devices.

### What are the benefits of ad network software?

Ad network tools provide many benefits for advertisers and publishers, including:

- **Access to a diverse range of publishers:** Ad networks target a broad audience by aggregating inventory from multiple publishers. Advertisers can efficiently place ads across social media, news websites, and video platforms without manually setting up advertisements for each platform.
- **Better ad placement and management:** Ad networks ensure that advertisers' promotions reach a relevant audience at the right time. They use programmatic technology to simplify the process of managing ad inventory, help automate ad placement, and target customer segments based on real-time data and bidding. 

### Who uses ad network software?

The primary users of ad network software are:

- **Advertisers** use ad networks to access various inventories across different digital platforms. By connecting with multiple publishers through a single interface, they can reach a larger audience, improve targeting, and simplify ad buying. 
- **Publishers** use ad networks to monetize their content and digital spaces. Ad networks allow them to connect with a large pool of advertisers, fill ad spaces more efficiently, optimize ad placements, and track performance.

### Cost of an ad network software

Pricing can vary widely between ad network tools due to differences in features, scope, and services provided. The cost structure of these platforms is shaped by numerous factors. Businesses should have an in-depth discussion with their vendors about pricing models and specific needs. 

Below is an example of a typical pricing structure:

#### Setup fees

Setup fees cover the initial integration of the ad network software into an advertiser's or publisher's system. The setup may involve integrating with existing CRM systems, data analytics platforms, etc., or customizing the software for the specific needs of the business.

#### Platform fees

Platform fees are ongoing charges linked with the usage of the ad network software:

- **Subscription-based:** A fixed monthly or annual fee to access the platform's features and tools.
- **Revenue share model:** Some ad networks take a percentage of the revenue generated through ad placements.
- [Pay-per-click (PPC)](https://www.g2.com/categories/ppc-services) **or pay-per-impression (PPI) fees:** Charges are based on the number of clicks or impressions each ad of the network generates.

#### Maintenance costs

Like other software, ad networks must constantly keep up with advertisers' and publishers' growing requirements. Maintenance costs include ongoing updates to ensure the ad network works smoothly. They may include: 

- Regular software updates and patches
- Technical support for troubleshooting 
- Costs for customization or additional feature development. 

These ongoing costs could be fixed fees or vary depending on the features required.

All in all, the total cost of ad network software will depend on the scale of the business, the complexity of the software, and the platform's pricing model.

### Return on investment (ROI) for ad network software

Measuring ROI involves assessing factors such as targeting precision, platform capabilities, and compliance. Let’s break them down:

#### Ad targeting accuracy

Accurate ad targeting helps advertisers reach out to audiences most likely to convert. Tracking specific metrics can help understand how effective ad targeting capabilities for the ad network are:

- [Click-through rate (CTR)](https://www.g2.com/glossary/click-through-rate-definition) reveals the percentage of users who click on the ad after seeing it. A high CTR means that targeting is effective.
- **Conversion rate** tracks how many ad interactions lead to a purchase, sign-up, or download. High conversion rates indicate accurate targeting.
- **Cost per conversion** helps calculate the amount spent on each successful conversion. Lower costs per conversion, with high accuracy, reflect a good return on investment.

#### Platform capabilities

The features and efficiency of the ad network platform directly impact ROI. Evaluate whether the platform helps minimize ad spending while maximizing exposure and conversions. Assess which channels or placements are driving the highest returns. Multi-touch attribution can show how different ad campaign elements contribute to the final conversion and help identify the most valuable ad placements.

#### Compliance with regulations

Ad networks comply with data privacy regulations such as GDPR, CCPA, and others that require user consent to collect and use data. Tracking user opt-ins is essential to understanding how many people trust the network. A reputable, well-known network will have higher consent rates. The more users consent, the larger the audience becomes for advertisers. 

### Software and services related to ad network software

Complementary tools and services that can enhance the functionality of ad networks include: 

#### Publisher servers

A [publisher server](https://www.g2.com/categories/publisher-ad-server) is used by publishers to manage and serve ad inventory on their websites or apps. It can:

- Optimize ad placements
- Integrate with ad networks and demand-side platforms (DSPs)
- Track impressions, clicks, and conversions
- Manage direct and programmatic ad sales

#### Demand-side platform (DSP)

A [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) automates purchasing digital ad inventory across multiple ad exchanges and networks. It can:

- Automate ad buying through real-time bidding (RTB)
- Offer demographic, behavioral, and geographic audience targeting
- Integrate with ad networks and supply-side platforms (SSPs)
- Track impressions, clicks, and conversions
- Optimize bids based on campaign goals and audience data

### Challenges with ad network software

Common issues faced by advertisers and publishers when using ad network software include:

- **Fraud and invalid traffic** are concerns for both advertisers and publishers. Bots can create fake traffic or clicks. It misleads advertisers into believing their ads have high engagement. For example, a campaign targeting consumers of a specific product may be wasted if bots create fake clicks. Publishers could also inflate impressions and display more ad views, which could lead advertisers to pay for nonexistent exposure.
- Many ad networks offer **limited visibility** into which platforms ads appear on and the strategy behind ad placements. For instance, advertisers may not always know if their ads are being shown on low-quality sites, which could negatively affect brand perception. This lack of transparency makes it challenging for advertisers to understand where their budgets are going and makes it harder to evaluate return on investment (ROI).
- **Inaccurate targeting** can lead to ads reaching the wrong audience and reducing campaign effectiveness. For example, a campaign for high-end luxury goods might target a broad audience without considering income levels, causing the ads to be shown to people who are unlikely to purchase. 

### Which companies should buy ad network software?

Ad network software can benefit various types of businesses. Examples include: 

- **Media agencies** manage a variety of clients with different marketing objectives and invest in ad network software to track which channels deliver the best ROI. For example, when working with a fitness brand, the software can run targeted ads across platforms like social media and mobile apps. By tracking performance metrics, the agency identifies the most effective channel. This data-driven approach allows the company to allocate more budget to those high-performing channels and ensure optimal ROI for the client.
- [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) use ad networks to reach the right customers and promote seasonal sales or new product launches. An online electronics store, for example, can use an ad network to target ads to tech enthusiasts browsing other websites. This can ensure ads reach a niche audience, better track customer behavior, and optimize campaigns based on real-time data.
- [Ad agencies](https://www.g2.com/categories/advertising-agencies) rely on ad network software to access various publishers, optimize ad placements, and use advanced targeting features. For example, an ad agency working with a fashion retailer could use the software to track user interactions and behavior across different touchpoints. The agency can better understand customer preferences and tailor ad creatives by analyzing this data. This approach allows the agency to continuously improve targeting, increase engagement, and ultimately drive better results for the client,

### How to choose an ad network software

Refer to some basic guidelines for selecting the right ad network software by assessing key factors: 

- **Assess reach and traffic quality.** Ensure the platform's reach aligns with your target audience. Evaluate the quality of traffic to ascertain it's high-converting and not manipulated by bot traffic.
- **Evaluate ad formats and targeting options.** Review the ad formats (e.g., push notifications, native ads) and targeting capabilities (such as geographic and device-based targeting) to determine if they suit your campaign objectives.
- **Compare optimization tools and reporting features.** Examine the platform's automated optimization tools and reporting capabilities to understand how easily you can monitor performance, adjust bids, and optimize placements for better results.
- **Check for transparency and compliance.** Verify that the platform follows industry standards, such as ads.txt or sellers.json, to ensure transparency in inventory sources and ad placements.
- **Test user experience and customer support.** Assess the ad network's user interface for ease of use. Make sure that reliable customer support is available to assist with any issues during your campaign setup.

### Implementation of ad network software

Once the ad network has been selected, a lot goes into getting it set up and running. Here’s an overview of the steps to effectively implement ad network software:

- **Select the right ad network.** Choose an ad network that aligns with your goals by evaluating its reach, ad targeting features, security measures, and the variety of ad formats it supports (e.g., video, display). Research and compare reviews and ratings on platforms like [G2.com](http://g2.com) to assess competitors and gain insights. Define clear [KPIs](https://www.g2.com/articles/kpi-key-performance-indicator)to measure success and ensure the network’s audience aligns with your target demographic to optimize your campaign’s reach and effectiveness.
- **Set up accounts and budgets.** Configure accounts with the appropriate bidding strategy: _Cost Per Click (CPC)_ for pay-per-click campaigns, _Cost Per Thousand Impressions (CPM)_ for brand awareness, or _Cost Per Acquisition (CPA)_ to focus on conversions. Allocate flexible budgets that can be adjusted to optimize resources across campaigns. Invest in product training and share success stories to foster engagement and learning among teams and stakeholders
- **Integrate software and tracking tools.** Integrate the ad network with CRM and analytics tools through APIs. Implement tracking codes to ensure accurate data collection for performance analysis.
- **Create and organize ads.** Optimize creatives for different platforms (mobile, desktop.) Use [A/B testing](https://learn.g2.com/a-b-testing) to refine ad variations and identify the most influential creatives.
- **Launch the campaign** and closely monitor early performance to make adjustments as needed. Focus on optimization during the initial phase to refine targeting and creatives. Adjust targeting, bidding, and creatives based on ongoing performance. Refresh ad campaigns according to trends now and then to prevent ad fatigue and maintain engagement.
- **Analyze results and report.** Use detailed reporting tools like Google Analytics to track and measure ad campaign performance. Compare results to KPIs to ensure alignment with short, and long-term goals. Scale the campaign gradually and align available resources to maximize results.

### Ad network software trends

- **Automation in targeting and predictive analysis.** Ad networks are increasingly adopting algorithms driven by artificial intelligence to improve advertisement targeting accuracy. For example, TikTok introduced AI-powered Smart+, an automated ad solution that handles [ad creation](https://www.g2.com/glossary/ad-creation-definition), placement, and bidding, simplifying the process for advertisers. In addition to targeting, AI is used for predictive analysis, allowing for real-time trend forecasting and campaign optimization.
- **Development of comprehensive ad platforms.** Platforms are slowly evolving into all-in-one solutions by incorporating dashboards and use cases catering to publishers and advertisers. This integration provides a unified experience, making managing campaigns and tracking performance across all stages easier and more effective for all parties involved. 
- **Increased focus on security and privacy.** As data security and privacy concerns grow, ad networks prioritize [fraud detection](https://www.g2.com/glossary/fraud-detection-definition). Some tools now use AI to identify bot traffic and other fraudulent activities, ensuring reliable and secure ad campaigns.

_Researched and written by_ [_Yukta Rastogi_](https://research.g2.com/insights/author/yukta-rustagi)

_Reviewed and edited by:_ [_Monishka Agarwal_](https://learn.g2.com/author/monishka-agrawal)