
The web-to-app attribution is a game-changer for me. It allows me to track exactly how our SEO-driven blog posts and landing pages contribute to app installs, giving me clear visibility into the full conversion journey from search engines to the app store. Review collected by and hosted on G2.com.
Setting up cross-domain tracking can be a bit technical and usually requires developer support to get the scripts exactly right. Also, the documentation for web-tracking features could be a bit more simplified for non-technical SEOs Review collected by and hosted on G2.com.