Duc D.
DD
Duc D.
SEO Specialist
Mid-Market (51-1000 emp.)
"Game-Changing Web-to-App Attribution for Clear SEO-to-Install Tracking"
5/5
What do you like best about Adjust?

The web-to-app attribution is a game-changer for me. It allows me to track exactly how our SEO-driven blog posts and landing pages contribute to app installs, giving me clear visibility into the full conversion journey from search engines to the app store. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Setting up cross-domain tracking can be a bit technical and usually requires developer support to get the scripts exactly right. Also, the documentation for web-tracking features could be a bit more simplified for non-technical SEOs Review collected by and hosted on G2.com.

Tâm N.
TN
Tâm N.
Marketer
Small-Business (50 or fewer emp.)
"AM Is Great, with Quick and Helpful Tech Support"
5/5
What do you like best about Adjust?

- AM is very nice

- The support of team tech is quick and helpful

- Adjust is very reliable and gives clear, accurate data about where users come from. It helps me understand which campaigns are working and which are not, so I can make better decisions. The dashboard is quite easy to use, and I also appreciate the strong fraud prevention features Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The discrepancy betwwen revenue in GG ads and Adjust Dashboard. And I don't know why Review collected by and hosted on G2.com.

Said A.
SA
Said A.
Mid-Market (51-1000 emp.)
"Effortlessly Tracks Multi-Platform Marketing, Needs Better Fraud Detection"
4/5
What do you like best about Adjust?

I find Adjust easy to implement, with SDK and API integration available. It's straightforward to track marketing performance across platforms because Adjust can be used for third-party integrated campaigns like Google Ads and also for manual tracking in SEO articles. I also appreciate their ease on configuring the attribution model, attribution window, and setting up unique events for strict event calculation. If the event is on the client side, implementing the SDK is easier, but Adjust also offers API event sending, which enables me to send backend events such as callback payments easier. Adjust offering callbacks for each data we send to manually track additional parameters is a plus. The initial setup was simple, making it easy to set up app codes and events. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Adjust needs to have anti-spoofing for bot detection in their SDK. Also, having guidelines to set currency in IDR would be helpful. Sometimes we find installs are very high on Adjust because our vendor marketing does bot activity for bursting installs. If Adjust can detect it as fraud by having additional configurations, such as acceptable area or acceptable app version or by configurable parameters, then it may reduce the fraud. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Platform yang mudah digunakan namun sangat kuat dalam memberikan kami opsi solusi data terbaik"
4.5/5
What do you like best about Adjust?

Adjust dapat memberikan indikator kinerja yang kita butuhkan sehingga kita juga dapat membagikannya kepada Vendor dan klien kita untuk kebutuhan mereka dalam mengoptimalkan kampanye. Dashboardnya juga ramah pengguna dan mudah digunakan. Sejauh ini, Adjust dapat memberikan apa yang kita butuhkan dengan penyesuaian yang sesuai dengan kebutuhan kita juga. Perwakilan atau juru bicara mereka juga sangat membantu dan selalu memberikan jawaban terbaik untuk apa yang kita butuhkan. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Terkadang akan menjadi terlalu mahal dibandingkan dengan apa yang kita butuhkan, tetapi Adjust akan membantu kita, meskipun beberapa fitur akan terbatas. Tambahan juga terkadang akan menambah beban harga, meskipun fitur tersebut juga akan menguntungkan kita. Review collected by and hosted on G2.com.

My K.
MK
My K.
User Acquisition Specialist
Small-Business (50 or fewer emp.)
"Adjust from a UA perspective"
4.5/5
What do you like best about Adjust?

What I like best about Adjust is the speed and convenience of checking data across multiple networks in one place. It gives UA a clearer overall view of each network and campaign, which helps us make faster, better-informed decisions Review collected by and hosted on G2.com.

What do you dislike about Adjust?

One thing I dislike about Adjust is that the data is not always as real-time as I would like. When I need to break down performance quickly across multiple dimensions for day-to-day UA optimization, the delay can slow down decision-making. Speed and flexibility are very important in UA Review collected by and hosted on G2.com.

Tu N.
TN
Tu N.
Content Analysis
Mid-Market (51-1000 emp.)
"Clear, Actionable Insights with an Intuitive, Real-Time Dashboard"
5/5
What do you like best about Adjust?

I like the clarity Adjust gives me. When I manage multiple campaigns, it helps me quickly see what is working and what is not. I also value the visibility into post install behavior, not just installs, so I can focus on user quality instead of volume. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

At the beginning, it felt overwhelming because there are many features and settings. It takes time to get comfortable. Sometimes creating very specific reports also requires adjusting several filters, which can be a bit time consuming. Review collected by and hosted on G2.com.

Vinh H.
VH
Vinh H.
Content Social
Mid-Market (51-1000 emp.)
"Easy Tracker URLs That Clearly Tie Social Content to App Installs"
4.5/5
What do you like best about Adjust?

I love how easy it is to create tracker URLs for different social campaigns and Influencers. It allows me to see exactly which content pieces are driving actual app installs, rather than just relying on 'vanity metrics' like likes or shares. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The dashboard for social media could have more direct integrations with platform-specific creative insights. Also, the mobile app version is a bit basic when I need to do a deep dive into campaign performance while on the go. Review collected by and hosted on G2.com.

PH
Paris H.
App Marketing Manager
Mid-Market (51-1000 emp.)
"Effortless Partner Integrations and Clear Attribution for Fast Performance Insights"
5/5
What do you like best about Adjust?

What I appreciate most is how easy it is to connect advertising partners such as Applovin, unity Ads, Meta, Google Ads and Mintegral. The attribution data is laid out clearly and is simple to interpret, which lets me compare performance across channels fastest without having to export everything into a spreadsheet. When I need to, its also easy to make reL time performance adjustments. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

Pricing can be tough for smaller teams, particularly as campagin volume grows. I’d also find it helpful to get more automated notifications when there’s unusual campagin activity so its easier to catch potential issues fastest. Review collected by and hosted on G2.com.

Khanh N.
KN
Khanh N.
Content Sport Social
Mid-Market (51-1000 emp.)
"Unified Dashboard Makes Omnichannel Performance Tracking Effortless"
4.5/5
What do you like best about Adjust?

The unified dashboard is a lifesaver for managing omnichannel campaigns. It consolidates data from social, search, and programmatic sources into one source of truth, making it incredibly easy to compare performance across different platforms at a glance. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The initial setup and event mapping can be time-consuming and requires close coordination with the dev team. Some of the more advanced features also come with a significant price jump, which might be tough for smaller marketing budgets to justify. Review collected by and hosted on G2.com.

NH
Nguyen Dao H.
Mobile Developer
Small-Business (50 or fewer emp.)
"Clean, Intuitive Dashboard for Effortless User Acquisition Tracking"
5/5
What do you like best about Adjust?

The dashboard's clean interface is excellent. It allows us to effortlessly track user acquisition sources without any unnecessary complexity. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

It seems the data sync experiences occasional delays, taking up to 12 hours for platform spend to reflect. This makes our real-time budget management a bit challenging. We've also observed a slight misalignment in ad revenue figures, with roughly a 15% gap compared to our own tracking. Review collected by and hosted on G2.com.