Adjust is a beast when it comes to multi-channel attribution. I can track everything from TikTok to Facebook in one place, and their 'Control Center' makes it super easy to scale winning campaigns and cut losing ones instantly without jumping between tabs Review collected by and hosted on G2.com.

The pricing can get a bit steep as you scale, especially for some of the premium add-ons like the Audience Builder. Also, while the UI is clean, navigating through deep historical data can sometimes feel a bit sluggish Review collected by and hosted on G2.com.

I really love how clean the dashboard is. It’s super easy to see exactly where our users are coming from without getting a headache Review collected by and hosted on G2.com.

The data sync isn't always instant. Sometimes there's a 12-hour delay for platform spend data, which makes it hard to track budget in real-time. Also, I’ve noticed the ad revenue data can be a bit off—sometimes there's a 20% gap compared to our internal numbers. Review collected by and hosted on G2.com.

What I like best about Adjust is how easy it is to use, especially as an intern. The interface is intuitive, and the metrics are clearly presented, so I can quickly understand campaign performance. I also find the notes and guidance very helpful, making it much easier for someone new like me to get familiar with reporting and analysis. Review collected by and hosted on G2.com.

It sometimes takes time to fully understand all the metrics and setup options, but it’s not a big issue once I get used to it Review collected by and hosted on G2.com.

I appreciate how Adjust provides clear and structured analytics that help our product team better understand user acquisition performance and user behavior trends. Having centralized and reliable data makes it easier to evaluate the impact of marketing efforts on product growth and retention, which supports more informed product decisions. Review collected by and hosted on G2.com.

Some advanced features and reporting configurations require time to fully explore and set up. While the platform is powerful, it may take a learning curve for teams who want to leverage deeper insights for product optimization. Review collected by and hosted on G2.com.

Adjust allows me to clearly understand which channel a user is coming from, making it easier to evaluate the effectiveness of each campaign. Additionally, the interface is quite user-friendly, and the tracking setup steps are simple and not overly complicated thanks to the documentation and the dedicated support team at Adjust. Review collected by and hosted on G2.com.

Regarding the drawbacks, I think cost is a major obstacle. Increasing the conversion/day rate significantly increases your ADJUST costs, leading to substantial additional expenses for your project. Therefore, I hope Adjust will implement better cost policies. Review collected by and hosted on G2.com.

I like how clearly it distinguishes between organic and paid installs. It helps me see exactly how my ASO efforts are being boosted by our UA campaigns, which is crucial for calculating the 'organic lift' for our app Review collected by and hosted on G2.com.

Sometimes the keyword-level data can be a bit limited due to store privacy policies, which is more of an industry challenge than a tool flaw. Also, the UI for deep-linking could be a bit more user-friendly for non-technical users Review collected by and hosted on G2.com.

I really love how clear and visual everything is with Adjust; it's very clean and easy to use. I appreciate how it saves me from data headaches by letting me see my ROI from Google, Meta, and TikTok all in one place, which makes my work life much easier. The Datascape and SKAN dashboard are the most helpful features, allowing me to see everything in one view and making iOS data clear. These tools save me hours on reporting and help me focus on scaling ROI instead of wasting time on manual data work. The integration with other tools like Google Ads, Meta, TikTok Ads, Firebase, and Google Sheets is very smooth. The setup was quite fast and straightforward, and Adjust works very well for iOS tracking, which was the most important reason for choosing it over Kochava. Review collected by and hosted on G2.com.

I think the price is quite high, and sometimes loading large raw data reports can be a bit slow. I would love to see faster reporting speeds for long-term data. Review collected by and hosted on G2.com.

What I like best about Adjust is how it continuously evolves its products based on the latest market and industry trends, ensuring real relevance for marketers. Beyond the technology itself, the strong support from the global Adjust team, combined with deep local expertise in each region, makes it easy to operate and scale across markets. Its broad ecosystem of partnerships also positions Adjust not just as a technology company, but as a critical hub for driving successful, data-driven marketing. Review collected by and hosted on G2.com.

While Adjust’s strong support is a major advantage, I think the public documentation could be improved to be more user-friendly and easier to navigate. Making the documentation clearer and more accessible would help users find answers more efficiently, especially for common use cases. Review collected by and hosted on G2.com.

I use Adjust to review creative metrics, which are signals for creating creative videos. Adjust provides Creative Analytics metrics, which tell me exactly which videos are bringing in real users and which are just generating fake clicks. I can tag each Creative Asset individually and create multiple videos with different elements, and Adjust will indicate which is most effective. I particularly like the LTV (lifetime value) feature, as it measures the LTV of users from each video. Based on Cohort Analysis, Adjust helps assess user quality and lifecycle, informing when to replace creatives. The initial setup of Adjust was easy, taking only 3-5 minutes to link partners. Review collected by and hosted on G2.com.

I think the biggest problem is the high cost and the difficulty of installation for beginners. Additionally, there's the access control issue; even for an editor like me, it's very restrictive if I want to view more in-depth sections of the dashboard. Review collected by and hosted on G2.com.

Adjust remains a powerhouse because of its lightning-fast Real-Time Data and Seamless Network Aggregation. It eliminates data silos by unifying fragmented metrics from dozens of networks (like Meta, TikTok, and Google) into a single, standardized dashboard via Datascape. This allows for "Apple-to-Apple" comparisons in seconds. Furthermore, its Real-Time Callbacks and instant fraud prevention ensure that your optimization happens the moment a conversion occurs, giving you a massive edge in scaling campaigns efficiently across multiple platforms. Review collected by and hosted on G2.com.

While Adjust is elite, it could improve in UI simplicity for beginners, loading speeds for massive datasets during peak hours, and pricing flexibility for smaller startups. Better synchronization between their fast-moving product updates and technical documentation would also greatly benefit developers. Review collected by and hosted on G2.com.