--- title: Adjust Reviews meta_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 724 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 724 scale: '5' date_modified: '2026-07-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews **Vendor:** adjust.com **Category:** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 724 ## About Adjust Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. ## Adjust Pros & Cons **What users like:** - Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. (146 reviews) - Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. (111 reviews) - Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. (84 reviews) - Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. (79 reviews) - Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. (74 reviews) - Users value the **easy integrations** of Adjust, enabling seamless app marketing performance tracking across platforms. (70 reviews) - Data Accuracy (69 reviews) - Attribution (67 reviews) - Users appreciate the **intuitive and customizable dashboard** of Adjust, enabling quick access to key insights and reports. (67 reviews) - Easy Integrations (62 reviews) **What users dislike:** - Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. (41 reviews) - Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. (38 reviews) - Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. (34 reviews) - Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. (33 reviews) - Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. (33 reviews) - Users find the **implementation complexity** challenging, as mastering Adjust's extensive features can be time-consuming and confusing. (32 reviews) - Users struggle with **data management issues** , including complexity, data latency, and inaccuracies affecting overall performance. (30 reviews) - Poor Reporting (28 reviews) - Integration Issues (27 reviews) - Steep Learning Curve (27 reviews) ## Adjust Reviews ### 1. Great Value and Fast Tech Support, With Room to Grow **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Adjust?** - Price point is good for the features they are offering - Tech support is super fast to respond whenever there are issues and they are easily available on Slack for communication **What do you dislike about Adjust?** -Takes time to understand attribution for Google/Organic and iOS -can't easily download raw data of users directly from dashboard **What problems is Adjust solving and how is that benefiting you?** The most basic problem which is attribution between different channels ### 2. Outstanding Experience from Start to Finish **Rating:** 5.0/5.0 stars **Reviewed by:** wu b. | UA Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Adjust?** 1. Data is stable and accurate In an industry so reliant on data, the biggest fear is data fluctuations or inaccuracies. Adjust's data has always been relatively stable and accurate in attribution, which makes us more confident in making optimization decisions and helps us avoid many pitfalls. 2. Professional and communicative colleagues When there really is a problem, their support team responds quickly and explains clearly, without making the issue overly technical. Whether it's tagging, callbacks, or specific channel requirements, they can provide very practical advice. **What do you dislike about Adjust?** Everything works quite well, there's nothing I'm dissatisfied with. The people I'm in contact with are very responsive, and any issues are resolved quickly. There's nothing else to add. **What problems is Adjust solving and how is that benefiting you?** We have been using Adjust for attribution, and overall, it feels pretty good. It is a very reliable tool in our daily operations, data analysis, and channel optimization. Attribution capability: stable, accurate, and easy to use. The data is quite accurate: We have compared it with data from several channels, and Adjust's deviation is very small, so we feel more confident using its data for decision-making. Cross-channel attribution is done well: No matter where we advertise or which channel users come from, we can clearly see the source. Anti-fraud is also useful: We used to feel that some channel data was suspicious, but after using Adjust's anti-fraud feature, it has become noticeably cleaner. Stability is excellent: Data feedback and reports are quite stable, and we haven't encountered any particularly troublesome situations. Customer service and account managers: professional and easy to communicate with, respond quickly: When we have issues, they usually respond immediately without delay. Professionalism is sufficient: Whether it's event tracking, attribution logic, or more complex things like SKAN, they can explain it very clearly. Communication is easy: They don't use difficult-to-understand jargon and explain things in a way that's easy for our team to understand. Proactivity is also good: They actively follow up on launches, new versions, or data anomalies. In terms of product experience, the pages are clear, the functions are sufficient, and the backend is easy to use: The interface is simple and intuitive, making it convenient to check channel performance, retention, ROI, etc. Integration is comprehensive: It can connect with many advertising platforms and BI tools, saving us a lot of time on manual data processing. Configuration is flexible: Custom events and data feedback are also quite handy. Overall impression: reliable, professional, worth continuing to use. In summary, Adjust gives us the impression of being reliable, stable, and hassle-free. Accurate data, good service, and smooth communication make it much easier for us to focus on growth. We will continue to use it in the future and recommend it to friends who need attribution tools. ### 3. Intuitive to use with comprehensive analysis features, and support is prompt and courteous. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Adjust?** It offers features that are useful for analysis, such as an intuitive operation feel, a wide range of metrics that can be aggregated, and ease of creating custom reports. Additionally, the support is prompt and courteous. **What do you dislike about Adjust?** The report has been a bit slow since the update (Data Scape). It does not support cohort aggregation in a monthly closing format (it becomes 0M, 30D, etc.). **What problems is Adjust solving and how is that benefiting you?** Mainly in UA advertising, it is possible to evaluate fairly from a third-party perspective (although major media have some advantages, such as fixed aggregation conditions). ### 4. Presence and Community **Rating:** 5.0/5.0 stars **Reviewed by:** Elina W. | Head of Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Adjust?** Adjust is a great appearance in the industry. They host many industry events and it’s worth for all stakeholders in the mobile marketing industry. Also, members are decent and friendly. **What do you dislike about Adjust?** Sometimes a technical inquiry from us delay a bit, but almost perfect expect for that. **What problems is Adjust solving and how is that benefiting you?** A half of our customers are using Adjust SDK, and we are one of their integrated partners. Our solution cannot provide without Adjust. ### 5. Accurate, User-Friendly, and Packed with Essential Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Adjust?** Extremely accurate and easy to use on a daily bases. The UI/Usability is great. Adjust has most of the popular indicators you need when it comes to mobile app marketing/analysis and also has several integrations with third party platforms so it will fit most environments. I also like the support provided from the TAM team. **What do you dislike about Adjust?** Setup can sometimes be complex but not a blocker **What problems is Adjust solving and how is that benefiting you?** We primarily use it for measuring and improving ad effectiveness, and it also helps us daily with basic functions like generating deep links. We also use the server callback feature frequently. ### 6. Excellent Support and Seamless Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Emanuele V. | Analytics Tech Senior Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Adjust?** Excellent support Easy to use and to integrate **What do you dislike about Adjust?** Desktop to app funnel capabilities should be improved Fraud Prevention Suite capabilities should be improved **What problems is Adjust solving and how is that benefiting you?** Media spending attribution and optimization ### 7. Cohort Report Feature Makes a Real Difference **Rating:** 4.0/5.0 stars **Reviewed by:** Nguyễn Tường N. | User Acquisition Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Cohort report is helpful. Especially the new calendar option **What do you dislike about Adjust?** The customlink is so hard to use and not usable as Onelink of Appsflyer **What problems is Adjust solving and how is that benefiting you?** - Product analytic: retention, ROAS, LTV, Time Spent... - UA campaigns attribution ### 8. A must have partner for your acquisition **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Adjust?** The tool is easy to set up and powerful as it connect to many different partner. The support is reactive, resourceful and proactive to help us optimise our integration and usage of the tool. **What do you dislike about Adjust?** There is a learning curve to be familiar with the world of ad and acquisition, understanding specificity of some partner or platform. Hopefully, adjust documentation and support helps at avoiding many issue upfront. **What problems is Adjust solving and how is that benefiting you?** Measuring our performance across many different acquisition channel. Gathering all data in the same place, using centralise rule for attribution which makes it structured and comparable. ### 9. Powerful Campaign Management with Room for Smoother Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyễn Thị Minh H. **Reviewed Date:** November 14, 2025 **What do you like best about Adjust?** The support team is good. They explain everything clearly **What do you dislike about Adjust?** Rearrange the breakdown in pivot table report **What problems is Adjust solving and how is that benefiting you?** I use Adjust to manage campaigns and networks, attributing installs efficiently. It calculates ROAS and provides detailed data like retention rates and costs. I can filter reports, create deep links, and craft specific campaign audiences, enhancing targeting precision. ### 10. Best event ever **Rating:** 5.0/5.0 stars **Reviewed by:** Tarik O. | Digital Performance marketing specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Adjust?** The event was both informative and enjoyable. I was able to get answers to all my questions related to my industry and the brand I represent. I would like to express my gratitude to Merve Suvan Sevige for her support. **What do you dislike about Adjust?** Nothing, everything is perfect. I am so happy to be here, everything feels just right. **What problems is Adjust solving and how is that benefiting you?** Proper campaign tracking and events helped me build healthy audiences and target my campaigns. This allowed me to better analyze the performance of my campaigns and reach my desired audience more effectively. ### 11. Affordable Price, Excellent Quality and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Nguyen N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** The price is affordable and the quality and support are so good **What do you dislike about Adjust?** Everything is so good. I really like Adjust service. **What problems is Adjust solving and how is that benefiting you?** We are able to monitor the performance of every advertising campaign. ### 12. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Đức Hiệp K. | Game Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2025 **What do you like best about Adjust?** What I like most about Adjust is the analytics, which helps me make data-driven decisions. **What do you dislike about Adjust?** One thing I dislike about Adjust is that certain documentation can be a bit hard to follow **What problems is Adjust solving and how is that benefiting you?** Adjust solves the problem of measuring performance across different marketing channels, I can see what's working and quickly adjust what's not. ### 13. Exceptional Support and Quick Issue Resolution **Rating:** 4.0/5.0 stars **Reviewed by:** Leonid P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Adjust?** Most of all, I like the fast technical support and prompt resolution of emerging issues, as well as easy integration with all major marketing tools. **What do you dislike about Adjust?** Methods for calculating some metrics, in particular Retention **What problems is Adjust solving and how is that benefiting you?** First of all, Adjust provides excellent mobile attribution, which solves the tasks of tracking and evaluating the effectiveness of advertising campaigns. ### 14. High quality measurment, very supportive client team **Rating:** 4.5/5.0 stars **Reviewed by:** Orkun Ege K. | Senior Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Adjust?** Client team is very supportive. They are just right on time when we need them. They are solution-oriented in any problem. UX-UI is useful. Reporting, creating trackers and creating deeplinks is so basic in new user interface. **What do you dislike about Adjust?** SKAN reporting and counting is so complicated and seems not work very well. **What problems is Adjust solving and how is that benefiting you?** Adjust solves basicly mobile attribution and customer accusation counting. With row data solutions we can optimize media budget by customer channels. Also using multi-touch measurment shows the channels who support each other. ### 15. An essential tool for measuring advertising effectiveness, with excellent support. **Rating:** 4.5/5.0 stars **Reviewed by:** Kunitaro K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2026 **What do you like best about Adjust?** We use Adjust for measuring the effectiveness of our advertising campaigns, and we feel that without it, we cannot distinguish the sources of reference. I believe Adjust is an essential platform for measuring the performance of advertising media. I am impressed not only by its measurement capabilities but also by the user-friendliness of its management interface and the quality of its user support. Nearly 100 services utilize its measurement, and the management interface is used by 1,000 employees. The greatest value is that many users feel Adjust meets most of their measurement needs. **What do you dislike about Adjust?** Last year, there were particularly many incidents related to measurement. Although not all of these were the responsibility of Adjust, I believe there were some incidents that could have been avoided. Specifically, there were delays in the display of the management screen due to power troubles, and issues where the measurement redirects did not function. I have heard that these problems could have been avoided if a switch to a backup system had been prepared as a backup plan. I think the same issues exist with any MMP, not just Adjust, but I did not have the impression that the introduction of Adjust was easy. The schedule for the company-wide implementation itself took about three months, and it took several more months to understand the benchmark criteria and get the operation on track. **What problems is Adjust solving and how is that benefiting you?** Adjust is essential for measuring the performance of advertising media. It solves the problem of distinguishing the source of reference and meets measurement needs. ### 16. Reliable tool for mobile app analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Fatih K. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Adjust?** • Easy integration with multiple platforms. • Accurate user attribution and detailed reporting. • Great support team and helpful documentation. **What do you dislike about Adjust?** • Dashboard can feel overwhelming for new users. • Some advanced features require technical knowledge. **What problems is Adjust solving and how is that benefiting you?** Accurate attribution Campaign optimization User lifetime value tracking Real-time insights ### 17. Essential for Attribution and UA Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Adjust?** It helps us with mobile attribution and UA growth **What do you dislike about Adjust?** You need industry experience to make best use of it **What problems is Adjust solving and how is that benefiting you?** The biggest problem Adjust solved for us this year is the web2app attritbuion on iOS. It helps us skip the limitation of SKAN and provides a seamless experience for user from web to app. ### 18. It’s good for those who believes in dataset for business growth **Rating:** 5.0/5.0 stars **Reviewed by:** Tripat Singh S. | Executive assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Adjust?** The data is accurate for my business growth **What do you dislike about Adjust?** Sometimes its getting lag when i tries to download big report **What problems is Adjust solving and how is that benefiting you?** To getting the accurate data for my users ### 19. Adjust is a successful mmp company where you can obtain fast, accurate and reliable data. **Rating:** 4.0/5.0 stars **Reviewed by:** Semih K. | Performance Marketing Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Adjust?** Fast data capture, good customer support and ease of integration **What do you dislike about Adjust?** Some features are difficult to use with its changing interface. **What problems is Adjust solving and how is that benefiting you?** It is a useful product for acquiring and using the data, revenues and customer base we obtain from campaigns. ### 20. Effective marketing measurement and a friendly UI **Rating:** 4.0/5.0 stars **Reviewed by:** Yoshihiro S. **Reviewed Date:** November 17, 2025 **What do you like best about Adjust?** The UI of Adjust has been renewed, and I like its simplicity and ease of use. Additionally, there are many use cases in Japan, and it is appreciated for being friendly to both engineers and marketers. By using Adjust, you can visualize how much each marketing initiative contributes to sales in terms of user acquisition, enabling appropriate marketing investment decisions, which I feel contributes to profits. Furthermore, when new features of Adjust are released, the ability to quickly share them with engineers via GitHub is also very beneficial. **What do you dislike about Adjust?** The attribution issue gives the impression that competitors are more actively working towards solving the problem. Specifically, it is unfortunate that there is a lack of features that estimate parts not directly measurable, such as SKAN estimation. I think they are starting to work on evaluations that do not rely on attribution, such as MMM, so if they made these features generally available, there would be more room for utilization. **What problems is Adjust solving and how is that benefiting you?** By using Adjust, you can visualize the contribution of marketing initiatives, support appropriate investment decisions, and contribute to profits. ### 21. Their communication skills are very good. They respond quickly. **Rating:** 5.0/5.0 stars **Reviewed by:** Mert . | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Adjust?** The quality of the product is very good, and I am also pleased with the customer relations. **What do you dislike about Adjust?** I think they should place greater emphasis on developing AI products. **What problems is Adjust solving and how is that benefiting you?** We handle all our attribution and network connections using Adjust, and it performs perfectly in this area. ### 22. Excellent features that make performance measurement easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Adjust?** It's great that with Adjust, not only can you download, but SMS authentication is also possible. Additionally, you can track retention rates for 3, 5, and 7 days by media, making it very user-friendly. It's also convenient to be able to grasp everything under the same conditions. **What do you dislike about Adjust?** Since it triggers from the point of service use, there was an influence from past inflows for a while, causing the organic numbers to be consistently inflated. I thought it would be convenient if there was a way to differentiate that aspect. Additionally, it would be beneficial if we could measure points such as how it compared to the previous month in the reporting system. If we could input investment costs later and gain optimization insights, I believe it would further enhance utilization. **What problems is Adjust solving and how is that benefiting you?** We use Adjust for measuring the effectiveness of app user acquisition. It allows us to track not only downloads but also SMS verification and retention rates for each medium, making it convenient to understand everything under the same conditions. ### 23. adjust is a tool that is both fast and highly supportive in terms of customer solutions **Rating:** 4.0/5.0 stars **Reviewed by:** EZGI S. | Digital Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Adjust?** Customer support stands out, and because the market share is high, improvements and integrations are easy. **What do you dislike about Adjust?** The dashboard, or reporting, could be faster and should be a bit more customizable. **What problems is Adjust solving and how is that benefiting you?** We use it to determine and optimize the media mix for our mobile advertising investment. ### 24. Great MMP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Adjust?** Real-time attribution and the level of detail in the metrics help us understand the performance of each campaign. The integration with the SDK was straightforward, and we were able to set up basic dashboards quickly. Support usually responds within a reasonable timeframe when an issue arises. **What do you dislike about Adjust?** The platform has a moderate learning curve and the documentation for some advanced features may be lacking. For small teams, the cost can be high, and setting up complex attribution rules is not always intuitive. **What problems is Adjust solving and how is that benefiting you?** Previously, we didn't have clear visibility into which channel or campaign generated quality installs or the complete in-app journey up to the first transaction. Adjust centralizes all cross-channel attribution and in-app event tracking in one place, which has allowed us to: • Reduce CPA by reallocating budget in real-time towards the best-performing sources. • Optimize creatives and segmentations based on retention and LTV data. • Create highly precise retargeting audiences from personalized events, improving reconversion rates. ### 25. Exemplary Suite for app marketeers **Rating:** 5.0/5.0 stars **Reviewed by:** Batuhan S. | Digital Banking | Digital Marketing & Growth Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Adjust?** It’s easy to use platform and everything in one place. Reaching the raw data with just single integration. **What do you dislike about Adjust?** I would appreciate having more time to work with the solution team. **What problems is Adjust solving and how is that benefiting you?** Adjust is assisting us in measuring our performance marketing investments and analyzing customer value. ### 26. Excellent Support, But Feature Updates Are Slow **Rating:** 4.0/5.0 stars **Reviewed by:** Fatih E. | Growth Anlaytics Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2025 **What do you like best about Adjust?** Its support service is very helpful and fast **What do you dislike about Adjust?** some feature developments takes long time. **What problems is Adjust solving and how is that benefiting you?** Influencer attribution capability which comes from custom links, i could easily adopted by using adjust. ### 27. Amazing mobile measurement platform without discrepancy **Rating:** 4.0/5.0 stars **Reviewed by:** Ahmed Y. | ASO and Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Adjust?** was ale to get familiar with the dashboard in short period. The user experience and the navigation structure is well organized **What do you dislike about Adjust?** Need to include more charts and visual reports to make tracking easier and to incorporate them into the presentation **What problems is Adjust solving and how is that benefiting you?** Adjust helps me accurately track user activation by channel and campaign, as well as monitor key metrics like retention rate and conversion events vs.organic . This one-view makes it easier to evaluate performance, optimize campaigns, and make data-driven decisions ### 28. Community-focused, strong in tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Satoshi W. | Vice President of Marketing & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Adjust?** The product and customer support are naturally good, and the dedication and hospitality of the employees at Adjust Japan are very impressive. Additionally, I am very satisfied with their proactive approach in connecting marketers who share the same concerns horizontally. **What do you dislike about Adjust?** In the scope of my own use, I didn't notice any particular issues, but from the perspective of advertising measurement, I believe there are common challenges, including those with other companies' tools. This is an industry-wide issue. However, I must reiterate that in the area of work I was involved in, I did not feel it was a problem. **What problems is Adjust solving and how is that benefiting you?** This is a fundamental tool that allows you to measure the LTV of inflow channels and easily analyze ROI. ### 29. The best MMP today **Rating:** 5.0/5.0 stars **Reviewed by:** Bao N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2025 **What do you like best about Adjust?** Simple, friendly and easy to use interface. Easy data query **What do you dislike about Adjust?** Request wait time needs to be faster for large reports **What problems is Adjust solving and how is that benefiting you?** Optimize UA and long-term viewing ### 30. A simple and accurate advertising effect measurement tool that influences purchasing intent. **Rating:** 5.0/5.0 stars **Reviewed by:** 信博 . | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Adjust?** I like the simplicity and ease of use of Adjust. It's great that it allows for app ad tracking, explores measurement methods that don't rely on SKAN, and offers comprehensive support. Additionally, it seems to have a strong community activity among marketers. The initial setup can be handled quickly, and the implementation methods and event design are also simple and convenient. **What do you dislike about Adjust?** At this point, nothing in particular. **What problems is Adjust solving and how is that benefiting you?** Adjust can accurately track the path information in app advertising, making it easier to determine the return on investment of ads. It is simple and easy to use, and supports measurement methods that do not rely on SKAN. ### 31. Frequent Updates and Excellent Support Tailored for Japan **Rating:** 5.0/5.0 stars **Reviewed by:** Takeshi T. | Country Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Adjust?** Their tech updates are very frequent, I think it fits market needs very much. Also, their support is great. They have a lot of clients in Japan, that's why there are many know-how. **What do you dislike about Adjust?** Nothing! They are doing very well, I cannot pick up anything. **What problems is Adjust solving and how is that benefiting you?** To see the attribution and ads performance in the right way. ### 32. I like it when the information I want comes up quickly, even with casual operations. **Rating:** 5.0/5.0 stars **Reviewed by:** 聡 . | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Adjust?** I had no trouble introducing Adjust, and the support is very appropriate, which I really appreciate. I am using it for user acquisition, and I am especially pleased with the appropriate support during the initial setup. The functionality is sufficient, and the response for data reference is good, making it comfortable to use. **What do you dislike about Adjust?** We feel that we are not able to fully utilize it, partly because we do not have dedicated marketing staff, and there are no particular points of dissatisfaction with Adjust. **What problems is Adjust solving and how is that benefiting you?** Adjust supports user acquisition for Japanese game apps. ### 33. An efficient MMP with responsive support **Rating:** 4.0/5.0 stars **Reviewed by:** Dylan B. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Adjust?** A very responsive and helpful customer support **What do you dislike about Adjust?** The UI can be a bit slow or unresponsive on some dashboards, but nothing major **What problems is Adjust solving and how is that benefiting you?** It's an efficient MMP with a smart attribution model, very helpful in evaluating our UA performance especially for iOS ### 34. Essential Tool for Streamlined Digital Campaign Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Adjust?** The tool helps leverage the process of tracking and evaluating Digital campaign performance, which facilitates all of my planning, strategic thinking, decision making, etc. at work. **What do you dislike about Adjust?** Sometimes I feel like the tool itself is a bit difficult to navigate, especially for a new user. **What problems is Adjust solving and how is that benefiting you?** Enhance mobile tracking => making it easier for marketers to make data-driven decisions. ### 35. digital marketing specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2025 **What do you like best about Adjust?** Beyond the product itself, I truly value the Adjust support team. They’re responsive, knowledgeable, and always ready to help, which makes a big difference when managing complex campaigns **What do you dislike about Adjust?** Complicated sometimes cant understand metrics **What problems is Adjust solving and how is that benefiting you?** One of the biggest challenges in mobile marketing is ad fraud. Adjust’s fraud prevention tools help us detect and block fraudulent installs in real time, which not only protects our ad spend but also ensures the integrity of our campaign data. ### 36. Outstanding Experience from Start to Finish **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2025 **What do you like best about Adjust?** Friendly team, enthusiastic support. Easy to use system. Easy to integrate. **What do you dislike about Adjust?** Sometimes the data is not accurate. I have not used other parties for comparison. **What problems is Adjust solving and how is that benefiting you?** Adjust gives us accurate attribution and helps eliminate fraud, which improves our campaign performance and saves time on analytics. ### 37. Great Account Management, But Pricey **Rating:** 5.0/5.0 stars **Reviewed by:** Peter N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Adjust?** The AM support team is very enthusiastic and punctual. **What do you dislike about Adjust?** The price is a bit high compared to our budget and not very flexible. **What problems is Adjust solving and how is that benefiting you?** I used to read the index overview, get the raw data, and use it to run ads. I've been optimizing with Adjust for many years now, so I have no further suggestions. ### 38. Raporlama kolaylığı sunar ve geliştirmeye açıktır. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Adjust?** Raporlarıma kolayca erişebilir ve etkinliği kolayca haritalayabilirim. **What do you dislike about Adjust?** Bazen sayfa yükleme hızıyla ilgili sorunlar yaşıyorum. **What problems is Adjust solving and how is that benefiting you?** Raporlar oluştururken ihtiyaç duyduğum verileri görmeme yardımcı olur ve kullandığım uygulamalarla bağlantı kurar. ### 39. Good tool for tracking apps **Rating:** 5.0/5.0 stars **Reviewed by:** Said U. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2025 **What do you like best about Adjust?** It helps to track app performance easily and gives useful data. **What do you dislike about Adjust?** Adjust is a powerful tool, but sometimes it doesn’t clearly show the event parameters in the interface. Having those visible directly on the dashboard would make analysis faster and easier. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us track app installs, user behavior, and campaign performance in one place. It saves time, improves marketing decisions, and makes it easier to understand which channels bring the best results. ### 40. Measurement platform with powerful analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Burcu A. | Digital Performance Marketing Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Adjust?** Adjust helps us measure the performance of our marketing campaigns effectively. The dashboard offers variety of analytics tools that make it easy to track user behaviour. I especially like fraud prevention featues. **What do you dislike about Adjust?** The pricing can be a little bit lower :) **What problems is Adjust solving and how is that benefiting you?** Adjust gives us accurate and clear insight about our marketing campaigns based on performance. Fraud prevention also protect us. ### 41. Effortless Custom Event Management and Partner Matching **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Adjust?** Easily define custom events and quickly match them with partners. **What do you dislike about Adjust?** sometimes it can be slow to generate reports. **What problems is Adjust solving and how is that benefiting you?** The best part is that make it possible to quickly and easily bypass the cumbersome value campaign and event campaign structure of some of partners like META. ### 42. The definitive tool for measuring the effectiveness of app advertisements **Rating:** 5.0/5.0 stars **Reviewed by:** Shohei I. | Director of strategic partnerships JP, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2025 **What do you like best about Adjust?** The breadth of mobile attribution measurement. Accurately track the path of app installations (advertising media, campaigns, SNS, etc.). Obtain data in real-time and provide a customizable attribution window (configurable from 1 to 24 hours). It allows for integrated analysis of the effectiveness of different media, enabling optimization of return on ad spend (ROAS). Cross-device tracking makes it easier to understand user behavior across multiple devices. Analytics and KPI Analysis Measure user engagement (in-app behavior) and output reports. Monitor indicators such as MAU (Monthly Active Users) in real-time. Visualize the overall picture of the customer journey and support the planning of marketing strategies. Compare your app with industry standards using benchmarking tools. **What do you dislike about Adjust?** - Complexity of SDK Integration and Setup There are cases where the abundance of custom settings in the documentation and the integration time for the development team become lengthy. **What problems is Adjust solving and how is that benefiting you?** Adjust is an analytics platform that visualizes and optimizes the "invisible parts" of mobile app marketing. It fundamentally solves issues faced by Japanese companies such as "wasteful advertising expenses," "data distrust," and "inefficient user acquisition," enabling the maximization of ROAS (Return on Advertising Spend) and the realization of data-driven marketing. ### 43. Effortless Data Access with an Intuitive Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Adjust?** The ease of the interface and being able to access the data I need easily. **What do you dislike about Adjust?** I haven’t had any negative experience that I can say I dislike yet. **What problems is Adjust solving and how is that benefiting you?** I can easily create qr codes in an organized way. ### 44. Outstanding Product and Support That Drive Business Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Adjust?** Both product and customer support are amazing. They will focus on growing the client business. **What do you dislike about Adjust?** Nothing to mention here because they're one of most supportive partners. **What problems is Adjust solving and how is that benefiting you?** Without adjust, marketers can't make good decisions for everything like measuring the performance, analyzing the data and avoiding the suspicious inventories. ### 45. Adjust is a must for every performance marketer **Rating:** 4.0/5.0 stars **Reviewed by:** Shahriar S. | Assistant Manager, Performance Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Adjust?** The dashboard is pretty smooth and easily understandable. The client support is fast. **What do you dislike about Adjust?** We can't track the unique user data per event in the dashboard **What problems is Adjust solving and how is that benefiting you?** Being a performance marketer, previously I was unable to track the ad channel performance accurately but now I am able to do it and it is helping me with campaign and cost efficiency. ### 46. Digital Marketing Specialist **Rating:** 5.0/5.0 stars **Reviewed by:** Ezgi G. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Adjust?** The employees are so helpful,kind and friendly. **What do you dislike about Adjust?** Nothing to dislike so far! Everythings work great **What problems is Adjust solving and how is that benefiting you?** Gives clear insights into app performance. ### 47. Incredibly Useful Dashboard Enhances Productivity **Rating:** 4.5/5.0 stars **Reviewed by:** 彩音 . | Head of Global Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Adjust?** The dashboard is very helpful and easy to use for newers. **What do you dislike about Adjust?** It is inconvenient to pull the raw data from media/agency side, we always have to ask advertisers to pull it. **What problems is Adjust solving and how is that benefiting you?** When we have to check the advertiser's app performance, it helps us a lot ### 48. The best customer support system in this industry **Rating:** 5.0/5.0 stars **Reviewed by:** May A. | Client Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Adjust?** Their customer support is truly the best I have experienced in this industry. **What do you dislike about Adjust?** I do not have anything that i can think of. **What problems is Adjust solving and how is that benefiting you?** Using Adjust is essential for digital app marketing. It helps us optimize our advertisements and provides valuable data about our ad campaigns. ### 49. Exceptionally Reliable MMP with Accurate Attribution and Clean UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Adjust?** Adjust is an exceptionally reliable MMP — accurate attribution, clean UI, and strong analytics. It’s fast, stable, and makes campaign optimization incredibly easy. Highly recommended. **What do you dislike about Adjust?** The only minor downside is that some advanced features take a bit of time to explore - but worth it 100% **What problems is Adjust solving and how is that benefiting you?** Adjust helps us track user acquisition accurately and fight fraud, giving clear insights that improve campaign performance. It saves time and makes our marketing decisions more confident. ### 50. Reliable Attribution and Clear Campaign Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Adjust?** Provides reliable and accurate attribution with a clean, easy to use interface. It makes campaign performance very clear across multiple ad networks. **What do you dislike about Adjust?** Loading large datasets may take longer than expected. **What problems is Adjust solving and how is that benefiting you?** Adjust helps us to understand which campaigns and networks are truly driving value. Accurate attribution and cohort-based reporting allow us to scale winning campaigns and cut underperforming ones efficiently. ## Adjust Discussions - [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment - [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment - [View Adjust pricing details and edition comparison](https://www.g2.com/products/adjust/reviews?page=22§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+13%3A28%3A28+-0500&secure%5Bsession_id%5D=a0077177-27d8-4a88-b538-32d1d6ecbb71&secure%5Btoken%5D=a1d581a9b53e317e1add2f552e66f7ba5a6638fc31586daf711db62219c0102b&format=llm_user) ## Adjust Integrations - [Ads Manager](https://www.g2.com/products/ads-manager/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - 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Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Adjust Alternatives - 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