--- title: Adjust Reviews meta\_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 729 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 729 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adjust Reviews & Product Details Visit Website Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently. * * * Product Website Adjust Seller [adjust.com](https://www.g2.com/sellers/adjust-com) Discussions [Adjust Community](https://www.g2.com/products/adjust/discuss) Languages Supported Arabic, German, English, French, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Diaset Newby Show More ## Pricing Pricing provided by Adjust. ### Base Free 1500 Attributions Per Month [ View More Pricing Information ](https://www.g2.com/products/adjust/pricing) ## Adjust Integrations (61) What do users say about integrations? 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MN MO N. Business Analyst Information Technology and Services Mid-Market (51-1000 emp.) 5/20/2026 "Accurate Mobile Attribution and Real-Time Analytics That Boost Marketing Performance" 4/5 What do you like best about Adjust? I like Adjust because it provides accurate and detailed mobile attribution data, which helps improve marketing performance. The platform is user-friendly and makes it easy to track campaigns across different channels. I also appreciate the real-time analytics and fraud prevention features, as they help ensure the data is reliable. Overall, Adjust helps businesses make better data-driven decisions and optimize their advertising strategies effectively. Review collected by and hosted on G2.com. What do you dislike about Adjust? One thing I dislike about Adjust is that some advanced features can be difficult for new users to understand at first. The dashboard sometimes feels overwhelming because there is a lot of detailed data and many configuration options. In addition, certain reports may take time to customize, especially for users without strong analytics experience. The pricing can also be expensive for smaller companies or startups with limited budgets. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust is solving the problem of accurately tracking and measuring mobile marketing performance across different channels. It helps identify which campaigns bring the most valuable users, allowing better budget allocation and improved return on investment. The platform also reduces the risk of ad fraud and provides reliable real-time data for decision-making. As a result, it helps improve campaign efficiency, optimize user acquisition strategies, and save both time and marketing costs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Oktapian Saepul J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oktapian Saepul J.") OJ Oktapian Saepul J. Quality Assurance Investment Management Mid-Market (51-1000 emp.) 4/22/2026 "Great Event Tracking Tool, but Tricky iOS Setup" 4/5 What do you like best about Adjust? As a QA, I've found Adjust to be a huge help for tracking events and understanding which buttons and pages we can test and track. It gives us clear, real-time visibility into whether our in-app events are firing correctly during the testing phase. The testing console is highly reliable, making it easy to verify data payloads and ensure our attribution logic works perfectly before releasing updates to production Review collected by and hosted on G2.com. What do you dislike about Adjust? The biggest downside for us is the iOS integration process. Validating the attribution setup in iOS environments can be difficult and inconsistent, especially compared to Android. It often takes extra debugging time to capture the initial events correctly, which ends up slowing down our overall QA testing cycles. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Before Adjust, we struggled with manually validating whether deep links and custom in-app events were properly attributed during our QA cycles, which often caused bottlenecks before releases. Now, we can use Adjust's real-time testing console to verify event payloads instantly. This has resulted in a much faster testing workflow, saving us hours of manual checks per sprint and giving us high confidence in our tracking architecture Review collected by and hosted on G2.com. Show More 5/7/2026 Current UserValidated ReviewerSource: Seller invite ![Said A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Said A.") SA Said A. Mid-Market (51-1000 emp.) 5/6/2026 "Effortlessly Tracks Multi-Platform Marketing, Needs Better Fraud Detection" 4/5 What do you like best about Adjust? I find Adjust easy to implement, with SDK and API integration available. It's straightforward to track marketing performance across platforms because Adjust can be used for third-party integrated campaigns like Google Ads and also for manual tracking in SEO articles. I also appreciate their ease on configuring the attribution model, attribution window, and setting up unique events for strict event calculation. If the event is on the client side, implementing the SDK is easier, but Adjust also offers API event sending, which enables me to send backend events such as callback payments easier. Adjust offering callbacks for each data we send to manually track additional parameters is a plus. The initial setup was simple, making it easy to set up app codes and events. Review collected by and hosted on G2.com. What do you dislike about Adjust? Adjust needs to have anti-spoofing for bot detection in their SDK. Also, having guidelines to set currency in IDR would be helpful. Sometimes we find installs are very high on Adjust because our vendor marketing does bot activity for bursting installs. If Adjust can detect it as fraud by having additional configurations, such as acceptable area or acceptable app version or by configurable parameters, then it may reduce the fraud. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I use Adjust to track marketing performance across platforms, integrate third-party campaigns, and manage event tracking, making it easier to configure attribution models and send backend events. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Huyen L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Huyen L.") HL Huyen L. Small-Business (50 or fewer emp.) 4/20/2026 "Creative Metrics Mastery with Adjust" 4/5 What do you like best about Adjust? I use Adjust to review creative metrics, which are signals for creating creative videos. Adjust provides Creative Analytics metrics, which tell me exactly which videos are bringing in real users and which are just generating fake clicks. I can tag each Creative Asset individually and create multiple videos with different elements, and Adjust will indicate which is most effective. I particularly like the LTV (lifetime value) feature, as it measures the LTV of users from each video. Based on Cohort Analysis, Adjust helps assess user quality and lifecycle, informing when to replace creatives. The initial setup of Adjust was easy, taking only 3-5 minutes to link partners. Review collected by and hosted on G2.com. What do you dislike about Adjust? I think the biggest problem is the high cost and the difficulty of installation for beginners. Additionally, there's the access control issue; even for an editor like me, it's very restrictive if I want to view more in-depth sections of the dashboard. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I use Adjust to assess creative video performance, identifying genuine user engagement over fake clicks. It lets me compare asset variations, and its LTV metrics help in evaluating user quality and lifecycle for strategic creative updates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 7/21/2026 "Accurate Attribution with Top-Notch UI and Support" 4/5 What do you like best about Adjust? I like the user interface of Adjust; it's good. The measurement it provides is accurate, which is crucial for understanding campaign performance and attribution. The dashboard feature effectively meets most of my requirements, and I value having access to reports. I also appreciate the support from the Adjust team, which made the setup process not very difficult. Review collected by and hosted on G2.com. What do you dislike about Adjust? I believe the raw data that we get on the server should be more accessible, like somewhere in the code, so we can get to know which user has come from which particular campaign and the source of that particular user. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust helps me measure campaign performance and understand the ROI. It shows the real source of users and their touchpoints. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Mateus R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mateus R.") MR Mateus R. Growth Cordinator Mid-Market (51-1000 emp.) 11/13/2025 "Great funnel vision and integration, but setup and customization can improve" 3.5/5 What do you like best about Adjust? Adjust provides an extremely clear view of the acquisition funnel, from installation to custom events like lead, public servant, INSS, and M0. The quality of attribution is far superior to what I have used before, especially in multichannel campaigns (Meta, Google, TikTok, and WebApp). The interface is intuitive, the cohort reports are very comprehensive, and the use of dynamic tokens greatly aids in the granularity of the dashboards. The stability of the API is another strong point: we managed to integrate with Looker Studio, Supermetrics, and n8n without crashing. The user timeline is one of the most useful features — it greatly facilitates evaluating each client, validating the order of events, and cross-referencing with paid media to understand the real quality of acquisition. Review collected by and hosted on G2.com. What do you dislike about Adjust? The visualization of customized events could still be more intuitive, especially for those who work with many types of leads and different classifications (such as server, INSS, CLT, federal, judiciary, etc.). The advanced settings part relies heavily on support, and some integrations are not as plug-and-play as advertised. In some scenarios, the latency of sending data to BI or external tools could be lower. Additionally, the initial setup process requires more technical knowledge than the average MMPs. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust solves one of the biggest challenges for those working with multichannel paid media: understanding the real quality of users and the impact of each campaign on the app funnel. Today, I can visualize the entire user journey, from the click to critical events like lead, public servant, INSS, CLT, and M0 revenue. This allows me to optimize campaigns focusing on cost per qualified lead and not just volume. Reliable attribution, cohort analysis, and a detailed timeline of events help identify bottlenecks, validate hypotheses, and adjust investments faster. Additionally, the stability of the API greatly facilitates integration with our dashboards in Looker Studio and automations in n8n, improving the flow of reports and internal intelligence. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of sellerAI Translated ![Trân N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Trân N.") TN Trân N. UA marketing Small-Business (50 or fewer emp.) 3/30/2026 "Reliable Software with the Features We Use Every Day" 4/5 What do you like best about Adjust? Accurate attribution, strong SKAN support for iOS, and reliable, real-time data that helps us optimize UA campaigns efficiently across channels. Review collected by and hosted on G2.com. What do you dislike about Adjust? Limited transparency in some attribution logic, occasional delays in data updates, and the UI can feel complex when managing multiple apps and campaigns. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust solves cross-channel attribution and data fragmentation, giving us a single source of truth for UA performance; this helps us optimize budget allocation, improve ROAS, and scale campaigns confidently across iOS and Android. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/13/2026 "Great Custom Reports and Revenue Tracking, but iOS Network Accuracy Needs Work" 3.5/5 What do you like best about Adjust? I really appreciate Adjust's ability to create personalized reports that cater to specific data needs. Additionally, the revenue tracking feature is highly effective, allowing for precise monitoring of performance across different networks Review collected by and hosted on G2.com. What do you dislike about Adjust? The accuracy of iOS tracking on specific networks needs improvement as it’s currently unreliable Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I rely on Adjust to solve core UA and Product issues. From monitoring revenue and CPI to analyzing LTV and retention, the platform's ability to segment audiences ensures we're making the right calls for our business's bottom line Review collected by and hosted on G2.com. Show More 4/16/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Enterprise (\> 1000 emp.) 12/1/2025 "Powerful Analytics and Intuitive Interface Elevate Marketing Decisions" 4/5 What do you like best about Adjust? What we like best about Adjust is the balance between powerful analytics, data transparency, and an intuitive interface. The platform offers flexible attribution settings, reliable fraud prevention, and deep performance reporting — all in one place. It makes analyzing traffic quality, user behavior, and campaign ROI fast and straightforward, which significantly improves our marketing decision-making. Review collected by and hosted on G2.com. What do you dislike about Adjust? What we dislike about Adjust is that the platform can feel too rigid in some areas — especially when it comes to customization, dashboard flexibility, and certain limitations in deep data exports. Some features require additional setup or support involvement, which slows down processes. Also, the pricing model is relatively high compared to alternatives offering broader functionality. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust solves several key problems for us, bringing measurable benefits to our marketing operations: • Accurate attribution of installs, events, and revenue streams across all acquisition channels. • Performance measurement, allowing us to clearly understand which campaigns drive real value. • Fraud protection, helping us automatically detect and filter fraudulent installs and suspicious traffic. • Deep analytics on LTV, retention, funnel conversion, and audience quality, which improves decision-making. • Transparency for budgeting and optimization, enabling us to scale only the sources that bring ROI. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Bishnupriya P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bishnupriya P.") BP Bishnupriya P. Senior Marketing Analyst Enterprise (\> 1000 emp.) 9/15/2025 "Adjust review" 4/5 What do you like best about Adjust? Few things about Adjust : - Accurate Attribution & Tracking – Adjust provides strong attribution capabilities across ad networks and platforms, helping marketers track installs, in-app events, and user journeys with reliability. - Fraud Prevention – One of its standout features is advanced fraud detection and prevention, which helps protect ad spend from fake installs and fraudulent traffic. - Analytics & Integrations – It offers customizable dashboards, cohort analysis, and seamless integrations with major ad networks, giving marketers a clear view of campaign performance and ROI. Review collected by and hosted on G2.com. What do you dislike about Adjust? Few things which I dislike about Adjust are : 1. Complex setup & steep learning curve – Integration and event configuration can be technical and time-consuming. 2. High pricing – Cost is often considered expensive, especially for smaller companies. 3. Reporting & data issues – Some users face delays, limited customization, and difficulty accessing specific metrics. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Problems Adjust solves & benefits: 1. Attribution & tracking – Shows which channels drive installs and revenue → helps optimize ad spend. 2. Fraud prevention – Blocks fake installs/clicks → saves budget from being wasted. 3. Data centralization – Unified dashboards and analytics → clearer insights and faster decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Adjust? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adjust ](https://www.g2.com/products/adjust/discussions/new) ![Rob R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob R.") RR Rob Robinson • Last activity 4 months ago What Software Reports Correct Google Shopping Search Term Attribution? 2 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-software-reports-correct-google-shopping-search-term-attribution) GU Guest User • Last activity almost 4 years ago How does adjust work? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-adjust-work) [ View all Discussions ](https://www.g2.com/products/adjust/discuss) ## Pricing Options Pricing provided by Adjust. ### Base Free 1500 Attributions Per Month ### Core Contact Us 250000 Attributions Per Year ### Enterprise Contact Us Per Year [ View More Pricing Information ](https://www.g2.com/products/adjust/pricing) Adjust Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image") AppsFlyer 4.5/5(780) [ Compare Now ](https://www.g2.com/compare/adjust-vs-appsflyer) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7d1f8339d89f95fea4299742d229a616/branch.png "Product Avatar Image") Branch 4.4/5(463) [ Compare Now ](https://www.g2.com/compare/adjust-vs-branch) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_140c051687011c1d8d0fe77fe1cbf1a0/singular.png "Product Avatar Image") Singular 4.6/5(529) [ Compare Now ](https://www.g2.com/compare/adjust-vs-singular) ##### ##### Adjust Features Metrics Engagement Retention Conversions Reporting Reports and Dashboards Administration API / Integrations Performance and Reliability User, Role, and Access Management Tracking & Reporting Custom Event Tracking Real-Time Insights Attribution [ View More Features ](https://www.g2.com/products/adjust/features) ## Top-Rated Alternatives [ ![Kochava](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kochava") Kochava 4.1/5(137) ](https://www.g2.com/products/kochava/reviews) [ ![AppsFlyer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AppsFlyer") AppsFlyer 4.5/5(780) ](https://www.g2.com/products/appsflyer/reviews) [ ![Singular](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Singular") Singular 4.6/5(529) ](https://www.g2.com/products/singular/reviews) [ View All Alternatives ](https://www.g2.com/products/adjust/competitors/alternatives) ##### Categories on G2 [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)[Click Fraud](https://www.g2.com/categories/click-fraud) [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)[Click Fraud](https://www.g2.com/categories/click-fraud)[Mobile Attribution](https://www.g2.com/categories/mobile-attribution)[App Store Optimization](https://www.g2.com/categories/app-store-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which regulatory information management systems provide comprehensive audit trails and documentation for organisations preparing for regulatory inspections?](https://www.g2.com/discussions/which-regulatory-information-management-systems-provide-comprehensive-audit-trails-and-documentation-for-organisations-preparing-for-regulatory-inspections%20)[What corporate volunteering platforms hold up when a large enterprise is scaling a program to thousands of employees without the admin overhead becoming unmanageable?](https://www.g2.com/discussions/what-corporate-volunteering-platforms-hold-up-when-a-large-enterprise-is-scaling-a-program-to-thousands-of-employees-without-the-admin-overhead-becoming-unmanageable)[What are the best platforms for database anomaly detection?](https://www.g2.com/discussions/what-are-the-best-platforms-for-database-anomaly-detection) [Is FACTS Financial Aid Management worth it for small private schools?](https://www.g2.com/discussions/is-facts-financial-aid-management-worth-it-for-small-private-schools)[What mobile app debugging platforms have the most comprehensive simulator and device testing capabilities?](https://www.g2.com/discussions/what-mobile-app-debugging-platforms-have-the-most-comprehensive-simulator-and-device-testing-capabilities)[Pros and Cons Details](https://www.g2.com/products/adjust/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)