1. [Home](https://www.g2.com/) 2. ... 3. [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) 4. [Adgent Discussions](https://www.g2.com/products/adgent/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_39a0328f114dabbf7ec74cf7e8543917/adgent.png "Product Avatar Image") ](/products/adgent/reviews) [ Adgent ](/products/adgent/reviews) 0 ratings Adgent is a multiplayer AI marketing employee for agencies and in-house growth teams. It learns your business, joins your meetings and turns account intelligence into decisions, execution plans and completed work across Google Ads and Meta. Your team's expertise should carry into every account review. Adgent remembers the goals, constraints and decisions your team confirms, so recommendations reflect both campaign performance and the business behind it. A fixed budget, a rejected audience or a delivery promise becomes context for the next analysis, creative brief and media plan. MEET AIDA, YOUR AI MARKETING TEAMMATE Aida brings Adgent into team meetings and client calls. Agency and brand teams can question the same analysis together, explore alternatives and challenge assumptions while decisions are being made. Aida contributes account evidence, answers follow-up questions and builds reports the team asks for. Agreed next steps carry forward into plans, deliverables and account changes prepared for human approval. WHAT YOUR TEAM CAN DO WITH ADGENT • Prioritize the next decision. Ten specialist agents investigate budget allocation, account structure, measurement, audiences, placements and creative performance. Findings become a ranked set of recommendations with supporting evidence and estimated monthly impact. • Understand creative performance. Analyze the hooks, concepts, angles and formats of ads already running. Investigate creative fatigue and video drop-off, then develop briefs for the next test. • Build reports and plans through conversation. Ask for a dashboard, a shareable client report or a media plan in plain language. Prepare Google Ads and Meta campaign builds with a rationale for the suggested settings. • Automate recurring work. Create agents for scheduled reviews and checks triggered by conditions or events. Each run returns findings, evidence and proposed next steps. • Track visibility in AI answers. See how ChatGPT, Gemini, Google AI Mode and AI Overviews represent your brand, which competitors appear and which sources shape the answers. BUSINESS CONTEXT BEYOND THE AD PLATFORM Connect GA4, Google Search Console, Merchant Center and selected Google Drive files to inform analysis with additional business evidence. Revenue, refunds, margins and stock data supplied through Drive can help your team assess what platform-reported performance means for the business. HUMAN CONTROL OVER ACCOUNT CHANGES Adgent is read-only by default. Account changes require separately granted execution access and explicit human approval. Applied changes are recorded in a change ledger, with approval-based reversals for supported actions. Measurement checks flag unreliable data before it informs recommendations. For agencies, Adgent brings consistent analysis and follow-through across client brands while keeping each brand's memory separate. For in-house teams, it adds an AI colleague that carries business context from one decision to the next. Explore Adgent and request a demo at https://adgent.app Show More When users leave Adgent reviews, G2 also collects common questions about the day-to-day use of Adgent. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion. * * * ### 0.0 Nps Score ### All Adgent Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments Sorry... There are no questions about Adgent yet. ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/adgent/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/df46976efaa1de69066e0be4500fae63/adgent.png "Product Avatar Image") ### Have you used Adgent before? Answer a few questions to help the Adgent community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadgent%2Fdiscuss%3Fsmall_ask%3Dadgent) No