
We are new to advertising and new to the concept of "publishers" and inventory of advertising. Adgate's website did a very good job of helping us understand how we can fit into their platform to make the most out of our advertising dollars. Review collected by and hosted on G2.com.
This isn't directed at Adgate. It's the whole publishing industry. It lacks transparency, and it's often unclear how publishers are making connections with sites to advertise upon, and how their targeting is better than another platform (let's say google ads) Review collected by and hosted on G2.com.