# Best Publisher Ad Server Software

## How Many Publisher Ad Server Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Quantcast Platform (+0.14%) - Among all products in this category, Quantcast Platform recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Publisher Ad Server Software
 ![G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence](https://www.g2.com/categories/publisher-ad-server/grids.png?focus%5B%5D=54267&focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=170207&focus%5B%5D=63667&focus%5B%5D=121742&focus%5B%5D=5436&focus%5B%5D=79350)

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-08-07T23%3A21%3A00Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3Fopen_modal_url%3D%252Fproducts%252Fadform-publisher-edge%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fpublisher-ad-server%2526source%253Dcategory&secure%5Btoken%5D=12d921cffb6565b4f8cab251db5808e42f3d5e98010d0fe277bed429c466a936&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

### [AdSense](https://www.g2.com/products/adsense/reviews)

Google AdSense is a program that enables website owners and content creators to monetize their online content by displaying targeted advertisements. By integrating AdSense, publishers can earn revenue as Google matches ads to their site based on content and visitors. Key Features and Functionality: - Automated Ad Placement: AdSense uses Google AI to optimize ad placements, ensuring ads are displayed in locations that maximize visibility and engagement. - Customizable Ad Formats: Publishers can choose from various ad formats, including text, display, and native ads, to match their site's design and user experience. - Performance Reports: AdSense provides detailed reports on ad performance, allowing users to track earnings, impressions, and clicks to make informed decisions. - Ad Control: Users have the ability to block ads they find unsuitable and customize the types of ads that appear on their site. Primary Value and Solutions: AdSense offers a straightforward way for publishers to generate income from their online content without the need for direct advertiser relationships. It connects publishers with a vast network of advertisers, ensuring relevant ads are displayed to their audience. This not only enhances the user experience by showing pertinent ads but also allows publishers to focus on creating quality content while AdSense handles the ad management and optimization.

**Average Rating:** 4.2/5.0

**Total Reviews:** 247

#### How Do G2 Users Rate AdSense?

- **Ease of Admin:** 8.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdSense?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Manager, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 81% Small, 14% Medium

#### What Are Recent G2 Reviews of AdSense?

**["Great CPM and Optimization with AdSense Auto Ads"](https://www.g2.com/survey_responses/adsense-review-12952437)**

**Rating:** 5.0/5.0 stars

_— Satya V._

[Read full review](https://www.g2.com/survey_responses/adsense-review-12952437)

**["Straightforward AdSense Setup for Long-Term Website & Blog Monetization"](https://www.g2.com/survey_responses/adsense-review-12253354)**

**Rating:** 4.0/5.0 stars

_— Ankit D._

[Read full review](https://www.g2.com/survey_responses/adsense-review-12253354)

#### What Are G2 Users Discussing About AdSense?

- [What is AdSense used for?](https://www.g2.com/discussions/what-is-adsense-used-for) - 3 comments
- [Who uses Google AdSense?](https://www.g2.com/discussions/who-uses-google-adsense) - 1 comment
- [Is AdSense still profitable 2019?](https://www.g2.com/discussions/is-adsense-still-profitable-2019)
- [What is AdSense for content?](https://www.g2.com/discussions/what-is-adsense-for-content) - 1 comment
- [How much does AdSense pay per 1000 views?](https://www.g2.com/discussions/how-much-does-adsense-pay-per-1000-views)

### [Google Ad Manager](https://www.g2.com/pt/products/google-ad-manager/reviews)

DoubleClick for Publishers é um mecanismo completo de receita de anúncios que ajuda os editores a capturar o valor total de cada impressão em todas as fontes de demanda e canais. A integração perfeita com o DoubleClick Ad Exchange fornece conexão instantânea a milhões de anunciantes de qualidade, enquanto a plataforma de gerenciamento de vendas integrada nativamente simplifica as operações para maximizar as vendas a custos minimizados.

**Average Rating:** 4.2/5.0

**Total Reviews:** 232

#### How Do G2 Users Rate Google Ad Manager?

- **Facilidade de administração:** 7.9/10 (Category avg: 8.6/10)
- **the product tem sido um bom parceiro comercial?:** 7.9/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 7.8/10 (Category avg: 8.8/10)
- **Facilidade de configuração:** 7.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Google Ad Manager?

- **Vendedor:** [Google](https://www.g2.com/pt/sellers/google)
- **Ano de Fundação:** 1998
- **Localização da Sede:** Mountain View, CA
- **Twitter:** @google  
31,899,995 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 funcionários no LinkedIn®
- **Propriedade:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Publicações
- **Company Size:** 42% Medium, 37% Small

#### What Are Recent G2 Reviews of Google Ad Manager?

**["Gerenciamento de Anúncios Tudo-em-Um com Segmentação Poderosa e Relatórios Claros"](https://www.g2.com/pt/survey_responses/google-ad-manager-review-12640899)**

**Rating:** 5.0/5.0 stars

_— pankaj p._

[Read full review](https://www.g2.com/pt/survey_responses/google-ad-manager-review-12640899)

**["Maximiza a Receita, Mas Configuração Complexa"](https://www.g2.com/pt/survey_responses/google-ad-manager-review-12731507)**

**Rating:** 4.5/5.0 stars

_— Wijbren v._

[Read full review](https://www.g2.com/pt/survey_responses/google-ad-manager-review-12731507)

#### What Are G2 Users Discussing About Google Ad Manager?

- [Para que serve o Google Ad Manager?](https://www.g2.com/pt/discussions/google-ad-manager-what-is-google-ad-manager-used-for)
- [What is Google's SSP called?](https://www.g2.com/pt/discussions/what-is-google-s-ssp-called)
- [Como uso o Google Ad Manager?](https://www.g2.com/pt/discussions/how-do-i-use-google-ad-manager) - 1 comment
- [Is Google Ad Manager An SSP?](https://www.g2.com/pt/discussions/is-google-ad-manager-an-ssp) - 2 comments
- [Para que serve o Google Ad Manager?](https://www.g2.com/pt/discussions/what-is-google-ad-manager-used-for) - 1 comment

### [Opti Digital](https://www.g2.com/pt/products/opti-digital/reviews)

A Opti Digital é uma tecnologia de publicidade (AdTech) projetada para ajudar editores de mídia a otimizar sua receita publicitária por meio de estratégias inovadoras e eficazes. Estabelecida em 2018, a Opti Digital foca em fornecer tecnologias avançadas que aprimoram as capacidades de monetização de editores e anunciantes. Com um compromisso com a inovação e eficiência, a empresa emprega soluções de ponta, como piso dinâmico, formatos de anúncios originais, recursos de otimização de anúncios, insights granulares em tempo real e um wrapper de gerenciamento de anúncios para atender às necessidades em evolução do cenário de publicidade digital. O público-alvo da Opti Digital inclui editores de mídia globais e parceiros de canal que buscam maximizar sua receita publicitária enquanto navegam pelas complexidades do mercado digital. Ao alavancar inteligência artificial e estratégias baseadas em dados, a Opti Digital capacita seus clientes a desbloquear novas oportunidades de monetização e permanecer competitivos em um ambiente em rápida mudança. A plataforma é particularmente benéfica para editores que procuram melhorar o desempenho de seus anúncios e otimizar o gerenciamento de seu inventário de anúncios. Os principais recursos da Opti Digital incluem piso de preço dinâmico, que permite aos editores definir estratégias de preços flexíveis para seu inventário de anúncios, e formatos de anúncios inovadores, baseados em anúncios de exibição social que envolvem os usuários enquanto maximizam o potencial de receita. O wrapper de gerenciamento de anúncios simplifica a integração de várias tecnologias de anúncios, permitindo que os editores racionalizem suas operações e melhorem a eficiência geral. Além disso, a Opti Digital está comprometida em fornecer soluções sem cookies, que são cada vez mais importantes no cenário digital consciente da privacidade de hoje. Este foco não só ajuda os clientes a permanecerem em conformidade com as regulamentações, mas também os posiciona para se adaptarem a futuras mudanças no ecossistema publicitário. As parcerias da Opti Digital com editores e organizações notáveis, como Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo e o Framework de Transparência e Consentimento da IAB, aumentam ainda mais sua credibilidade e alcance dentro da indústria. Como um Parceiro de Publicação Certificado pelo Google (GCPP) reconhecido e parceiro tecnológico do Prebid, a Opti Digital demonstra seu compromisso com a transparência e as melhores práticas em publicidade digital. Ao priorizar a sustentabilidade e reduzir a pegada de carbono dos anúncios, a Opti Digital também se alinha à crescente demanda por soluções de publicidade ambientalmente responsáveis. Esta abordagem multifacetada garante que os editores possam não apenas otimizar sua receita, mas também contribuir positivamente para a indústria e o meio ambiente.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **Facilidade de administração:** 9.0/10 (Category avg: 8.6/10)
- **the product tem sido um bom parceiro comercial?:** 8.5/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.8/10 (Category avg: 8.8/10)
- **Facilidade de configuração:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Opti Digital?

- **Vendedor:** [Opti Digital](https://www.g2.com/pt/sellers/opti-digital)
- **Website da Empresa:** www.optidigital.com
- **Ano de Fundação:** 2018
- **Localização da Sede:** Céret, FR
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Mídia Online
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Tecnologia de ponta e Equipe Reativa"](https://www.g2.com/pt/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/pt/survey_responses/opti-digital-review-12960556)

**["Equipe Responsiva, Alcance Global, Resultados Reais"](https://www.g2.com/pt/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Usuário Verificado em Produção de Mídia_

[Read full review](https://www.g2.com/pt/survey_responses/opti-digital-review-13035441)

### [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 146

#### How Do G2 Users Rate SAS Customer Intelligence 360?

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.8/10)
- **Ease of Setup:** 7.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind SAS Customer Intelligence 360?

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** www.sas.com
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Banking
- **Company Size:** 46% Medium, 33% Large

#### What Do G2 Reviewers Say About SAS Customer Intelligence 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies.
- Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward.
- Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies.
- Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs.
- Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns.

##### Cons

- Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex.
- Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360.
- Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses.
- Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate.
- Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**["Powerful Platform for Real-Time Customer Engagement"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)**

**Rating:** 4.5/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)

**["Flexible integrations and support always available"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)**

**Rating:** 4.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)

#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### [EX.CO](https://www.g2.com/products/ex-co/reviews)

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **Ease of Admin:** 8.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EX.CO?

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6f82ecf7133b5cab19dc99274dfd0550adc1b0d450d7948488ef2d65aa92378&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexcoplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
262 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **outstanding customer support** of EX.CO, noting responsiveness and exceptional collaboration throughout the setup process.
- Users commend EX.CO for its **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to individual needs.
- Users value the **immediate impact on revenue** from EX.CO, enhancing business growth with excellent support and ease of use.
- Users value the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation.
- Users appreciate the **ease of use** of EX.CO, enjoying a seamless setup and effective customer support throughout.

##### Cons

- Users find the **dashboard issues** in EX.CO hinder their ability to effectively analyze video performance and metrics.
- Users note the **analytics limitations** of EX.CO, wishing for improved depth in video performance metrics.
- Users face **cost limitations** with EX.CO, affecting access to tailored syndicated content for specific needs.
- Users experience a **short learning curve** with EX.CO while optimizing placements, though support is helpful.
- Users note that the **limited geographic data** restricts access to relevant syndicated content for hyper-local needs.

#### What Are Recent G2 Reviews of EX.CO?

**["Seamless Video Monetisation with Excellent Support"](https://www.g2.com/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

**["Exceptional Support and Strategic Vision Elevate Our Experience"](https://www.g2.com/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

### [Sizmek Ad Server](https://www.g2.com/products/sizmek-ad-server/reviews)

Sizmek Ad Suite gives you everything you need to create, distribute, and optimize your messaging, including ad serving, creative authoring, and industry-leading dynamic creative optimization. Harness the power of a worldwide platform, delivering more than 1.5 trillion impressions a year.

**Average Rating:** 4.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Sizmek Ad Server?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Sizmek Ad Server?

- **Seller:** [Amazon](https://www.g2.com/sellers/amazon)
- **Year Founded:** 1994
- **HQ Location:** Seattle, WA
- **Twitter:** @amazon  
5,898,422 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ba2a1f3c1541b6e4d9a5f943579bd59ec9e85a0d4123f3c647d14324a5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1586%2F&secure%5Burl_type%5D=linkedin_company_website)  
765,691 employees on LinkedIn®
- **Ownership:** AMZN

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 45% Small, 36% Medium

#### What Are Recent G2 Reviews of Sizmek Ad Server?

**["One of the best Campaogn management platform"](https://www.g2.com/survey_responses/sizmek-ad-server-review-8591002)**

**Rating:** 5.0/5.0 stars

_— Krishna Murari S._

[Read full review](https://www.g2.com/survey_responses/sizmek-ad-server-review-8591002)

**["Best Campaign Management App"](https://www.g2.com/survey_responses/sizmek-ad-server-review-8654813)**

**Rating:** 5.0/5.0 stars

_— REYAZ AHMED K._

[Read full review](https://www.g2.com/survey_responses/sizmek-ad-server-review-8654813)

#### What Are G2 Users Discussing About Sizmek Ad Server?

- [What is Sizmek Ad Server used for?](https://www.g2.com/discussions/what-is-sizmek-ad-server-used-for)

### [AdButler](https://www.g2.com/pt/products/adbutler/reviews)

AdButler é uma plataforma abrangente de AdTech com uma série de soluções para clientes empresariais e SMB. Somos uma solução completa para editores, redes e profissionais de marketing realizarem seu potencial de publicidade digital. Algumas das soluções do AdButler incluem: Servidor de Anúncios de Display Gerencie sua publicidade digital de display com gerenciamento robusto de campanhas, gerenciamento de editores, segmentação, agendamento e análises. Mercado de Autoatendimento Crie seu próprio mercado de autoatendimento e permita que os anunciantes comprem publicidade diretamente em seu site com cartão de crédito. Abra seu inventário para pequenas e médias empresas com micro-orçamento, atendendo também suas reservas diretas e programáticas. Servidor de Anúncios Programáticos Realize leilões programáticos com header bidding no lado do cliente, openRTB no lado do servidor, S2S e conectores dedicados. Servidor de Anúncios Nativos Crie e sirva anúncios nativos que utilizam anúncios pagos que combinam com a aparência e sensação do seu site, aplicativo ou outros meios. Modelos totalmente personalizáveis. Servidor de Anúncios em Vídeo Agende e sirva todos os anúncios de vídeo compatíveis com VAST para qualquer cliente. Suporte completo a análises. Servidor de Anúncios por E-mail Complete seu programa web existente com anúncios de autoatendimento e vendidos diretamente em campanhas de e-mail e newsletters. O servidor de anúncios por e-mail do AdButler funciona com os provedores de e-mail populares como Mailchimp, SendGrid e mais. Servidor de Anúncios Móveis Sirva anúncios para a web móvel e em seu aplicativo móvel usando o SDK móvel do AdButler. Servidor de Anúncios Digital Out of Home Sirva para telas digitais fora de casa em qualquer lugar, outdoors, espelhos inteligentes, táxis, elevadores, onde quer que seja. Servidor de Anúncios por API Construa seu próprio servidor de anúncios com as APIs do AdButler em semanas em vez de meses ou anos. As APIs também permitem monetizar usuários com bloqueadores de anúncios com chamadas de anúncios no lado do servidor. Plataforma do Lado da Demanda Gerencie sua compra programática e direta através de uma interface simples. CDN Global Com mais de 30 pontos de presença em todo o mundo, o AdButler serve seus ativos criativos com velocidade impressionante. AdButler é o servidor de anúncios mais rápido do mundo. Soluções Personalizadas Os engenheiros experientes de Ad Tech do AdButler podem ajudá-lo a construir uma solução personalizada com base na plataforma AdButler. Fluxos de trabalho personalizados, lógica de negócios e interfaces. Totalmente Personalizável Assuma o controle com uma experiência totalmente personalizável. Todas as nossas soluções podem ser personalizadas, oferecendo aos seus anunciantes e editores um portal sob medida.

**Average Rating:** 4.5/5.0

**Total Reviews:** 62

#### How Do G2 Users Rate AdButler?

- **Facilidade de administração:** 8.8/10 (Category avg: 8.6/10)
- **the product tem sido um bom parceiro comercial?:** 9.1/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.0/10 (Category avg: 8.8/10)
- **Facilidade de configuração:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdButler?

- **Vendedor:** [SparkLIT](https://www.g2.com/pt/sellers/sparklit)
- **Ano de Fundação:** 1998
- **Localização da Sede:** Victoria, Canada
- **Twitter:** @sparklit\_apps  
9 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d19073c3fcfd24e203cac4869546ae023472c0511e151b163976760100211da7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8654259%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Publicações
- **Company Size:** 88% Small, 13% Medium

#### What Do G2 Reviewers Say About AdButler?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam a **facilidade de uso** do AdButler, destacando sua implementação direta e interface amigável.
- Os usuários acham a **configuração fácil** do AdButler benéfica, integrando-se perfeitamente com suas soluções.
- Os usuários elogiam o AdButler por seus **impressionantes insights de desempenho** , melhorando significativamente a gestão de anúncios e a eficácia das campanhas.
- Os usuários acham fácil fazer **atualizações simples** em seus programas de anúncios com o AdButler, melhorando sua experiência de publicidade.
- Os usuários apreciam como o **AdButler simplifica o gerenciamento de campanhas** , tornando fácil lidar com vários anunciantes de forma eficaz.

##### Cons

- Os usuários acham o processo de **gestão de orçamento** confuso devido a preços complexos e suporte ao cliente pouco útil para integrações.
- Os usuários têm dificuldades com a **configuração complexa** devido ao suporte inadequado para integração e modelos de preços confusos.
- Os usuários acham que os **problemas de navegação** na interface do AdButler podem ser avassaladores, dificultando o acesso fácil aos recursos.
- Os usuários enfrentam problemas com **suporte ao cliente deficiente** em relação à integração e preços, complicando sua experiência com o AdButler.
- Os usuários sentem a necessidade de mais **recursos de treinamento** para o AdButler para melhorar sua experiência geral.

#### What Are Recent G2 Reviews of AdButler?

**["Simplificando a Gestão de Anúncios para sites de alto tráfego"](https://www.g2.com/pt/survey_responses/adbutler-review-10532638)**

**Rating:** 4.5/5.0 stars

_— Dan L._

[Read full review](https://www.g2.com/pt/survey_responses/adbutler-review-10532638)

**["Excelente e Econômico Servidor de Anúncios"](https://www.g2.com/pt/survey_responses/adbutler-review-4018127)**

**Rating:** 5.0/5.0 stars

_— Eduardo R._

[Read full review](https://www.g2.com/pt/survey_responses/adbutler-review-4018127)

#### What Are G2 Users Discussing About AdButler?

- [Does Google Ad Manager cost money?](https://www.g2.com/pt/discussions/does-google-ad-manager-cost-money)
- [What is AdGlare net?](https://www.g2.com/pt/discussions/what-is-adglare-net)
- [What are ad serving tools?](https://www.g2.com/pt/discussions/what-are-ad-serving-tools)
- [What is AdButler?](https://www.g2.com/pt/discussions/what-is-adbutler)

### [Adpushup](https://www.g2.com/pt/products/adpushup/reviews)

AdPushup é uma plataforma de otimização de receita que ajuda editores da web a crescerem de forma sustentável sua receita de publicidade, utilizando uma combinação de tecnologia de ponta, parcerias de demanda premium e expertise comprovada em operações de anúncios. AdPushup é um Parceiro de Publicação Certificado pelo Google e Membro do IAB.

**Average Rating:** 4.4/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Adpushup?

- **Facilidade de administração:** 7.5/10 (Category avg: 8.6/10)
- **the product tem sido um bom parceiro comercial?:** 7.5/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.5/10 (Category avg: 8.8/10)
- **Facilidade de configuração:** 7.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Adpushup?

- **Vendedor:** [AdPushup](https://www.g2.com/pt/sellers/adpushup)
- **Ano de Fundação:** 2014
- **Localização da Sede:** Wilmington, Delaware
- **Twitter:** @adpushup  
1,604 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7caf515f38b7b5fdf1c16cfbf4203f2f6200530959d2d95ba1e4e4a4dfbd1509&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadpushup%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 96% Small, 4% Medium

#### What Are Recent G2 Reviews of Adpushup?

**["Abhijeet é um dos melhores gerentes de adops com quem já trabalhei"](https://www.g2.com/pt/survey_responses/adpushup-review-7504715)**

**Rating:** 5.0/5.0 stars

_— Usuário Verificado em Mídia Online_

[Read full review](https://www.g2.com/pt/survey_responses/adpushup-review-7504715)

**["Recomende"](https://www.g2.com/pt/survey_responses/adpushup-review-11158022)**

**Rating:** 5.0/5.0 stars

_— Ben M._

[Read full review](https://www.g2.com/pt/survey_responses/adpushup-review-11158022)

#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/pt/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/pt/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/pt/discussions/what-does-adpushup-do)

### [Broadstreet](https://www.g2.com/pt/products/broadstreet/reviews)

Broadstreet é um Gerenciador de Anúncios que atende especificamente às necessidades de vendas diretas de anúncios digitais. É uma plataforma mais adequada para revistas de cidades e regiões, sites de notícias locais, jornais comerciais e emissoras de rádio. Broadstreet é um patrocinador de longo prazo da CRMA, LION Publishers e associações de editores semelhantes.

**Average Rating:** 4.8/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate Broadstreet?

- **Facilidade de administração:** 9.6/10 (Category avg: 8.6/10)
- **the product tem sido um bom parceiro comercial?:** 9.9/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.4/10 (Category avg: 8.8/10)
- **Facilidade de configuração:** 9.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Broadstreet?

- **Vendedor:** [Broadstreet Ads](https://www.g2.com/pt/sellers/broadstreet-ads)
- **Ano de Fundação:** 2012
- **Localização da Sede:** Red Bank, NJ
- **Twitter:** @Broadstreetads  
590 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf7c5cb73203f825fe3cd98b23b71adcf5213cd80ed4d5a018fd4f4b969daa90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2779023%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, Editor
- **Top Industries:** Publicações, Mídia Online
- **Company Size:** 98% Small, 2% Medium

#### What Are Recent G2 Reviews of Broadstreet?

**["Necessário"](https://www.g2.com/pt/survey_responses/broadstreet-review-8718782)**

**Rating:** 5.0/5.0 stars

_— Megan M._

[Read full review](https://www.g2.com/pt/survey_responses/broadstreet-review-8718782)

**["Um servidor de anúncios com suporte técnico humano real"](https://www.g2.com/pt/survey_responses/broadstreet-review-7949724)**

**Rating:** 5.0/5.0 stars

_— Stacy N._

[Read full review](https://www.g2.com/pt/survey_responses/broadstreet-review-7949724)

#### What Are G2 Users Discussing About Broadstreet?

- [Para que serve o Broadstreet?](https://www.g2.com/pt/discussions/what-is-broadstreet-used-for)

### [MonetizeMore](https://www.g2.com/pt/products/monetizemore/reviews)

MonetizeMore é um Parceiro de Publicação Certificado pelo Google que construiu uma plataforma de tecnologia de anúncios premiada (PubGuru) para capacitar editores de sites e desenvolvedores de aplicativos. Mais de 1000 editores digitais confiam em nós para gerenciar a otimização de sua receita de anúncios em 40 países.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate MonetizeMore?

- **Facilidade de administração:** 9.2/10 (Category avg: 8.6/10)
- **the product tem sido um bom parceiro comercial?:** 10.0/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.4/10 (Category avg: 8.8/10)
- **Facilidade de configuração:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind MonetizeMore?

- **Vendedor:** [MonetizeMore](https://www.g2.com/pt/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Ano de Fundação:** 2010
- **Localização da Sede:** White Rock, CA
- **Twitter:** @monetizemore  
3,970 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b096b5a82034756f861ad97ecd436cf838c01a0ced393213fcb06211c82d71d4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonetizemore&secure%5Burl_type%5D=linkedin_company_website)  
78 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 26% Medium

#### What Are Recent G2 Reviews of MonetizeMore?

**["Grupo altamente qualificado"](https://www.g2.com/pt/survey_responses/monetizemore-review-6594261)**

**Rating:** 5.0/5.0 stars

_— Alex Z._

[Read full review](https://www.g2.com/pt/survey_responses/monetizemore-review-6594261)

**["Parceiros essenciais para a gestão de inventário"](https://www.g2.com/pt/survey_responses/monetizemore-review-7169849)**

**Rating:** 5.0/5.0 stars

_— Wellington P._

[Read full review](https://www.g2.com/pt/survey_responses/monetizemore-review-7169849)

#### What Are G2 Users Discussing About MonetizeMore?

- [Para que serve o MonetizeMore?](https://www.g2.com/pt/discussions/what-is-monetizemore-used-for)

### [Kevel](https://www.g2.com/pt/products/kevel/reviews)

Kevel oferece as APIs de infraestrutura necessárias para construir rapidamente plataformas de anúncios personalizadas para listagens patrocinadas, promoções internas, anúncios nativos e mais - permitindo que as marcas gerem novas receitas de uma maneira que prioriza o usuário. Kevel está comprometida com a visão de que todo varejista e editor online deve ser capaz de adicionar fluxos de receita de anúncios focados em privacidade e retomar a Internet do Google, Amazon, Facebook e outros monopólios digitais. Clientes como Ticketmaster, Yelp, Strava, Klarna e muitos outros já lançaram plataformas de anúncios bem-sucedidas na Kevel. Saiba mais em www.kevel.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 43

#### How Do G2 Users Rate Kevel?

- **Facilidade de administração:** 8.3/10 (Category avg: 8.6/10)
- **the product tem sido um bom parceiro comercial?:** 9.6/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.0/10 (Category avg: 8.8/10)
- **Facilidade de configuração:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Kevel?

- **Vendedor:** [Kevel](https://www.g2.com/pt/sellers/kevel)
- **Ano de Fundação:** 2010
- **Localização da Sede:** Durham, North Carolina
- **Twitter:** @kevelapi  
1,916 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a5be7e09c5fdf90a50f6d8f87a9d6752b6d93fe22dea20b8613b2280639c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1717780%2F&secure%5Burl_type%5D=linkedin_company_website)  
173 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade
- **Company Size:** 49% Small, 42% Medium

#### What Are Recent G2 Reviews of Kevel?

**["Tem sido uma ótima experiência e fácil de começar!"](https://www.g2.com/pt/survey_responses/kevel-review-5174661)**

**Rating:** 4.5/5.0 stars

_— Daniel N._

[Read full review](https://www.g2.com/pt/survey_responses/kevel-review-5174661)

**["Tecnologia de anúncios agradável"](https://www.g2.com/pt/survey_responses/kevel-review-9122290)**

**Rating:** 5.0/5.0 stars

_— Jitendra k._

[Read full review](https://www.g2.com/pt/survey_responses/kevel-review-9122290)

#### What Are G2 Users Discussing About Kevel?

- [Para que é usado o Kevel?](https://www.g2.com/pt/discussions/what-is-kevel-used-for)

### [Insticator](https://www.g2.com/products/insticator/reviews)

At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Insticator?

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Insticator?

- **Seller:** [Insticator](https://www.g2.com/sellers/insticator)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f540812708ad81af3cb1b2e5fc76958955f63470a17fd0daefb113c6ff846875&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2757474%2F&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Small, 43% Medium

#### What Are Recent G2 Reviews of Insticator?

**["It's been a favorable experience working with insticator"](https://www.g2.com/survey_responses/insticator-review-7331681)**

**Rating:** 5.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/insticator-review-7331681)

**["It was a great experience to work on such an interective tool."](https://www.g2.com/survey_responses/insticator-review-4202006)**

**Rating:** 5.0/5.0 stars

_— Sanket A._

[Read full review](https://www.g2.com/survey_responses/insticator-review-4202006)

#### What Are G2 Users Discussing About Insticator?

- [What is Insticator used for?](https://www.g2.com/discussions/what-is-insticator-used-for)

### [Perion One](https://www.g2.com/products/perion-one/reviews)

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.8/10)
- **Ease of Setup:** 7.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Perion One?

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
655 employees on LinkedIn®
- **Ownership:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms.
- Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time.
- Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms.
- Users praise the **great customer support** of Perion One, enhancing their overall service experience.
- Users value the **customization** options in Perion One, finding them essential for daily data management.

##### Cons

- Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions.
- Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions.
- Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost.
- Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels.

#### What Are Recent G2 Reviews of Perion One?

**["Streamlines Work"](https://www.g2.com/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

**["Easy to Use & Customer Centric Platform"](https://www.g2.com/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### [EXADS](https://www.g2.com/products/exads/reviews)

EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks!

**Average Rating:** 5.0/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate EXADS?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.8/10)
- **Ease of Setup:** 9.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EXADS?

- **Seller:** [EXADS](https://www.g2.com/sellers/exads)
- **Year Founded:** 2013
- **HQ Location:** Sandyford, IE
- **Twitter:** @exads  
90 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db79bc0022146dea4011455be45bf2aafcfd06ea3dd506ecb479775a1d1bb875&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexads%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 75% Medium, 19% Small

#### What Do G2 Reviewers Say About EXADS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive setup** of EXADS, appreciating the simplicity of implementing their white-label ad serving technology.
- Users appreciate the **ease of use** of EXADS, highlighting its responsive setup process and user-friendly interface.
- Users love the **easy setup** of EXADS, finding it very responsive and quick to implement.
- Users find EXADS to be **very responsive and easy to set up** , enhancing their overall experience effortlessly.
- Users find the **responsive and easy setup** of EXADS' user interface highly beneficial for their ad serving needs.

#### What Are Recent G2 Reviews of EXADS?

**["complete ad server solution an campaign management system"](https://www.g2.com/survey_responses/exads-review-11236631)**

**Rating:** 5.0/5.0 stars

_— Benoit C._

[Read full review](https://www.g2.com/survey_responses/exads-review-11236631)

**["Robust white label solution for your DSP"](https://www.g2.com/survey_responses/exads-review-9129573)**

**Rating:** 5.0/5.0 stars

_— Ana S._

[Read full review](https://www.g2.com/survey_responses/exads-review-9129573)

#### What Are G2 Users Discussing About EXADS?

- [What is EXADS used for?](https://www.g2.com/discussions/what-is-exads-used-for)

### [DanAds](https://www.g2.com/products/danads/reviews)

DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech.

**Average Rating:** 4.3/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate DanAds?

- **Ease of Admin:** 8.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind DanAds?

- **Seller:** [DanAds](https://www.g2.com/sellers/danads)
- **Company Website:** danads.com
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @danadsselfserve  
1,533 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=712f1c1bc7526d7ed2544ea1221bb3edd538e110d411b4b042f8bd6ef4300bbe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdanads%2F&secure%5Burl_type%5D=linkedin_company_website)  
110 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Large, 34% Medium

#### What Do G2 Reviewers Say About DanAds?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and driving successful integrations.
- Users value the **business growth support** from DanAds' dedicated team, enhancing self-service capabilities and competitive differentiation.
- Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and responsiveness to feedback.
- Users praise the **excellent account management** of DanAds, highlighting support and partnership in business growth.
- Users value the **responsive customer support** from DanAds, enhancing their integration and adoption experience.

##### Cons

- Users experience **poor customer support** due to timezone delays and inconsistent follow-up on technical issues.
- Users note **account management issues** due to high turnover, but DanAds is improving by aligning with senior managers.
- Users find it challenging to manage **larger campaigns with multiple line items** on DanAds if experienced in traditional media buying.
- Users find **campaign management issues** with DanAds, especially when trying to scale larger advertising campaigns for experienced buyers.
- Users feel there is a need for improved **data management tools** in DanAds to enhance business operations and marketing.

#### What Are Recent G2 Reviews of DanAds?

**["A Game-Changing Partnership: DanAds and Opera Ads Deliver Exceptional Value"](https://www.g2.com/survey_responses/danads-review-8515530)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/danads-review-8515530)

**["Amazing support and availability throughout the project"](https://www.g2.com/survey_responses/danads-review-10597541)**

**Rating:** 4.5/5.0 stars

_— Vincent M._

[Read full review](https://www.g2.com/survey_responses/danads-review-10597541)

#### What Are G2 Users Discussing About DanAds?

- [What does Danads do?](https://www.g2.com/discussions/what-does-danads-do)
- [What is the use of Danads?](https://www.g2.com/discussions/what-is-the-use-of-danads)
- [What is a self-serve ad platform?](https://www.g2.com/discussions/what-is-a-self-serve-ad-platform)
- [What is DanAds?](https://www.g2.com/discussions/what-is-danads)

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[Browse Publisher Ad Server Themes](/categories/publisher-ad-server/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated November 8, 2024

Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information

Show More

### Publisher Ad Server Topics

- [What is an Ad Server? ](#what-is-an-ad-server)
- [Why do Publishers Need Ad Servers?](#why-do-publishers-need-ad-servers)
- [What are the Common Features of Publisher Ad Server Software?](#what-are-the-common-features-of-publisher-ad-server-software)
- [What are the Benefits of Publisher Ad Server Software?](#what-are-the-benefits-of-publisher-ad-server-software)
- [Who Uses Publisher Ad Server Software?](#who-uses-publisher-ad-server-software)
- [Challenges with Publisher Ad Server Software](#challenges-with-publisher-ad-server-software)
- [Which Companies Should Buy Publisher Ad Server Software?](#which-companies-should-buy-publisher-ad-server-software)
- [How to Buy Publisher Ad Server Software?](#how-to-buy-publisher-ad-server-software)
- [How to choose the best Publisher Ad Server Software?](#how-to-choose-the-best-publisher-ad-server-software)

[
### Publisher Ad Server Topics
Expand/Collapse ](#)
- [What is an Ad Server? ](#what-is-an-ad-server)
- [Why do Publishers Need Ad Servers?](#why-do-publishers-need-ad-servers)
- [What are the Common Features of Publisher Ad Server Software?](#what-are-the-common-features-of-publisher-ad-server-software)
- [What are the Benefits of Publisher Ad Server Software?](#what-are-the-benefits-of-publisher-ad-server-software)
- [Who Uses Publisher Ad Server Software?](#who-uses-publisher-ad-server-software)
- [Challenges with Publisher Ad Server Software](#challenges-with-publisher-ad-server-software)
- [Which Companies Should Buy Publisher Ad Server Software?](#which-companies-should-buy-publisher-ad-server-software)
- [How to Buy Publisher Ad Server Software?](#how-to-buy-publisher-ad-server-software)
- [How to choose the best Publisher Ad Server Software?](#how-to-choose-the-best-publisher-ad-server-software)

## Learn More About Publisher Ad Server Software

### What is an Ad Server? 

An ad server is a fundamental [advertising technology](https://www.g2.com/articles/history-of-advertising) responsible for placing ads on websites and apps. It manages and delivers digital ads, ensuring they reach the right audiences. Publisher ad servers store ad data and distribute ads across multiple platforms, tracking impressions, clicks, and other vital statistics. They can also target specific ads to users based on predefined criteria, enhancing relevance and engagement.

Two main types of publisher ad server software exist: hosted solutions, which are maintained by a third party, and self-hosted solutions, managed in-house on a private server. Selecting the top publisher ad servers depends on your business needs, considering factors such as scalability and user features. The best publisher ad server software offers seamless integration with ad networks, robust analytics, and advanced targeting, positioning it as a critical tool in optimizing ad effectiveness and revenue.

### Why do Publishers Need Ad Servers?

Ad servers are essential for publishers aiming to monetize digital content effectively. Here’s a closer look at why publishers rely heavily on ad server technologies.

- **Efficient ad management:** Ad servers automate the delivery and tracking of ads, enabling publishers to manage diverse ad formats with ease and precision. This automation ensures that [advertising](https://www.g2.com/articles/types-of-advertising) efforts are both scalable and efficient.
- **Maximizing revenue streams:** By connecting with a larger pool of advertisers and managing inventory effectively, ad servers help publishers increase their revenue potential through targeted ad placements and competitive pricing strategies.
- **Real-time analytics and reporting:** Ad servers provide detailed insights into campaign performance, allowing publishers to make data-driven decisions. This real-time feedback loop helps optimize ad strategies for better engagement and profitability.
- **Inventory control and pricing:** With an ad server, publishers can maintain control over their ad inventory and set pricing strategies that align with their financial goals, ensuring transparent and profitable ad operations.
- **Integration with ad networks and exchanges:** Ad servers support seamless integration with various ad networks and exchanges, broadening exposure to potential advertisers and enhancing ad fill rates, which boosts overall revenue.
- **Strategic advantage:** Ad servers enable effective [app monetization strategies](https://www.g2.com/articles/app-monetization), ensuring publishers remain agile and competitive.

### What are the Common Features of Publisher Ad Server Software?

The following are some core features within publisher ad server programs that can help users identify if this type of software will meet their business needs:

- **Ad creation and management:** Publisher ad servers enable efficient creation and management of ads and campaigns. They facilitate inventory sales through ad networks, bundling ad units across publishers for advertisers.
- **Third-party integrations:** The best ad server software integrates easily with third-party ad networks and exchanges, offering proprietary ad inventory. They often function as SSPs, allowing real-time, impression-based marketplace transactions.
- **Ad automation:** Top publisher ad servers automate ad deployment to achieve campaign goals such as views and clicks. They have customizable settings (e.g., time frame, location) that align with business objectives and require minimal user intervention.
- **Tracking and analytics:** Publisher ad server software provides robust analytics for tracking ad performance and revenue generation. These tools offer insights into audience behavior to inform future ad strategies and enhance effectiveness.

### What are the Benefits of Publisher Ad Server Software?

Ad server software has many benefits, whether for a small company with a limited budget or large conglomerates. Below are some examples: 

- **Easy implementation:** This software often requires little setup. Once bought, the total onboarding to publishing time is relatively short. This helps the publisher move quickly and efficiently in starting revenue flow. 
- **Simple publishing tools:** Publisher ad server software's goal is to generate revenue from advertisements. However, the goal is also to save time and effort to maximize profit. Therefore, the simplicity of a single dashboard to run all elements of a campaign is preferred. 
- **Diverse revenue stream:** Publishers are often reliant on a singular method of income. These tools allow them to incorporate different types of ads digitally (also in multiple formats) to bring a more consistent revenue stream. 

### Who Uses Publisher Ad Server Software?

While multiple stakeholders can use publisher ad server software, its purpose is very specific. 

- **Marketing professionals:** The entire purpose of this software is to create an easy and accessible way to manage advertisements across a variety of channels, regardless of industry. This could mean anyone with the ability to learn how to use the software can, but more often than not, a marketing or social media professional would be tasked with this role. 
- **Growth marketing managers:** Creating and publishing ads that meet the requirements, publication on an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

### Challenges with Publisher Ad Server Software

Below are the top challenges of using these tools:

- **Finding the right publisher:** It’s common experience to look for the right fit for any software that is well-trusted and has a good reputation. Publisher ad servers are no different, especially since they are attached to revenue goals. Be sure to check if the functionality suits the business needs and that the server is financially stable to facilitate a smooth payout. 
- **ROI:** Since an ad server is used to create an alternative revenue stream, the main goal is actually to make money. One should ask if the [return on investment (ROI)](https://www.g2.com/glossary/return-on-investment-definition) is worth the software. It’s crucial to monitor the targeting and performance, which can affect revenue goals. 

### Which Companies Should Buy Publisher Ad Server Software?

- **Digital marketing agencies or services:** Creating advertisements (via native or mobile) costs time and money. Some agencies and independent services provide end-to-end creation, campaign deployment, and monetization services, so they’ll need to utilize publisher ad servers to generate additional revenue for clients. Depending on the type of agency and the type of ad goals one is trying to accomplish, it could be more cost-effective to use this type of service. 
- **Any business looking to increase digital ad revenue:** Because of its simplicity, a publisher ad server can be utilized by many different industries and businesses. Any [type of digital ad](https://www.g2.com/articles/types-of-advertising) (mobile, native, digital, out-of-home, display, etc.) can be created and run from a publisher ad server. Finding software solutions to speed up that process without compromising the product can be invaluable. 

### How to Buy Publisher Ad Server Software?

Start by systematically approaching the purchase of top publisher ad server software to ensure alignment with business goals and requirements. Follow these steps for gathering requirements, comparing products, and making informed decisions.

- **Requirements gathering (RFI/RFP):** Identify software that enables digital publishers to monetize their websites effectively through online ads. Ensure the product aligns with core business objectives.
- **Create a long list:** Start by understanding which products don't meet your key needs. Focus on essential features—like publishing channels and content types—and exclude options lacking these. Remember, if a product offers non-essential, unique features that don't align with primary goals, it's prudent to exclude it.
- **Create a Shortlist:** Select products that closely match your necessary features and business requirements. Utilize reviews and third-party evaluations to refine your choices further and ensure reliability.
- **Conduct Demos:** Opt for free trials, often between one week and a month, to evaluate how the software suits your needs. Use this period to assess features and prepare questions crucial to your purchasing decision. Review tiered pricing plans to ensure they align with your business size and needs during discussions with sales contacts.

### How to choose the best Publisher Ad Server Software?

Selecting the best publisher ad server software involves careful consideration and collaboration with internal teams to match the software's capabilities with business needs. Follow these outlined steps to make a wise investment.

- **Choose a selection team:** Involve key internal stakeholders, like managers and department heads, in the purchasing decision to align strategy and ensure transparency in cost and implementation. Consider both financial implications and implementation timelines.
- **Negotiation:** While negotiation may not always be necessary, never compromise on essential features, add-ons, or services. Evaluate extra costs for potentially beneficial features and attempt to include them in the base package where possible.
- **Final decision:** Base the decision on aligning with business objectives and staying within budget. Ensure all stakeholders agree on how this software will enhance business outcomes.

_Researched and written by_ [_Victoria Blackwell_](https://research.g2.com/insights/author/victoria-blackwell)