--- title: Viant Technology Reviews meta_title: 'Viant Technology Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 311 reviews by the users' company size, role or industry to find out how Viant Technology works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 311 scale: '5' date_modified: '2026-08-01' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Viant Technology Reviews **Vendor:** Viant Technology LLC **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.2/5.0 **Total Reviews:** 311 ## About Viant Technology The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. ## Viant Technology Pros & Cons **What users like:** - Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. (17 reviews) - Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. (17 reviews) - Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. (10 reviews) - Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. (10 reviews) - Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. (10 reviews) - Users appreciate the **ease of campaign management** in Viant Technology, ensuring smooth execution and optimization. (9 reviews) - Users value Viant Technology for its **ease of implementation** and strong integration features that enhance campaign effectiveness. (9 reviews) - Users appreciate the **excellent customer service** and supportive account team at Viant Technology, enhancing their experience significantly. (8 reviews) - Intuitive (7 reviews) - Navigation Ease (6 reviews) **What users dislike:** - Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. (5 reviews) - Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. (5 reviews) - Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. (3 reviews) - Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. (3 reviews) - Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. (3 reviews) - Limited Functionality (3 reviews) - Users find the **reporting features poor** , as they’re unclear and inconvenient compared to other ad platforms. (3 reviews) - Slow Performance (3 reviews) - Targeting Limitations (3 reviews) - Audience Limitations (2 reviews) ## Viant Technology Reviews ### 1. Advertising campaign control **Rating:** 4.0/5.0 stars **Reviewed by:** Peter K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Viant Technology?** The advertising campaigns can be controlled properly in the dashboard. The spending and sales list is splitted and can be controlled in the reporting tab. Perfect control of the advertising project costs. **What do you dislike about Viant Technology?** Device data some single times is vague - own ip pc addresses should be apart form the controlling unit or totally cancelled. Reports can be downloaded, but there are supported just txt files. **What problems is Viant Technology solving and how is that benefiting you?** Our project advertising will be controlled in one system - we can control the costs of the single advertising campaign and settle up cross-advertising and marketing projects. Helpful tools like the keyword match tool provides automatically the right keywords to plan the advertising initiatives. ### 2. Adelphic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2019 **What do you like best about Viant Technology?** Very easy to use DSP. Easy for someone new to programmatic to learn and get going on the dsp. Uploading files to target custom audiences is easy with Adelphic. You get clear match rates, which is great. **What do you dislike about Viant Technology?** Some of the sites they serve ads on are not exactly relevant to the categories selected and there is no way to pick and choose which sites you'd like to serve impressions on. **Recommendations to others considering Viant Technology:** Try it out, it is one of the better DSPs out there. **What problems is Viant Technology solving and how is that benefiting you?** Increasing clients traffic to the landing page and improving CTR on campaigns. ### 3. New User **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2019 **What do you like best about Viant Technology?** I like having access to advanced targeting options. We also use the platform for audience research. **What do you dislike about Viant Technology?** Not the most intuitive interface. Difficult to find certain features. **What problems is Viant Technology solving and how is that benefiting you?** We use adelphic to buy programmatic video and banner ads across the web. ### 4. Adequate, but not transparent **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2018 **What do you like best about Viant Technology?** I've found that it gets the job done. it's relatively effective as an advertising platform with no significant challenges to our day to day work. **What do you dislike about Viant Technology?** I've had challenges getting questions answered, especially in this renewed age of transparency. **What problems is Viant Technology solving and how is that benefiting you?** Trying to shift away from cookies in our targeting solutions. I've seen a slight uptick in performance, but am curious about long term usage of the platform and whether or not it they will be more transparent in the future. ### 5. An intuitive platform that will solve problems you never knew you had! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Viant Technology?** The Adelphic platform helps my agency compete with 'the big-boys.' This platform is far better than others in the market, and you can really see the amount of thought that went into building this fantastic solution. My team and I are able to access all the latest inventory, and forecast for any scenario we need. The real kicker is that the platform tells you EVERYTHING. A lot of technology companies are saying they're transparent, but Adelphic shows it! **What do you dislike about Viant Technology?** There are a couple hiccups in the platform, typical UI bugs, but the benefits FAR outweigh any infrequent annoyances **Recommendations to others considering Viant Technology:** Don't be shy, it's a great platform when you get used to it. **What problems is Viant Technology solving and how is that benefiting you?** We are always testing solutions that allow our clients to test media formats and advanced user targeting functionality. The Adelphic platform has shown us solutions we didn't know existed, which elevates the level of service and strategy we can offer to our clients. ### 6. Great Mobile ADSP **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2017 **What do you like best about Viant Technology?** One of Adelphic's best features is its user-friendly user interface. With little training I was able to start performing necessary tasks and pulling reports within the platform. As a mobile dsp, Adelphic is one of the best in market. They have integrations with leading mobile suppliers, making it very easy to launch successful campaigns while specifying client KPIs. In terms of the DSP for mobile marketers, the scale and reach that Adelphic has is very beneficial since it allows more room for customizing line items and focusing on things like brand safety and ad fraud. **What do you dislike about Viant Technology?** Some of the biggest issues I faced with this product came from the reporting section. The automated reports look great after some working in Excel, but getting all of the proper data from the dashboard was not always easy. Generally, users need to write some python scripts in order to get the data they are looking for in a timely manner, rather than manually pulling the data from the dashboard itself. **Recommendations to others considering Viant Technology:** If you are looking for a top-notch mobile DSP, then look no further. Adelphic is one of the best in the business and will have you up and running in a matter of days. **What problems is Viant Technology solving and how is that benefiting you?** When using this product at my last company, we did not have our own mobile ad server so we utilized Adelphic to handle this process for us. The ease of integrating with the DSP was one of the biggest reasons why my company chose to work with them, rather than some of their competitors. ### 7. DSP partnership for a cross device campaign **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 04, 2016 **What do you like best about Viant Technology?** Great customer service and willing to work as a true partner to meet the campaign goals. Viant provides great scale and is able to reach our target audience with their DSP capabilities. Besides the media aspect , Viant is also willing to work on ad tech integrations in order to improve their products and their performance. **What do you dislike about Viant Technology?** Although Viant is a great partner, their performance is not the best in class. Viewability and fraud needs to be monitored on a weekly basis. and cannot be optimized in "real time". They currently take a reactive approach rather than a proactive role. **Recommendations to others considering Viant Technology:** Performance has been an issue at times with Viant but they have been willing to work as a true partner and work not only on their products for your campaign but work on their product to improve their capabilities. **What problems is Viant Technology solving and how is that benefiting you?** Reaching our audience across the web and messaging them on all devices has been fairly easy with Viant. They provide great insights and reporting that helps our team optimize campaign from media side. ### 8. Mobile DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2016 **What do you like best about Viant Technology?** Adelphic is a very strong mobile DSP with Low CPMs and data integrations. **What do you dislike about Viant Technology?** Difficult integrations, only mobile makes segregated campaigns. **Recommendations to others considering Viant Technology:** With rise of cross device and user-centric , it might not be worth investing in a mobile only route. **What problems is Viant Technology solving and how is that benefiting you?** Mobile targeting, great rates ### 9. Planner experience using Specific Media **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2016 **What do you like best about Viant Technology?** Specific Media's direct match digital buy capabilities are phenomenal. Being able to incorporate TV schedules into digital targeting allows for cutting-edge strategy with regards to gaining reach and/or frequency, depending on the campaign goals. **What do you dislike about Viant Technology?** Though the capabilities are extremely robust, the direct match digital buy does require a good amount of planning and strategic thought to maximize efficiency. **Recommendations to others considering Viant Technology:** Excellent, cutting-edge! **What problems is Viant Technology solving and how is that benefiting you?** Cross-platform buying ### 10. Great products but performance is not consistant **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2015 **What do you like best about Viant Technology?** I enjoy the team that works on Specific media but the performance is really hit or miss Their products in regards to Nielsen are interesting, but not unique. Also, they try to sell their access to myspace data, but I believe all of that information is very out dated.. **What do you dislike about Viant Technology?** They are the best performers for hte first couple of months and then performance decreases significantly. They are not consistant with their performance. **What problems is Viant Technology solving and how is that benefiting you?** We're solving reach efficiency ### 11. Specific Media is a perfect platform for cross channel advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2015 **What do you like best about Viant Technology?** The customer service and seamless integrated technology **What do you dislike about Viant Technology?** Nothing everything about SM servers my clients needs. **What problems is Viant Technology solving and how is that benefiting you?** Targeting Niche Markets, Unique Audiences, Brand Awareness and Sales Drivers ## Viant Technology Discussions - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [View Viant Technology pricing details and edition comparison](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+18%3A12%3A06+-0500&secure%5Bsession_id%5D=b5c3d211-2261-4374-9286-c53291a8e0c8&secure%5Btoken%5D=5b14e57bc22ac5f7a4cb493aa779346f27e7f9d041bf70f5751f80970799fb20&format=llm_user) ## Viant Technology Integrations - [DV Pinnacle](https://www.g2.com/products/dv-pinnacle/reviews) - [Grasp](https://www.g2.com/products/grasp/reviews) ## Viant Technology Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Viant Technology Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (177 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (885 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews)