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Adduro

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Adduro is a streaming advertising platform built for companies that need to connect ad spend to real business outcomes. The platform runs campaigns directly on premium publishers including Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix, with no intermediary buying layers. Audience targeting uses data from Experian, TransUnion, and LiveRamp, matched through a secure data clean room. Adduro includes multi-layer invalid impression detection that identifies and blocks fraudulent traffic such as spoofed device IDs, VPN farms, and misrepresented inventory. Household-level frequency governance prevents overexposure across devices. Attribution reporting uses a fractional model that shows performance broken down by publisher, app, geography, audience segment, and creative, rather than just blended averages or last-click methodology.

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