# Best Personalization Engines ## How Many Personalization Engines Products Does G2 Track? **Total Products under this Category:** 149 ### Category Stats (Aug 2026) - **Average Rating:** 4.45/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Personalization Engines Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 22,500+ Authentic Reviews - 149+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Personalization Engines ![G2 Grid® for Personalization Engines plotting products by satisfaction and market presence](https://www.g2.com/categories/personalization-engines/grids.png?focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=3571&focus%5B%5D=16131&focus%5B%5D=340&focus%5B%5D=19103&focus%5B%5D=169941&focus%5B%5D=4042) Highlighted products: Insider One, Braze, SAP Engagement Cloud (formerly SAP Emarsys), CleverTap, Agentforce Marketing (formerly Salesforce Marketing Cloud), Bloomreach, Adobe Journey Optimizer, and Iterable. Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization-engines/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=clevertap&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=adobe-journey-optimizer&focus%5B%5D=iterable) **Sponsored** ### Adobe Journey Optimizer Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1673&secure%5Bchosen_at%5D=2026-08-09T09%3A38%3A43Z&secure%5Bdisplayable_resource_id%5D=1673&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1673&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=169941&secure%5Bresource_id%5D=1673&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpersonalization-engines&secure%5Btoken%5D=9a1a145c18024105f2f0b081dbb0670a1b995cdf17f3fe756ede1ffd04c7c937&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fjourney-optimizer.html%3Fsdid%3DMV79RQJZ%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url) ### [Insider One](https://www.g2.com/pt/products/insider-one/reviews) Insider One é a plataforma número 1 que reúne tudo o que as equipes de marketing e engajamento de clientes precisam em um só lugar, para que possam alcançar seu potencial máximo e se tornarem imparáveis. Com IA em seu núcleo e uma Plataforma de Dados de Clientes (CDP) integrada, a Insider One une dados, personalização e orquestração de jornada através do conjunto mais extenso de canais suportados nativamente, incluindo WhatsApp, SMS, Email, Web, App e Busca no Site. A Insider One oferece a experiência definitiva de fornecedor, comprovada em quinze indústrias e mais de 30 países por mais de uma década, para ajudar as equipes a serem as primeiras, focadas e progressistas, redefinindo o que significa liderar no engajamento de clientes. Confiada por mais de 2.000 clientes, incluindo algumas das marcas mais amadas do mundo, como Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines e GAP, para acelerar o crescimento, construir amor pelo cliente e se tornar líder de mercado. Amada pelos clientes, reconhecida por analistas, a Insider One é o único fornecedor reconhecido como o líder número 1 em todas as capacidades que as equipes de marketing e engajamento de clientes precisam, incluindo IA, Gestão de Dados de Clientes, Orquestração de Jornada Multicanal e Personalização, oferecendo às marcas uma excelência de produto inigualável dentro de uma única plataforma consolidada. As distinções incluem: Líder no IDC MarketScape: Plataformas de Marketing Habilitadas por IA para Empresas em 2025 Líder em 2025 no Quadrante Mágico do Gartner para Motores de Personalização Escolha do Cliente #1: 2025 Gartner Voice of the Customer para Motores de Personalização Líder na Forrester Wave para Plataformas de Otimização de Experiência, Q4 2024 Escolha dos Clientes do Gartner para Hubs de Marketing Multicanal em 2025 O líder #1 do G2 em 11 categorias, incluindo CDP, Motores de Personalização, Marketing Móvel, Análise de Jornada do Cliente, Marketing por SMS, Marketing por WhatsApp, Busca em eCommerce e Personalização em eCommerce, com uma pontuação perfeita de satisfação do usuário de 100/100. Hoje, a Insider One é impulsionada por mais de 1.500 membros da equipe representando mais de 50 nacionalidades em mais de 30 escritórios. A empresa foi fundada por mulheres e é predominantemente de propriedade feminina, com 70% dos cargos executivos seniores, incluindo CEO, CMO, CHRO e CFO, ocupados por mulheres. Através de iniciativas como 100 Cidades, 100 Projetos, Clube de Jovens Engenheiros, SheCodes e SheLeads, a Insider One continua a expandir seu impacto positivo em comunidades globais, promovendo oportunidades, inclusão, educação e equidade para esta e futuras gerações." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,398 #### How Do G2 Users Rate Insider One? - **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 9.2/10) - **Perfis de clientes:** 9.6/10 (Category avg: 8.6/10) - **Segmentação contextual:** 9.6/10 (Category avg: 8.8/10) - **Segmentação comportamental:** 9.6/10 (Category avg: 8.9/10) #### Who Is the Company Behind Insider One? - **Vendedor:** [Insider One](https://www.g2.com/pt/sellers/insider-one) - **Website da Empresa:** useinsider.com - **Ano de Fundação:** 2012 - **Localização da Sede:** Global - **Twitter:** @insiderone 1 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website) 1,530 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Especialista em Marketing Digital, Gerente de Marketing - **Top Industries:** Varejo, Vestuário e Moda - **Company Size:** 46% Medium, 28% Small #### What Do G2 Reviewers Say About Insider One? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham a **facilidade de uso** do Insider One benéfica, permitindo edições rápidas de campanhas e melhorando o engajamento do cliente. - Os usuários destacam as **estratégias aprimoradas de engajamento do cliente** da Insider One, facilitando interações personalizadas e oportunas em vários canais. - Os usuários valorizam os **recursos de personalização** do Insider One, melhorando o engajamento do cliente e impulsionando as conversões de forma eficaz. - Os usuários valorizam as **altas capacidades de engajamento** do Insider One através de mensagens personalizadas e recomendações de produtos oportunas. - Os usuários elogiam o **suporte proativo** da equipe de Sucesso do Cliente da Insider, melhorando sua experiência e fornecendo insights estratégicos. ##### Cons - Os usuários acham a **curva de aprendizado íngreme** devido a inúmeros recursos, tornando a configuração inicial e a otimização desafiadoras. - Os usuários enfrentam uma **experiência de aprendizado difícil** devido à configuração complexa e à curva de aprendizado acentuada do Insider One. - Os usuários consideram o **processo de configuração demorado** para campanhas e pesquisas como uma desvantagem significativa. - Os usuários enfrentam uma **alta curva de aprendizado** com o Insider One, precisando de tempo para se familiarizar com seus recursos. - Os usuários relatam que **problemas de integração** com o Insider One exigem tempo, recursos e expertise técnica significativos para serem resolvidos. #### What Are Recent G2 Reviews of Insider One? **["Insider One unifica dados e canais com um Journey Orchestration realmente fluido"](https://www.g2.com/pt/survey_responses/insider-one-review-13037392)** **Rating:** 5.0/5.0 stars _— Gabriel A._ [Read full review](https://www.g2.com/pt/survey_responses/insider-one-review-13037392) **["As jornadas e recomendações de insiders elevaram nosso CTR para 11% e nos ajudaram a gerar mais de 10.000 leads"](https://www.g2.com/pt/survey_responses/insider-one-review-13213232)** **Rating:** 5.0/5.0 stars _— Jamal eddine Z._ [Read full review](https://www.g2.com/pt/survey_responses/insider-one-review-13213232) #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/pt/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Podemos decidir quais campanhas precisam ser priorizadas mais quando os usuários são elegíveis para múltiplas jornadas e podem receber múltiplas mensagens?](https://www.g2.com/pt/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [A Insider oferece segmentos preditivos para segmentar usuários?](https://www.g2.com/pt/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [É possível enviar recomendações de produtos personalizadas por meio de notificações push na web?](https://www.g2.com/pt/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [Como a Insider pode ajudar a personalizar experiências enquanto respeita a privacidade dos clientes?](https://www.g2.com/pt/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,665 #### How Do G2 Users Rate Braze? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Customer Profiles:** 8.5/10 (Category avg: 8.6/10) - **Contextual Targeting:** 8.5/10 (Category avg: 8.8/10) - **Behavioral Targeting:** 8.6/10 (Category avg: 8.9/10) #### Who Is the Company Behind Braze? - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze 16,323 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website) 2,297 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, CRM Specialist - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Medium, 27% Large #### What Do G2 Reviewers Say About Braze? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. ##### Cons - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. #### What Are Recent G2 Reviews of Braze? **["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)** **Rating:** 5.0/5.0 stars _— Ákos V._ [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) **["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)** **Rating:** 4.0/5.0 stars _— Verified User in Health, Wellness and Fitness_ [Read full review](https://www.g2.com/survey_responses/braze-review-7258144) ### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. **Average Rating:** 4.2/5.0 **Total Reviews:** 615 #### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10) - **Customer Profiles:** 8.9/10 (Category avg: 8.6/10) - **Contextual Targeting:** 8.3/10 (Category avg: 8.8/10) - **Behavioral Targeting:** 8.7/10 (Category avg: 8.9/10) #### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)? - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Company Website:** www.sap.com - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP 297,052 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 49% Medium, 22% Small #### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management. - Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch. - Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies. - Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness. - Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively. ##### Cons - Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality. - The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users. - Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform. - Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process. - Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging. #### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)? **["Effortless Campaign Management, But Needs More Integrations"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)** **Rating:** 5.0/5.0 stars _— Ayush b._ [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092) **["Powerful Marketing Automation with strong personalization capabilities"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)** **Rating:** 5.0/5.0 stars _— Supraja B._ [Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288) #### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)? - [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for) ### [CleverTap](https://www.g2.com/products/clevertap/reviews) CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap **Average Rating:** 4.6/5.0 **Total Reviews:** 647 #### How Do G2 Users Rate CleverTap? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Customer Profiles:** 9.5/10 (Category avg: 8.6/10) - **Contextual Targeting:** 9.4/10 (Category avg: 8.8/10) - **Behavioral Targeting:** 9.5/10 (Category avg: 8.9/10) #### Who Is the Company Behind CleverTap? - **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap) - **Company Website:** clevertap.com - **Year Founded:** 2013 - **HQ Location:** Mountain View, California - **Twitter:** @CleverTap 21,633 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website) 650 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Marketing Manager - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 54% Medium, 28% Small #### What Do G2 Reviewers Say About CleverTap? _AI-generated summary from verified user reviews_ ##### Pros - Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. - Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. - Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. - Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. - Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. ##### Cons - Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. - Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. - Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. - Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. - Users find the **interface and features complex** , making it challenging for new users to adapt effectively. #### What Are Recent G2 Reviews of CleverTap? **["CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective"](https://www.g2.com/survey_responses/clevertap-review-12952708)** **Rating:** 4.0/5.0 stars _— Syed A._ [Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708) **["A unified platform for engagement and retention"](https://www.g2.com/survey_responses/clevertap-review-13149012)** **Rating:** 4.5/5.0 stars _— Rouba H._ [Read full review](https://www.g2.com/survey_responses/clevertap-review-13149012) ### [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 767 #### How Do G2 Users Rate Bloomreach? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **Customer Profiles:** 9.4/10 (Category avg: 8.6/10) - **Contextual Targeting:** 8.9/10 (Category avg: 8.8/10) - **Behavioral Targeting:** 9.2/10 (Category avg: 8.9/10) #### Who Is the Company Behind Bloomreach? - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach\_tm 10,400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3fea6edee32fac5b3c6202f39bea693a3046a210909e31f453a826a29715ee3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbloomreach%2F&secure%5Burl_type%5D=linkedin_company_website) 1,140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Medium, 28% Small #### What Do G2 Reviewers Say About Bloomreach? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration. - Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools. - Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly. - Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue. - Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively. ##### Cons - Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness. - Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability. - Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds. - Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use. #### What Are Recent G2 Reviews of Bloomreach? **["Bloomreach Still Shines Years Later"](https://www.g2.com/survey_responses/bloomreach-review-7757853)** **Rating:** 5.0/5.0 stars _— Denise R._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) **["Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation"](https://www.g2.com/survey_responses/bloomreach-review-13078543)** **Rating:** 4.0/5.0 stars _— megan l._ [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/pt/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing é a solução de marketing da Salesforce para a Empresa Agente. Agentes de IA ajudam os profissionais de marketing a planejar, criar, otimizar e orquestrar experiências adaptativas para o cliente em todos os canais e interações. Construído sobre o CDP número 1 do mundo, o Agentforce Marketing conecta dados, IA, automação e engajamento em uma plataforma profundamente unificada para marketing B2B e B2C. Agentforce Marketing faz parte do Marketing Cloud. É a próxima evolução da orquestração de marketing onde humanos e agentes de IA trabalham juntos para expandir relacionamentos com clientes e aumentar a receita. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,385 #### How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)? - **the product tem sido um bom parceiro comercial?:** 8.0/10 (Category avg: 9.2/10) - **Perfis de clientes:** 8.5/10 (Category avg: 8.6/10) - **Segmentação contextual:** 9.0/10 (Category avg: 8.8/10) - **Segmentação comportamental:** 9.2/10 (Category avg: 8.9/10) #### Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)? - **Vendedor:** [Salesforce](https://www.g2.com/pt/sellers/salesforce) - **Website da Empresa:** www.salesforce.com - **Ano de Fundação:** 1999 - **Localização da Sede:** San Francisco, CA - **Twitter:** @salesforce 579,511 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Marketing, Coordenador de Marketing - **Top Industries:** Software de Computador, Marketing e Publicidade - **Company Size:** 47% Medium, 28% Small #### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** do Agentforce Marketing, permitindo automação simplificada e personalização de e-mails flexível sem esforço. - Os usuários apreciam as **robustas capacidades de automação** do Agentforce Marketing, melhorando o engajamento do cliente em múltiplos canais de forma contínua. - Os usuários destacam as **integrações perfeitas** com vários canais de mensagens, melhorando o engajamento móvel e a experiência do usuário. - Os usuários admiram as **ferramentas poderosas de automação e personalização** no Agentforce Marketing, aprimorando campanhas de email marketing personalizadas. - Os usuários valorizam os **recursos poderosos e o design amigável** do Agentforce Marketing para gerenciar vendas e dados de clientes. ##### Cons - Os usuários acham a **curva de aprendizado íngreme** , precisando de mais tempo e esforço para usar o Agentforce Marketing de forma eficaz. - Os usuários enfrentam uma **curva de aprendizado acentuada** com o Agentforce Marketing, exigindo tempo e esforço significativos para dominar. - Os usuários acham a **complexidade** do Agentforce Marketing desafiadora, especialmente para aqueles sem experiência técnica prévia. - Os usuários acham o **produto caro** , especialmente em comparação com alternativas mais baratas disponíveis no mercado. - Os usuários acham o **uso complexo** do Agentforce Marketing desafiador, especialmente com a configuração, navegação e o conhecimento necessário de SQL. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **["Automação de Marketing Poderosa e Orientada por Dados para Equipes Empresariais"](https://www.g2.com/pt/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)** **Rating:** 5.0/5.0 stars _— Sadi H._ [Read full review](https://www.g2.com/pt/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) **["Engajamento Centralizado e Automatizado com Clientes com Poderosa Segmentação"](https://www.g2.com/pt/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)** **Rating:** 4.0/5.0 stars _— Usuário Verificado em Petróleo e Energia_ [Read full review](https://www.g2.com/pt/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [Estou com dificuldades para configurar campanhas de e-mail automatizadas no Salesforce Marketing Cloud Engagement. Alguma dica?](https://www.g2.com/pt/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [Como o Salesforce Marketing Cloud Account Engagement está ajudando as empresas a adaptar seus esforços de marketing às necessidades individuais dos clientes?](https://www.g2.com/pt/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [A Salesforce é um ESP?](https://www.g2.com/pt/discussions/is-salesforce-an-esp) - 3 comments - [Você precisa do Salesforce para usar o Pardot?](https://www.g2.com/pt/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [O que é o Salesforce Ad Studio?](https://www.g2.com/pt/discussions/what-is-salesforce-ad-studio) - 2 comments ### [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 #### How Do G2 Users Rate Iterable? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Customer Profiles:** 8.5/10 (Category avg: 8.6/10) - **Contextual Targeting:** 8.1/10 (Category avg: 8.8/10) - **Behavioral Targeting:** 8.1/10 (Category avg: 8.9/10) #### Who Is the Company Behind Iterable? - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable 2,603 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57f34ca5fa287acf17def82f09fa1ea2d8eadd357dca07844933766eb1e6e1a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3119164%2F&secure%5Burl_type%5D=linkedin_company_website) 873 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Medium, 26% Small #### What Do G2 Reviewers Say About Iterable? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. ##### Cons - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. #### What Are Recent G2 Reviews of Iterable? **["Iterable: The Intuitive Platform That Makes Data Actionable"](https://www.g2.com/survey_responses/iterable-review-12383489)** **Rating:** 4.5/5.0 stars _— Jake B._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) **["Iterable scales with your growth and unifies B2B and B2C journeys"](https://www.g2.com/survey_responses/iterable-review-12943549)** **Rating:** 5.0/5.0 stars _— Daniel A._ [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### [Adobe Journey Optimizer](https://www.g2.com/pt/products/adobe-journey-optimizer/reviews) Adobe Journey Optimizer é uma solução líder em engajamento do cliente, permitindo que as marcas orquestrem e entreguem engajamento personalizado do cliente em todos os canais — incluindo e-mail, web, aplicativo, móvel e mais — nos momentos que importam para seus clientes. Perfis e Audiências: Construído na poderosa Adobe Experience Platform, o Journey Optimizer unifica dados de clientes, criando perfis e audiências em tempo real que permitem aos profissionais de marketing entender profundamente comportamentos e preferências, garantindo interações relevantes em cada ponto de contato. A plataforma também prioriza Governança de Dados e Privacidade com ferramentas abrangentes para ajudar a garantir que as marcas possam gerenciar dados de clientes de forma responsável e em conformidade com as regulamentações de privacidade. Orquestração de Jornada: Aproveite uma tela de jornada intuitiva de arrastar e soltar para criar jornadas complexas e multietapas do cliente. Os profissionais de marketing podem orquestrar e ativar mensagens, ofertas e outros conteúdos em tempo real e em todos os canais, direcionando clientes com base em comportamentos, dados contextuais, eventos de negócios como inscrições, compras, status de pedidos, atrasos de voos, fidelidade e mais. Mensagens e Conteúdo: Simplifique a criação, gestão, personalização e otimização de mensagens e conteúdo através de uma variedade de opções de autoria, desde edição visual de arrastar e soltar até codificação HTML. Os usuários podem gerenciar, encontrar e distribuir todos os ativos digitais para mensagens e criação de conteúdo em vários canais a partir de um local centralizado. O repositório de ativos centralizado e nativamente incorporado facilita o acesso aos ativos digitais, para uma criação de conteúdo mais rápida. Personalize cada elemento de mensagem com conteúdo dinâmico — desde linhas de assunto até o corpo do texto — garantindo que as comunicações ressoem com as audiências. Otimização Inteligente: Execute experimentos e tome decisões baseadas em dados, garantindo interações personalizadas que se alinham com os objetivos de negócios. Aproveite dados e IA para determinar a melhor oferta seguinte, testar novas ideias de ofertas e aplicar rapidamente os aprendizados ao longo da jornada — em tempo real e em escala. Experimente e otimize o impacto do seu engajamento com o cliente — desde o ajuste fino de detalhes como linhas de assunto, corpo do texto e imagens até a atualização de estratégias como mix de canais, duração da jornada, frequência de engajamento e mais. Os consumidores estão inundados com marketing — muito do qual é ignorado. O Journey Optimizer permite que você corte o ruído com IA incorporada, capacidades de conteúdo dinâmico e orquestração de jornada de ponta a ponta para que você possa antecipar e atender às necessidades de seus clientes. **Average Rating:** 4.2/5.0 **Total Reviews:** 181 #### How Do G2 Users Rate Adobe Journey Optimizer? - **the product tem sido um bom parceiro comercial?:** 7.9/10 (Category avg: 9.2/10) - **Perfis de clientes:** 8.9/10 (Category avg: 8.6/10) - **Segmentação contextual:** 8.3/10 (Category avg: 8.8/10) - **Segmentação comportamental:** 8.9/10 (Category avg: 8.9/10) #### Who Is the Company Behind Adobe Journey Optimizer? - **Vendedor:** [Adobe](https://www.g2.com/pt/sellers/adobe) - **Website da Empresa:** adobe.com - **Ano de Fundação:** 1982 - **Localização da Sede:** San Jose, CA - **Twitter:** @Adobe 956,842 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Tecnologia da Informação e Serviços, Marketing e Publicidade - **Company Size:** 38% Small, 33% Large #### What Do G2 Reviewers Say About Adobe Journey Optimizer? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram a **facilidade de uso** do Adobe Journey Optimizer, tornando jornadas complexas de clientes simples e intuitivas. - Os usuários elogiam o Adobe Journey Optimizer por sua **integração de dados em tempo real e orquestração de jornada multicanal sem interrupções** , melhorando efetivamente o engajamento do cliente. - Os usuários valorizam os **recursos de personalização** do Adobe Journey Optimizer, permitindo experiências personalizadas em tempo real para os clientes em vários canais. - Os usuários valorizam os **serviços de personalização** do Adobe Journey Optimizer, permitindo interações com clientes de forma oportuna e relevante sem esforço. - Os usuários se beneficiam das **capacidades de automação** do Adobe Journey Optimizer, aumentando a eficiência na comunicação e experiência do cliente. ##### Cons - Os usuários acham a **curva de aprendizado desafiadora** , especialmente para aqueles que são novos no ecossistema Adobe e suas funcionalidades. - Os usuários encontram uma **curva de aprendizado acentuada** no Adobe Journey Optimizer, tornando desafiador para novos usuários se adaptarem. - Os usuários acham a **curva de aprendizado difícil** íngreme, tornando a plataforma desafiadora para equipes novas e menos experientes tecnicamente. - Os usuários acham que a plataforma tem uma **barreira de complexidade** , tornando desafiador para novos usuários e equipes navegarem. - Os usuários enfrentam um **processo de configuração difícil** para o Adobe Journey Optimizer, exigindo treinamento extensivo e habilidades técnicas para uso eficaz. #### What Are Recent G2 Reviews of Adobe Journey Optimizer? **["Jornadas Flexíveis, Configuração Desafiadora"](https://www.g2.com/pt/survey_responses/adobe-journey-optimizer-review-12815921)** **Rating:** 4.0/5.0 stars _— Praney M._ [Read full review](https://www.g2.com/pt/survey_responses/adobe-journey-optimizer-review-12815921) **["Jornadas de Clientes Sem Esforço, Necessita Simplificação da Interface"](https://www.g2.com/pt/survey_responses/adobe-journey-optimizer-review-13159819)** **Rating:** 5.0/5.0 stars _— Rohit George V._ [Read full review](https://www.g2.com/pt/survey_responses/adobe-journey-optimizer-review-13159819) ### [D·engage](https://www.g2.com/pt/products/d-engage/reviews) D·ENGAGE: EXPERIÊNCIA DO CLIENTE FINALMENTE FEITA CORRETAMENTE.\nTransforme seus dados em experiências significativas para o cliente nos momentos que mais importam.\n\nNossa Plataforma de Dados de Experiência do Cliente (CXDP) capacita os profissionais de marketing a oferecer um engajamento personalizado e orientado por dados 1:1 em todos os canais. A plataforma ativa seus dados onde eles estão, alimenta a personalização impulsionada por IA e executa através de canais totalmente nativos. Na nuvem ou no local, ela se adapta às suas necessidades, proporcionando uma jornada clara e contínua dos dados à receita.\n\nCONFIANÇA GLOBAL. RESULTADOS MENSSURÁVEIS.\nSomos confiáveis por mais de 200 das melhores marcas do mundo em mais de 30 países na Europa, MENA, LATAM e Ásia.\n\nMarcas como Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası e UBL confiam em nós para conectar dados, personalizar o engajamento e alcançar resultados mensuráveis.\n\nNOSSAS CAPACIDADES.\nD·engage dá a você controle total para construir e ativar campanhas instantaneamente, impulsionadas por segmentação em tempo real e verdadeira visibilidade 360° do cliente. Removemos a complexidade unificando todos os seus dados, insights e ações do cliente em uma única plataforma.\n\n1. Verdadeira Fundação de Dados: o CDP líder da indústria\nNossa fundação orientada por dados impulsiona tudo o que fazemos. D·engage unifica todos os pontos de dados online e offline em uma única visão do cliente, sempre atualizada.\n\> Ative dados instantaneamente com integração sem esforço, sem replicação.\n\> Construa perfis 360° em tempo real em todas as fontes de dados.\n\> Conecte-se facilmente ao Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery e Redshift.\n\> Execute na nuvem ou no local com total segurança.\n\> Crie micro-segmentos e personalize em tempo real.\n\n2. Personalização em Tempo Real, 1:1: os Canais\nCada canal no D·engage é construído nativamente, permitindo um engajamento contínuo e em tempo real em todos os pontos de contato - Email, SMS, WhatsApp, push móvel, push web e mensagens no site.\n\> Automação omnicanal que conecta todos os canais em um único fluxo.\n\> Orquestração de jornada para projetar e automatizar caminhos personalizados do cliente.\n\> Análises avançadas com painéis unificados e insights acionáveis.\n\> Integrações flexíveis com as principais ferramentas de CRM, BI e marketing.\n\n3. Inteligência Impulsionada por IA: Zeki AI\nNossa IA Preditiva - Zeki - antecipa o comportamento do cliente, recomenda as próximas ações ideais e torna a hiperpersonalização mais inteligente a cada passo. Isso garante que suas campanhas sejam sempre intencionais e lucrativas. IA Preditiva (Zeki AI) que antecipa comportamentos e otimiza campanhas em tempo real.\n\nA EMPRESA\nD·engage é apoiada por investidores líderes, incluindo TIBAS Ventures, com participação da Gelecek Etki VC (gerida em parceria com Vestel Ventures e Tacirler Asset Management), Maxis e o Türkiye Development Fund – Invest 101 Fund. Nossa sede está em Londres, apoiando uma equipe global e base de clientes na Europa, MENA, LATAM e Ásia.\n\nVisite Dengage.com **Average Rating:** 4.6/5.0 **Total Reviews:** 139 #### How Do G2 Users Rate D·engage? - **the product tem sido um bom parceiro comercial?:** 9.0/10 (Category avg: 9.2/10) - **Perfis de clientes:** 9.8/10 (Category avg: 8.6/10) - **Segmentação contextual:** 9.4/10 (Category avg: 8.8/10) - **Segmentação comportamental:** 9.5/10 (Category avg: 8.9/10) #### Who Is the Company Behind D·engage? - **Vendedor:** [D·engage](https://www.g2.com/pt/sellers/d-engage) - **Website da Empresa:** dengage.com - **Ano de Fundação:** 2018 - **Localização da Sede:** London, GB - **Twitter:** @DengageGlobal 53 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deee8e3810ad5c076721e40803d8c989763e976971e5aabd701368f4aaa3763d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdengage%2F&secure%5Burl_type%5D=linkedin_company_website) 148 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Vestuário e Moda, Varejo - **Company Size:** 40% Small, 39% Medium #### What Do G2 Reviewers Say About D·engage? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários adoram a **interface amigável** do D·engage, tornando fácil implementar estratégias de marketing abrangentes. - Os usuários elogiam o **suporte ao cliente responsivo e prestativo** da D·engage, melhorando a otimização de campanhas e a experiência geral. - Os usuários consideram as **soluções abrangentes** e o suporte responsivo da D·engage essenciais para otimizar os esforços de marketing digital. - Os usuários apreciam as **capacidades eficazes de engajamento do cliente** do D·engage, melhorando a comunicação e impulsionando estratégias de marketing bem-sucedidas. - Os usuários adoram a **interface amigável** do D·engage, que melhora sua experiência geral e simplifica as tarefas. ##### Cons - Os usuários acham a **curva de aprendizado íngreme** , pois construir segmentos e a interface pode ser bastante desafiador inicialmente. - Os usuários acham que o D·engage tem **recursos limitados** , especialmente na integração com o WhatsApp e nas capacidades de personalização no local. - Os usuários experimentam **recursos ausentes** no D·engage, particularmente com a integração e atrasos no processamento de dados afetando a funcionalidade. - Os usuários sentem que o **painel de relatórios precisa de melhorias** e carece de profundidade em personalização e resultados. - Os usuários experimentam **suporte ao cliente lento** , muitas vezes precisando resolver problemas de forma independente, o que impacta sua experiência geral. #### What Are Recent G2 Reviews of D·engage? **["5 anos, 3 implementações: o construtor de jornadas e os segmentos remotos se destacaram"](https://www.g2.com/pt/survey_responses/d-engage-review-13070856)** **Rating:** 5.0/5.0 stars _— Alperen D._ [Read full review](https://www.g2.com/pt/survey_responses/d-engage-review-13070856) **["Espinha dorsal para o nosso negócio..."](https://www.g2.com/pt/survey_responses/d-engage-review-10307725)** **Rating:** 5.0/5.0 stars _— Nilay A._ [Read full review](https://www.g2.com/pt/survey_responses/d-engage-review-10307725) #### What Are G2 Users Discussing About D·engage? - [Para que serve o D·engage?](https://www.g2.com/pt/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote ### [Epsilon Accelerate](https://www.g2.com/pt/products/epsilon-accelerate/reviews) Yieldify é uma plataforma de personalização totalmente gerida de ponta a ponta que ajuda empresas de comércio eletrônico a gerar mais receita ao envolver seus clientes com experiências personalizadas. Nos últimos 4 anos, mais de 1000 marcas de comércio eletrônico na América do Norte, Europa e Ásia-Pacífico geraram mais de $2,5 bilhões em receita extra com a equipe e plataforma de serviço completo da Yieldify. Com Yieldify, você pode oferecer a cada visitante a experiência certa no site, no momento certo, não importa onde eles estejam no seu funil. **Average Rating:** 4.7/5.0 **Total Reviews:** 143 #### How Do G2 Users Rate Epsilon Accelerate? - **the product tem sido um bom parceiro comercial?:** 9.8/10 (Category avg: 9.2/10) - **Perfis de clientes:** 8.3/10 (Category avg: 8.6/10) - **Segmentação contextual:** 8.3/10 (Category avg: 8.8/10) - **Segmentação comportamental:** 9.0/10 (Category avg: 8.9/10) #### Who Is the Company Behind Epsilon Accelerate? - **Vendedor:** [Epsilon](https://www.g2.com/pt/sellers/epsilon) - **Ano de Fundação:** 1969 - **Localização da Sede:** Irving, TX - **Twitter:** @EpsilonMktg 6,474 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=932d9946eb8d6b9e5d2759c384e3a7ef8ccdf0905b99d38e1f5c258758edbc17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fepsilon%2F&secure%5Burl_type%5D=linkedin_company_website) 10,374 funcionários no LinkedIn® - **Propriedade:** NYSE:ADS #### Who Uses This Product? - **Who Uses This:** Gerente de Ecommerce, Gerente de Marketing - **Top Industries:** Varejo, Vestuário e Moda - **Company Size:** 47% Medium, 43% Small #### What Are Recent G2 Reviews of Epsilon Accelerate? **["Entregue em seus planos de pré-venda"](https://www.g2.com/pt/survey_responses/epsilon-accelerate-review-7102924)** **Rating:** 5.0/5.0 stars _— Paul S._ [Read full review](https://www.g2.com/pt/survey_responses/epsilon-accelerate-review-7102924) **["Ótimo em todos os aspectos"](https://www.g2.com/pt/survey_responses/epsilon-accelerate-review-7132624)** **Rating:** 4.5/5.0 stars _— Anjuli P._ [Read full review](https://www.g2.com/pt/survey_responses/epsilon-accelerate-review-7132624) #### What Are G2 Users Discussing About Epsilon Accelerate? - [What is Yieldify production com?](https://www.g2.com/pt/discussions/what-is-yieldify-production-com) - [What is app Yieldify com?](https://www.g2.com/pt/discussions/what-is-app-yieldify-com) - [What is TD Yieldify?](https://www.g2.com/pt/discussions/what-is-td-yieldify) - 1 comment, 1 upvote - [What does Yieldify do?](https://www.g2.com/pt/discussions/what-does-yieldify-do) - 1 comment, 1 upvote ### [Fibr AI](https://www.g2.com/pt/products/fibr-ai/reviews) Fibr AI é uma plataforma de otimização de sites que transforma sites em experiências adaptativas e geradoras de receita. À medida que o marketing se torna cada vez mais dinâmico e orientado por intenções, o site - a camada onde o tráfego se converte em receita - não conseguiu acompanhar o ritmo. A Fibr fecha essa lacuna transformando cada URL em um agente inteligente que aprende, personaliza e se auto-otimiza em tempo real tanto para visitantes humanos quanto para tráfego impulsionado por IA. Desenvolvida para escala empresarial, a Fibr conecta a intenção de marketing ao desempenho no site através de uma integração profunda com as principais plataformas de análise, publicidade e CRM, incluindo GA4, GTM, Salesforce, Adobe, Google Ads e Meta. A plataforma é certificada SOC 2 e ISO 27001, em conformidade com GDPR, CCPA e HIPAA. A Fibr AI já é confiada por bancos da Fortune 50 e empresas globais nos setores bancário, de serviços financeiros, telecomunicações e saúde. **Average Rating:** 4.6/5.0 **Total Reviews:** 133 #### How Do G2 Users Rate Fibr AI? - **the product tem sido um bom parceiro comercial?:** 8.9/10 (Category avg: 9.2/10) #### Who Is the Company Behind Fibr AI? - **Vendedor:** [Fibr AI](https://www.g2.com/pt/sellers/fibr-ai) - **Ano de Fundação:** 2022 - **Localização da Sede:** San Francisco, US - **Twitter:** @fibr\_ai 811 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=84a0058823bf918050cfeffb76f1626500eb1a310c6c8067e1f2ba6e0e77b1f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffibrai&secure%5Burl_type%5D=linkedin_company_website) 47 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Tecnologia da Informação e Serviços, Marketing e Publicidade - **Company Size:** 40% Large, 37% Medium #### What Do G2 Reviewers Say About Fibr AI? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários acham o Fibr AI **muito fácil de usar** , permitindo de forma perfeita a personalização dinâmica de páginas e a integração eficiente com configurações personalizadas. - Os usuários apreciam a **facilidade de personalização** com o Fibr, permitindo a criação eficiente e variada de páginas de destino para campanhas. - Os usuários se beneficiam de **páginas de destino personalizadas** que melhoram a qualidade do conteúdo e aumentam as taxas de cliques de forma eficaz. - Os usuários valorizam as **capacidades de automação** do Fibr AI, facilitando a personalização sem esforço de páginas de destino para campanhas. - Os usuários valorizam a **eficiência** do Fibr AI, economizando horas em relatórios e otimizando campanhas sem esforço. ##### Cons - Os usuários frequentemente enfrentam uma **curva de aprendizado** que pode atrasar a compreensão e a configuração eficiente dos recursos do Fibr AI. - Os usuários observam a **necessidade de melhorias** nas funcionalidades de pré-visualização e criação de imagens da Fibr AI para uma melhor precisão. - Os usuários acham que o processo de **configuração difícil** requer coordenação significativa e assistência da equipe Fibr durante a integração. - Os usuários encontram a necessidade de **recursos ausentes** como melhores pré-visualizações e automação no processo de personalização do Fibr AI. - Os usuários desejam **mais opções de personalização** no Fibr AI, particularmente para relatórios mais profundos e personalizados. #### What Are Recent G2 Reviews of Fibr AI? **["As inscrições continuaram a aumentar após o uso do Fibr"](https://www.g2.com/pt/survey_responses/fibr-ai-review-11487149)** **Rating:** 4.5/5.0 stars _— Tanu M._ [Read full review](https://www.g2.com/pt/survey_responses/fibr-ai-review-11487149) **["Apostamos na Fibr e valeu a pena"](https://www.g2.com/pt/survey_responses/fibr-ai-review-11498008)** **Rating:** 4.5/5.0 stars _— Sagnik C._ [Read full review](https://www.g2.com/pt/survey_responses/fibr-ai-review-11498008) ### [MoEngage](https://www.g2.com/pt/products/moengage/reviews) MoEngage é uma plataforma de engajamento de clientes Agentic confiada por mais de 1.350 marcas globais, incluindo Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile e OYO. Nós proporcionamos experiências personalizadas para 2 bilhões de usuários mensalmente, rastreando mais de 1 trilhão de pontos de dados e entregando mais de 100 bilhões de mensagens por mês. Fundada em 2014 para resolver desafios repetitivos de engajamento de clientes, a plataforma evoluiu para uma solução completa que unifica dados, IA e engajamento em mais de 16 canais. No núcleo da nossa plataforma está o Merlin AI - uma IA Agentic desenvolvida especialmente para equipes de marketing. O Merlin AI da MoEngage capacita os profissionais de marketing com um conjunto de agentes nativos e personalizados especializados para construir segmentos, campanhas, descobrir insights e automatizar fluxos de trabalho de marketing. Com nossa aquisição da Aampe, as marcas agora podem criar um agente de decisão por usuário para trazer uma verdadeira personalização 1:1 em escala. Analistas da indústria e os profissionais de marketing que usam a plataforma todos os dias concordam: MoEngage é a alternativa moderna líder aos clouds de marketing legados. Foi reconhecida como um dos 4 principais fornecedores no The Forrester Wave™ para Hubs de Marketing Multicanal 2024, um Visionário no Quadrante Mágico™ do Gartner® para Motores de Personalização 2026, e um Líder no IDC MarketScape para Plataformas de Dados de Clientes habilitadas por IA 2026. Esta validação dos analistas é respaldada pelos clientes, que nomearam a MoEngage como "Escolha dos Clientes" no Gartner® Peer Insights™ Voice of the Customer para Hubs de Marketing Multicanal por três anos consecutivos! MoEngage ajuda marcas em mais de 60 países a criar experiências digitais de destaque para mais de 2 bilhões de clientes todos os meses. MoEngage é apoiada por investidores líderes, incluindo Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime e Matrix Partners, com mais de 800 funcionários em 15 escritórios globais, tendo recentemente fechado uma rodada Série F de $280 milhões. **Average Rating:** 4.5/5.0 **Total Reviews:** 510 #### How Do G2 Users Rate MoEngage? - **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 9.2/10) - **Perfis de clientes:** 9.2/10 (Category avg: 8.6/10) - **Segmentação contextual:** 8.8/10 (Category avg: 8.8/10) - **Segmentação comportamental:** 9.1/10 (Category avg: 8.9/10) #### Who Is the Company Behind MoEngage? - **Vendedor:** [MoEngage](https://www.g2.com/pt/sellers/moengage) - **Website da Empresa:** www.moengage.com - **Ano de Fundação:** 2014 - **Localização da Sede:** San Francisco, California - **Twitter:** @moengage 2,530 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website) 956 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Produto, Gerente de Marketing Digital - **Top Industries:** Serviços Financeiros, Mídia Online - **Company Size:** 56% Medium, 24% Small #### What Do G2 Reviewers Say About MoEngage? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** do MoEngage, destacando sua interface amigável e sistema de dados gerenciável. - Os usuários apreciam a **facilidade na construção de funis** e os **segmentos em tempo real** , aprimorando as capacidades de percepção e tomada de decisão. - Os usuários valorizam a **análise em tempo real e a fácil construção de funis** no MoEngage, aprimorando as decisões de produto e os insights dos usuários. - Os usuários acham o MoEngage **extremamente útil** para segmentação, gerenciamento de campanhas e simplificação de dados complexos para melhores resultados. - Os usuários valorizam a **fácil gestão de campanhas** do MoEngage, melhorando a geração de leads e simplificando as complexidades de dados de forma eficaz. ##### Cons - Os usuários acham os **atributos relacionados à sessão ausentes** frustrantes, precisando de ajuda técnica para atualizações de perfil e problemas de notificação. - Os usuários acham a **curva de aprendizado íngreme** desafiadora, exigindo tempo significativo para entender todo o potencial do MoEngage. - Os usuários observam as **limitações nas funcionalidades ao vivo e no desempenho da IA** do MoEngage, impactando a satisfação geral e a funcionalidade. - Os usuários encontram **complexidade** ao gerenciar segmentos e recursos de IA, levando a confusão na experiência geral. - Os usuários acham a **curva de aprendizado difícil** com o MoEngage desafiadora, especialmente para novos usuários que estão explorando seus recursos. #### What Are Recent G2 Reviews of MoEngage? **["MoEngage Transforma Dados de Eventos Brutos em Jornadas de Campanhas Visuais e Acionáveis"](https://www.g2.com/pt/survey_responses/moengage-review-12502802)** **Rating:** 4.5/5.0 stars _— Usuário Verificado em Tecnologia da Informação e Serviços_ [Read full review](https://www.g2.com/pt/survey_responses/moengage-review-12502802) **["Poderoso CRM multicanal com fortes análises de produto"](https://www.g2.com/pt/survey_responses/moengage-review-13211900)** **Rating:** 5.0/5.0 stars _— Abhijeet K._ [Read full review](https://www.g2.com/pt/survey_responses/moengage-review-13211900) #### What Are G2 Users Discussing About MoEngage? - [Para que serve o MoEngage?](https://www.g2.com/pt/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Para que serve o MoEngage?](https://www.g2.com/pt/discussions/what-is-moengage-used-for) - 2 comments ### [Dotdigital](https://www.g2.com/products/dotdigital/reviews) Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,205 #### How Do G2 Users Rate Dotdigital? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) - **Customer Profiles:** 9.0/10 (Category avg: 8.6/10) - **Contextual Targeting:** 8.8/10 (Category avg: 8.8/10) - **Behavioral Targeting:** 9.2/10 (Category avg: 8.9/10) #### Who Is the Company Behind Dotdigital? - **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital) - **Company Website:** www.dotdigital.com - **Year Founded:** 1999 - **HQ Location:** London Bridge, London - **Twitter:** @dotdigital 15,898 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca510bb0dc0d083c7a2003a9c90fd2456bb499a672890697706f3a93064dcbfe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1131881&secure%5Burl_type%5D=linkedin_company_website) 476 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Medium, 40% Small #### What Do G2 Reviewers Say About Dotdigital? _AI-generated summary from verified user reviews_ ##### Pros - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. ##### Cons - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. #### What Are Recent G2 Reviews of Dotdigital? **["Powerful Segmentation Tools for Targeted Messaging"](https://www.g2.com/survey_responses/dotdigital-review-13182128)** **Rating:** 5.0/5.0 stars _— Michael W._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13182128) **["Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support"](https://www.g2.com/survey_responses/dotdigital-review-13090251)** **Rating:** 5.0/5.0 stars _— Mike H._ [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251) #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment ### [Evam](https://www.g2.com/pt/products/evam/reviews) A Evam é uma empresa líder em tecnologia que fornece soluções e produtos abrangentes para experiências de clientes em tempo real e multicanal. Nossa tecnologia de inteligência contínua de ponta utiliza a análise de dados em tempo real para oferecer um engajamento com o cliente sem igual. A Evam capacita bancos, empresas de telecomunicações e outros a lidar com bilhões de interações com algoritmos de IA, orquestrar jornadas de clientes e engajar-se com clientes em todos os canais, digitais e legados, em tempo real. Nosso objetivo é ajudar nossos clientes a aumentar a lealdade dos clientes, maximizar o ROI e a eficiência, e economizar tempo e dinheiro. As empresas têm o menor tempo de entrada no mercado graças à plataforma de desenvolvimento de baixo código, escalável e modular da Evam, aproveitada por uma equipe de gestão experiente e de alta qualidade com conhecimento no domínio de telecomunicações e bancário. Com dezenas de relatórios de pesquisa da Forrester e Gartner reconhecendo nossa excelência em engajamento com o cliente e processamento de fluxo de eventos, nossa tecnologia é confiada por gigantes da indústria como Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank e Garanti BBVA. Com sede em Londres e escritórios em Amsterdã, Sofia e Istambul, a Evam entrega seus produtos e serviços diretamente e através de mais de 20 parceiros globais. Nossas soluções são atualmente utilizadas por mais de 600 milhões de usuários finais, processando 20 bilhões de eventos em mais de 15 países todos os dias. **Average Rating:** 4.8/5.0 **Total Reviews:** 224 #### How Do G2 Users Rate Evam? - **the product tem sido um bom parceiro comercial?:** 9.8/10 (Category avg: 9.2/10) - **Perfis de clientes:** 9.9/10 (Category avg: 8.6/10) - **Segmentação contextual:** 9.9/10 (Category avg: 8.8/10) - **Segmentação comportamental:** 9.9/10 (Category avg: 8.9/10) #### Who Is the Company Behind Evam? - **Vendedor:** [EVAM](https://www.g2.com/pt/sellers/evam) - **Website da Empresa:** evam.com - **Ano de Fundação:** 2015 - **Localização da Sede:** London - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7c3495aecca01ded73882855805131ec0e79beba092e035ccccd0cd8cad313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevamtech&secure%5Burl_type%5D=linkedin_company_website) 138 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analista de Negócios Sênior - **Top Industries:** Bancário, Telecomunicações - **Company Size:** 36% Large, 34% Medium #### What Do G2 Reviewers Say About Evam? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários elogiam o Evam por sua **facilidade de uso** , apresentando uma interface intuitiva que simplifica o design e a execução de campanhas. - Os usuários valorizam o Evam por suas **capacidades de manuseio de dados em tempo real e campanhas personalizadas** , melhorando significativamente o gerenciamento de suas campanhas. - Os usuários valorizam o Evam por seu **design intuitivo** , que melhora a criação e execução de campanhas com facilidade e eficiência. - Os usuários apreciam as **capacidades de automação** do Evam para criar campanhas de marketing eficientes e simplificadas em tempo real. - Os usuários elogiam a **flexibilidade do Evam** , permitindo soluções personalizadas que se adaptam a diversas necessidades e escalas de negócios. ##### Cons - Os usuários acham a **curva de aprendizado íngreme** , pois muitos recursos são complexos e exigem um esforço significativo para serem dominados. - Os usuários acham que o sistema da EVAM requer **aprendizado difícil** , representando desafios para aqueles que não possuem habilidades técnicas e experiência. - Os usuários acham a **curva de aprendizado íngreme** do Evam desafiadora, especialmente aqueles sem formação técnica. - Os usuários acham que **recursos complexos** do Evam podem ser difíceis de configurar sem conhecimento técnico prévio. - Os usuários acham a interface do Evam **não intuitiva** , complicando a criação de campanhas e aumentando a necessidade de suporte adicional. #### What Are Recent G2 Reviews of Evam? **["EVAM Torna a Comunicação com o Cliente Eficiente e Pessoal"](https://www.g2.com/pt/survey_responses/evam-review-12977000)** **Rating:** 5.0/5.0 stars _— GÖRKEM U._ [Read full review](https://www.g2.com/pt/survey_responses/evam-review-12977000) **["Interface intuitiva de UI/UX, Conectores de Dados em Tempo Real e Aumento de Conversão de 8x"](https://www.g2.com/pt/survey_responses/evam-review-12867501)** **Rating:** 4.5/5.0 stars _— Alfiya H._ [Read full review](https://www.g2.com/pt/survey_responses/evam-review-12867501) #### What Are G2 Users Discussing About Evam? - [Para que serve a Plataforma de Inteligência Contínua Evam?](https://www.g2.com/pt/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### [Coveo](https://www.g2.com/products/coveo/reviews) Coveo is the AI-Relevance platform behind intelligent search, recommendations, personalization, conversational experiences, and agentic AI. Coveo connects enterprise content across systems and uses AI to deliver the most relevant answers, information, and products for every user and context. Leading organizations use Coveo to improve self-service, drive revenue, boost productivity, and power trusted AI experiences across commerce, service, websites, and the workplace. **Average Rating:** 4.3/5.0 **Total Reviews:** 142 #### How Do G2 Users Rate Coveo? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Customer Profiles:** 8.2/10 (Category avg: 8.6/10) - **Contextual Targeting:** 8.3/10 (Category avg: 8.8/10) - **Behavioral Targeting:** 8.5/10 (Category avg: 8.9/10) #### Who Is the Company Behind Coveo? - **Seller:** [Coveo Solutions Inc](https://www.g2.com/sellers/coveo-solutions-inc) - **Company Website:** www.coveo.com - **Year Founded:** 2005 - **HQ Location:** Quebec City, Canada - **Twitter:** @coveo 4,300 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=daff8cb849ad61d1800460a02f4b0f698ce0c94feb66f0daec9cd2c88f768fa2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoveo&secure%5Burl_type%5D=linkedin_company_website) 838 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Computer Software - **Company Size:** 54% Large, 39% Medium #### What Do G2 Reviewers Say About Coveo? _AI-generated summary from verified user reviews_ ##### Pros - Users praise Coveo for its **efficient search capabilities** , delivering fast and relevant results across diverse data sources. - Users find Coveo's **ease of use** exceptional, benefiting from its straightforward setup and comprehensive documentation. - Users love the **powerful search functionality** of Coveo, noting it delivers fast, AI-driven results from diverse data sources. - Users value Coveo's **analytics and reporting capabilities** , providing valuable insights into customer behavior and search patterns. - Users appreciate the **user-friendly AI features** of Coveo, enhancing search experiences with personalized and contextual results. ##### Cons - Users find the **learning curve** of Coveo to be steep, often requiring additional resources for effective customization. - Users find the **difficult learning curve** requires time and resources, impacting their overall experience with Coveo. - Users find the **learning difficulty** with Coveo's setup and customization challenging, especially for first-time users. - Users find a **high learning curve** with Coveo, particularly during setup and configuration phases for first-time users. - Users report **poor customer support** , with inadequate issue notifications and misalignment in reporting causing frustration. #### What Are Recent G2 Reviews of Coveo? **["Very Good Experience"](https://www.g2.com/survey_responses/coveo-review-7688834)** **Rating:** 5.0/5.0 stars _— Daniel L._ [Read full review](https://www.g2.com/survey_responses/coveo-review-7688834) **["Efficient Intelligent Search with Excellent Support"](https://www.g2.com/survey_responses/coveo-review-8401751)** **Rating:** 5.0/5.0 stars _— Cora-Lynne L._ [Read full review](https://www.g2.com/survey_responses/coveo-review-8401751) #### What Are G2 Users Discussing About Coveo? - [What do you like most about Coveo for AI-powered search, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-coveo-for-ai-powered-search-and-what-improvements-could-be-made) - [What is Coveo used for?](https://www.g2.com/discussions/what-is-coveo-used-for) - [What is coveo cloud?](https://www.g2.com/discussions/what-is-coveo-cloud) - [What is Coveo for Salesforce?](https://www.g2.com/discussions/what-is-coveo-for-salesforce) - [How does Coveo search work?](https://www.g2.com/discussions/how-does-coveo-search-work) - 1 comment - ‹ Prev‹ Prev - 1 - [2](/categories/personalization-engines?order=g2_score&page=2#product-list) - [3](/categories/personalization-engines?order=g2_score&page=3#product-list) - [4](/categories/personalization-engines?order=g2_score&page=4#product-list) - [5](/categories/personalization-engines?order=g2_score&page=5#product-list) - … - [9](/categories/personalization-engines?order=g2_score&page=9#product-list) - [10](/categories/personalization-engines?order=g2_score&page=10#product-list) - [Next ›Next ›](/categories/personalization-engines?order=g2_score&page=2#product-list) Spotlight Categories [Sales Enablement Software](https://www.g2.com/categories/sales-enablement) [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) [Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence) [Employee Recognition Software](https://www.g2.com/categories/employee-recognition) [SEO Tools](https://www.g2.com/categories/seo-tools) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Personalization Engines Themes](/categories/personalization-engines/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations. These tools automate the process of segmenting, testing, and distributing 1:1 marketing efforts, ensuring campaigns are effective and memorable. Personalization engines are often a feature of tools utilized by marketing teams. They are often built into or integrate with [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) and [digital experience platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp). They also work closely with [content experience software](https://www.g2.com/categories/content-experience) and [A/B testing software](https://www.g2.com/categories/a-b-testing) to create a full, personalized content creation and distribution cycle. Personalization engines overlap with [e-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) in that both aim to tailor presented content to buyers; however, the former is a more generalized engine while the latter can only be used in e-commerce contexts. To qualify for inclusion in the Personalization Engine category, a product must: - Consolidate customer data across customer experience channels - Create and deliver personalized customer experiences through multiple channels - Allow users to create custom personalizations - Utilize machine learning, segmentation, and A/B testing to create customer profiles Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image")](https://www.g2.com/products/insider-one/reviews)[Insider One](https://www.g2.com/products/insider-one/reviews)[4.8/5(1,415)](https://www.g2.com/products/insider-one/reviews) | Cross-channel personalization with unified behavioral CDP | "Insider One unifies data and channels with a truly fluid Journey Orchestration" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")](https://www.g2.com/products/braze/reviews)[Braze](https://www.g2.com/products/braze/reviews)[4.5/5(1,688)](https://www.g2.com/products/braze/reviews) | Behavior-triggered cross-channel personalization via Canvas journeys | "Smooth sailing" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_676380d9d2944794a923b5cfd111773d/sap-engagement-cloud-formerly-sap-emarsys.png "Product Avatar Image")](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)[SAP Engagement Cloud...](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)[4.2/5(641)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | Omnichannel personalization with SAP-native behavioral data | "Effortless Campaign Management, But Needs More Integrations" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image")](https://www.g2.com/products/clevertap/reviews)[CleverTap](https://www.g2.com/products/clevertap/reviews)[4.6/5(670)](https://www.g2.com/products/clevertap/reviews) | Behavioral segmentation with omnichannel lifecycle personalization | "A unified platform for engagement and retention" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9954d1f1b2193bfcf0220bf84917e62e/bloomreach-bloomreach.jpg "Product Avatar Image")](https://www.g2.com/products/bloomreach-bloomreach/reviews)[Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)[4.6/5(775)](https://www.g2.com/products/bloomreach-bloomreach/reviews) | Real-time omnichannel personalization with unified CDP | "Bloomreach Still Shines Years Later" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_75188b4bc94b352db2f21d0ba2534e92/iterable.png "Product Avatar Image")](https://www.g2.com/products/iterable/reviews)[Iterable](https://www.g2.com/products/iterable/reviews)[4.4/5(825)](https://www.g2.com/products/iterable/reviews) | Cross-channel lifecycle personalization via behavior-triggered journeys | "Iterable: The Intuitive Platform That Makes Data Actionable" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image")](https://www.g2.com/products/adobe-journey-optimizer/reviews)[Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)[4.2/5(186)](https://www.g2.com/products/adobe-journey-optimizer/reviews) | Real-time journey orchestration on Adobe Experience Platform | "Effortless Customer Journeys, Needs Interface Simplification" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1f77764d836ac98d514543e963d43994/d-engage.png "Product Avatar Image")](https://www.g2.com/products/d-engage/reviews)[D·engage](https://www.g2.com/products/d-engage/reviews)[4.6/5(140)](https://www.g2.com/products/d-engage/reviews) | CDP-anchored omnichannel personalization with AI segmentation | "5 years, 3 implementations: journey builder and remote segments stood out" | * * * Show More