--- title: Minty Business Reviews meta_title: 'Minty Business Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 205 reviews by the users' company size, role or industry to find out how Minty Business works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 205 scale: '5' date_modified: '2026-08-04' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Minty Business Reviews **Vendor:** Minty **Category:** [E-Commerce Tools ](https://www.g2.com/categories/e-commerce-tools) **Average Rating:** 4.7/5.0 **Total Reviews:** 205 ## About Minty Business Minty is the AI shopping companion that proactively unleashes savings that matter most for smart shoppers, helping ecommerce brands reach new customers, drive loyalty, and unlock incremental revenue. As the pioneer of Proactive Commerce and the only cashback and rewards app in ChatGPT, Minty reaches hundreds of millions of shoppers and is ranked a top 5 ecommerce tool. Minty is performance-based, helping brands generate incremental revenue by activating high-intent shoppers without disrupting existing marketing channels. ## Minty Business Pros & Cons **What users like:** - Users rave about the **responsive and knowledgeable customer support** from SafeOpt, enhancing their overall marketing experience. (80 reviews) - Users praise the **ease of use** of Minty Business, enjoying seamless integration and straightforward implementation processes. (57 reviews) - Users find Minty Business's **easy setup** process saves time and ensures smooth integration into existing systems. (57 reviews) - Users value the **significant sales growth** achieved with SafeOpt, appreciating its ease of setup and client responsiveness. (31 reviews) - Users praise SafeOpt for its ability to drive **sales revenue** through effective retargeting and customer engagement. (26 reviews) - Users praise SafeOpt for its **easy integrations** , appreciating the seamless setup process and effective performance. (23 reviews) - Conversion Rate Improvement (16 reviews) - Quick Response (16 reviews) - Analytics (15 reviews) - Customer Engagement (15 reviews) **What users dislike:** - Users feel the **limited customization** options for email designs restrict their branding flexibility and creative expression. (13 reviews) - Users find the **missing self-service features** frustrating, complicating campaign management and requiring additional support for changes. (10 reviews) - Users find the **limited templates** restricting, hoping for more options and improvements from the team. (8 reviews) - Users find the **automated emails spammy** , leading to an overwhelming experience due to frequent reminders. (7 reviews) - Users find the **template limitations** frustrating, as customization requires a lengthy adjustment process from the dedicated team. (7 reviews) - Limited Functionality (5 reviews) - Expensive (4 reviews) - Users experience **integration issues** initially, which can delay the launch of their partnerships despite excellent support. (4 reviews) - Limited Options (4 reviews) - Email Issues (3 reviews) ## Minty Business Reviews ### 1. excellent company with an excellent product **Rating:** 5.0/5.0 stars **Reviewed by:** Eran E. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2025 **What do you like best about Minty Business?** It works very well. It increases cells and the company's very responsive **What do you dislike about Minty Business?** I don't like the annual renewal fees so I switched to Pure commission based mode **What problems is Minty Business solving and how is that benefiting you?** It helps regain users who left the websites and bring them back to the website ### 2. A Great Add to your Marketing Funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany H. | Head of Sales & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Minty Business?** SafeOpt is a great addition to your Marketing funnel allowing you to retarget website traffic and capture incremental revenue. **What do you dislike about Minty Business?** The SafeOpt platform is very streamlined and easy to implement + the reporting is easy to understand. There is little to complain about. **What problems is Minty Business solving and how is that benefiting you?** SafeOpt is allowing me to retarget more of the customers that come to my website ultimately allowing me to capture incremental revenue on the website. ### 3. Results! **Rating:** 5.0/5.0 stars **Reviewed by:** Armand H. | Marketing Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Minty Business?** Friendly service, up-front and helpful. We got great open rate & click rate results with our retargeting campaigns. **What do you dislike about Minty Business?** We would love more of an expansion into enterprise-level lead-gen **What problems is Minty Business solving and how is that benefiting you?** Consumer cart abandonment retargeting ### 4. Great service for driving increased sales **Rating:** 5.0/5.0 stars **Reviewed by:** Ghena K. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Minty Business?** SafeOpt is a game-changer when it comes to boosting sales and keeping customers happy. Plus, it makes sure everything stays secure for both the business and the customer. The best part? Their customer service is top-notch—super friendly and always ready to help. It’s a must-have tool for any business looking to up their game and keep customers coming back. **What do you dislike about Minty Business?** I have nothing but positive things to say about SafeOpt. The platform has been reliable and effective, and the support staff has been consistently helpful. It's been a smooth experience from start to finish. **What problems is Minty Business solving and how is that benefiting you?** We operate in an industry with many advertising restrictions, and email marketing is one of the few ways we can reach potential clients. SafeOpt helps us bridge this gap, allowing us to connect with clients who might otherwise be missed. ### 5. Easy ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew R. | Senior Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Minty Business?** High Inbox Placement - More new customers **What do you dislike about Minty Business?** I don't dislike anything so far. Overall a good software **What problems is Minty Business solving and how is that benefiting you?** New customers seeing the email in Inbox. ### 6. Outstanding Email Marketing Results with AddShoppers" **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish S. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2024 **What do you like best about Minty Business?** What I like best about AddShoppers is the powerful email marketing tool that are both intuitive and effective. The platform's ability to personalize campaigns and provide detailed insights into customer behavior has significantly boosted our engagement and revenue. With minimal effort on our end, we started realizing an increase in revenue within the first 10 days. Additionally, the seamless integration with our existing systems and the exceptional customer support make it an indispensable part of our marketing strategy. **What do you dislike about Minty Business?** While our overall experience with AddShoppers has been overwhelmingly positive, there are a few minor areas where we see potential for enhancement. For instance, streamlining the user interface could make navigation even more intuitive. Additionally, while the reporting features are comprehensive, offering more customizable options could provide even deeper insights tailored to our specific needs. Despite these minor suggestions, AddShoppers remains an excellent and highly effective platform for our email marketing efforts. **What problems is Minty Business solving and how is that benefiting you?** AddShoppers is solving several key problems for us in the realm of email marketing. Firstly, it has significantly improved our ability to personalize and target our email campaigns, ensuring that our messages resonate with our customers. This has led to increased engagement and higher conversion rates. Secondly, the platform provides detailed analytics and insights, allowing us to make data-driven decisions and continuously optimize our strategies. As a result, we have seen a notable increase in our revenue and Average Order Value. Additionally, AddShoppers created our email templates using our brand guidelines, which has ensured brand consistency across all our communications. The automation features have also streamlined our marketing processes, saving us time and effort. Overall, AddShoppers has been instrumental in enhancing our marketing efficiency and driving business growth. ### 7. Safeopt has increased sales for us and provided a boost! **Rating:** 5.0/5.0 stars **Reviewed by:** Dale K. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Minty Business?** Safeopt is very detail oriented and will answer all your questions right away. They guide you through the process and make you understand how Safeopt is different from other abandoned cart providers. Support is given with optimizations and best practices and they keep your content fresh over time. Integration was seamless and it's very straightforward to use, just upload your codes and let them keep eyes on the account and your top line! **What do you dislike about Minty Business?** I wish there were more options for some service plugins we have such as our loyalty program, would be great to add more ribbons, but that can all come with a new design template from them! **What problems is Minty Business solving and how is that benefiting you?** It helps us with getting the most out of our paid traffic and first time visitors who don't sign up for our newsletter or signup offer. By getting them an offer in their inbox puts our best foot forward, thus maximizing the odds of our traffic spend. ### 8. Easily Capture Sales from Site Visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Chris C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Minty Business?** The SafeOpt team has been great to work with for our clients. They are very simple to onboard, very quick to implement change requests, and the pay for performance pricing model ensures clients are paying for sales generated. **What do you dislike about Minty Business?** Recently SafeOpt made changes to levels of service based on rates they are paid. **What problems is Minty Business solving and how is that benefiting you?** Helping our clients recover lost revenue from site visitors who do not convert. ### 9. Great service! **Rating:** 4.5/5.0 stars **Reviewed by:** Alorah F. | Email Marketing and Content Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Minty Business?** We have been using SafeOpt since 2022 and we're impressed with the service and increased conversions. It's very easy to use! We just set it up and let it go - only need to revisit the dashboard a few times per month operationally. Their customer support is great too! **What do you dislike about Minty Business?** I think it would be nice to have more integrations at a lower price tier! However, the level of convenience we already receive is pretty nice. **What problems is Minty Business solving and how is that benefiting you?** SafeOpt helps us increase our new customer conversion by targeting anonymous customers that we otherwise wouldn't have access to contact. ### 10. Quality Revenue Boost **Rating:** 4.5/5.0 stars **Reviewed by:** matt m. | Agency Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Minty Business?** Great people to work with and really open-minded and knowledgeable. As a partner, they walk me and my clients through expectations and deliver results that align with forecasting. **What do you dislike about Minty Business?** Quick revenue ramp. Be prepared to budget for the increase in marketing speand. **What problems is Minty Business solving and how is that benefiting you?** we are regaining lost revenue from customer site abandonment ### 11. Great Experience with SafeOpt **Rating:** 5.0/5.0 stars **Reviewed by:** Aimee M. | AFFILIATE & SOCIAL INFLUENCER PARTNERSHIPS, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Minty Business?** We have been working with SafeOpt for a few months now and have had a great experience! It was easy to get set up and we started noticing sales right away. We have worked with them to try different campaigns and their suggestions have been valuable in maintaining a good conversion rate. They are great to work with and we have loved our experience so far! **What do you dislike about Minty Business?** At this time I don't have any complaints about working with SafeOpt. **What problems is Minty Business solving and how is that benefiting you?** We are using them for retargeting campaigns and have gotten several conversions through their emails. ### 12. Gets us sales we wouldn't have gotten! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Minty Business?** Their emails have a very high acceptance and conversion rate. **What do you dislike about Minty Business?** Cannot change the emails too much to increase conversion even more. **What problems is Minty Business solving and how is that benefiting you?** Abandoned site users. ### 13. A Game-Changer for E-commerce Businesses Looking to Maximize Revenue and Improve Customer Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Minty Business?** I’m always looking for ways to enhance the shopping experience for my customers while maximizing conversions. SafeOpt has proven to be an invaluable tool in achieving both goals. Here’s why it’s become a must-have for my business: **What do you dislike about Minty Business?** None that I can think of, Absolutely! SafeOpt has helped us build stronger relationships with our customers and drive higher revenue, making it a crucial part of our business strategy. **What problems is Minty Business solving and how is that benefiting you?** The dashboard provides useful insights into which promotions are most effective. This data allows us to refine our discount strategy and optimize for higher revenue. It’s also helped us understand customer behavior better and identify which types of offers are the most appealing to our audience. ### 14. Helped increase revenue and reach customers we couldn't before **Rating:** 5.0/5.0 stars **Reviewed by:** Karl C. | Head of Marketing, Sales and E-commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2025 **What do you like best about Minty Business?** Safeopt allows us to reach customer who visted our site and we didn't have their emails to retarget. Safeopt handled the heavy lifting on the integration. **What do you dislike about Minty Business?** At the moment we have not encountered any downside. **What problems is Minty Business solving and how is that benefiting you?** Reaching customer that we don't have emails. ### 15. Great experience **Rating:** 4.5/5.0 stars **Reviewed by:** Janessa M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Minty Business?** Easy to set up, great support and customization. **What do you dislike about Minty Business?** I can't think of any dislikes, it just runs and send referrals. **What problems is Minty Business solving and how is that benefiting you?** Capturing abandoned shoppers and referring them back to shop ### 16. SafeOpt Retargeting helps convert custimers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Minty Business?** Great platform/tool to help drive and complete customer journey **What do you dislike about Minty Business?** Having access to email address sends would be nice **What problems is Minty Business solving and how is that benefiting you?** Helping to convert customers ### 17. Easy to integrate and boost conversion rates. **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly J. | Ecommerce Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2024 **What do you like best about Minty Business?** SafeOpt has helped us drive conversions and grow our sales by retargeting and reengaging customers who are not on our email lists. Implementing SafeOpt on our site was easy and they have great customer support. **What do you dislike about Minty Business?** There isn't anything I dislike, everything runs smoothly with SafeOpt with little effort from us. Occassionally I have to genereate more dynamic promo codes, that is about it. **What problems is Minty Business solving and how is that benefiting you?** SafeOpt has user emails that we do not have in our database. Without SafeOpt we would have no way of reengaging those customers. Our conversion rate is just under 20%, so roughly one of every five people they email will come back to our site and complete their purchase. ### 18. Always in good hands with SafeOpt! **Rating:** 5.0/5.0 stars **Reviewed by:** Joslyn P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about Minty Business?** Working with the SafeOpt team is always a pleasure. They provide a sense of confidence, knowing that your brand is expertly handled when targeting specific audiences. SafeOpt excels at recommending effective strategies to engage your audience, boost visibility, and drive strong conversions. **What do you dislike about Minty Business?** SafeOpt is great, nothing to dislike. Service is top tier! **What problems is Minty Business solving and how is that benefiting you?** SafeOpt has been instrumental in expanding our brand visibility to new audiences who may not yet be familiar with our products. Their efforts in boosting visibility have significantly contributed to driving strong conversions. ### 19. Relatively easy integration and standard conversion optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2025 **What do you like best about Minty Business?** Proven conversion-optimized template. The ability to capture leads that are sometimes missed if you just use a normal widget. **What do you dislike about Minty Business?** Nothing that comes to mind. Would be great if integration is faster and more flexible to allow multiple A/B tests. **What problems is Minty Business solving and how is that benefiting you?** Helping to capture onsite leads missed otherwise. ### 20. SafeOpt Great Experience, Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jasper S. | Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Minty Business?** They are attentive to my needs, iterate upon my email campaigns proactively, and provide a seamless service without interruptions. **What do you dislike about Minty Business?** They have a flat commission structure that doesn't seem to be adjustable. **What problems is Minty Business solving and how is that benefiting you?** We are unable to capture the entire breadth of our site traffic via our Klaviyo pixel, so SafeOpt helps us find these users, sends them an email automation, and eventually guides them toward conversion. This has helped us recoup a significant amount of revenue otherwise lost due to the Klaviyo pixel not tracking. ### 21. Easy Integration and User-Friendly Interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2024 **What do you like best about Minty Business?** What is most appealing about SafeOpt is how easily it can be integrated with our current e-commerce platform and marketing tools. Setting it up was smooth, with an easy-to-follow process, and the intuitively designed interface made navigation through it effortless for the team to utilize its full capabilities. It further streamlined workflow with an intuitive design that allowed greater focus on strategy rather than technicalities. **What do you dislike about Minty Business?** Sometimes it takes a bit longer to load certain features or data, which can be a bit frustrating when you're trying to work quickly. Additionally, while the interface is generally user-friendly, there are a few areas that could benefit from more detailed instructions or tooltips to help new users navigate the system more efficiently. **What problems is Minty Business solving and how is that benefiting you?** Integration: It seamlessly integrates with existing e-commerce platforms and marketing tools, simplifying the setup and use process. ### 22. Easy way to increase revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha W. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Minty Business?** The platform is soooo easy. After our emails were set up, we pretty much just let it run and watch the revenue come through. It's been a great way to drive incremental revenue without putting any extra work on our small team. **What do you dislike about Minty Business?** There's nothing negative I can say about SafeOpt, the platform has been great and the staff has been very helpful. **What problems is Minty Business solving and how is that benefiting you?** We have a small team, so limited bandwidth. SafeOpt has allowed us to drive additoinal emails and revenue without really doing much on our end. It has also allowed us to target customers we may have not otherwise reached. ### 23. Great Site Retargeting Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Minty Business?** SafeOpt has the ability to email site visitors that might've been interested in our product, but didn't take the time to fully educate themselves on our mission, values, and offering. Being able to re-engage with these bounced visitors via SafeOpt's technology and provide them a strong offer on our product helps us drive stronger, more incremental customer volume. **What do you dislike about Minty Business?** SafeOpt doesn't yet have the ability to A/B test in the emails we send to our bounced visitors. We see strong singup volume using SafeOpt, but would love the ability to know what messaging or offers resonante best with our prospects. Having controlled, clean test methodologies would definitely improve SafeOpt's offering. **What problems is Minty Business solving and how is that benefiting you?** Retargeting site visitors in a different marketing method than your typical paid social, paid search approach. ### 24. Great Addition to Our Marketing! **Rating:** 4.5/5.0 stars **Reviewed by:** Kay W. | Head of operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Minty Business?** We’ve been using SafeOpt from AddShoppers for a while now, and it’s been awesome. It’s a retargeting tool that boosts our website’s revenue without messing with our existing email system. Revenue Boost: Our sales have gone up since we started using it. It brings back customers who were about to leave. Great Support: Reagan is always there to help and answer any questions. Help set up everything and make sure it is good to go! **What do you dislike about Minty Business?** if we can customize the look of the email even more, it will be great! **What problems is Minty Business solving and how is that benefiting you?** We’re able to reconnect with customers in a way that feels personal and effective, and we have a better engagement. ### 25. Good tool for retargeting visitors **Rating:** 5.0/5.0 stars **Reviewed by:** Sean G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Minty Business?** It's easy to implement with a little bit of code on our website and copy/offer for an email send. **What do you dislike about Minty Business?** It can difficult to attribute appointments to this tool unless the customer uses the direct link or phone number to convert. **What problems is Minty Business solving and how is that benefiting you?** Safe-opt allows us a way to follow up with web visitors who do not convert immediately and make them an enticing offer. ### 26. Easy setup and helpful reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Minty Business?** Getting started with SafeOpt was hassle-free, and I love having access to regular email reports that provide clear insights into our sales impact. **What do you dislike about Minty Business?** I have nothing to dislike about SafeOpt! Everything is perfect. **What problems is Minty Business solving and how is that benefiting you?** SafeOpt helps recover lost sales by re-engaging potential customers, boosting conversions, and increasing revenue effortlessly. ### 27. Great way to maximize conversions from your ecommerce traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Jordi R. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Minty Business?** Set up was very straight forward, easy to implement and they gave me the choice to have a tracking code inserted into the website instead of a plug in (in our case we prefered the code). Took about a week to be up and running and the steps were very easy to follow. Their onboard team was outstanding. Once the campaigns kicked off they started to generate additional sales for our ecommerce stores, significant enough to help us achieve our sales targets. Their control panel is very easy to use and you can track the traffic generated, open clicks and conversion rates. It is a great way to re-target lost traffic that is not converting, a more than welcomed top line sales addition for your ecommerce. **What do you dislike about Minty Business?** Nothing to say, totally worth it. It is a very effective solution. **What problems is Minty Business solving and how is that benefiting you?** They help us convert lost traffic into sales, traffic that we cannot reach and that we would not be able to convert into sales. ### 28. Great product and service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Minty Business?** This revenue share-based product is incredibly easy to launch with minimal effort and no upfront costs. The setup process is straightforward, and the revenue share model ensures a collaborative partnership where both parties benefit. Excellent customer support and resources are available to help you maximize your earnings. **What do you dislike about Minty Business?** Features are minimal so it can be challenging to grow the program. **What problems is Minty Business solving and how is that benefiting you?** It allows us to retarget customers not in our database ### 29. Great partner for us **Rating:** 5.0/5.0 stars **Reviewed by:** Costel S. | Affiliate Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Minty Business?** We started using SafeOpt a few months ago and it's working really well for us. It helps us reach out to people who visit our website, even if they haven't signed up for our emails. We are very pleased with the sales that have come in and will continue to partner with SafeOpt for the foreseeable future. **What do you dislike about Minty Business?** Maybe make the reporting a bit more detailed. **What problems is Minty Business solving and how is that benefiting you?** Email retargeting on an affiliate basis. ### 30. Measurable impact with great support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Minty Business?** I have a great Client Success Manager who has held my hand through both technical implementation and strategic planning, and is super responsive throughout. I like the SafeOpt porgram because the attribution and RoI measurement are quite clean and reliable compared other tactics and tools we have in our martech stack. **What do you dislike about Minty Business?** There's some parts of the process we haven't automated well, so we have to manually replenish coupon codes and updates to our opt-out list. And we've had a few users raise concerns about whether SafeOpt emails were spam, but on the whole these concerns are minor compared to the program's impact. **What problems is Minty Business solving and how is that benefiting you?** SafeOpt helps us reach a new, high intent lead pool and does so while requiring very little resourcing internally. ### 31. Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2024 **What do you like best about Minty Business?** SafeOpt allows us to reach so many customers that otherwise would not be retargeted by our program. Set up was easy thanks to their team and the results were quick to follow. The ongoing support from our account team allows us to optimize our campaigns and remain agile to address the seasonality of our business. Being performance based keeps all parties engaged and motivated. **What do you dislike about Minty Business?** We’ve seen improvement in the email templates and hope to see those changes continue. As a premium brand, we need to maintain a consistent image across all marketing and in the past, this fell a bit short of our expectations. More customization and flexibility makes us stand out and keep us ahead of the competition. **What problems is Minty Business solving and how is that benefiting you?** SafeOpt allows usto retarget lapsed customers that may have fallen off our radar for a variety of reasons. It recovers those fans of our brand and brings them back into the fold when we cannot. ### 32. Great Experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Paige F. | Partnership Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Minty Business?** What is most helpful about SafeOpt is their customer success team. It's great we can touch base each month (or even more frequently if needed). It's very easy to use as well! **What do you dislike about Minty Business?** Nothing to dislike about SafeOpt in my opinion. **What problems is Minty Business solving and how is that benefiting you?** We use SafeOpt to help get sales from customers who would otherwise leave our site without purchasing. Using SafeOpt, they help us solve that problem. ### 33. Works Great, and the ROI is Clear and Measurable! **Rating:** 5.0/5.0 stars **Reviewed by:** Phillip M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Minty Business?** They made everything super easy to get started. The pricing can't be beat, and the ROI speaks for itself! From signing the contract to the first campaign going live, it was less than a week! Their onboarding team was there for us every step of the way and responded very quickly to any questions that we had. They tied into our website and system directly, and it took close to no setup work from our end. Once everything was up and running, it started sending campaigns to people every day. Our store saw immediate returns and growth. For such a simple feature, we grew by 5 figures per month instantly! I would recommend this company to every ecommerce platform out there. No matter how tight you think your lead capture is, it can be improved, and SafeOpt does exactly that. **What do you dislike about Minty Business?** I have nothing negative to say about this service, it's 100% worth the money. **What problems is Minty Business solving and how is that benefiting you?** Lead capture and conversions. Safe Opt helps not only capture lost leads, but closes them as well! It's like having an additional sales rep on the team at all times, with no extra effort or management needed. ### 34. Doesn’t deliver **Rating:** 0.5/5.0 stars **Reviewed by:** Lynn P. | Co-founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Minty Business?** The concept of AddShoppers is great - being able to retarget anonymous visitors to our site **What do you dislike about Minty Business?** The set up is expensive. They promised (guaranteed) we would recoup that within a few months which has been far from the case. There have been numerous issues with the email formats, pixel integration, billing and more. **What problems is Minty Business solving and how is that benefiting you?** It is supposed to help us retarget the anonymous visitors to our site by connecting the IP addresses with their database and retargeting them via email. ### 35. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Joseph J. | Merchandising Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Minty Business?** SafeOpt is very easy to use and has given us great results. We're finding our best CPA and new customer % for digital marketing channels through SafeOpt, compared to any of the other platforms we use. **What do you dislike about Minty Business?** I do not have any complaints about SafeOpt at this time. **What problems is Minty Business solving and how is that benefiting you?** We utilize SafeOpt to capture the unrecognized traffic visiting our website who have not signed up for emails, and we're getting a lot of first time customers from it. ### 36. Amazing retargeting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea G. | Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2024 **What do you like best about Minty Business?** The best part about SafeOpt is the amazing conversion rate. Additionally, our account manager is always on top of things, providing excellent customer service. **What do you dislike about Minty Business?** I do wish it had A/B testing capabilities. **What problems is Minty Business solving and how is that benefiting you?** SafeOpt addresses the challenge of re-engaging potential customers who have shown interest but haven't completed a purchase. By using targeted retargeting strategies, SafeOpt helps bring these customers back to our site, significantly improving our conversion rates. ### 37. Great option for busy marketers! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenn L. | Director of Marketing and Advocacy, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Minty Business?** SafeOpt has been a great tool for our lean marketing team. We've gotten a great boost from their retargeting emails to potential customers, and the SafeOpt team is responsive and easy to work with. Love their customer support and the ability to automate important aspects of the job. **What do you dislike about Minty Business?** There's not much to dislike! You can set campaigns and let them run via SafeOpt in the background, and they have great tips for optimizing your outreach! **What problems is Minty Business solving and how is that benefiting you?** SafeOpt helps us bring potential customers back to our site to complete the sale. It's a great addition to our robust email marketing program! ### 38. Great For Targeting! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Minty Business?** SafeOpt is great for targeting customers and having them return to our website. Their customer service team is great! They are quick to answer and make the experience using their services seamless. Onboarding was easy and we enjoy working their team. **What do you dislike about Minty Business?** Nothing - totally great and meets our expectations! **What problems is Minty Business solving and how is that benefiting you?** Redirecting those second guessing their purchase back to our site :) ### 39. Drives incremental signups for affordable CACs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Minty Business?** SafeOpt has been a fantastic addition to our acquisition channel mix, driving low-cost signups and high-value customers. The onboarding is seamless, with nearly zero engineering support required. It's as simple as pixel placement, creative review and fine-tuning, and suppression list generation. That's it! The team is professional and fast to respond. **What do you dislike about Minty Business?** The only area of improvement for our partnership would be for SafeOpt to offer integration with more ESPs. Our ESP is not included in the list of integrations, so we would have to purchase a more involved integration method from SafeOpt so we can seamlessly update our suppression lists. **What problems is Minty Business solving and how is that benefiting you?** SafeOpt is allowing us to capture signups from website visitors that we would've missed out on naturally. They allow us to target users that visit our site, but do not provide their contact information. ### 40. Good and getting better. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Minty Business?** The ease of use and support when needed is great. **What do you dislike about Minty Business?** Features are limited and reporting could continue to be improved **What problems is Minty Business solving and how is that benefiting you?** Abandon browser re-engagement is how we use SafeOpt and it help recover potential customers outside of our own methods ### 41. Great success with SafeOpt Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Minty Business?** We love how SafeOpt is able to help direct users back to our site in an authentic way, and without requiring the user to login. It's helped us immensely with our conversion rates and ability to provide our customers with a unique offer, just for completing the checkout process. They have a team of very helpful individuals, ready and willing to assist you at any time. **What do you dislike about Minty Business?** I would love to be able to A/B test our emails. They have creative suggestions, but our business is so seasonal that it doesn't make sense to test to separate users at separate times. **What problems is Minty Business solving and how is that benefiting you?** Not knowing who our users are--we are able to capture anonymouns users (to us) because of their large database of opt-ins. ### 42. SafeOpt User for 6+ Months **Rating:** 5.0/5.0 stars **Reviewed by:** Paul W. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Minty Business?** Lol, making five-figure gross sales numbers per month and not doing any work. **What do you dislike about Minty Business?** Unable to change email templates on the fly. (I have to send stuff to an account executive) **What problems is Minty Business solving and how is that benefiting you?** The millions of users we get each year that do not have our pixel. ### 43. Great ROI and great support! **Rating:** 4.5/5.0 stars **Reviewed by:** Ramon v. | Managing director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Minty Business?** Safe Opt targets the customers I lost and convinces them to convert. The support I get is excellent. My account manager has a proactive attitude that helps with new initiatives regarding their solution. **What do you dislike about Minty Business?** The downside is that you are sharing data. But that's a small price to pay for the ROI. **What problems is Minty Business solving and how is that benefiting you?** retargeting customers that we can't reach! ### 44. A great retention tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Brenton L. | Motion Graphics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Minty Business?** SafeOpt has helped us retain customers we wouldnt' have otherwise been able to reach through email marketing. Always quick to respond and offer insight as well. **What do you dislike about Minty Business?** Haven't found anything we haven't liked yet! **What problems is Minty Business solving and how is that benefiting you?** When a customer hasn't made an order in a while, often it can be hard to reach out to them for different reasons. SafeOpt helps us retain those customers with great emails that convert. ### 45. Easy to Use - Strong Results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2024 **What do you like best about Minty Business?** Have been using the service for several years and very happy with it. It's very easy to setup and use. We've seen great result in using it to focus on converting first time visitors to our site. The day to day maintenance is minimal. It's pretty much just set it up and watch incremental revenue flow in. A very valuable tool in our marketing mix. **What do you dislike about Minty Business?** Have had the occasional confused or concerned customer about how we were able to contact them without them first creating an account. Our customer service was able to use the SafeOpt FAQs to easily explain and alleviate those concerns. **What problems is Minty Business solving and how is that benefiting you?** Being able to contact shopper that are browsing our site that are unknown to us. ### 46. SafeOpt Easy Decision To Implement **Rating:** 5.0/5.0 stars **Reviewed by:** Brian L. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Minty Business?** Helps increase conversions for traffic we are paying **What do you dislike about Minty Business?** Nothing, we really like their product and team **What problems is Minty Business solving and how is that benefiting you?** Increase Conversions ### 47. Great Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Minty Business?** They are capturing leads that we aren't able to capture on our own and turning it into revenue. **What do you dislike about Minty Business?** The information gathered minimal so I think the analytics is a limiting factor. **What problems is Minty Business solving and how is that benefiting you?** They capture leads that have come to the site for the first time but don't checkout, signup for our newletter or let us know who they are in any way. This is a simple and easy retargeting tool. ### 48. Great tool to really drive engagement with users across platforms. **Rating:** 5.0/5.0 stars **Reviewed by:** Tim D. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Minty Business?** SafeOpt makes it simple and easy to really retarget potential users where other platfomrs fall short. Great tool, simple to use, and impactful results. **What do you dislike about Minty Business?** Only wish I have it to have more control over Creative to A/B test. Althought I do see thier position as if you get too many people playing around it hurts the program overall. **What problems is Minty Business solving and how is that benefiting you?** Retargeting consumers who are visiting our site and contacting them directly to drive further engagement. ### 49. Great ROI **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Minty Business?** SafeOpt seamlessly integrates advanced security features with intelligent discount-finding capabilities, making it an essential tool for any e-commerce platform aiming to boost customer satisfaction and loyalty. **What do you dislike about Minty Business?** I worry it may spam customers and I don't know exactly where the data base of users comes from. **What problems is Minty Business solving and how is that benefiting you?** It helps us reach customers that we otherwise would have no way of contacting. ### 50. Great way to increase revenue from otherwise lost customers **Rating:** 5.0/5.0 stars **Reviewed by:** Cecilia C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Minty Business?** Very little maintenance is needed to keep SafeOpt bringing in a substantial amount of revenue from customers that we would otherwise have lost. **What do you dislike about Minty Business?** The email template is not very flexible and we don't own the emails gathered. **What problems is Minty Business solving and how is that benefiting you?** Heavy traffic is driven to our website and only a small percentage of these potencial costumers actually end up making a purchase. With SafeOpt we are able to bring the customer back and get a second chance to convert them. ## Minty Business Discussions - [What is AddShoppers used for?](https://www.g2.com/discussions/what-is-addshoppers-used-for) - [View Minty Business pricing details and edition comparison](https://www.g2.com/products/minty-business/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+09%3A46%3A21+-0500&secure%5Bsession_id%5D=9865c5b3-d1cf-4853-a8ad-ff02389c4d5c&secure%5Btoken%5D=bd51d9022a5a8c2f791c51a7e58454312534b1e67fb8f33c9c58816074af8084&format=llm_user) ## Minty Business Integrations - [Awin](https://www.g2.com/products/awin-com/reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Drip](https://www.g2.com/products/drip/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) - [Optizmo](https://www.g2.com/products/optizmo/reviews) - [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) - [Revenue Hub](https://www.g2.com/products/revenue-hub/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Minty Business Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Agentic AI - E-Commerce Tools** - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Templates** - Library - Customization - Optimization **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Multichannel** - Web - Email - Mobile **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Minty Business Alternatives - [Elfsight](https://www.g2.com/products/elfsight/reviews) - 4.8/5.0 (887 reviews) - [Tidio](https://www.g2.com/products/tidio/reviews) - 4.6/5.0 (1,891 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,237 reviews)