Addingwell by Didomi helps organizations regain control over their marketing data by enabling reliable, scalable, and privacy-compliant server-side tracking. Marketing data no longer stops at the browser. With the rise of ad blockers, browser restrictions such as ITP, and the decline of third-party cookies, an increasing share of signals is lost before reaching analytics and advertising platforms. Addingwell addresses this challenge by moving data collection from the client side to the server side, ensuring more complete, accurate, and compliant data. Our Server-Side Tagging Platform is designed to support modern, privacy-first data strategies and includes: Server-side tracking with Google Tag Manager (GTM) First-party data collection and enrichment Advanced integrations with major platforms such as Google, Meta, and TikTok Real-time monitoring and debugging capabilities Event Consent Monitoring (Didomi + Addingwell) to ensure consent signals are systematically enforced and auditable Built on Google Cloud Platform, Addingwell provides a highly reliable and scalable infrastructure that guarantees performance, security, and continuity of data collection. At the same time, it strengthens data governance and helps organizations meet global privacy regulations such as GDPR by giving them full control over how data is collected and shared. By reducing dependency on browser technologies and third-party cookies, Addingwell enables businesses to recover lost data, improve attribution accuracy, and unlock more actionable insights. Companies using Addingwell can leverage up to 20% more consented and usable data to optimize their marketing performance and decision-making. Now part of Didomi, Addingwell plays a key role in enabling end-to-end privacy-first data strategies, combining high-performance server-side tracking with consent-driven data activation. Find out more at www.addingwell.com