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 ![ADcology](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ade1343808af82dffb80fba3c94e4742/adcology.png "ADcology")
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# ADcology Discussions

ADcology is a behavioral science advertising agency based in Yorba Linda, California. We help brands get better results from podcast, radio and TV advertising, including satellite radio and connected TV, through media strategy, creative and attribution. Our approach starts with how people decide. Instead of relying on demographics alone, we use behavioral science to match the media buy and the message to your customer. ADcology is trusted by Casper, SimpliSafe, DraftKings and 200+ other brands. Key features and functionality - Podcast advertising: media planning and buying across 30,000+ shows. - Radio and satellite advertising: campaigns across broadcast and satellite radio. - TV and CTV advertising: linear TV and connected TV planning and buying. - Behavioral strategy and creative: audience and message decisions guided by behavioral science. - Test-first engagements: we start with a test campaign against agreed ROI goals. Commission is waived or reduced on test campaigns that miss those goals. - Measurement and attribution: reporting built to show which shows, stations and placements earn another booking. Primary value and solutions Brands often find podcast, radio and TV hard to measure and easy to overspend on. ADcology reduces that risk by pairing behavioral insight with a test-first approach, so you learn what works before committing a full budget.

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