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AdCentral

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AdCentral is a digital out-of-home advertising platform that connects advertisers and screen owners in a single marketplace. The platform enables advertisers to launch campaigns across connected screens in real-world venues, while screen owners monetize their displays with approved ads. The platform organizes advertising campaigns into three phases: planning, execution, and tracking. Advertisers create campaigns, activate them across venues, and monitor performance in real time. Screen owners integrate their displays, set up automatic ad delivery, and track earnings through a dashboard. AdCentral provides detailed reporting that offers visibility into campaign delivery, screen locations, and performance metrics. The platform displays information on ad plays, venue details, and campaign status through its reporting interface.

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