--- title: AdButler Reviews meta_title: 'AdButler Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 64 reviews by the users' company size, role or industry to find out how AdButler works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 64 scale: '5' date_modified: '2026-08-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdButler Reviews **Vendor:** SparkLIT **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.5/5.0 **Total Reviews:** 64 ## About AdButler AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card. Open your inventory to micro-budget small and medium businesses while also serving your direct and programmatic bookings. Programmatic Ad Server Conduct programmatic auctions with client-side header bidding, server-side openRTB, S2S and dedicated connectors. Native Ad Server Create and serve Native ads the use of paid ads that match the look and feel or your website, app or other media. Fully customizable templates. Video Ad Server Schedule and serve all VAST compatible video ads to any client. Full analytics support. Email Ad Server Complement your existing web program with self-serve and direct-sold ads in email campaigns and newsletters. AdButler’s email ad server works with the popular email providers like mail chimp, SendGrid and more. Mobile Ad Server Serve ads to mobile web and in your mobile app using AdButler’s mobile SDK. Digital Out of Home Ad Server Serve to digital out of home screens anywhere, billboards, smart mirrors, taxi-cabs, elevators, where ever. API Ad Server Build your own Ad Server with AdButler’s APIs in weeks instead of months of years. APIs also let you Monetize ad-block users with server-side ad calls. Demand-side platform Manage your programmatic and direct buying through one simple interface. Global CDN With over 30 points of presence worldwide AdButler serves your creative assets with blazing speed. AdButler is the fastest Ad Server in the world. Custom Solutions, AdButler’s experienced Ad Tech engineers can help you build a custom solution based on the AdButler Platform. Customized workflows, business logic, and interfaces. Fully White Labeled Take control with a fully white-labeled experience. All of our solutions can be white-labeled giving your Advertisers and Publishers a bespoke customized portal. ## AdButler Pros & Cons **What users like:** - Users praise the **ease of use** of AdButler, noting its straightforward implementation and user-friendly interface. (3 reviews) - Users find the **easy setup** of AdButler to be beneficial, integrating seamlessly with their solutions. (2 reviews) - Users commend AdButler for its **impressive performance insights** , greatly enhancing ad management and campaign effectiveness. (2 reviews) - Users find it effortless to make **easy updates** to their ad programs with AdButler, enhancing their advertising experience. (1 reviews) - Users appreciate how **AdButler streamlines campaign management** , making it easy to handle multiple advertisers effectively. (1 reviews) - Collaboration (1 reviews) - Communication (1 reviews) - Users appreciate the **responsive customer support** of AdButler, enjoying quick assistance and seamless platform integration. (1 reviews) - Users highlight the **easy integrations** of AdButler, appreciating seamless implementation and superb support for their platforms. (1 reviews) - Features (1 reviews) **What users dislike:** - Users find the **budget management** process confusing due to complex pricing and unhelpful customer support for integrations. (1 reviews) - Users struggle with **complex setup** due to inadequate support for integration and confusing pricing models. (1 reviews) - Users find the **navigation issues** in AdButler's interface can be overwhelming, hindering easy access to features. (1 reviews) - Users face issues with **poor customer support** regarding integration and pricing, complicating their experience with AdButler. (1 reviews) - Users feel the need for more **training resources** for AdButler to enhance their overall experience. (1 reviews) - UX Improvement (1 reviews) ## AdButler Reviews ### 1. Awesome tool for seamless banner hosting! **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon R. | Web Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2020 **What do you like best about AdButler?** It’s so easy to use and lighting fast in our websites. **What do you dislike about AdButler?** Not much. Maybe a couple less clicks to switch ads out. But really not a big deal. **Recommendations to others considering AdButler:** Do it. It’s so easy! **What problems is AdButler solving and how is that benefiting you?** Moved away from no tracking and simple php ad rotator without any features or tracking. This is a million times better. ### 2. Great tool for serving custom ads **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2020 **What do you like best about AdButler?** We don't use Adsense or any other ad platform because we are local and only want to show local ads, so this is a great custom solution for us. **What do you dislike about AdButler?** Nothing that I can think of at the moment **What problems is AdButler solving and how is that benefiting you?** We are able to sell ad spots to local businesses in our community ### 3. Great Platform to Serve Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2020 **What do you like best about AdButler?** The speed and delivery of changes to AD campaigns, superb platform with lots of customisation. **What do you dislike about AdButler?** There isn't much to dislike, sometimes it can be a little confusing when linking campaigns to zones. **What problems is AdButler solving and how is that benefiting you?** Serving ads through our own site, by using AdButler we take away a lot of the strain on our own servers. ### 4. AdButler is an amazing product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2020 **What do you like best about AdButler?** The product is compatible and easy to use. Not only can this service be used as an add-on for clients, but it has allowed us to better reach our potential customers as well. **What do you dislike about AdButler?** Sometimes the reporting can be a little tricky, but there are several helpful tips on their website and an account representative can always assist. **Recommendations to others considering AdButler:** Great service and easy to use! **What problems is AdButler solving and how is that benefiting you?** AdButler has allowed to reach our customers through multiple mediums. It has also allowed us to better serve our clients. ### 5. Long Term Customer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2020 **What do you like best about AdButler?** As butler is super easy to use and compatible with almost everything. **What do you dislike about AdButler?** The UI is a bit clunky and sometimes doesnt always load properly. **What problems is AdButler solving and how is that benefiting you?** I use adbutler to serve ads in emails. ### 6. A wonderfull alternative to ad networks **Rating:** 5.0/5.0 stars **Reviewed by:** Guilherme K. | Analista de SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2019 **What do you like best about AdButler?** - The customization that the tool provides - The segmentation is very complete (by page keyword, by geography, by device, etc etc etc) - Really simple to use - Very robust if is wanted (works well for the little ones and for the big ones) - Their customer service are always very fast and very efficient. **What do you dislike about AdButler?** The only thing that caught my attention negativelly was with time zone differences. AdButler don't have the most important brazilian city (São Paulo) at their time zones. That was not a big issue though...I just setted for another city/zone that was an hour before. **Recommendations to others considering AdButler:** AdButler helps the little publisher gets their business going when no one care because you're a small business. If they believed in you at first, and always delivered a good job, you can trust them once you get bigger and everyone will want to work with you. AdButler works perfectly for the small one and for the big one. If you are a publisher or an advertiser you can trust AdButler for sure! **What problems is AdButler solving and how is that benefiting you?** We have a lot of partners that wanted to advertise their products at our website but others adservers/ad networks didn't accepetd us because we were tiny back then. We didn't have a lot of visits meaning that we didn't had a lot of impressions. For these adservers/ad networks we were not worth their time. AdButler accepted us and help us grow our business. ### 7. Good service with great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2020 **What do you like best about AdButler?** Support is almost always there!?.......... **What do you dislike about AdButler?** Time zone difference and not having times per banner instead of times per placement **Recommendations to others considering AdButler:** Use it **What problems is AdButler solving and how is that benefiting you?** Ads on site and email ### 8. Good for the little guy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about AdButler?** Low cost and easy to use. If you're looking for ad serving on a budget this is a great option for you. There aren't a lot of bells and whistles but you can serve banner ads, video ads and do some click tracking as well. It gives me control over my ads so I don't have to traffic new ads every time I want to make a change. **What do you dislike about AdButler?** I wouldn't recommend this for big budget advertising. It's missing viewability metrics and isn't very well known. I don't think its MRC or IAB certified. **Recommendations to others considering AdButler:** Its month to month so go for it. If it doesn't work drop it. **What problems is AdButler solving and how is that benefiting you?** I have control over my ads. I can swap out ads, change destination URLs without having to go to the publisher/network to get the changes done. ### 9. User friendly and great analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2020 **What do you like best about AdButler?** Easily input ads in, reading analytics are a breeze, straightforward process from start to finish. **What do you dislike about AdButler?** There is nothing I dislike. Great website all around. **What problems is AdButler solving and how is that benefiting you?** Accurately give advertisers stats and metrics and easy upload of ads to our website. ### 10. Easy to learn and use. No issues with implementation. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2020 **What do you like best about AdButler?** Interface is easy to understand and navigate. **What do you dislike about AdButler?** AdButler ads affect load time of website. **Recommendations to others considering AdButler:** AdButler is good option for banner management with easy to use features and setup. **What problems is AdButler solving and how is that benefiting you?** Provides accurate tracking of banners of all sizes. ### 11. AdButler is a great tool for Digital Ad Scheduling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2018 **What do you like best about AdButler?** My favorite part of AdButler is the User Experience. I learned how to use it within one day when I first was hired and ended up successfully training a new employee within 2 days. It is easy to become an expert and also the reports on impressions have been very helpfully and easy to pull for the sales team! **What do you dislike about AdButler?** Hmmm I’m really not sure what I dislike about it! If I had to pick one thing it would be that I wish there was an archive option for banners within the publisher. I know you can filter to only view active campaigns but it does not stick so I’m constantly having to filter to see active campaigns rather than scrolling through expired ones. **Recommendations to others considering AdButler:** Statistics module is very helpful. Only issue is with seeing expired banners- we need them for archiving but I don’t think there is an option to archive- only filtering but the filtering does not stick. **What problems is AdButler solving and how is that benefiting you?** We use AdButler to schedule digital ads on our website. We also use it to pull data on the impressions of the ads that we schedule. It helps us keep track of each zone and determine the reach. It also helps for A/B testing for our house ads. ### 12. Getting around Google caching issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2018 **What do you like best about AdButler?** We primarily use Google Ads to serve our customer base, however Gmail was proving problematic with our email newsletters. Images would cache so when a user clicked on an ad it would send them to a competitor's site instead of displaying the correct ad for the correct destination URL. AdButler has solved this issue for us. **What do you dislike about AdButler?** There really isn't anything that makes it worse than Google Ads other than all of our other integrations are through that program. **Recommendations to others considering AdButler:** If you do any email advertisements, I'd recommend starting here to avoid having to switch later (or hold your breath that Google solves the caching issues). **What problems is AdButler solving and how is that benefiting you?** Google Ads caching issues in email advertising. AdButler does not cache images incorrectly and therefore our email advertising shows up as it should every time. ### 13. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2017 **What do you like best about AdButler?** It is quite easy to use and fairly organized. **What do you dislike about AdButler?** Sometimes there are malfunctions with uploading graphics. **What problems is AdButler solving and how is that benefiting you?** I used ad butler for online sponsorship ads and email banners. ### 14. Great Solution for ad serving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2016 **What do you like best about AdButler?** Handles rich media smoothly, excellent easy to understand reporting. **What do you dislike about AdButler?** Would have liked more evidence that geo-targeting was successfully working. **What problems is AdButler solving and how is that benefiting you?** Delivery and tracking of media to visitors. Great reporting and ease of use. ## AdButler Discussions - [AdButler vs Google Ad Manager for a small independent publisher: which gives better control over direct deals and yield?](https://www.g2.com/discussions/adbutler-vs-google-ad-manager-for-a-small-independent-publisher-which-gives-better-control-over-direct-deals-and-yield) - 1 comment, 1 upvote - [How do we put our zipped html in a friendly iframe?](https://www.g2.com/discussions/how-do-we-put-our-zipped-html-in-a-friendly-iframe) - 1 comment, 1 upvote - [Could you add phone support please? I've had some issues trying to contact in the past to the phone system?](https://www.g2.com/discussions/could-you-add-phone-support-please-i-ve-had-some-issues-trying-to-contact-in-the-past-to-the-phone-system) - 2 comments, 1 upvote - [View AdButler pricing details and edition comparison](https://www.g2.com/products/adbutler/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+13%3A36%3A20+-0500&secure%5Bsession_id%5D=5fd698f0-842e-441f-8ac3-f54825569f10&secure%5Btoken%5D=1d80804bd04341dfc6336ce04d3f0b7d6c2d90610f9b26e0213605d90563d588&format=llm_user) ## AdButler Integrations - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) ## AdButler Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management - Bid Management - Banner Management - Template Management - Advertising Management - Campaign Management - Channel Management - Content Management - Real-Time Data - Multiple File Format Support **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics - Website Analytics - Reporting/Analytics - Impression Forecasting **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - AI/Machine Learning - Third-Party Integrations - Media Planning - Campaign Planning **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **** - Filtering - Multi-Channel Marketing - Customizable Reports - A/B Testing - Generative AI - Activity Dashboard - Data Import/Export - API - Mobile Ad Serving - Engagement Tracking - Customizable Branding - Newsletter/Email Ad Serving - Real-Time Monitoring - Role-Based Permissions - Native Ad Serving - Click Tracking - Ad Optimization - Social Advertising - Ad Tag - Rich Media Ad Serving - Performance Metrics - Email Marketing - Video Ad Serving - Customizable Templates - Prioritization - Conversion Tracking - Search/Filter - Multi-Campaign - Ad Unit Creation - Drag & Drop - AI Copilot **Campaign Management** - Campaign Dashboard - Reach - Fraud Protection - Frequency Capping - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top AdButler Alternatives - [Kevel](https://www.g2.com/products/kevel/reviews) - 4.5/5.0 (43 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (232 reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) - 4.2/5.0 (247 reviews)