--- title: Adapty.io Reviews meta_title: 'Adapty.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 253 reviews by the users' company size, role or industry to find out how Adapty.io works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 253 scale: '5' date_modified: '2026-08-04' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Adapty.io Reviews **Vendor:** Adapty.io **Category:** [Subscription Analytics Software](https://www.g2.com/categories/subscription-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 253 ## About Adapty.io Adapty helps mobile developers analyze and grow in-app subscriptions, integrate in-app purchases within a few hours, and run monetization experiments faster and cheaper. - Test prices of in-app purchases without app releases. - Integrate IAPs within a few hours with a simple, developer-friendly SDK. No server coding required. - Double your subscription revenue in 3 months with A/B testing for paywalls. - Measure your in-app economy from trials to refunds with real-time analytics. 99.5% accuracy with App Store Connect. ## Adapty.io Pros & Cons **What users like:** - Users praise the **ease of use** of Adapty.io, enjoying seamless configuration and intuitive navigation for paywalls. (24 reviews) - Users love the **remote paywall management** of Adapty.io, making in-app monetization flexible and efficient. (15 reviews) - Users commend Adapty.io for its **effective A/B Testing** , enhancing decision-making and optimizing user engagement effortlessly. (14 reviews) - Users find the **easy setup** of Adapty.io greatly simplifies their payment processes for startups and apps. (14 reviews) - Users commend the **exceptional customer support** from Adapty.io for its fast responses and dedication to solving issues. (12 reviews) - Users value the **easy integrations** with Adapty.io, enhancing their experience with seamless setup and actionable insights. (10 reviews) - Users love the **remote paywall configuration** of Adapty.io, making in-app monetization seamless and efficient. (10 reviews) - Users appreciate the **easy integrations** with multiple payment methods, enhancing overall analytics across platforms. (9 reviews) - Users love Adapty's **intuitive user interface** , making it easy to navigate and manage subscription data seamlessly. (9 reviews) - Subscription Management (9 reviews) **What users dislike:** - Users are frustrated by the **limited features behind a paywall** , experiencing difficulty in utilizing the free version effectively. (8 reviews) - Users find the **feature limitations** frustrating due to the restrictive free version and lack of offline access. (7 reviews) - Users find that many features are **expensive** due to being locked behind paywalls, limiting free usage significantly. (6 reviews) - Users are frustrated by **limited features** in the free version, feeling compelled to upgrade for basic functionality. (6 reviews) - Users find the **billing issues** somewhat inflexible, impacting onboarding and payment processes for early-stage startups. (4 reviews) - Data Inaccuracy (3 reviews) - Difficult Customization (2 reviews) - Difficult Learning (2 reviews) - Difficult Setup (2 reviews) - Export Issues (2 reviews) ## Adapty.io Reviews ### 1. The best subscriptions SDK for A/B Testing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Adapty.io?** Adapty has significantly transformed Greeny app conversions and revenue since we migrated from Apphud. The platform's uptime is commendable, ensuring reliable and uninterrupted service. Its A/B testing capabilities, a significant upgrade from our previous subscription platform Apphud, have allowed us to test and validate hypotheses quickly. Adapty's seamless integration with services like Appsflyer, Amplitude, and Facebook has made event tracking a breeze. The platform's customer support is top-notch, always ready to assist and resolve issues. The fast analytics and easy-to-launch A/B tests have also been instrumental in refining our paywalls optimization strategy. **What do you dislike about Adapty.io?** While there is much to like about Adapty.io, there is room for improvement in certain areas. The customer support, though excellent, could provide faster responses. **What problems is Adapty.io solving and how is that benefiting you?** Adapty has addressed significant issues we faced with event tracking across multiple services and during our previous use of Apphud. Adapty has made our workflow more efficient by streamlining our data tracking process. The platform has simplified our subscription and billing cycle management, saving us valuable time and resources. It has also provided us with deeper insights into customer behavior, helping us to optimize our pricing strategy and improve customer retention. Most importantly, Adapty's A/B testing feature has enabled us to test hypotheses and optimize our in-app purchases quickly. This, along with the platform's constant development and addition of new features, makes Adapty a highly recommended tool for any subscription-based app. ### 2. Efficient and Cheap **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2023 **What do you like best about Adapty.io?** Adapty helps organize the products and our paywalls with an easy to use way. We also have quick and detailed replies to our questions from the team. **What do you dislike about Adapty.io?** We are waiting for Billing Library v5 support. **What problems is Adapty.io solving and how is that benefiting you?** Adapty's paywall system and dashboard makes it easy to organize our products by subscription types and charts are showing the metrics we need regarding our customers. ### 3. Nice niche product **Rating:** 5.0/5.0 stars **Reviewed by:** Igor P. | iOS Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Adapty.io?** I do like their solution, it is simple to use and does a decent job in resolving iOS purchases domain problems & analytics in comparison to its competitors. **What do you dislike about Adapty.io?** Adapty had a rapid growth back in a day and it involved some frequent API/SDK changes, but as far as I know now this is no longer a problem, since their product evolved and feels much more mature. **What problems is Adapty.io solving and how is that benefiting you?** Adapty helps with basic iOS purchasing functionality as well as remote platform for remote paywall A/B testing. Also it saves us lots of efforts for data analytics since it has decent tools for it. ### 4. Literally the best solution for implementing subscriptions into a mobile app **Rating:** 5.0/5.0 stars **Reviewed by:** Samet T. | Kurucu Ortak, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Adapty.io?** I've integrated Adapty into my app with literally no effort. There is a documentation page that describes all the things you need to do, and after that, you're done with the integration process. They have a very active community of mobile app developers so you can chat in the group and can brainstorm there. Also, they share very useful insights in their webinars, weekly emails, and reports. **What do you dislike about Adapty.io?** It's just a little bit pricy for new developers. If you've just started to develop and make money with subscriptions in your app, Adapty might not the cheapest solution for you. But you can start with the free version as well because the free version also has good features enough. **What problems is Adapty.io solving and how is that benefiting you?** I manage my app's revenue strategy easily with Adapty. I've started using Adapty and I make A/B tests for pricing, paywall customization, etc. with no effort. I will start integrating it into my all other apps. ### 5. This service is a total game changer. **Rating:** 5.0/5.0 stars **Reviewed by:** Ekaterina A. | PM, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Adapty.io?** After using Adapty for a few months, we are satisfied with this service at Gravity Fit. The most helpful feature of Adapty for us is A/B testing. While actively testing different subscriptions, we used to release a new app build with each test. Now making changes in the paywall is a one-click action and can’t be done in any more convenient way. Moreover, transparent and advanced analytical dashboards help us make decisions faster without using additional tools. It saves us a lot of time and, therefore, money. Also, we recently switched our custom backend receipt validation to the Adapty solution, which works perfectly. The integration of the SDK was quick and easy as well. Last but not least, Adapty has brilliant customer support. They are very attentive to all questions regarding any technical or product issues. With broad expertise in the industry, the team is always there for you, giving tips and hints about subscriptions and paywalls. The nice bonus is that the service is developing rapidly. New features are often added, improving the user experience over time. **What do you dislike about Adapty.io?** No big issues. We faced a few little bugs, but they were fixed as soon as we reported to the team. **What problems is Adapty.io solving and how is that benefiting you?** As mentioned above, it helps us test paywalls and subscriptions much more efficiently. ### 6. Marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Levent D. | Regional Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Adapty.io?** Adapty works for developers, marketers, and executives **What do you dislike about Adapty.io?** Customer support and ease of entegration **What problems is Adapty.io solving and how is that benefiting you?** Customer problem ### 7. Very easy integration and immediate insights in how to improve your paywall and products in it. **Rating:** 5.0/5.0 stars **Reviewed by:** Wim d. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2023 **What do you like best about Adapty.io?** The insights they give you on your paywall and the additional help on optimizing yours. **What do you dislike about Adapty.io?** They are a bit new in the market so it might seem a risk to go with Adapty, but we didn't regret it for a single moment. **What problems is Adapty.io solving and how is that benefiting you?** They give you insights in the paywall in your mobile application and help you optimize it for revenue. ### 8. Best solution for mobile app payments **Rating:** 4.5/5.0 stars **Reviewed by:** Ramazan A. | CTO & Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Adapty.io?** They have a developer friendly easy to integrate SDK. The documentation is written in a very understandable way. I like the onboarding flow. They explained well what needs to be filled etc. The panel theme is very simple and elegant. I can see all the Analytical data I want to see together beautifully. When we write to support, they usually return within the day. **What do you dislike about Adapty.io?** Honestly, I can't think of anything that I didn't like. As someone who used In App Purchase manually before, I could not see a negative situation. **What problems is Adapty.io solving and how is that benefiting you?** Simply being able to make an app purchase is not enough. It is important to understand and test which price will work in which country. At the same time, it is essential to know the life cycle of the users who buy and make it. Adapty solves this problem. At the same time, since Google and Apple's In App Purchase decisions and solutions are different, Adapty understands both and offers a solution through a single channel. ### 9. Good Support and Features **Rating:** 5.0/5.0 stars **Reviewed by:** Alex V. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Adapty.io?** All the analytics charts. They also always try to add some new features inside to make the product even more worth it. **What do you dislike about Adapty.io?** There are some bugs here and there in the UI when clicking around. The team always tries to solve these issues. Overall I would say there is nothing I dislike so much that would not make me use the product. **What problems is Adapty.io solving and how is that benefiting you?** Analytics. Adapty helped us to build a better analytics system. We also use their events to create internal dashboards which help us to get the big picture of our subscription business. ### 10. A/B testing **Rating:** 4.5/5.0 stars **Reviewed by:** Andrey M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Adapty.io?** The most helpful feature of Adapty is A/B testing. It is very convenient that through json you can create a constructor paywalls. We actively use it. Good documentation, and very good technical support. User friendly UI and pleasant UX. **What do you dislike about Adapty.io?** Starting a new AB test will override the results of another actively running test. But we are waiting for an update soon, where there will be a lot of new features. **What problems is Adapty.io solving and how is that benefiting you?** Growth of ARPU, growth of conversion to subscription ### 11. Lift your backend requirement and frictionless AB test your paywalls **Rating:** 5.0/5.0 stars **Reviewed by:** Ilker . | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Adapty.io?** Receipt validation, renewal and cancellation checks require a backend to work with, if you're an indie developer or simply don't want to maintain that part, adapty is a needy tool. AB tests optimize your paywalls with various metrics such as CR and total revenue. Raw data exports can be loaded into most complex consolidated data warehouses, becoming a single source for subscription analytics **What do you dislike about Adapty.io?** iOS SDK had some code level issues that I though was impossible to refactor. However they just released v2.0, almost rewriting the whole SDK with a professional approach. **What problems is Adapty.io solving and how is that benefiting you?** It's definetly AB testing in our case. You may use firebase rc for FF and AB tests but you can't add a revenue and renewal metric to a ab test on firebase. Since adapty tests tracks metrics mostly on server side, you can even track renewals for each ab test, giving you a bigger picture ### 12. Great Analytics for all monetization related questions **Rating:** 4.5/5.0 stars **Reviewed by:** Michel L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Adapty.io?** The many different ways you can slice, filter, compare and display the collected monetization data really helps understanding what happens in your app and how you improve. The solution is robust, data loads fast enough and the team is very supportive. **What do you dislike about Adapty.io?** I would love a smarter color assignment when grouping data graphiccally. As an example: allways use the same color for the same store, instead of always giving them most important store in a selected period the same color. **What problems is Adapty.io solving and how is that benefiting you?** Adapy helps tracking the subscription data of our game as well as all in app purchases. This reduced the required time for reporting and allows better busines decisions ### 13. Easy as plug and play **Rating:** 5.0/5.0 stars **Reviewed by:** Stewart L. | Software developer and YouTube content provider, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Adapty.io?** Having struggled with Apple's StoreKit APIs, it was such a joy to work with a framework that does all of the hard work for me. The documentation is easy to follow and everything worked as promised. Additionally, I like that the very generous free plan allows me to incorporate either a one-time purchase or subscription offerings in my application and gives me the freedom to make some modifications on the fly to my paywalls without having to submit any updates to the App Store. It appears that Adapty's developers are not sitting on their laurels, and are continuing to make improvements and enhancements to their offerings. I look forward to a continued relationship with Adapty and will be looking to explore the A/B testing option in the future. The fact that I can migrate my in-app purchases on existing apps to Adapty as I update those apps is also a real bonus. **What do you dislike about Adapty.io?** To be honest, I would find it difficult to come up with any downsides to using Adapty to implement in-app subscriptions for all of my applications going forward. **What problems is Adapty.io solving and how is that benefiting you?** The limits and complexity of implementing in-app subscriptions in iOS and macOS solutions using the native StoreKit are fraught with difficulty and require resources unavailable to me. With Adapty, I not only get a plug-and-play solution but also great analytics. ### 14. The only ones who advise in Turkish **Rating:** 5.0/5.0 stars **Reviewed by:** Alex V. | iOS Dev, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Adapty.io?** - We tried on different options among competitors for a long time, but when we found out that the guys on the team have native Turkish speakers, there was no doubt. Our developers and part of the team are from Turkey, so we can solve any issues much faster with Adapty. - Once we switched to a paid account we got a personal Customer Success Manager who helps us develop our applications, he gives us really great advice that works. **What do you dislike about Adapty.io?** It's amazing to me how passionately Adapty treats its customers. I just want to ask them not to lose that devotion, because it's the customers **What problems is Adapty.io solving and how is that benefiting you?** Consultations in Turkish and webinars.
And also Articles in Turkish and also there is a translation into other languages, I recommend looking at their blog, there is a lot of useful information. As for the product itself, I agree with everyone who left a review earlier. It's really good and although there are many similar products on the market, you will not find such analytics as here. And you won't find such a great support service either. ### 15. In-App Subscriptions with less code & more control **Rating:** 5.0/5.0 stars **Reviewed by:** Florian S. | Indie App Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Adapty.io?** Implementing subscriptions just with StoreKit is a common pain point for app developers. That is especially true for indie developers, who often don't have a server running on the backend that can handle subscription status & receipt validation. Adapty.io takes all of the efforts out of this and offers a simple & modern Swift SDK. It also allows A/B testing paywalls, ultimately helping developers earn more from their apps. With a generous free tier, it's an obvious choice for indie developers in my opinion. **What do you dislike about Adapty.io?** I am generally not a fan of adding "optional" dependencies to my projects, so I always think twice before doing so. The area of In-App-Subscriptions is an exception, though, as integrating them is just so much easier with Adapty.io. **What problems is Adapty.io solving and how is that benefiting you?** It makes it straightforward to implement subscriptions and A/B tests, even for indie developers without access to their own servers or large budgets. ### 16. Great analytics and great service! **Rating:** 4.5/5.0 stars **Reviewed by:** David M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Adapty.io?** Adapty makes it easy for us to monitor how efficient we are at acquiring and keeping customers and running reports around usage. **What do you dislike about Adapty.io?** There is nothing specific that we don't like yet! **What problems is Adapty.io solving and how is that benefiting you?** Adapty helps us monitor users, usage, churn and other metrics to help us refine our product, pricing, and GTM strategy. ### 17. I'm a fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Adapty.io?** Honestly, I would reccomend Adapty for most devs. Adapty helped me implement in app purchases quickly and cleanly. Great data visualization on the website too! **What do you dislike about Adapty.io?** No much to complain about currently. Thumbs up! **What problems is Adapty.io solving and how is that benefiting you?** Implementing in app purchases in react native. ### 18. No more IAP headache with Adapty **Rating:** 5.0/5.0 stars **Reviewed by:** Tagir N. | React Native Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Adapty.io?** Adapty enormously decreases the complexity of IAP integration, especially in the case of a cross-platform (e.g., React Native) app, by providing clear and convenient data models. For me, a mobile developer, it's the best that Adapty offers. **What do you dislike about Adapty.io?** The only disadvantage I can imagine is privacy concerns, but that applies to any cloud service you integrate your app. **What problems is Adapty.io solving and how is that benefiting you?** Adapty provides developers with more convenient IAP (In-App Purchase) data models than mobile platforms. It significantly decreases the complexity of integration and continuous support of IAP. It goes with a ready-to-go backend for your IAPs. As a result, Adapty allows the launching of a subscription-based mobile app quickly. And when your product is live, Adapty gives you a clear picture of how your sales across platforms go with flexible and comprehensive analytics dashboards. ### 19. Super helpful business analytics tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Adapty.io?** Insights into conversion, retention, in-app purhcases and cohorting. **What do you dislike about Adapty.io?** It would be nice to be able to look into individual accounts and to be able to filter out specifics accounts when looking at a certain analysis. **What problems is Adapty.io solving and how is that benefiting you?** Helping us understand retention and conversion. Helps us identify top-level problems with each. ### 20. Great solution that saves a lot of time **Rating:** 5.0/5.0 stars **Reviewed by:** Александр . | Alex B, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Adapty.io?** Adapty SDK helps us to integrate in-app purchases and paywall analytics in several days with world-class quality. With Adapty A\B tests we found the best pricing for our app and increase revenue by 15%. Adapty.io has been taken as an important part of our business **What do you dislike about Adapty.io?** I don't see any critical flaws, so far what I'm most looking forward to is a paywall designer that helps us to test paywalls in an efficient way **What problems is Adapty.io solving and how is that benefiting you?** Adapty saves a lot of time for us and helps to build analytics payment infrastructure in short period of time ### 21. Great tool and very quick support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Adapty.io?** Very intuitive to use and their response time from support is quick (on the Pro plan)! **What do you dislike about Adapty.io?** Something it takes a bit of time to load data **What problems is Adapty.io solving and how is that benefiting you?** App Store Connect is giving very little data on revenue analytics so we need a tool like Adapty ### 22. Perfect solution for in-app subscriptions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Adapty.io?** These guys are constantly adding new features and although there are more and more functions it's even easier to manage. There are a lot of hints in the interface now that even a child who can read can figure out how to configure it. **What do you dislike about Adapty.io?** I haven't run into any problems with their platform yet, even though we have a large user base. **What problems is Adapty.io solving and how is that benefiting you?** First of all, setting up Adapty is very easy. It took me no more than an hour. I spent the rest of the day getting to know their tools and setting them up. And the next day I had everything working. Secondly, there are a lot of integrations with other services. I hooked up Adjust, Amazon s3 right away. Now I have all the analytics I need in one place. Thirdly, Adapty suits me because they know how to work with large amounts of data. ### 23. This is an excellent platform that is always making progress. **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasia I. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Adapty.io?** Easy setup A lot of different analytics Sales funnels AB tests Adding new features every month With your skills and really good application, you'll be rich in no time **What do you dislike about Adapty.io?** We moved to Adapty from Revenuecat and our only regret is that we didn't do it sooner. Moving was so easy that I still don't understand why so many owners of apps are still apprehensive. **What problems is Adapty.io solving and how is that benefiting you?** The SDK and documentations are just awesome with good written articles, examples, and tutorials so that you can use analytics to the maximum.
Their functionality already surpasses that of their competitors and they are much more powerful than anyone else in the market as for me. ### 24. Best tool to optimize the revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Hüseyin T. | Crew Member, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Adapty.io?** -A/B testing works great. -It can be configured remotely without updating the app. -Startup Friendly Pricing -Great developer and customer support **What do you dislike about Adapty.io?** They don't have mobile apps and their mobile UI is not very good. It can be very useful if they have mobile apps. **What problems is Adapty.io solving and how is that benefiting you?** It allows me to find out which prices and payment periods are suitable for my users. It also gives me the idea to provide a free trial. ### 25. Simple to integrate, solid reliable service **Rating:** 4.5/5.0 stars **Reviewed by:** Zach H. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Adapty.io?** Reduces by far the amount of work required to add in-app purchases to an app. Makes it extremely simple and headache-free. A/B testing for paywalls is extremely useful. Service is very reliable. **What do you dislike about Adapty.io?** The English in the documentation can be a bit off. But it's still understandable. **What problems is Adapty.io solving and how is that benefiting you?** Prevented me from spending many hours adding IAP to my app. IAP with Adapty is really just a few lines of code. ### 26. Simple SDK and open-source code **Rating:** 5.0/5.0 stars **Reviewed by:** John-Paul S. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Adapty.io?** I don't know all the ins and outs of the product and don't use most of the features they offer. But their support is 10 out of 10. They helped me set everything up and calmly answered even the most stupid questions. **What do you dislike about Adapty.io?** They have so much functionality that I don't understand how to make sense of it all. It's probably useful for marketers, but it's hard for developers. Although installing their SDK was a breeze, just an hour, Karl! **What problems is Adapty.io solving and how is that benefiting you?** I needed to add paywalls to the app and I got it. And I also pay ridiculous money for it compared to the prices of their competitors. ### 27. Excellent service for working with mobile app subscriptions! **Rating:** 5.0/5.0 stars **Reviewed by:** Тимур . | Mobile Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Adapty.io?** My favorite tools are AB tests, in-app purchase analytics, and promo campaigns! In case of questions, realtime chat support is always available. **What do you dislike about Adapty.io?** No option to filter the results of an A/B test by segment, like in analytics **What problems is Adapty.io solving and how is that benefiting you?** With the help of AB tests, we choose the best designs for new paywalls. Thanks to analytics, we can easily understand the ratio of new customers to renewals. We also create special offers for certain segments of users. ### 28. Best platform to integrate in app subscription in apps **Rating:** 4.5/5.0 stars **Reviewed by:** Shubham P. | Hosting Service Provider, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Adapty.io?** Adapty makes the in app subscription system very east. I integrated it and find it's very useful and easy to understand. Codes are very reduced in comparison of other platforms. I love to integrate it. **What do you dislike about Adapty.io?** Adapty is very useful their is nothing to dislike about it. They can make their dashboard more better and handy. **What problems is Adapty.io solving and how is that benefiting you?** Adapty sdk is solving problem with in app susbcripiton system. Also it's very easy to integarte. Adapty track all user information in better way also it's give you to create paywalls, prodcuts, access level. It's providing a better way for in app subscription. ### 29. Adapty has been a great middleware platform to manage app store subscriptions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Adapty.io?** Easy to integrate. Very helpful founders of the company. Analytic tools are getting better. Their integration with other systems is great. Reliable. **What do you dislike about Adapty.io?** Their data can be off. Not in sync with iTunes Connect at times. **What problems is Adapty.io solving and how is that benefiting you?** We need insight/attribution information from users who are doing a trial or renewing their subscription. ### 30. Best in the field **Rating:** 5.0/5.0 stars **Reviewed by:** Arsen I. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Adapty.io?** It is easy to integrate so our developers love it. it is intuitive to use for tests so our product manager loves it. It is transparent in analytics numbers so our analyst loves it. MUST HAVE TOOL **What do you dislike about Adapty.io?** Damn things happen once in a while but in most cases we realise that it is not Adapty's fault haha :D **What problems is Adapty.io solving and how is that benefiting you?** Adapty helps us to run a/b tests in our OctaZone mobile application without wasting time of our dev team ### 31. Great customer service - up to date integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2022 **What do you like best about Adapty.io?** The tool worked out of the box for me. Their helpdesk is fast an competent. **What do you dislike about Adapty.io?** The handling of test users multiple devices on the same account caused some confusion. Promo campaigns are a feature that is going to be discontinued without having a published alternative yet (which will be a onesignal integration) **What problems is Adapty.io solving and how is that benefiting you?** Appuser management A/B Testing of Paywalls Product managment in app ### 32. A time-saving tool for in-depth analysis of subscriptions **Rating:** 5.0/5.0 stars **Reviewed by:** Helga T. | CEO **Reviewed Date:** September 14, 2022 **What do you like best about Adapty.io?** Replicated quality funnels that help analyze user purchases, thereby increasing conversions and profits, and that's cool. **What do you dislike about Adapty.io?** absolutely nothing. If this is your first time embedding in-app purchases, it might seem a little complicated, but if you've had experience before, you'll appreciate how human the guys have done everything. **What problems is Adapty.io solving and how is that benefiting you?** With Adapty, we saved a lot of time. You set everything up just once and then you change the paywalls on the fly and you don't even have to wait for the AppStore to approve your changes. Beautiful! ### 33. Ideal tool for testing your app in a different ways **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2022 **What do you like best about Adapty.io?** Adapty is a good tool in many ways, but what I like the most is how it helps us track subscriptions, gives us a perspective on what paywall would work best, and bringing in-app purchases. **What do you dislike about Adapty.io?** Adapty currently does not have any visual paywall constructing tool (like drag and drop). I think this is the weakest point that needs to be implemented as soon as possible. **What problems is Adapty.io solving and how is that benefiting you?** Adapty helps us with A/B testing, which leads to getting insights on how to increase purchases. More than that it's a great analytics tool to have for a software companies. ### 34. One of the best choices for early stage apps **Rating:** 5.0/5.0 stars **Reviewed by:** Matvey V. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Adapty.io?** I really liked that it was very easy to integrate and easy to use for a non-tech employees like me **What do you dislike about Adapty.io?** So far, it's like early-stage software, but every year Adapty guys are doing their job better and better **What problems is Adapty.io solving and how is that benefiting you?** I used it mostly for tracking metrics - MRR, installs, trials, etc., but it's easy to do AB tests through it too ### 35. Great Support and features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Adapty.io?** easy to implement good integrations with analytical tools great analytics that put together all the data **What do you dislike about Adapty.io?** nothing to dislike, analytics is getting better and better i only wished they'd support the changes appstores make a bit sooner **What problems is Adapty.io solving and how is that benefiting you?** it is a third party between appstores and us. we use it to manage the subscriptions more easily ### 36. Adapty is easy to implement and very poweful for running AB tests on pay walls, I recommend it. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Adapty.io?** Good documentation easy to implement and very good technical support **What do you dislike about Adapty.io?** Nothing so far I dislike to be honnest . **What problems is Adapty.io solving and how is that benefiting you?** AB tests on pay walls ### 37. Nice solution for mobile subscriptions **Rating:** 4.5/5.0 stars **Reviewed by:** Andrey P. | CEO **Reviewed Date:** September 30, 2022 **What do you like best about Adapty.io?** A quick way to get up and running with subscriptions - no need to work out your own infrastructure + nice analytics + AB tests **What do you dislike about Adapty.io?** Some small discrepancies in documentation :) **What problems is Adapty.io solving and how is that benefiting you?** Better paywalls / prices -> better revenue ### 38. Must have service for anyone who works with app subscriptions **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander B. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Adapty.io?** A/B testing, analytic reports, cohort analysis, paywalls configuration tool **What do you dislike about Adapty.io?** Limited service on Free plan, but good enough on Pro. **What problems is Adapty.io solving and how is that benefiting you?** Lack of analytic. After consultation with Adapty team and few paywall A/B test we got +141% CR (install to subscriber) ### 39. 10/10 — Highly recommend to grow your subscription revenue! **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel Y. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Adapty.io?** It's the best tool to optimize your paywall ever! Awesome integrations, great subscription management, powerful paywall a/b testing! **What do you dislike about Adapty.io?** Actually, I have nothing to say in terms of dislikes **What problems is Adapty.io solving and how is that benefiting you?** Better paywall conversion, higher revenue! ### 40. Great SDK for React Native **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel M. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Adapty.io?** Analytics, custom paywall, support and documentation **What do you dislike about Adapty.io?** Nothing to dislike. everything works perfectly **What problems is Adapty.io solving and how is that benefiting you?** In-app subscriptions ### 41. The service is perfect! **Rating:** 5.0/5.0 stars **Reviewed by:** Dzmitry B. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2021 **What do you like best about Adapty.io?** Great product and an amazing support team, which reacts quickly to all the features requested by my team. Some of the requested features are already implemented, some of them are in development. **What do you dislike about Adapty.io?** The issues we've faced working with the product were also fixed very quickly: 1. some minor bugs in the product interface 2. API performance (for now the metrics became significantly better) **Recommendations to others considering Adapty.io:** If you are working with AB-testing of your paywalls for mobile applications on a daily basis I would recommend to use Adapty service **What problems is Adapty.io solving and how is that benefiting you?** If you are working with mobile subscriptions, you will definitely face the tasks below: 1. implement subscriptions inside your app 2. handle trials, trial-to-paid conversions, renewals, cancellations, errors and send this info to other services (e.g. Appsflyer, Facebook, Amplitude etc.) 3. segment users by the following criteria: geo, attributes, user behavior, and provide each group of the users with different offers 4. ab-test combinations of paywalls (UI and prices). The result of such testing is expected to be not only views/clicks/trials, but also the amount of money you can earn Point 1-2 are covered by the numerous of competitive services along with Adapty. But for points 3-4 Adapty is the best partner! ### 42. A perfect in-app purchase management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Alex L. | Lead Product Marketing Manager | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Adapty.io?** We at Linguix are now using Adapty for our mobile keyboard apps and Safari browser extension, and I could not be happier. It's statistics dashboard is very informative, and provides insights on churn, subscriptions on per-plan basis, cohorts, etc. Also, for me as a founder the simplicity of the integration was crucial. First, our devs wantes to create own billing for mobile products, however one we've found adapty, we never discussed that anymore. I think, we've already saved a ton of time and money by integrating Adapty. Highly recommended! **What do you dislike about Adapty.io?** I'd like some native integrations with Braintree billing we use for in-app purchases in our web-based products. **What problems is Adapty.io solving and how is that benefiting you?** We are managing in-app purchase subscriptions on iOS/macOS and Android. Benefits include: - easy-to-use and frictionless interface that does not require almost any onboarding - rich insights on subscriptions types, funnel-related data - simple integration that allows you to kickstart your sales very fast ### 43. Best in-class multiplatform in-app purchases solution **Rating:** 4.5/5.0 stars **Reviewed by:** Alexey G. | CEO, Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Adapty.io?** Most of all, I was impressed by the responsiveness of the Adapty team. They always listen to users' opinions and bring new features to the product on a regular basis. **What do you dislike about Adapty.io?** Adapty is a very young product, and as a consequence, it has a number of drawbacks. One of them is that originally the api was immature and changed very frequently, so we had to constantly make changes to the project code to make everything work perfectly. But that's pretty easy to forgive, especially since the guys are constantly adding new functionality. **What problems is Adapty.io solving and how is that benefiting you?** Previously, you had to spend a lot of time and resources to implement in-app purchases properly. This task has never been easy: a lot of side-cases and unobvious moments turned a rather ordinary task into a challenging one. Now there's no need to think about unclosed transactions or how to get a product list - Adapty solves a lot of problems for me on all of the platforms. By making my business card app with Flutter, I was able to focus on the product rather than how to properly integrate purchases on iOS and Android. ### 44. New kid on the block with great potential **Rating:** 5.0/5.0 stars **Reviewed by:** Sergey M. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Adapty.io?** People at Adapty are always improving their product and are really passionate about helping subscription businesses thrive. They not only keep in touch with the companies and help overcome difficulties but improve their product on a weekly basis. For instance, they've recently added Cohorts to their analytics toolkit which are immensely helpful. And they also try to think of the ways to help you grow — various promotional and A/B-testing tools, to name a few. We would have never gotten around to building something like those so it's good to have them ready to use. **What do you dislike about Adapty.io?** Sometimes the analytics data takes a while to load. Also, I think I've seen some incorrect reporting here and there, but the guys are always quick to fix it. **What problems is Adapty.io solving and how is that benefiting you?** - Figuring out retention patterns - A/B testing our paywalls to improve the conversion - Growing revenue with push promo campaigns, resurrecting and retaining churned users ### 45. Thanks to the guys, we launched 1 month earlier and saved about $ 20k **Rating:** 5.0/5.0 stars **Reviewed by:** Andrei S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Adapty.io?** Adapty saved us a lot of time and, as a result, a lot of money. We didn't have to make our own system for organizing backend subscriptions, validating receipts, and getting products from Apple. The most convenient system of a/b testing with paywalls. I can literally start any experiment in 1 minute, add custom json and then check my statistics in my personal account. **What do you dislike about Adapty.io?** Although, calculating tons of subscription metrics, guys don’t calculate the one we really need — LTV. Interface changes may be confusing sometimes as a detailed documentation comes a couple of days later. No mobile version support is not a big deal breaker for us, but really nice to have. **Recommendations to others considering Adapty.io:** Don't think. get this. **What problems is Adapty.io solving and how is that benefiting you?** AB tests, analytics ### 46. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Andrey H. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2021 **What do you like best about Adapty.io?** Many integration possibilities with all analytics systems. Always accurate data in real time. User-friendly interface. Cool CRM system that allows you to analyze all your users and their actions with payments. In my opinion, the most progressive A / B tests for paywalls among all competitors. The biggest plus for me was the team, which in any situation carefully analyzed our questions and gave full and detailed answers, which helped us set up complex integrations with different analytics systems. **What do you dislike about Adapty.io?** For half a year of use, there were a couple of glitches in the interface, but all were minor. Overall, I am very pleased with Adapty and wish success to their cool team! **What problems is Adapty.io solving and how is that benefiting you?** Payment analytics and integration with analytics services for sending events. Also testing paywalls ### 47. In-app subscriptions sdk, ab-testing and analytics made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Vasily S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2021 **What do you like best about Adapty.io?** Very simple SDK and analytics dashboard that takes all the pain of developing and supporting in app purchases on iOS and Android. AB testing for subscriptions makes growing app business a breeze and saved us tons of developer hours. Absolutely best Cohorts dashboard for retention. **What do you dislike about Adapty.io?** Flutter sdk was in testing by the time we started, but it's fully available and working great now **What problems is Adapty.io solving and how is that benefiting you?** Using it for processing and analyzing in-app subscriptions. Saved time on developing our own infrastructure and analytics. ### 48. Simple all-in-one solution for in-app subscriptions for my React Native app! **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan D. | Frontend Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2021 **What do you like best about Adapty.io?** Developer-friendly native SDK Concise docs Multiplatform analytics Fast & friendly support Winback offers for subscribers in push notifications works seamlessly with no additional code **What do you dislike about Adapty.io?** Sometimes analytics is slow, looks like it's freezing. Reloading page solves it At first, I was lost in the docs, because it lacks case study **What problems is Adapty.io solving and how is that benefiting you?** Initially we've been looking for a fast in-app subscriptions solution. Later, we've tried Adapty A/B tests and analytics, which turned out to be a huge game-changer for our app. All features together provide us with ready and simple solution to track our revenue and customer journey ### 49. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Edward B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Adapty.io?** Adapty helps our product VocApp optimise marketing campaigns. It helped cut down of CAC **What do you dislike about Adapty.io?** A/B testing tool require more improvements **Recommendations to others considering Adapty.io:** SDK **What problems is Adapty.io solving and how is that benefiting you?** We built the good cohorts of users and were able to conclude a contract with a "factoring" company based on this data ### 50. CEO & Founder **Rating:** 5.0/5.0 stars **Reviewed by:** Alexey P. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2021 **What do you like best about Adapty.io?** Super transparent subscription analytics. Paywalls A/B testing feature is great. **What do you dislike about Adapty.io?** Need to install SDK in order to use all the features **What problems is Adapty.io solving and how is that benefiting you?** Getting subscription analytics. Such as: - subscription conversion rate - churn rate - MRR and others ## Adapty.io Discussions - [What is Adapty.io used for?](https://www.g2.com/discussions/what-is-adapty-io-used-for) - 1 comment, 1 upvote - [View Adapty.io pricing details and edition comparison](https://www.g2.com/products/adapty-io/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+10%3A06%3A47+-0500&secure%5Bsession_id%5D=82a283ff-a923-4ed1-8ccd-b4605e6540ec&secure%5Btoken%5D=aa511a9ce5f719b330409129317ab152e0161ce2793874fef970473248cb3f96&format=llm_user) ## Adapty.io Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Asapty](https://www.g2.com/products/asapty/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) - [SplitMetrics Acquire](https://www.g2.com/products/splitmetrics-acquire/reviews) ## Adapty.io Features **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Billing and Payments** - Payment Terms - Personalized Billing - Custom Pricing **Data Management** - Updating - Data cleansing - Integration **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Revenue Recognition** - Usage Tracking - Deferred Revenue - Revenue Accrual **Analysis** - KPIs - Dashboards - Segmentation - Revenue Optimization **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Revenue Optimization** - At-Risk Customers - Offer Optimization - Customer Churn - Revenue Forecasting **Agentic AI - Subscription Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing ## Top Adapty.io Alternatives - [Qonversion](https://www.g2.com/products/qonversion/reviews) - 4.9/5.0 (40 reviews) - [RevenueCat](https://www.g2.com/products/revenuecat/reviews) - 4.8/5.0 (204 reviews) - [Apphud](https://www.g2.com/products/apphud/reviews) - 4.9/5.0 (24 reviews)