--- title: Ada Reviews meta_title: 'Ada Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 173 reviews by the users' company size, role or industry to find out how Ada works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 173 scale: '5' date_modified: '2026-08-09' parent_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Ada Reviews **Vendor:** ADA SUPPORT, INC. **Category:** [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents) **Average Rating:** 4.6/5.0 **Total Reviews:** 173 ## About Ada Ada is the Agentic Customer Experience (ACX) company that helps organizations build, manage, optimize, and scale AI agents for customer service, with more than 550 AI agents deployed globally. Ada's core differentiator is the ACX Operating Model: the only approach in the category that pairs an enterprise AI platform with structured methodology and expert guidance. The logic behind it is direct: the best customer experiences come from businesses that own and operate their AI agents, not ones that depend on vendors to run them. The companies that own their AI capability are the ones that compound value. Ada's job is to help them get there. Ada delivers that ownership through three components: - ACX Platform: AI agent management across every channel and language, no engineering dependency required - ACX Practice: A structured methodology for building, governing, and scaling an ACX program - ACX Experts: Who work alongside internal teams to build lasting AI fluency The ACX Platform is designed with these core components: - Reasoning Engine™: An unified intelligence layer that powers the AI agent across all CX channels using shared customer context, business logic, and configurable policies, with built-in accuracy and safety controls. Consistent experience meets reduced overhead. - Conversation Hub: Deploy an AI agent across voice, messaging, email, and custom channels in 60+ languages, with structured handoff to human agents when escalation is needed. - Performance Center: Tools for building, testing, and optimizing AI agent behavior, including Playbooks for complex multi-step workflows (refunds, rebookings, authentication), Coaching for continuous improvement, and Simulations for safe pre-launch testing. Tracks resolution rate, CSAT, NPS, and custom KPIs. - Developer Toolkit: Pre-built connectors for Salesforce, Zendesk, and ServiceNow, plus APIs, SDKs, and an MCP Server for managing the AI agent from tools like Claude or ChatGPT. - Enterprise-grade security: SOC 2 Type II, GDPR, HIPAA, PCI DSS, and AIUC-1 certified, with Zero Data Retention and regional data residency. Ada was the first ACX platform to have achieved AIUC-1 certification, the world's first AI safety standard specifically designed for customer service agents—and Ada helped write it. Proven customer outcomes include: - IPSY (ecommerce) achieved 943% ROI on its AI investment within four months of using Ada's ACX platform alongside a 63% improvement in automated resolution rate and a 41% improvement in CSAT. - Endy (retail) achieved an 85% automated resolution rate during a major national promotion and 75% CSAT during their warehouse sale. - eSky Group (travel) saw a 17-point increase in automated resolution in four months, a 19-point CSAT jump, and 200% ROI—running three brands across 50+ markets with one team on one platform. - Blackhawk Network (fintech) transformed into a mature ACX operation, automatically resolving ~50% of all incoming inquiries across brands and channels, and upskilling frontline agents with plans to expand AI across the entire enterprise. Ada is built for enterprise organizations with high-volume support operations across industries including financial services, telecommunications, retail and ecommerce, travel, insurance, and technology. ## Ada Pros & Cons **What users like:** - Users find Ada to be **extremely user-friendly** , facilitating seamless integration and efficient handling of customer support tasks. (23 reviews) - Users find Ada to be **incredibly valuable** as an efficient first line of customer support, enhancing operational productivity. (21 reviews) - Users value the **excellent customer support** of Ada, appreciating the always available assistance and easy integration. (17 reviews) - Users enjoy Ada for its **ease of use and powerful integrations** , enhancing productivity and support capabilities. (17 reviews) - Users highlight the **easy setup** of Ada, enabling seamless initial configuration and user-friendly support throughout. (13 reviews) - Efficiency (12 reviews) - Users value the **flexibility and ease of automation** in Ada, enhancing customer interactions while optimizing support flows. (11 reviews) - Easy Integrations (10 reviews) - Product Improvement (10 reviews) - Integrations (9 reviews) **What users dislike:** - Users report several **usability issues** with Ada, noting difficulties in navigating playbooks and limited interactive features. (10 reviews) - Users struggle with **integration issues** in Ada, facing conflicting data and limitations with external platforms like Zendesk and Kustomer. (9 reviews) - Users are disappointed with Ada's **missing features** , limiting customization and integration capabilities for a better user experience. (8 reviews) - Users experience **usage limitations** with Ada, affecting dynamic workflows and automation in customer interactions. (8 reviews) - Users find Ada's platform has **limitations in automation and integration** , making complex workflows challenging and time-consuming. (7 reviews) - Improvements Needed (7 reviews) - Users find that **Ada's limited features** hinder customization and integration, affecting the overall user experience. (7 reviews) - Inaccuracy (6 reviews) - Platform Limitations (6 reviews) - Users are frustrated by **limited chat management features** in Ada, leading to integration issues and a disjointed experience. (5 reviews) ## Ada Reviews ### 1. Chatbot expertise and best practices **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Ada?** A very intimate relationship in building solutions for our business, including all regulatory and organizational constraints we had to deal with. **What do you dislike about Ada?** Running with different companies and timezones sometimes delayed deliveries. **What problems is Ada solving and how is that benefiting you?** Automating customer support workflows, which allows customers to receive a rapid response prior to agent care, if required. ### 2. Daily Ada User **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Ada?** The Ada Team is very helpful and informative. **What do you dislike about Ada?** I would like to see building and brainstorming within the Ada program. For example, a flowchart option within the bot for Team deliberation vs a continous scroll and clicking through the Answers view to follow decision trees. **What problems is Ada solving and how is that benefiting you?** We do not have any current issues to resolve other than continue to improve analytics with our client. I have experienced the benefit of Chatbot software by lessening the traffic our live agents handle. ### 3. When Personalization and Self-Service Meet **Rating:** 4.5/5.0 stars **Reviewed by:** Diego S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Ada?** Ada is a versatile solution that allows us to personalize our user experience, while focusing on customer service trends and allowing our team to focus on instant self-service. The team at Ada has been great to work with. They're responsive, knowledgeable, and extremely customer-centric, listening and implementing regular improvements based on feedback. **What do you dislike about Ada?** Ada is still a relatively new solution, and there are definitely some quirks that need to be worked out. **What problems is Ada solving and how is that benefiting you?** We're meeting customer needs in new/unique ways, we're also solving issues beyond chatbot with Ada, including chat routing inconsistencies. ### 4. More in touch **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Ada?** That they really understand our requirements **What do you dislike about Ada?** I would like more calls and less emails to keep in touch with customer service **What problems is Ada solving and how is that benefiting you?** The amount of chats/contacts **Official Response from Elan Keshen:** > Thanks for the review! I would be happy to pass this feedback on to our ACX consultants. Feel free to email me at elank@ada.support and I will pass on the preferred communication style feedback. ### 5. ADA has been an amazing service that has alleviated a majority of the worklad! **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler G. | Engineer-Contractor, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Ada?** It simplifies the workload of our technical support team and alleviates a lot of customers from the trouble of having to reach out to our team with their information requests. The most helpful thing about ADA is how quickly it responds to our customers and that our customers sometimes even think they are talking to a real person. It provides excellent customer service experience for anyone looking to have easy questions solved. Another upside to ADA is how easy the interface is to input questions and answers. We had tried multiple other services, but found ADA to be the easiest and most user friendly interface for both the company and our customers. ADA is a fantastic service and would purchase again and recommend to anyone. **What do you dislike about Ada?** Ada is a great service, but unfortunately we do run into some issues. The least helpful thing about Ada is when it incorrectly recognizes the issue that the users are reaching out about. We have noticed that sometimes, our customers get extremely frustrated with how the ADA bot communicates/answers some of their questions that are either typed incorrectly/misspelled/or just improperly worded. A downside to ADA would also be how sometimes it does not update our inputted information quick enough to match our product releases. Other than that the service has been tremendous and we would recommend it to anyone who needs an ADA service. **Recommendations to others considering Ada:** ADA is a great service for any company that is growing quick and needs to handle an influx of new users, it is extremely user friendly and easy to implement **What problems is Ada solving and how is that benefiting you?** As a growing company and being acquired by an even bigger company, we have noticed an influx of customers. We are also releasing two big new application updates which are going to increase the amount of new users we must attend to. Using ADA will help alleviate a majority of this workload because we can input generic questions/answers that would resolve the basic issues that we can expect our new and existing customers to experience. Through the implementation of ADA, I can give monthly statistics, ADA has managed and saved us over 2,000 tickets from being created every month. This alleviates alot of the work for our department and allows us to focus on bigger / more difficult issues that customers inquire about. ### 6. Absolutely amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Mike D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Ada?** Ada has handled most interactions with our customers, saving so much time for the agents to take care of the issues that need the most attention. We pride Ada as if it were another human working with us. The more attention we put towards the backend, the more it helps our whole team of Technical Support agents. **What do you dislike about Ada?** The only issue is having to do the tedious work to make Ada work effectively. However, this is needed in order for Ada to do its magic. We do spend a lot of time working on the answers and questions on the back end. This also has to be updated on a daily to weekly basis to reflect any new issues or features that we have within our products. When we are focused on Ada, it takes time away from the customers that need to be responded to, which is our main priority. **Recommendations to others considering Ada:** If I had to give advice to others, I would say to not even waste time looking for another chatbot. Ada seriously helps so much! **What problems is Ada solving and how is that benefiting you?** We though the Technical Support team was the front line of a company. However, Ada is actually the frontline of TS. Ada handles the bulk of our requests before they ever reach an agent. This gives us time to get all the necessary information to assist a user and also gives us the time to handle the request with extreme quality. The greatest benefit of Ada is the fact that we are able to create our chatbot exactly how we need it to work. It is so customizable and easy to flow through. Also, one of the greatest benefits is the fact that our customers are able to get support at any time. Even when agents are unavailable, customers can still get support, which is the greatest problem that we are able to solve. ### 7. Great communication and easy to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Lorissa A. | Customer Care Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Ada?** They are very helpful. They always answer us in a timely manner. They are also very forthcoming whenever we have some challenges or concerns. **What do you dislike about Ada?** There are some reporting that is not yet available in their dashboard that is very essential for us to understand our data. We also need help in some integrations like FB Messenger. **Recommendations to others considering Ada:** Ada is good in providing recommendations, but you need to be specific to be successful. Having touchpoint meetings with brainstorming of ideas helped us with implementation and even now that we are live. **What problems is Ada solving and how is that benefiting you?** For a company like us who just started with bots, Ada was able to help us provide that great experience - for our customers and our team members. It is very easy to understand and use, for anything else, Ada's team is always there. Kudos to them! ### 8. Scale your support with minimal cost **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Ada?** The team at Ada has been incredibly collaborative and very responsive to feedback. We've been able to (and continue to) heavily personalize the service experience for our users and optimize it. It's a much softer touch than other self-service tools out there. **What do you dislike about Ada?** There is still limited reporting functionality for drilling down and filtering. Building a great bot still takes a lot of time, and part of that is the learning curve getting up to speed on Ada's dashboard. We've had the embed script break on us multiple times, without knowing that the team at Ada made updates on their end. Communication on that front has been a bit lacking. It's important to design a bot around a brand and if we can't get that communication, there should be more options to customize the native bot experience. We still can't do everything we want to do with the embed script. **What problems is Ada solving and how is that benefiting you?** Reducing the time it takes users to get an answer and automating service. We're still learning and looking into expanding the role that chatbot plays. We're working on making the bot more actionable, allowing users to take action directly through the bot and find out more information about their account. ### 9. The best crew/company to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Jesselle A. | Business Analyst II, Content Editor - Automated Customer Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Ada?** As an internal Product Owner, I feel confident speaking in front of my stakeholders knowing ADA is behind me because they always deliver. They grant wishes and always such a positive to work with. Working as an Agile team, I know the challenges with delivering on a promise - but someone ADA makes it looks so easy. **What do you dislike about Ada?** ADA has more potential for growth, their journey is just beginning. Keep innovating and you'll remain awesome. And with this much awesome - it's hard to dislike! **What problems is Ada solving and how is that benefiting you?** Allow customer to receive support quicker for less complex inquiries and issues. 1.2 million conversation automated in the last year. ### 10. Successful roll out of Ada Chat bot **Rating:** 5.0/5.0 stars **Reviewed by:** Nick B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2020 **What do you like best about Ada?** The depth of the features as well as the intuitive nature of the bot setup portal **What do you dislike about Ada?** Only current negative would be making sure that the reports match what we are seeing in our Help Desk platform **Recommendations to others considering Ada:** Pleasure to work with, very streamlined in their on boarding process and responsive with service. **What problems is Ada solving and how is that benefiting you?** Ada enables us to provide customer support to our users by solving simple issues or ones that require step by step instructions. ### 11. Easy and versatile! **Rating:** 5.0/5.0 stars **Reviewed by:** Victor C. | Customer Service Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2019 **What do you like best about Ada?** Compared to our latest chatbot provider, ADA means versatility and efficiency. With an extremely easy-to-use platform, ADA makes chatbot building easy. New features are also constantly being added. There are so many that you may struggle to even find use to all of them. **What do you dislike about Ada?** So far, the only downside we've faced since implementing ADA on our website was a connectivity issue with Zendesk's chat platform. As we currently have them both integrated, there are still a few small hiccups here and there. Despite that, using ADA is still an extremely pleasant experience. **Recommendations to others considering Ada:** ADA is undoubtedly amongst the best chatbot providers out there. Having had previous experience with other companies, we are confident that we have chosen the right people by switching over to ADA. **What problems is Ada solving and how is that benefiting you?** Thanks to ADA, we have reduced the staff necessary to cover our online chat platform, allowing the budget to be redirected to other areas. Time was also saved in making amendments in the bot's backstage, which is considerably easier than the previous chatbot provider we used. ### 12. Best Support Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Shiena Anne R. | Chat Support Team Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Ada?** Ada Support Team is very helpful and will assist you all throughout. **What do you dislike about Ada?** Nothing, all good with Ada Team they are very helpful! **Recommendations to others considering Ada:** All good with Ada Team. They are very helpful and their recommendations are insightful. We found the perfect partners! **What problems is Ada solving and how is that benefiting you?** The contact rate. ### 13. Ada: User Friendly, Nimble, Easy to Learn **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Ada?** The ease of use and learning with the interface, helpful and friendly support from the Ada side, willingness to work to support our specific needs, ease of training **What do you dislike about Ada?** Cannot custom build some scenarios for individual use-case, some difficulty managing/understanding analytics **Recommendations to others considering Ada:** Ada is incredibly easy to learn to use and train, and if you are willing to put in the work to build it out, you can achieve great results! Excellent for supporting an existing CX department and enabling customers to be more self-sufficient, and reduce agent hours needed. **What problems is Ada solving and how is that benefiting you?** -Streamlined our customer service -Enabled customers to be more self-sufficient -Saved real agent hours to use on more high-level/escalated cases ### 14. Ada bot is cool, yo **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2020 **What do you like best about Ada?** I really enjoy the interface and the data exports that we're getting are really useful. **What do you dislike about Ada?** At the moment we still have an issue with chats not being transferred correctly. **Recommendations to others considering Ada:** Map out all of the customer intents as it will make easier to implement any flows on any platform (ada including) Back in the day we have built a complete map of all the major issues and their solutions for our agents to navigate by - it was a very helpful asset building the chatbot. **What problems is Ada solving and how is that benefiting you?** Shorter user journey to his/her problem solution. ### 15. Ada, simple, smooth, superb! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Ada?** How simple is to create a content is just amazing. A huge difference with other companies is also how reachable they are and how much feedback they provide to make the best out of their product. **What do you dislike about Ada?** Little I can say here. It's a pity that to integrate with Zendesk, you gotta have the Enterprise plan. That kinda makes it quite pricey, but I guess that more a limitation with Zendesk than with Ada itself. **Recommendations to others considering Ada:** Ensure you got Zendesk Enterprise Plan! **What problems is Ada solving and how is that benefiting you?** Our customers stopped waiting to be served! We are also getting tons of reliable and useful data that we can use on our day to day work. ### 16. Positive Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Ada?** The support of their team and willingness to work with you to accomplish strategic goals. Also the sophistication of the bot training system and process. **What do you dislike about Ada?** Nothing comes to mind except it would be great to have a native conversion tracking tool since they position themselves as a revenue driving tool as well as traditional support, but this is likely just not the focus for them right now. **What problems is Ada solving and how is that benefiting you?** Reducing noise and low level inquiries so human agents can be better used in escalations and drive sales ### 17. A powerful marketing platform specialised for marketing/Advertisement. **Rating:** 4.5/5.0 stars **Reviewed by:** Eva M. | Software developer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Ada?** By this tool you can handle all your marketing strategies all in one platform. Whatever you are dealing with other channels you can all deal it here. You have got chat bots here where you can discuss your problems easily and openly with and anybody who uses it can helps you find the solution for it. **What do you dislike about Ada?** I don’t find anything problematic with the tool. **Recommendations to others considering Ada:** A great tool with amazing setup and great functionality. Its marketing strategies are amazing that helps you get better and more productive for your customers and users. It is extremely good in use and very user-friendly. It also saves your time so it is all in all great. **What problems is Ada solving and how is that benefiting you?** This tool helps you in making your customers well busy and engaged with your awesome marketing strategies which you can handle all in one. This customer self service is great and very useful. ### 18. Easy to use interface and reporting in a sophisticated multilingual chatbot **Rating:** 4.5/5.0 stars **Reviewed by:** April T. | Vice President, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Ada?** Ada speaks all the languages our customers speak! We have the option to use their autotranslation of our English text or put in our own translations. Building answers and training is so easy in their UI. They recently make huge improvements to their reporting system so we can pull data reports on usage, engagement, and satisfaction really easily. Ada integrates with our chat and ticket system Zendesk, providing a seamless experience for both agents and customers. Ada is also very interested in our feedback and constantly improving their system. **What do you dislike about Ada?** Ada can only be trained in English right now, so making sure the correct Chinese answers come up can be very difficult. **What problems is Ada solving and how is that benefiting you?** Ada allows us to put self-help resources in front of chat, allowing us to give customers quicker answers to easy questions 24/7. ### 19. Saving $30,000+ per year with Ada **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie H. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2019 **What do you like best about Ada?** The complete customization capabilities. Our Ada chatbot has a unique voice - one that is specifically tailored to our younger customer base - and we love that we can control our user journey with shuffled answers, emojis, and easy daily training. Also, our ACX Consultant is top notch! **What do you dislike about Ada?** There are multiple tiny bugs that don't impact the UX by any significant means, but it would be nice to squash them eventually. I can start preparing a list of these if you'd like! **Recommendations to others considering Ada:** Make sure to set aside time to train your bot for at least a few minutes every day. With some unexpected employee turnover last year, we're still playing catch up from 6 months of no training. **What problems is Ada solving and how is that benefiting you?** We were actually able to replace our Live Chat service with Ada. This not only has saved us close to $30,000 already this year, but has helped us identify the most common drivers of customer tickets so we can address these in our platform before our customers need assistance. ### 20. Excellent platform with great client services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Ada?** The platform interface is straight-forward for our clients and easily managed internally. I like that the chat functions are quick and easy to change, which allows us the flexibility to act fast i.e. if we're having technical issues and need to inform clients instantly. The look of the platform is attractive and customizable. Another great part is the new Analytics tool, which is a great way to monitor usage and see how well the chatbot is resolving questions, easy to spot gaps in our communication flow and improve where needed. **What do you dislike about Ada?** A feature that would be handy is to view all the chat flows in your bot as an overview, which would allow us to see if there are overlaps, maybe some answers are too similar and need to be condensed. I understand that the Ada developers are working on this so it's already on the roadmap. **Recommendations to others considering Ada:** It's a great complementing tool to our current service and frees up our 'Human Support' to work on more complicated matters. **What problems is Ada solving and how is that benefiting you?** We manage a high volume of users with a small support team, Ada allows our internal staff to focus on more complicated matters. By using Ada to help our clients with basic questions and technical know-how, it covers a wide range of subjects and often resolves their problems without being escalated to human support. ### 21. The chatbot product has been a great asset to The Boston Globe **Rating:** 5.0/5.0 stars **Reviewed by:** Mark T. | Senior Customer Service Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Ada?** The ADA team was very professional and guided us through analysis and setup of our chatbot. The process was seamless and we hit all of our implementation target dates.The ADA team provided a great onboarding experience **What do you dislike about Ada?** I can honestly say that from my perspective there was not anything that could be improved upon. **Recommendations to others considering Ada:** I would highly recommend the ADA group if you are interested in implementing Chatbot for your organization. They are professional and and a pleasure to work with **What problems is Ada solving and how is that benefiting you?** Chat bot has reduced the number of our live chats by over 65%. We will be looking and other ways to use chatbot to retain subscribers and promote our products. ### 22. Intuitive and efficient! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Ada?** Having had previous experience with chatbots, I can say ADA's interface is undoubtedly the most intuitive, efficient and modern I've ever worked with. Creating answers or decision trees as well as changing chatbot functionalities is as easy as it can be! The native Zendesk integration available is also a great plus, which was extremely easy to set up, and got us going in no time! **What do you dislike about Ada?** The analytics section, although quite robust, could be improved, giving clients the option of seeing additional numbers and statistics. ADA's team however, is always willing to help you get further relevant information "outside the platform". Due to the fact that the Zendesk "ADA Glass" integration is a relatively new feature, it still has its teething problems. The ADA team however, is looking hard on investigating and solving these hiccups, recommending interim workarounds along the way. **Recommendations to others considering Ada:** When looking to combine ADA's chatbot with a live chat platform, I would recommend going for the Zendesk Chat integration. Despite its teething problems due to the recent launch, ADA is headed the right direction! **What problems is Ada solving and how is that benefiting you?** As a company which works with customers from all over the world, we are now able to provide multilingual assistance without the need of translating every single content/answer. Instead, we have the option of fixing small automatic translation hiccups in specific answers. ### 23. Consistently impressed and very well supported **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Ada?** The technology is thorough and works very smoothly, but the attentive support by our account manager and their technical team sets the entire experience apart. It has also allowed us to optimize the extensive help documentation that we have created for our users, something that had been previously ignored. Their team is very attentive to our personal needs and is great at focusing on the elements of their capabilities that apply most to us. **What do you dislike about Ada?** We haven't experienced any problems or challenges that weren't either totally reasonable or solved promptly. When we have had challenges, they have been promptly addressed by either our account manager or a technical expert within the company. Ada is easy to recommend for anyone with the motivation to set up and maintain it. **Recommendations to others considering Ada:** Take plenty of time with set up and strategize a structure to your responses before you begin. Start simple and make things more complex slowly over time to avoid working yourself into any tangles. **What problems is Ada solving and how is that benefiting you?** We have an extensive self-service help section, but our users rarely take the time to access it. Ada has provided a real-time support net to make sure our users are taking advantage of our self-service resources and freeing up our human support team to handle complex and creative problems. Ada also allows us to provide a more real-time experience to users when our live support is unavailable due to limited scheduling during slow seasons or extreme volume during busy seasons. ### 24. Uplift and Ada = match made in AI Heaven **Rating:** 5.0/5.0 stars **Reviewed by:** Michael L. | Head of Customer Service Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Ada?** The numbers. They don't lie. We love the analytics and seeing what information is working for our customers. **What do you dislike about Ada?** The set up was a little daunting at first, but the Ada team helped every step of the way. **Recommendations to others considering Ada:** Team Ada has been unbelievable. What they don't know, they find out. What they say they will do, they do. **What problems is Ada solving and how is that benefiting you?** Ada has saved our support team countless working hours and allowed them to better the bot with that extra time. We are looking to add another bot in the near future. ### 25. Easy as...!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Ada?** Having worked with other chatbot providers I can say without a doubt that using Ada is amazingly simple. Intuitive and clear. Communication with Ada is as fluent as one can wish! **What do you dislike about Ada?** One of our most valued features with Zendesk was the thumbs up thumbs down rating linked to our Customer Service Agents. Ada does not offer (now) any kind of tool to get reports on how our agents perform. In other words, the ratings given upon closing a chat conversation are not linked to a person. That kinda limits our performance assessment. **Recommendations to others considering Ada:** Make sure you got Zendesk Enterprise accounts if you are integrating!!! **What problems is Ada solving and how is that benefiting you?** Immediate customer service to our customers worldwide, 24/7/365. Analytics are being also very helpful when trying to understand our customer's struggles. ### 26. Industry Leading Customer Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Ada?** The support provided is industry leading! Ada's Customer Success Team is knowledgable, fast to act, and always willing to go above and beyond to assist! **What do you dislike about Ada?** Something that I struggle with is keeping track of my bot responses. It would be incredibly useful to have a feature that maps out your answers so you can easily see which answers are linked to each other! **What problems is Ada solving and how is that benefiting you?** Ada acts as our first tier of support for our customers. Many of their questions can be answered by the bot, and if additional help is required, Ada can hand off the conversation to one of our live chat agents, providing a summary of the issue to the agent for context! ### 27. A strong growing partnership for two startups. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Ada?** The ability for users to self-solve. The ability to make seamless updates by an agent without involving extensive involvement from our developers. **What do you dislike about Ada?** Current limited search functionality for bot management. **What problems is Ada solving and how is that benefiting you?** Currently working on deeper personalization for a stronger customer experience, and more solvability from within the but before escalation. ### 28. Ada is a simple, easy, and user friendly way to reach your customers on their time **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie M. | APM, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Ada?** We used Ada as the first support source for our Frenzy marketplace. Our chatbot provided a quick, effective way to provide customers with answer to many of their questions, and could easily hand off to our customer support email when needed. **What do you dislike about Ada?** The major struggle we had with ada is the lack of export options for conversation. Without this we found it difficult to compare data from other support sources or tooling. **What problems is Ada solving and how is that benefiting you?** Many of the questions for our Frenzy marketplace were easy to answer, but came up frequently. With only a few dedicated customer support staff it was tough to keep up with the volume, Ada chatbot allowed us to reach all of our customers when they needed us, not just when we were available. ### 29. Ada is easy to use, easy to customize - great value! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Ada?** We have minimal technical resources available to us, so I love that the bot can be easily customized by our CX team and the people that are directly responsible for support. I also love that it can be rolled out in so many languages - it gives a global presence without too much effort. **What do you dislike about Ada?** So far - no big complaints. I would like to understand the longer term product roadmap and what new features will be delivered in the next year or two. **What problems is Ada solving and how is that benefiting you?** We get a LOT of questions through email, and it's hard for us to keep up with the demand. We introduced live chat, but that didn't really diminish the burden and wait times are making customers frustrated. With Ada - we can automate up front and empower our customers and prospects to get their questions answered when they want, where they want, and at all times. ### 30. Great product, great team **Rating:** 4.5/5.0 stars **Reviewed by:** Nimrod B. | VP, Customer Experience , Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2019 **What do you like best about Ada?** Cutting edge capabilities, very customizable, both on the user side and on the enterprise side. **What do you dislike about Ada?** Needs better analytics and need to have analytics to be able to incorporate with the rest of the ticketing system **What problems is Ada solving and how is that benefiting you?** Incoming customer service inquiries were deflected at a rate of ~50% ### 31. It gets the job done. **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua B. | CSO/CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2019 **What do you like best about Ada?** It is fairly easy to set up and use. The functionality is very streamlined. **What do you dislike about Ada?** It could truly use an update. I feel like an update could take this ahead of the curve. As of now it's suitable. **Recommendations to others considering Ada:** It gets the job completed. **What problems is Ada solving and how is that benefiting you?** In the solar industry, there are quite a bit of customer questions, payments, time spent. With customer self-service it frees up a lot of time. ### 32. Ada Support provides the best chatbot for your customer response 24/7. **Rating:** 5.0/5.0 stars **Reviewed by:** Ken N. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2018 **What do you like best about Ada?** Its very easy to use, chatbots provides the best automated support responses when you are not around to respond including late night hours for common customer problems, affordable, offers free demo to new users before purchase for testing and learning purposes. Its always online allowing your support channel to be available for your customers always. Great customer support they respond to users questions almost instant. **What do you dislike about Ada?** Nothing. Everything works great, the features are amazing and the automation is simple and effective. **Recommendations to others considering Ada:** Its the best way to keep automate customer response when you are not allowed including at night when you are not at work. Its easy to use and affordable to acquire. Its simply worth having. **What problems is Ada solving and how is that benefiting you?** Automating customer support department, retaining customers through 24/7 availability. ## Ada Discussions - [Remas](https://www.g2.com/discussions/50584-remas) - 1 comment, 2 upvotes - [What is Ada used for?](https://www.g2.com/discussions/what-is-ada-used-for) - 1 comment - [View Ada pricing details and edition comparison](https://www.g2.com/products/ada-support-inc-ada/reviews?filters%5Bnps_score%5D%5B%5D=5&page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+12%3A08%3A29+-0500&secure%5Bsession_id%5D=67591514-b130-42ac-887c-b4c667b21149&secure%5Btoken%5D=c937bd57e54a710653cf552d7233c3d15dc1311493eef8ed0820d2bb818e46be&format=llm_user) ## Ada Integrations - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - [Amadeus](https://www.g2.com/products/amadeus/reviews) - 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Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Code Generation - Text to Image - Generative AI - API - Natural Language Processing - Virtual Characters and Avatars - Content Generation - Personalization and Recommendation - Conditional Generation - Transformer Model - Automated Image & Video Editing - Interactive and Co-Creative Systems - Text Summarization - Data Augmentation - Variation Autoencoder Models - Adversarial Training - Transfer Learning and Fine-tuning - Simulation and Scenario Generation - Creative Design - AI Copilot - Prompt Engineering - Foundation Model **Dashboard** - Dashboard **Speech Recognition** - Speech Recognition **Compliance Management** - Compliance Management **Autonomous Task Execution** - Autonomous Task Execution **Sentiment Analysis** - Sentiment Analysis **Data Security** - Data Security **Third-Party Integration** - Third-Party Integration **Human-in-the-loop (HITL)** - Human-in-the-loop (HITL) **Agentic Task Execution** - Agentic Task Execution **Natural Language Processing** - Natural Language Processing **Conversational AI** - Conversational AI **Performance Metrics** - Performance Metrics **Interaction Tracking** - Interaction Tracking **Knowledge Base Management** - Knowledge Base Management **CRM Integration** - CRM Integration **Inquiry Routing** - Inquiry Routing **Contextual Guidance** - Contextual Guidance **Communications Management** - Communications Management **Proactive Chat** - Proactive Chat **Ticket Management** - Ticket Management **Core Conversational Capabilities - AI Chatbots** - Controlled LLM Response Generation - Context Maintenance Within Sessions - Natural Language Understanding & Intent Inference **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Channels** - Multi-Channel Coverage **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) - Multi-Language **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Platform** - Multilingualism - Quality - Real-Time - Artificial Intelligence - Self-Improving - Volume **Customer Support** - Text - Speech - Knowledge Base - Knowledge Base Management **Data** - Reliability - Data Security **Generative AI** - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection - Natural Language Processing - Simulation and Scenario Generation **Voice Recognition - AI Voice Assistants** - Voice Recognition **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Communication apps **Player Support Channels - Player Support Platforms** - In-Game Support - Multi-Channel Access - Self-Service Help Center **Self-Service Experience** - Knowledge Base - Searchable Articles - Community Forums - Mobile Optimization - Personalization **Process** - Mentions - Tickets - Macros **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Design** - Create Content - Personalization - Inbound Identification - Regulatory Compliance - Batch Communications - Multi-Channel Communication - On-Demand Communications - Interactive Content **Platform** - Conversation Editor - Integration - Human-In-The-Loop - Drag & Drop Editor - Human-in-the-loop (HITL) **Platform** - Live chat - Integrations - Branding - Analytics - A/B testing - Role-based access - Collection of information - Augmented Analytics - Proactive Chat **Support Automation** - Intelligent Routing - Seamless Escalation - Transcripts - Self-Serve Support **Channel** - Security - Omnichannel - Privacy - Anonymity **Automation** - Ticket Resolution - Customization - Intelligent Routing - Customizable Templates **Interaction** - Complex Query Handling - Natural Conversation - Understanding - Feedback Management - Customizability - Multi-Channel Management - Communication Management - Workflow Management - Email Management - Knowledge Base Management **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Payment Platform - Internal tools **Support Operations - Player Support Platforms** - Automated Resolution - Player Context - Case Management **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Channels** - Email - Social - Live Chat - Phone - Text **Task & Flow Management - AI Chatbots** - Scripted Dialogue & Decision Tree Support - Fallback Responses for Unknown Queries **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Artificial Intelligence** - Learning - Language - Conversational AI - Generative AI **Learning** - User Interaction Learning - Error Learning **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Speech **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics and Reporting - Conversational Commerce Platforms** - Conversational analytics - Advance reporting **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Agent Collaboration - Data Governance - Prompt Engineering - Feedback Management - For No-Code Development - Version Control - Role-Based Permissions - Dynamic Modeling - API - Memory Management - Monitoring - Scalability - Cost Management - Scheduling - Natural Language Interface - Access Controls/Permissions - Multiple LLM Models - Integration Management - Customizable Frameworks - Pre-built Templates - Analytics - Intent Recognition - Contextual Guidance - Rules-Based Workflow - Attended Automation - Drag & Drop - For Sales/Marketing - Generative AI - Business Process Automation - AI Copilot - Third-Party Integrations - Multi-Channel Communication - Sentiment Analysis - Deep Learning - Code-free Development - Compliance Management - Automated Responses - Knowledge Management - Transfers/Routing - Personalization - Activity Dashboard - Customer Experience Management - Virtual Personal Assistant (VPA) - Chatbot - Speech Recognition - Reporting/Analytics - Task Management - Customer Engagement - AI/Machine Learning - Configurable Workflow - Unattended Automation - Conversation Intelligence - Workflow Automation - Proactive Error Detection **Additional Functionality** - Customer Surveys - Lead Qualification - Transcripts/Chat History - Language Detection - Pre-Configured Bot - Lead Capture - Code-free Development - Natural Language Processing - Multi-Language - For Sales/Marketing - Contextual Guidance - Automated Responses - Customer Support - Chatbot - Intent Recognition - Sentiment Analysis - Customer Experience Management - Query Suggestions - Transfers/Routing - AI Copilot - Canned Responses - AI/Machine Learning - Multi-Channel Communication - Automated Routing - Workflow Automation **Additional Functionality** - Chat/Messaging - Customer Database - Customizable Branding - Call Recording - Autoresponders - IVR - Email Management - Template Management - SMS Messaging - Surveys & Feedback - Content Management - Knowledge Base Management - Compliance Management - Multi-Language - Interaction Tracking - Third-Party Integrations - Social Media Integration - Workflow Management - Customer History - Activity Dashboard - AI Copilot - Video Support - CRM - Inbox Management - API - Alerts/Notifications - Feedback Management - Reporting & Statistics - Collaboration Tools - Activity Tracking **Additional Functionality** - Workflow Management - Interaction Tracking - Alerts/Notifications - Single Sign On - Self Service Portal - Real-Time Analytics - Customer Database - Client Portal - Inventory Management - Tagging - Configurable Workflow - Customer History - Surveys & Feedback - Support Ticket Management - Service Level Agreement (SLA) Management - Widgets - Search/Filter - Chatbot - Email Templates - Activity Tracking - Feedback Management - Real-Time Data - API - Reporting/Analytics - Event Triggered Actions - Website Integration - Help Desk Management - Call Center Management - Queue Management - SSL Security - Social Media Integration - CRM - Chat/Messaging - Live Chat - AI Copilot - Customizable Reports - Email Management - Customizable Branding - Reporting & Statistics - Real-Time Notifications - Access Controls/Permissions - Customizable Forms - Customer Communication - Activity Dashboard - Third-Party Integrations - Customizable Fields - Multi-Channel Communication - Application Management - Communication Management - Role-Based Permissions **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Deployment & Embedding - AI Chatbots** - API Access for Business System Integration - Web Widget & SDK Embedding **Content Generation** - Creativity - Content Accuracy **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Admin & Configuration - AI Chatbots** - No-Code Conversation Design **System** - API Flexibility - Update Frequency and Utility - Cross-Platform Compatibility - Software Integration - Third-Party Integrations **Agentic AI - AI Chatbots** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Monitoring & Improvement - AI Chatbots** - Feedback-Driven Response Optimization **Reliability & Safety - AI Chatbots** - Guardrails & Content Controls **Additional Functionality** - Autoresponders - Configurable Workflow - Natural Language Processing - Customizable Branding - Sentiment Analysis - Real-Time Analytics - Pre-Configured Bot - Activity Dashboard - Live Chat - Real-Time Monitoring - Code-free Development - Reporting & Statistics - Speech Recognition - Drag & Drop - Reporting/Analytics - Generative AI - Customer Service Analytics - Chatbot - Intent Recognition - Lead Capture - Multi-Channel Communication - Search/Filter - Visual Analytics - AI Copilot - Chat/Messaging - CRM - Chat Transcript - Performance Metrics - Contextual Guidance - Natural Language Search - Monitoring - Speech Synthesis - Real-Time Notifications - Customer Database - API - For Developers - Customer Segmentation - Alerts/Escalation - Engagement Tracking ## Top Ada Alternatives - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,734 reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - 4.3/5.0 (6,673 reviews) - [Drift](https://www.g2.com/products/drift/reviews) - 4.4/5.0 (1,203 reviews)