--- title: Ada Reviews meta\_title: 'Ada Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 173 reviews by the users' company size, role or industry to find out how Ada works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 173 scale: '5' date\_modified: '2026-08-09' parent\_category: name: AI Agents url: https://www.g2.com/categories/ai-agents --- # Ada Reviews & Product Details Visit Website Ada is the Agentic Customer Experience (ACX) company that helps organizations build, manage, optimize, and scale AI agents for customer service, with more than 550 AI agents deployed globally. Ada's core differentiator is the ACX Operating Model: the only approach in the category that pairs an enterprise AI platform with structured methodology and expert guidance. The logic behind it is direct: the best customer experiences come from businesses that own and operate their AI agents, not ones that depend on vendors to run them. The companies that own their AI capability are the ones that compound value. Ada's job is to help them get there. Ada delivers that ownership through three components: - ACX Platform: AI agent management across every channel and language, no engineering dependency required - ACX Practice: A structured methodology for building, governing, and scaling an ACX program - ACX Experts: Who work alongside internal teams to build lasting AI fluency The ACX Platform is designed with these core components: - Reasoning Engine™: An unified intelligence layer that powers the AI agent across all CX channels using shared customer context, business logic, and configurable policies, with built-in accuracy and safety controls. Consistent experience meets reduced overhead. - Conversation Hub: Deploy an AI agent across voice, messaging, email, and custom channels in 60+ languages, with structured handoff to human agents when escalation is needed. - Performance Center: Tools for building, testing, and optimizing AI agent behavior, including Playbooks for complex multi-step workflows (refunds, rebookings, authentication), Coaching for continuous improvement, and Simulations for safe pre-launch testing. Tracks resolution rate, CSAT, NPS, and custom KPIs. - Developer Toolkit: Pre-built connectors for Salesforce, Zendesk, and ServiceNow, plus APIs, SDKs, and an MCP Server for managing the AI agent from tools like Claude or ChatGPT. - Enterprise-grade security: SOC 2 Type II, GDPR, HIPAA, PCI DSS, and AIUC-1 certified, with Zero Data Retention and regional data residency. Ada was the first ACX platform to have achieved AIUC-1 certification, the world's first AI safety standard specifically designed for customer service agents—and Ada helped write it. Proven customer outcomes include: - IPSY (ecommerce) achieved 943% ROI on its AI investment within four months of using Ada's ACX platform alongside a 63% improvement in automated resolution rate and a 41% improvement in CSAT. - Endy (retail) achieved an 85% automated resolution rate during a major national promotion and 75% CSAT during their warehouse sale. - eSky Group (travel) saw a 17-point increase in automated resolution in four months, a 19-point CSAT jump, and 200% ROI—running three brands across 50+ markets with one team on one platform. - Blackhawk Network (fintech) transformed into a mature ACX operation, automatically resolving ~50% of all incoming inquiries across brands and channels, and upskilling frontline agents with plans to expand AI across the entire enterprise. Ada is built for enterprise organizations with high-volume support operations across industries including financial services, telecommunications, retail and ecommerce, travel, insurance, and technology. * * * Product Website Ada Seller [ADA SUPPORT, INC.](https://www.g2.com/sellers/ada-support-inc) Discussions [Ada Community](https://www.g2.com/products/ada-support-inc-ada/discuss) Languages Supported Afrikaans, Arabic, Belarusian, Bosnian, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Irish, Haitian, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Icelandic, Italian, Japanese, Kazakh, Central Khmer, Korean, Latvian, Lithuanian, Macedonian, Malay, Burmese, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Tagalog, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/ada-support-inc-ada/pricing) ## Ada Integrations (26) What do users say about integrations? 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seller or seller's competitor, not included in G2 scores. "Wonderful Chat Bot" 5/5 What do you like best about Ada? Very easy to set up and use. When properly integrated, it saves a lot of money on automating consumer interaction. Review collected by and hosted on G2.com. What do you dislike about Ada? Takes a little time to understand and get integrated. Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? We have saved a lot of money with less Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Oswaldo R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oswaldo R.") OR Oswaldo R. Customer Service Manager Mid-Market (51-1000 emp.) 2/16/2021 "Great way to scale your business!" 4.5/5 What do you like best about Ada? Since our first meeting the ADA team was completely onboard, our Sales Rep was amazing, always providing all the info at the right moment, and the transition to our KAM and the Engineers was clean and amazing too! Review collected by and hosted on G2.com. What do you dislike about Ada? Not much! Even on USA holidays, we can always count on someone! Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? We have a massive amount of chats coming through every month and all of them require very simple things, so ADA is taking things to the next level, combining APIs with ADA we can answer a lot of the sales reps inquires Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![George A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George A.") GA George A. Mid-Market (51-1000 emp.) 11/5/2020 "LOVED by our IT, Customer Experience, Marketing teams and most importantly our customers" 5/5 What do you like best about Ada? It's so SIMPLE to setup, manage, test, update, go-to-market. And Ada truly has a partnership mindset and approach. Overall great product and incredible team. Review collected by and hosted on G2.com. What do you dislike about Ada? I don't dislike the existing features as they're also very open to feedback on roadmap items however I do wish their AI chatbot would integrate and front our Call Centres. I'd rate them 11/10 at that point. Review collected by and hosted on G2.com. Recommendations to others considering Ada: What are you waiting for? Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? We were finally able to launch a scalable, friendly, conversational and automation-first 24/7 customer service that's aligned with our brand and customer-centric values. Our go-to-market took less than 60 days to launch flows and interactions that cover the E2E customer journey all while driving 72% containment rates (meaning our AI bot handled the customer request without escalating to our eCare agents). All this before we integrated with SalesForce so can't wait for what's to come! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 11/16/2021 "Convenient and intuitive chatbot solution" 3.5/5 What do you like best about Ada? Creating new answer titles, adding training questions and settings are pretty intuitive and convenient Review collected by and hosted on G2.com. What do you dislike about Ada? It is not as customizable/ flexible compared to other solutions Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? Reduce the need for live agents Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 11/9/2021 "Easy multi featured chat bot" 4/5 What do you like best about Ada? Easy to integrate. Intelligent chat bot. Review collected by and hosted on G2.com. What do you dislike about Ada? Limitations on message organization and UI modifications Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? Customer support! Customers can now speak to us at ease and contact us to have their questions resolved Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") IH Verified User in Health, Wellness and Fitness Enterprise (\> 1000 emp.) 11/9/2021 "Fantastic Tool" 5/5 What do you like best about Ada? Ease of use. Anyone can create and manage content on this bot. Review collected by and hosted on G2.com. What do you dislike about Ada? The dashboard could use some additional features but I'm sure those will be released soon! Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? Internal Bot support Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Neil G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neil G.") NG Neil G. Director, Customer Experience Small-Business (50 or fewer emp.) 2/16/2021 "Full featured chat bot solution coupled with robust support resources" 4.5/5 What do you like best about Ada? Works well, very configurable, supports major integrations. Support team is very hands on and accessible during and after onboarding . Review collected by and hosted on G2.com. What do you dislike about Ada? Missing some features/capability on the reporting side. Integrations aren't included in base pricing and are quite expensive. Review collected by and hosted on G2.com. Recommendations to others considering Ada: Make sure to understand what a "chatbot" like Ada can and can't do. It is only as effective as the resources, content and workflows you add into it. Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? Technical Support triaging and lead capture. Works well to deflect low-tier tech support requests away from live agents. Review collected by and hosted on G2.com. Show More Response from Elan Keshen of Ada [Editedit](https://www.g2.com/survey_responses/ada-review-4601958/official_response/edit) Thanks for the review Neil, I would love to hear what reports you and the team are looking for. Improving our reporting and insights engine is a key product goal in the short term. 2/18/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 2/16/2021 "Great Chat Bot application" 4.5/5 What do you like best about Ada? The analytics/reporting tool makes it easy to add more answers and upgrade our Chat Bot application, and the Questions tab makes it easy for us to train our bot by providing an overview of all the questions the bot is lacking. Not to mention the great support from the ADA team. Review collected by and hosted on G2.com. What do you dislike about Ada? There is always room for improvement, the reports should include more detailed data and the bot should include more languages. Review collected by and hosted on G2.com. Recommendations to others considering Ada: Although it's not the cheapest tool in the market, nothing beats the amount of tools and features Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? With Ada we are providing a better and quicker problem resolution process for our customers. We've manage to increase drastically our containment rate and reduce our customer service costs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") IF Verified User in Financial Services Mid-Market (51-1000 emp.) 2/16/2021 "Ada helps you scale and your customers get their answers faster" 4/5 What do you like best about Ada? Ada's interface is easy to use and allows content creators - even with minimal technological backgrounds - to make updates, changes and new content quickly. Review collected by and hosted on G2.com. What do you dislike about Ada? Ada does not fully integrate with our current chat tool. Its core functions are able to connect seamlessly and have added great value but certain routing features require more investigation or work to get them live. Review collected by and hosted on G2.com. Recommendations to others considering Ada: Focus on the problem you are trying to solve and optimize early AND often. If possible, create a Chat Bot Team that is dedicated to optimizing it - don't add it to someone else's plate as an additional responsibility. Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? Ada has allowed our customers to get answers faster and also saves our team's time for matters that require actual human intervention. Headcount cannot always - and should not - always increase as your business grows. A solution like Ada allows us to build workflows that help our customers learn and solve their problems even when we aren't online! It's a 24/7 support solution that can route to live chat if necessary - everybody wins! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jean-François T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jean-François T.") JT Jean-François T. Helpdesk Specialist Mid-Market (51-1000 emp.) 2/17/2021 "ADA Review" 4.5/5 What do you like best about Ada? I like the Ada staff the best, they are very helpful and open to suggestions. Review collected by and hosted on G2.com. What do you dislike about Ada? Buggy variable system: if not being careful when deleting content variables can become bugged and a lot more content can become inaccessible again and has to be created again. Ada says they are aware of it, but no solution to it yet. Review collected by and hosted on G2.com. Recommendations to others considering Ada: Ada has a wonderful staff and community. They are always very helpful. Review collected by and hosted on G2.com. What problems is Ada solving and how is that benefiting you? Answering common helpdesk questions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Ada? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Ada ](https://www.g2.com/products/ada-support-inc-ada/discussions/new) GU Guest User • Last activity over 4 years ago What is Ada used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-ada-used-for) ![Reemas11 A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reemas11 A.") RA Reemas11 Almnsry • Last activity over 4 years ago Remas 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/50584-remas) [ View all Discussions ](https://www.g2.com/products/ada-support-inc-ada/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 16% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/ada-support-inc-ada/pricing) ## How much does Ada cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 8 purchases. 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