Ad-Vanced DSP is a global demand-side platform operating across 195 countries with over 200 billion daily ad requests. The platform combines 100% deterministic data with proprietary hyperlocation targeting technology that scales down to a 10-meter radius, enabling precision targeting at physical locations including stores, venues, competitor locations and embassies. Ad-Vanced DSP provides omnichannel campaign delivery across CTV, display, video, audio, native, in-game and DOOH formats, built-in incrementality testing at no extra cost, cookieless retargeting via UID2, Account-Based Marketing with firmographic targeting, and real-time AI optimisation across 350 reporting metrics. The platform serves clients across aviation, financial services, automotive, iGaming and higher education verticals, offering self-serve, co-pilot and fully managed service models. Legal entity: Advanced Digital Adtech Ltd, registered in Ireland.