--- title: mFilterIt Reviews meta\_title: 'mFilterIt Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 40 reviews by the users' company size, role or industry to find out how mFilterIt works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 40 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # mFilterIt Reviews & Product Details Visit Website mFilterIt is a comprehensive ad fraud prevention solution designed to help brands and advertisers safeguard their digital advertising investments from the increasing prevalence of ad fraud. This managed service offers full-funnel validation and source-level transparency, enabling users to identify and eliminate wasted ad spend while enhancing overall campaign performance. By monitoring every stage of the advertising funnel—from initial impressions to final conversions—mFilterIt effectively detects and flags fraudulent activities across various platforms, including major walled gardens like Google and Meta, affiliate networks, programmatic platforms, and over-the-top (OTT) and connected TV (CTV) environments. The target audience for mFilterIt includes digital marketers, advertising agencies, and brands that invest significantly in online advertising. These users face the challenge of navigating a complex digital landscape where fraudulent activities can undermine their marketing efforts. mFilterIt addresses this challenge by providing a robust solution that not only identifies fraudulent behavior but also offers actionable insights to optimize advertising strategies. With the increasing sophistication of fraud tactics, mFilterIt stands out by offering a deep, post-bid analysis that goes beyond surface-level detection, ensuring that users can combat both obvious and subtle forms of fraud effectively. Key features of mFilterIt include its ability to perform extensive analysis of ad traffic, identifying issues such as bot traffic, fake installs, and low-quality sources. This level of scrutiny allows advertisers to gain clarity on their campaigns and make informed decisions to enhance their media quality. Additionally, mFilterIt’s expert teams collaborate closely with clients to interpret fraud signals, ensuring that the advertising efforts are not only protected but also optimized for better performance. This partnership approach adds significant value, as it combines advanced technology with human expertise to deliver a comprehensive fraud prevention strategy. By utilizing mFilterIt, advertisers can move beyond mere detection of fraud to actively combat it. The platform empowers users to take decisive action against fraudulent activities, leading to improved campaign outcomes and a more effective allocation of advertising budgets. With its focus on transparency and performance enhancement, mFilterIt serves as a vital ally in the ongoing battle against ad fraud, helping brands to secure their digital advertising investments with confidence. * * * Product Website mFilterIt Seller [mFilterIt](https://www.g2.com/sellers/mfilterit) Discussions [mFilterIt Community](https://www.g2.com/products/mfilterit-mfilterit/discuss) Languages Supported English Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/mfilterit-mfilterit/pricing) ## mFilterIt Integrations (2) What do users say about integrations? Verified by mFilterIt [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AppsFlyer ](https://www.g2.com/products/appsflyer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Singular ](https://www.g2.com/products/singular/reviews) Show More ![Harneet B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harneet B.") HB Harneet B. Chief Marketing Officer Mid-Market (51-1000 emp.) 8/7/2026 "A trusted fraud-prevention partner since 2018, measurable ROI and exceptional Fraud Protection" 5/5 What do you like best about mFilterIt? We've partnered with mFilterIt since 2018, and the experience has consistently been exceptional. Their AI-driven, real-time fraud detection and transaction-level validation identified significant invalid traffic across our marketing ecosystem, over 9% of affiliate traffic and up to 16% across all channels, spanning bot traffic, cookie stuffing, VPN/proxy abuse, and misattribution. Their 60+ GIVT/SIVT validation checks covered 5.7M+ paid channel visits and 116K+ orders for us, blocking over 0.5M invalid visits. Integration was seamless, their automated blacklisting APIs plugged directly into our ad managers, enabling real-time blocking of 300+ fraudulent sources across Google, Meta, and affiliates without disrupting our existing tracking stack. The omnichannel dashboard is clean and intuitive, giving full-funnel transparency with channel-level drill-downs that even non-technical team members can act on. Detection runs in real time with no latency impact on campaigns, and protection continuously adapts as fraud patterns evolve. Beyond the technology, the partnership stands out. Onboarding was structured and fast, and the team has shown deep expertise, ownership, and genuine commitment to customer success. We've worked closely with Jyoti Kalra, Jagmeet Singh, Amit Kumar, and the wider leadership under Amit Relan and Vipin Kumar, every engagement has been smooth and impactful. Review collected by and hosted on G2.com. What do you dislike about mFilterIt? Very little. The GIVT/SIVT terminology and fraud-category taxonomy take some initial learning for team members new to ad fraud, and we'd love more customization options in dashboard report exports. Neither has been a meaningful blocker, and the team is receptive to feedback. Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? Invalid traffic and misattribution were inflating our performance metrics and directing budget toward non-incremental channels. mFilterIt's validation enabled us to reallocate spend toward genuine performance channels — cutting incorrect affiliate attribution by 20% and invalid Google/Meta traffic by 30%. The result: a 10% improvement in marketing efficiency, better ROI, more accurate measurement, and a stronger focus on authentic customer engagement. The solution has comfortably paid for itself in recovered ad spend, and mFilterIt remains a trusted partner in building a transparent, fraud-free marketing ecosystem. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Avinash G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avinash G.") AG Avinash G. Senior Manager - Digital marketing Enterprise (\> 1000 emp.) 8/3/2026 "Mfilter Blocks Junk Installs and Delivers Deep Fraud Insights" 5/5 What do you like best about mFilterIt? Mfilter is an amazing tool. They helped us block crores of junk installs and identified lakhs of users to get into Zepto. They also provide detailed insights into different types of fraud, which helps the brand scale while protecting its reputation. Mfilter’s tools have helped us focus on retention and better understand which partner is driving genuine traffic and real users. Review collected by and hosted on G2.com. What do you dislike about mFilterIt? I cannot think of anything but i can suggest to launch more features Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? Click injection Fraud installs Fraud users Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 8/3/2026 "Clear, Well-Labeled Dashboard, but Buggy Filters That Keep Resetting" 3.5/5 What do you like best about mFilterIt? the dashboard was easy to understand and the labeling was correct. Review collected by and hosted on G2.com. What do you dislike about mFilterIt? The dashboard was buggy. whenever i would clear the dropdown options, they would often select all of them again and again. if i change date range or events filter, the publisher column would again reset and i would need to do it all over again. basically, choosing the correct filters took 3-4 attempts every time. Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? fraud detection is simple. multiple ways to narrow down on fraud keeps me focused on other work while fraud prevention is taken care of by mfilterit Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 7/31/2026 "Responsive Service with Cost Concerns for Startups" 3.5/5 What do you like best about mFilterIt? I like mFilterIt for its responsiveness and flexibility. Whenever we wanted to modify any preset rules or had any difficulty in figuring out the data that their dashboard was showing, they were always eager to help. The initial setup was very easy, and the team was helpful. Review collected by and hosted on G2.com. What do you dislike about mFilterIt? I find the minimum order guarantee slightly costly for startups. Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? I use mFilterIt to catch fraud in affiliates with rules like click to install and scaling affiliates without fraud. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media Mid-Market (51-1000 emp.) 8/5/2026 "Streamlined Affiliate Workflows, but Needs Better Fraud and Site ID Controls" 3.5/5 What do you like best about mFilterIt? It makes the workflow easier specially when working with affiliates Review collected by and hosted on G2.com. What do you dislike about mFilterIt? There is no way to control the fraud - meaning to block the site id directly Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? Already mentioned above Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Namrata T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Namrata T.") NT Namrata T. Digital Marketing Executive Mid-Market (51-1000 emp.) 6/2/2025 "Helps Fraud Protection and Brand Safety" 5/5 What do you like best about mFilterIt? 1.Comprehensive Ad Fraud Detection: Accurately identifies and prevents a wide range of ad fraud types (click fraud, bot traffic, install fraud, etc.) across digital channels. 2. Real-time Monitoring: Offers real-time data analysis and reporting, enabling quick decision-making and campaign optimization. 3. Brand Safety & Compliance: Ensures brand ads appear in suitable environments, reducing reputational risk. 4. Customizable Dashboards: User-friendly dashboards tailored to business needs for granular insights and KPIs. 5. Cross-platform Compatibility: Supports multiple platforms including web, mobile, and in-app environments. 6. Actionable Insights: Provides deep analytics that help marketers refine targeting, improve ROI, and reduce wastage. Review collected by and hosted on G2.com. What do you dislike about mFilterIt? pricing plans can be added on website Little clearly Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? It also protects your brand by preventing ads from appearing on inappropriate or harmful websites. With real-time monitoring and accurate data, mFilterIt provides clearer insights into campaign performance, helping you make smarter marketing decisions and improve your return on investment. Review collected by and hosted on G2.com. Show More 6/10/2025 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ankesh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankesh A.") AA Ankesh A. Sales Specialist Mid-Market (51-1000 emp.) 5/28/2025 "The Ultimate guide to mFilterIt" 4/5 What do you like best about mFilterIt? mFilterIt is lauded for its robust ad fraud detection and prevention capabilities, particularly its Valid8 tool. This tool uses machine learning, behavioral analysis, and heuristic checks to identify and block invalid traffic, ensuring that advertisers get real, human interactions. Beyond ad fraud, mFilterIt also offers solutions for brand safety and creative compliance, helping advertisers ensure their campaigns are placed in safe and relevant environments. Review collected by and hosted on G2.com. What do you dislike about mFilterIt? Some of the dislikes reported about mFilterIt include poor skill development opportunities, job insecurity, low work satisfaction, a bad company culture, and a poor work-life balance, according to reviews. There are also concerns about the company's notice period policy, which some feel is unfairly enforced Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? mFilterIt primarily addresses the problem of ad fraud in the digital ecosystem, which wastes ad spend and damages brand reputation. By identifying and preventing invalid traffic, mFilterIt helps businesses avoid losing money, make better decisions, and maintain trust with consumers. This translates to increased return on ad spend and a safer, more transparent digital environment. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Cyriac T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cyriac T.") CT Cyriac T. Digital Acquisition Manager Enterprise (\> 1000 emp.) 5/14/2025 "Essential Tool for Scalable and Fraud-Free Affiliate Marketing" 4.5/5 What do you like best about mFilterIt? We used mFilterIt for our digital acquisition campaigns, and it proved to be an invaluable asset. The platform helped us accurately identify the best-performing affiliate channels by filtering out fraudulent traffic, which significantly reduced budget wastage. One of the standout benefits was the clarity it brought to our reporting. With reliable and transparent data, we were able to make faster, more confident decisions and optimize our campaigns effectively. This tool is especially useful for teams looking to scale quickly through affiliate networks without the constant worry of ad fraud or misleading performance metrics. Highly recommended for any performance marketing team that values clean data, efficient budget use, and trustworthy reporting. Review collected by and hosted on G2.com. What do you dislike about mFilterIt? While mFilterIt was highly effective in post-click fraud analysis, one limitation we encountered was the lack of pre-click fraud prevention. At the time we worked with them, the tool only flagged fraudulent activity after the click had occurred. It would be a significant improvement if mFilterIt could also block fraudulent traffic before it reaches the mobile measurement partner (MMP). This would not only ensure cleaner and more reliable MMP reporting but also help reduce attribution costs by preventing invalid traffic from being recorded in the first place. Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? mFilterIt is helping us tackle the persistent issue of ad fraud in affiliate marketing, particularly in our digital acquisition campaigns. By identifying and filtering out fraudulent post-click traffic, it ensures that only genuine user interactions are considered for performance evaluation. This has led to more accurate attribution, reduced budget wastage, and better ROI on our campaigns. The tool has also helped us pinpoint the most effective affiliate partners, allowing us to scale our efforts confidently without worrying about misleading data or inflated metrics. Overall, it has brought a new level of transparency and efficiency to our performance marketing strategy. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Meghna T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meghna T.") MT Meghna T. Content Manager Small-Business (50 or fewer emp.) 6/8/2025 "Ive been using this for a while and it's been a good experience" 4/5 What do you like best about mFilterIt? It gives us clear insights into our campaigns and helps cut down on ad fraud. The dashboard is easy to use, and their support team is always helpful. We’re able to track invalid traffic in real-time, which helps us optimise spends better. It’s been a reliable partner in improving media efficiency and brand safety. Review collected by and hosted on G2.com. What do you dislike about mFilterIt? Sometimes the dashboard takes a bit of time to load or can feel slightly clunky. A few metrics could be more simplified for easier understanding. But overall, nothing major that affects day-to-day use. Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? mFilterIt helps us detect and block ad fraud, which was affecting the efficiency of our campaigns. It also gives us better visibility into traffic quality, so we can make smarter media decisions. As a result, we’ve been able to save costs and improve ROI on our digital spends. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Drishti V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Drishti V.") DV Drishti V. Manager Small-Business (50 or fewer emp.) 6/21/2025 "Powerful Tool for Ad Fraud Detection, But Needs Smoother Onboarding & UX" 4/5 What do you like best about mFilterIt? Robust ad fraud detection and transparency tools Real-time analytics and deep insights into media spends Helpful customer success team that explains metrics well Comprehensive dashboard once you understand it Review collected by and hosted on G2.com. What do you dislike about mFilterIt? Complicated User Interface: Takes time to get used to; not intuitive for first-time users Onboarding Experience Could Be Better: Lacks guided walkthroughs or tutorials Dashboard Overload: Too much data thrown at once, can get overwhelming Review collected by and hosted on G2.com. What problems is mFilterIt solving and how is that benefiting you? It ensures our ad budgets are spent on real users, not bots—leading to better ROI. It brings clarity into campaign performance, which helps us take faster, more data-driven decisions. Their reports and insights make it easier to optimize partners and media mix, avoiding wasteful spends. We can hold platforms and publishers accountable based on actual, clean data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about mFilterIt? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about mFilterIt ](https://www.g2.com/products/mfilterit-mfilterit/discussions/new) GU Guest User What is Ad-Fraud Suite used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-ad-fraud-suite-used-for) [ View all Discussions ](https://www.g2.com/products/mfilterit-mfilterit/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/mfilterit-mfilterit/pricing) ##### ##### mFilterIt Features Trading Keyword Tracking Third-Party Integrations Threat Detection Account Alerts Threat Detection IP Address Monitoring Blocking Manual IP Blocking Automated IP Blocking Cross-Campaign Blocking [ View More Features ](https://www.g2.com/products/mfilterit-mfilterit/features) ## Top-Rated Alternatives [ ![Singular](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Singular") Singular 4.6/5(529) ](https://www.g2.com/products/singular/reviews) [ ![AppsFlyer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AppsFlyer") AppsFlyer 4.5/5(780) ](https://www.g2.com/products/appsflyer/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/mfilterit-mfilterit/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Advertising Intelligence](https://www.g2.com/categories/digital-advertising-intelligence)[Click Fraud](https://www.g2.com/categories/click-fraud) ##### Explore More [What is the typical setup time for a secure data room?](https://www.g2.com/discussions/what-is-the-typical-setup-time-for-a-secure-data-room)[What is the most affordable transcription service for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-transcription-service-for-smbs)[Best software for managing board documents efficiently](https://www.g2.com/discussions/best-software-for-managing-board-documents-efficiently) [Cloud infrastructure monitoring solutions](https://www.g2.com/discussions/cloud-infrastructure-monitoring-solutions-what-s-the-best-in-2025)[What are the best admissions and enrollment management systems for higher education institutions?](https://www.g2.com/discussions/what-are-the-best-admissions-and-enrollment-management-systems-for-higher-education-institutions)[Pros and Cons Details](https://www.g2.com/products/mfilterit-mfilterit/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)