# Top 10 illumin Alternatives & Competitors
**Average Rating:** 4.3/5
**Total Number of Reviews:** 133
Research alternative solutions to illumin on G2, with real user reviews on competing tools. Demand Side Platform (DSP) is a widely used technology, and many people are seeking secure, powerful software solutions with api / integrations, machine learning optimization, and in-app ads. Other important factors to consider when researching alternatives to illumin include customer service and media platforms. The best overall illumin alternative is StackAdapt. Other similar apps like illumin are Basis, The Trade Desk, AdRoll, and Demandbase One. illumin alternatives can be found in [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Account Data Management Software](https://www.g2.com/categories/account-data-management).


## Best Paid & Free Alternatives to illumin
  - [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  - [Basis](https://www.g2.com/products/basis/reviews)
  - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  - [AdRoll](https://www.g2.com/products/adroll/reviews)
  - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)
  - [Celtra](https://www.g2.com/products/celtra/reviews)
  - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
  - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [LocaliQ](https://www.g2.com/products/localiq/reviews)

## Top 10 Alternatives to illumin Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how illumin stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Telecommunications, and Financial Services, and find the best product for your business.


  ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
By StackAdapt
**Average Rating:** 4.7/5
**Total Reviews:** 871
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.


Reviewers say compared to illumin, StackAdapt is:
- Better at meeting requirements
- Easier to set up
- Easier to admin
Categories in common with illumin: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-illumin-illumin)
**Compare StackAdapt with other alternatives:**
- [StackAdapt vs Basis](https://www.g2.com/compare/basis-vs-stackadapt)
- [StackAdapt vs The Trade Desk](https://www.g2.com/compare/stackadapt-vs-the-trade-desk)
- [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt)
- [StackAdapt vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-stackadapt)
- [StackAdapt vs Celtra](https://www.g2.com/compare/celtra-vs-stackadapt)
- [StackAdapt vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt)
- [StackAdapt vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-stackadapt)
- [StackAdapt vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-stackadapt)
- [StackAdapt vs LocaliQ](https://www.g2.com/compare/localiq-vs-stackadapt)

  ### 2. [Basis](https://www.g2.com/products/basis/reviews)
By Basis Technologies
**Average Rating:** 4.5/5
**Total Reviews:** 287
Basis is the platform advertisers need to run successful online advertising across every channel.


Reviewers say compared to illumin, Basis is:
- Better at meeting requirements
- Better at support
- Easier to do business with
Categories in common with illumin: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs Basis](https://www.g2.com/compare/basis-vs-illumin-illumin)
**Compare Basis with other alternatives:**
- [Basis vs StackAdapt](https://www.g2.com/compare/basis-vs-stackadapt)
- [Basis vs The Trade Desk](https://www.g2.com/compare/basis-vs-the-trade-desk)
- [Basis vs AdRoll](https://www.g2.com/compare/adroll-vs-basis)
- [Basis vs Demandbase One](https://www.g2.com/compare/basis-vs-demandbase-one)
- [Basis vs Celtra](https://www.g2.com/compare/basis-vs-celtra)
- [Basis vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-basis)
- [Basis vs Prisma](https://www.g2.com/compare/basis-vs-prisma-mediaocean)
- [Basis vs Facebook for Business](https://www.g2.com/compare/basis-vs-facebook-for-business)
- [Basis vs LocaliQ](https://www.g2.com/compare/basis-vs-localiq)

  ### 3. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
By The Trade Desk
**Average Rating:** 4.4/5
**Total Reviews:** 188
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.


Reviewers say compared to illumin, The Trade Desk is:
- More expensive
- Better at meeting requirements
- Easier to set up
Categories in common with illumin: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs The Trade Desk](https://www.g2.com/compare/the-trade-desk-vs-illumin-illumin)
**Compare The Trade Desk with other alternatives:**
- [The Trade Desk vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-the-trade-desk)
- [The Trade Desk vs Basis](https://www.g2.com/compare/basis-vs-the-trade-desk)
- [The Trade Desk vs AdRoll](https://www.g2.com/compare/adroll-vs-the-trade-desk)
- [The Trade Desk vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-the-trade-desk)
- [The Trade Desk vs Celtra](https://www.g2.com/compare/celtra-vs-the-trade-desk)
- [The Trade Desk vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk)
- [The Trade Desk vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-the-trade-desk)
- [The Trade Desk vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-the-trade-desk)
- [The Trade Desk vs LocaliQ](https://www.g2.com/compare/localiq-vs-the-trade-desk)

  ### 4. [AdRoll](https://www.g2.com/products/adroll/reviews)
By NextRoll
**Average Rating:** 4.1/5
**Total Reviews:** 776
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.


Reviewers say compared to illumin, AdRoll is:
- Easier to set up
Categories in common with illumin: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs AdRoll](https://www.g2.com/compare/adroll-vs-illumin-illumin)
**Compare AdRoll with other alternatives:**
- [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt)
- [AdRoll vs Basis](https://www.g2.com/compare/adroll-vs-basis)
- [AdRoll vs The Trade Desk](https://www.g2.com/compare/adroll-vs-the-trade-desk)
- [AdRoll vs Demandbase One](https://www.g2.com/compare/adroll-vs-demandbase-one)
- [AdRoll vs Celtra](https://www.g2.com/compare/adroll-vs-celtra)
- [AdRoll vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks)
- [AdRoll vs Prisma](https://www.g2.com/compare/adroll-vs-prisma-mediaocean)
- [AdRoll vs Facebook for Business](https://www.g2.com/compare/adroll-vs-facebook-for-business)
- [AdRoll vs LocaliQ](https://www.g2.com/compare/adroll-vs-localiq)

  ### 5. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)
By Demandbase
**Average Rating:** 4.4/5
**Total Reviews:** 1,989
The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer.


Reviewers say compared to illumin, Demandbase One is:
- Slower to reach roi
- Better at meeting requirements
- More usable
Categories in common with illumin: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-illumin-illumin)
**Compare Demandbase One with other alternatives:**
- [Demandbase One vs StackAdapt](https://www.g2.com/compare/demandbase-one-vs-stackadapt)
- [Demandbase One vs Basis](https://www.g2.com/compare/basis-vs-demandbase-one)
- [Demandbase One vs The Trade Desk](https://www.g2.com/compare/demandbase-one-vs-the-trade-desk)
- [Demandbase One vs AdRoll](https://www.g2.com/compare/adroll-vs-demandbase-one)
- [Demandbase One vs Celtra](https://www.g2.com/compare/celtra-vs-demandbase-one)
- [Demandbase One vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one)
- [Demandbase One vs Prisma](https://www.g2.com/compare/demandbase-one-vs-prisma-mediaocean)
- [Demandbase One vs Facebook for Business](https://www.g2.com/compare/demandbase-one-vs-facebook-for-business)
- [Demandbase One vs LocaliQ](https://www.g2.com/compare/demandbase-one-vs-localiq)

  ### 6. [Celtra](https://www.g2.com/products/celtra/reviews)
By Celtra
**Average Rating:** 4.4/5
**Total Reviews:** 409
Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It allows media owners and operators to create and activate premium and creative-first ad products.


Reviewers say compared to illumin, Celtra is:
- Slower to reach roi
- More expensive
- Better at meeting requirements
Categories in common with illumin: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs Celtra](https://www.g2.com/compare/celtra-vs-illumin-illumin)
**Compare Celtra with other alternatives:**
- [Celtra vs StackAdapt](https://www.g2.com/compare/celtra-vs-stackadapt)
- [Celtra vs Basis](https://www.g2.com/compare/basis-vs-celtra)
- [Celtra vs The Trade Desk](https://www.g2.com/compare/celtra-vs-the-trade-desk)
- [Celtra vs AdRoll](https://www.g2.com/compare/adroll-vs-celtra)
- [Celtra vs Demandbase One](https://www.g2.com/compare/celtra-vs-demandbase-one)
- [Celtra vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-celtra)
- [Celtra vs Prisma](https://www.g2.com/compare/celtra-vs-prisma-mediaocean)
- [Celtra vs Facebook for Business](https://www.g2.com/compare/celtra-vs-facebook-for-business)
- [Celtra vs LocaliQ](https://www.g2.com/compare/celtra-vs-localiq)

  ### 7. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
By NextRoll
**Average Rating:** 4.3/5
**Total Reviews:** 649
AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.


Reviewers say compared to illumin, AdRoll ABM (Formerly RollWorks) is:
- Slower to reach roi
- More expensive
- Easier to admin
Categories in common with illumin: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-illumin-illumin)
**Compare AdRoll ABM (Formerly RollWorks) with other alternatives:**
- [AdRoll ABM (Formerly RollWorks) vs StackAdapt](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-stackadapt)
- [AdRoll ABM (Formerly RollWorks) vs Basis](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-basis)
- [AdRoll ABM (Formerly RollWorks) vs The Trade Desk](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk)
- [AdRoll ABM (Formerly RollWorks) vs AdRoll](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks)
- [AdRoll ABM (Formerly RollWorks) vs Demandbase One](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one)
- [AdRoll ABM (Formerly RollWorks) vs Celtra](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-celtra)
- [AdRoll ABM (Formerly RollWorks) vs Prisma](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-prisma-mediaocean)
- [AdRoll ABM (Formerly RollWorks) vs Facebook for Business](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-facebook-for-business)
- [AdRoll ABM (Formerly RollWorks) vs LocaliQ](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-localiq)

  ### 8. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)
By Mediaocean
**Average Rating:** 4.0/5
**Total Reviews:** 437
Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ <https:></https:> for more information.


Reviewers say compared to illumin, Prisma is:
- More expensive
- Better at meeting requirements
Categories in common with illumin: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising)

**Compare:** [illumin vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-illumin-illumin)
**Compare Prisma with other alternatives:**
- [Prisma vs StackAdapt](https://www.g2.com/compare/prisma-mediaocean-vs-stackadapt)
- [Prisma vs Basis](https://www.g2.com/compare/basis-vs-prisma-mediaocean)
- [Prisma vs The Trade Desk](https://www.g2.com/compare/prisma-mediaocean-vs-the-trade-desk)
- [Prisma vs AdRoll](https://www.g2.com/compare/adroll-vs-prisma-mediaocean)
- [Prisma vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-prisma-mediaocean)
- [Prisma vs Celtra](https://www.g2.com/compare/celtra-vs-prisma-mediaocean)
- [Prisma vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-prisma-mediaocean)
- [Prisma vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean)
- [Prisma vs LocaliQ](https://www.g2.com/compare/localiq-vs-prisma-mediaocean)

  ### 9. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
By Meta Platforms, Inc
**Average Rating:** 4.2/5
**Total Reviews:** 1,456
Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.


Reviewers say compared to illumin, Facebook for Business is:
- Slower to reach roi
- Better at meeting requirements
Categories in common with illumin: [Native Advertising](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-illumin-illumin)
**Compare Facebook for Business with other alternatives:**
- [Facebook for Business vs StackAdapt](https://www.g2.com/compare/facebook-for-business-vs-stackadapt)
- [Facebook for Business vs Basis](https://www.g2.com/compare/basis-vs-facebook-for-business)
- [Facebook for Business vs The Trade Desk](https://www.g2.com/compare/facebook-for-business-vs-the-trade-desk)
- [Facebook for Business vs AdRoll](https://www.g2.com/compare/adroll-vs-facebook-for-business)
- [Facebook for Business vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-facebook-for-business)
- [Facebook for Business vs Celtra](https://www.g2.com/compare/celtra-vs-facebook-for-business)
- [Facebook for Business vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-facebook-for-business)
- [Facebook for Business vs Prisma](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean)
- [Facebook for Business vs LocaliQ](https://www.g2.com/compare/facebook-for-business-vs-localiq)

  ### 10. [LocaliQ](https://www.g2.com/products/localiq/reviews)
By USA TODAY Co.
**Average Rating:** 4.5/5
**Total Reviews:** 1,071
Guided Marketing Solution for Small Business Owners


Reviewers say compared to illumin, LocaliQ is:
- Easier to set up
- Easier to admin
- More usable
Categories in common with illumin: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising)

**Compare:** [illumin vs LocaliQ](https://www.g2.com/compare/localiq-vs-illumin-illumin)
**Compare LocaliQ with other alternatives:**
- [LocaliQ vs StackAdapt](https://www.g2.com/compare/localiq-vs-stackadapt)
- [LocaliQ vs Basis](https://www.g2.com/compare/basis-vs-localiq)
- [LocaliQ vs The Trade Desk](https://www.g2.com/compare/localiq-vs-the-trade-desk)
- [LocaliQ vs AdRoll](https://www.g2.com/compare/adroll-vs-localiq)
- [LocaliQ vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-localiq)
- [LocaliQ vs Celtra](https://www.g2.com/compare/celtra-vs-localiq)
- [LocaliQ vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-localiq)
- [LocaliQ vs Prisma](https://www.g2.com/compare/localiq-vs-prisma-mediaocean)
- [LocaliQ vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-localiq)


---
## illumin Alternatives FAQs

### How does illumin compare to StackAdapt?

According to G2 data, [illumin](https://www.g2.com/products/illumin-illumin/reviews) has an average rating of 4.3/5 from 134 reviews, while [StackAdapt](https://www.g2.com/products/stackadapt/reviews) holds a higher average rating of 4.7/5 from 870 reviews. StackAdapt leads illumin by 1.0 points in meeting requirements (9.3 vs 8.3), 0.8 points in usability (9.1 vs 8.3), 1.0 point in ease of setup (9.2 vs 8.2), 0.8 points in ease of administration (9.2 vs 8.4), 0.7 points in support quality (9.9 vs 9.2), and 0.7 points in ease of doing business (9.8 vs 9.1). Users praise [illumin](https://www.g2.com/products/illumin-illumin/reviews) for its ease of use (23 mentions), features (21), campaign management (17), and customer support (17). However, common criticisms include poor reporting (9 mentions), a learning curve (8), and limited reporting capabilities (8). In contrast, [StackAdapt](https://www.g2.com/products/stackadapt/reviews) receives extensive positive feedback for ease of use (121 mentions), customer support (116), team helpfulness (98), and features (77). Its main drawbacks are reporting limitations (26 mentions), budget management issues (20), and a learning curve (18). Overall, [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a more highly rated, feature-rich, and user-friendly platform with stronger customer support and better campaign management capabilities compared to [illumin](https://www.g2.com/products/illumin-illumin/reviews).



### What are the best alternatives to illumin?

According to G2, the best alternatives to illumin include [StackAdapt](https://www.g2.com/products/stackadapt/reviews) (4.7/5 stars, 870 reviews), [Basis](https://www.g2.com/products/basis/reviews) (4.5/5 stars, 287 reviews), and [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) (4.4/5 stars, 173 reviews). These platforms are highly rated for their ease of use, advanced targeting capabilities, and strong customer support. StackAdapt is noted for its intuitive interface, AI-driven optimization, and broad multi-channel campaign management. Basis offers robust workflow automation, extensive integrations, and excellent customer service. The Trade Desk excels in global scale, transparency, and powerful AI-driven bidding and reporting tools.



### Which Demand Side Platform (DSP) tools do reviewers recommend instead of illumin?

Reviewers recommend Demand Side Platform tools such as [StackAdapt](https://www.g2.com/products/stackadapt/reviews), [Basis](https://www.g2.com/products/basis/reviews), and [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) instead of illumin. StackAdapt is praised for its ease of use, comprehensive targeting options including contextual and account-based targeting, and excellent customer support. Basis is favored for its user-friendly platform, extensive integrations, and superior support. The Trade Desk is recommended for its powerful AI-driven optimization, detailed reporting, and global omnichannel reach. These alternatives offer more advanced features, better reporting capabilities, and stronger support compared to illumin, making them preferred choices among reviewers seeking DSP solutions.



### Why do users choose StackAdapt over illumin?

Users choose [StackAdapt](https://www.g2.com/products/stackadapt/reviews) over [illumin](https://www.g2.com/products/illumin-illumin/reviews) primarily due to its superior overall satisfaction reflected in a 4.7-star average rating across 870 reviews versus 4.3 stars from 134 reviews for illumin. StackAdapt's platform is noted for its ease of use (121 mentions), extensive customer support (116 mentions), and team helpfulness (98 mentions), which contribute to a smoother onboarding and campaign management experience. Additionally, StackAdapt offers advanced targeting options, robust reporting capabilities, and a comprehensive multi-channel approach including native, display, video, and CTV advertising, all accessible from a single dashboard. Users appreciate the platform's intuitive interface, faster campaign setup, and proactive account management, which help maximize ROI and reduce the learning curve. The availability of both self-service and managed service options with dedicated strategic expertise further attracts users seeking flexibility and expert guidance. StackAdapt also excels in providing transparent reporting and integration with key analytics tools, enabling marketers to make data-driven decisions efficiently. These factors, combined with a higher Ease of Setup score (9.2 vs 8.2) and better support ratings (9.9 vs 9.2), make StackAdapt the preferred choice for users prioritizing performance, usability, and comprehensive support.




## Explore Articles
- [What platform provides secure remote desktop sharing?](https://www.g2.com/discussions/what-platform-provides-secure-remote-desktop-sharing)
- [What's the best generative AI platform for app development](https://www.g2.com/discussions/what-s-the-best-generative-ai-platform-for-app-development)
- [What audience intelligence tools are genuinely usable for a non-specialist marketer who needs audience insights but is not a trained data analyst?](https://www.g2.com/discussions/what-audience-intelligence-tools-are-genuinely-usable-for-a-non-specialist-marketer-who-needs-audience-insights-but-is-not-a-trained-data-analyst )
- [What is the best tool for tracking local search rankings?](https://www.g2.com/discussions/what-is-the-best-tool-for-tracking-local-search-rankings)
- [SaaS data backup services comparison for businesses](https://www.g2.com/discussions/best-saas-data-backup-services-comparison-for-businesses)
- [Best desktop software for spending oversight](https://www.g2.com/discussions/best-desktop-software-for-spending-oversight-which-tools-offer-the-clearest-view)

## Spotlight Categories
- [Workforce Management Software](https://www.g2.com/categories/workforce-management)
- [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)
- [Audit Management Software Solutions](https://www.g2.com/categories/audit-management)