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ActiveTrail Reviews & Product Details

VP
Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ActiveTrail?

Very cool automations grid. It works great, and i have almost 10 running email and sms automations Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

Interface could be a bit more modern, it looks abit old school in my opinion. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

email marketing and sms campaigns, customer journeys, transactional messages, customer service surveys, landing pages for my campaigns Review collected by and hosted on G2.com.

ActiveTrail Overview

What is ActiveTrail?

Trusted by over 10,000 businesses world-wide, ActiveTrail is an easy and intuitive Marketing Automation platform. ActiveTrail’s easy-to-use platform empowers marketers to engage their audience, scale sales and grow the business. ActiveTrail takes pride in its easy & simple software, allowing clients to build quick but smart, automated customer journeys through Email, SMS, Whatsapp & Push notifications. Our clients enjoy user friendly customer support, 100% human responsiveness by phone, email & live chat. Supported languages: English, German, Spanish, French and Hebrew.

ActiveTrail Details
Languages Supported
German, English, French, Hebrew, Spanish
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Product Description

ActiveTrail is a turnkey automated communications platform for email and SMS campaigns, offering a broad array of tools that can be utilized for effective online marketing. The software suite allows you to generate professional sign-up forms, newsletters, and landing pages, while also allowing you to send automatic emails and text messages as part of your marketing campaigns. Additionally, ActiveTrail hosts many other useful features, ranging from extensive reporting tools to numerous native third-party application integrations.


Seller Details
HQ Location
Tel Aviv, Tel Aviv
Twitter
@ActiveTrail_com
4,137 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®

Ido  L.
IL
Overview Provided by:

Recent ActiveTrail Reviews

Deepanshi Y.
DY
Deepanshi Y.Mid-Market (51-1000 emp.)
4.5 out of 5
"Budget friendly option for mass marketing."
It displays to me my marketing efforts and effectively i can navigate or switch through my content of emails to make it more effective.
DK
Dao K.Enterprise (> 1000 emp.)
4.5 out of 5
"Excellent Multi-channel capabilities"
As an email marketing application, ActiveTrail has a drag-and-drop editor for easy customization of the emails and integrated automation tools that...
LS
Luis S.Small-Business (50 or fewer emp.)
4.5 out of 5
"Enables accurate segmentation and automation"
ActiveTrail is enables me to develop effective and appealing email marketing campaigns quickly without necessarily coding. In addition, the themes ...
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19 out of 20 Total Reviews for ActiveTrail

4.4 out of 5
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19 out of 20 Total Reviews for ActiveTrail
4.4 out of 5
19 out of 20 Total Reviews for ActiveTrail
4.4 out of 5

ActiveTrail Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Deepanshi Y.
DY
Marketing Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about ActiveTrail?

It displays to me my marketing efforts and effectively i can navigate or switch through my content of emails to make it more effective. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

Though I do marketing through social media and emails majorly, i think people who are into more complex layout for marketing needs may find it falling short of some more tools that they might need to make their work easier Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

It has helped me out better than Linkedin in reaching out to my customers and also keeps me updated on my emails, their results and reach output, i dont have to do the hassle of noting everything on to an excel sheet or notepad just so I have everything at one place. Automated newsletters and emails to customers have saved my time and efforts by a mile. Review collected by and hosted on G2.com.

DK
IT Director
Financial Services
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ActiveTrail?

As an email marketing application, ActiveTrail has a drag-and-drop editor for easy customization of the emails and integrated automation tools that save me a lot of work. Having both the opportunity to market through SMS and WhatsApp as well as using emails I was able to reach the customers. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

The landing page creation tool in ActiveTrail seems quite limited. In this case, even for more complex landing pages, I still have to use another tool, which can be quite inconvenient at times. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

I have considered ActiveTrail my primary choice of the platform for executing my email marketing campaigns. The reachability aspect of the marketing services allows me to get to my target market in a number of ways. Review collected by and hosted on G2.com.

MT
Branding Assistant
Oil & Energy
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ActiveTrail?

As for the specific functionalities, ActiveTrail’s interface is rather user-friendly, thus making it easy to design an e-mail campaign. This means that I can build great looking emails in a short time and the templates are a good starting point. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

To my surprise, the landing page builder feels rather crude and is quite limited compared to the other MA tools that I worked with. Some aspects of customization are limited, which is why I can’t create unique, brand-specific landing pages. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

ActiveTrail has made my email marketing much more efficient. All the processes that begin with creating a campaign to the use of the automated triggered mails are done under one roof. Review collected by and hosted on G2.com.

LS
Project Scheduler
Hospitality
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ActiveTrail?

ActiveTrail is enables me to develop effective and appealing email marketing campaigns quickly without necessarily coding. In addition, the themes offer a solid base depending on the objectives of the marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

They do not seem profound to me – the simple data analysis is provided. I could not analyze other variables within the emails like the most clicked links, places at which users bailed in the email process. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

I have been able to use ActiveTrail to help me drive my email marketing. Honestly, the interface is really friendly, and the drag-’n’-drop editor is a great benefit to avoid coding the emails from the scratch. Review collected by and hosted on G2.com.

Uzair H.
UH
SEO Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ActiveTrail?

ActiveTrail has proven to be a fantastic marketing tool for our company. It's got a bunch of cool features that make my marketing efforts a breeze and bring out compelling results. With this tool in hand, I craft and automate email campaigns, create optimized landing pages and pop-ups, and amp up engagement with SMS marketing.

The best part about it is that it gathers real-time insights through surveys, which help us fine-tune my strategies. Plus, it is easy to implement if you know how to and links up with platforms like Facebook and Zapier real quickly and provides seamless workflows.

Its AI predictive delivery is on point, nailing the perfect email timing. It's easy to use every day without any training. It's like an ALL-IN-ONE automation tool for any marketer like me, and the price for it is totally worth it, as we use it almost every day, and where ever I get stuck there CSR is always there to the rescue. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

The only problem that we faced while adopting this tool was its implementation as we were new to something like this. However, if you have worked on anything similar it wont be much of a problem. Its been more than one year and its going great for me. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

The Active Trail has been benefiting me by saving a lot of the time and effort that I spent on multiple tools for various marketing purposes. back then I used to have a different tool for different channels. However, with active trail, now its all together under one umbrella and the unified and streamlined workflow has made a drastic difference for me and my team. Review collected by and hosted on G2.com.

RK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ActiveTrail?

The software in it has various advanced level of functionalities and service providing tools for increasing your marketing and sales.

Enhencing and increasing customers and trafficing at your digital platforms.

The communication tool is also there in this, that helps to interact and keep your customers and audience always engaged and interacted.

Keeps you to track and manage your digital marketing content portfolios, and has the capability in it for managing and handling your multiple digital marketing platforms and accounts easily. And generates and gives the analytical report for all the post and campaigns posted.

this also can support and manages your business emails for email content marketing and customer interaction through mails. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

In this platform the space or memory issue is the biggest problem, it sometimes gets difficult when you wanted to attach multiple images to your mails campaign. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

We are using it on regular basis for growing our company and increasing our productivity and services day by day and enhencing our customer interaction. This is helping us to manage our multiple marketing channels of social media and communication channels. Review collected by and hosted on G2.com.

Muhammad A.
MA
Order Boker in P&G
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about ActiveTrail?

ActiveTrail is a powerful marketing automation tool with excellent customer support that always ready to overcome our challenges Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

It is difficult for a beginner to know where to start, Due to a complex UI/UX and a lot of features that confuse the beginner about where to start. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

ActiveTrail saves my time and money by automating my marketing campaigns and helps me to make changes statistics and gives better results from my marketing campaigns Review collected by and hosted on G2.com.

RS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about ActiveTrail?

The marketing automation system is very powerful. we can create many automatized scenarios depending on the behavior of our customers. RThey have a multichannel solution (emailing, sms, whatsapp, social). I tested several solutions but Activetrail is definitely the best one. And their customer support is very responsive. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

it would be great if there are more templates Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

I needed help to create my campaigns + scenarios and Activetrail was very responsive. Review collected by and hosted on G2.com.

Anal P.
AP
Analyst - Marketing Analytics
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ActiveTrail?

I like the way Activetrail has range of tailored services around marketing and marketing automations which helps up increase my marketing conversions and ROI by just making marketing automations and landing pages and help generate leads Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

I feel like there can be increase in number of integrations available with Activetrail so that we can track and report the analytics better at some other CRM and platform in a whole. Other than that this one of the best tool. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

Best part of Activetrail is its adaptibility and how we can easily use it to setup our marketing landing pages and marketing automations. It's one of the best in the business of marketing automation and i am leveraging that to increase my leads quality. Review collected by and hosted on G2.com.

SC
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about ActiveTrail?

Great collection of pre made landing page templates, allows even clients that arent designers to make pages. Review collected by and hosted on G2.com.

What do you dislike about ActiveTrail?

Nothing so far, everything has been working smoothly. Review collected by and hosted on G2.com.

Recommendations to others considering ActiveTrail:

Great product that is worth trying with a free trial. Review collected by and hosted on G2.com.

What problems is ActiveTrail solving and how is that benefiting you?

Not all clients are designers so they can easily use this create landing pages that actually convert and convert well. Review collected by and hosted on G2.com.