--- title: ActivePipe Reviews meta_title: 'ActivePipe Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 23 reviews by the users' company size, role or industry to find out how ActivePipe works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 23 scale: '5' date_modified: '2026-08-07' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # ActivePipe Reviews **Vendor:** MoxiWorks **Category:** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 23 ## About ActivePipe ActivePipe is a specialized marketing automation platform designed to assist real estate agents, agencies, and mortgage brokers in Australia and New Zealand in transforming their contact databases into revenue-generating assets. By leveraging behavioral intelligence, automated nurturing campaigns, and real-time lead scoring, ActivePipe enables users to systematically identify prospects ready to engage, maintain consistent client interactions, and capture listing opportunities ahead of competitors. The platform primarily targets brokerages, team leaders, independent agents, and franchise networks looking to optimize their marketing efforts. ActivePipe addresses the challenge of underutilized databases, which often contain valuable contacts that can lead to significant business opportunities. For instance, an average agent's database of 3,000 contacts can represent around 150 potential annual listings, but without systematic nurturing, many of these opportunities may go unnoticed. By providing tools that enhance engagement and streamline communication, ActivePipe empowers users to maximize their outreach and conversion potential. Key features of ActivePipe include its Intent Engine and Behavioral Intelligence capabilities, which automatically identify buyer and seller personas through interactive surveys and engagement analysis. The platform tracks behavioral signals that indicate purchase or sale intent, such as property research patterns and home valuation clicks. This functionality allows agents to prioritize their follow-up efforts effectively, focusing on "Up & Coming" contacts who have recently re-engaged and "Highly Interactive" prospects who require immediate attention. Additionally, Smart Property Matching delivers personalized property recommendations based on user preferences and observed behavior, ensuring that communications remain relevant and engaging. ActivePipe also offers pre-built real estate campaigns that are ready to deploy, significantly reducing the time required to launch marketing initiatives compared to generic platforms. These campaigns are compliant with local regulations, including the Spam Act 2003 and Privacy Act, ensuring that users can engage their contacts without legal concerns. Furthermore, the platform automates the generation and distribution of monthly branded local market reports, positioning agents as trusted experts in their communities while providing valuable insights into market trends. The platform's multi-agent management capabilities allow single administrators to oversee campaigns for numerous agents, maintaining brand consistency while personalizing communications. ActivePipe integrates seamlessly with leading real estate CRMs in the ANZ region, ensuring that users can maintain their CRM as the source of truth while adding an intelligence layer for enhanced marketing automation. With dedicated training and implementation support, ActivePipe helps users navigate the complexities of automation, ensuring that they can leverage the platform's full potential to drive business growth. ## ActivePipe Pros & Cons **What users like:** - Users find ActivePipe's **ease of use** outstanding, empowering them to create effective, branded emails effortlessly. (3 reviews) - Users highlight the **seamless automation** of ActivePipe, enhancing campaigns and simplifying marketing efforts for agents. (2 reviews) - Users appreciate how ActivePipe enables **business growth** through simultaneous campaigns and seamless integration with existing tools. (2 reviews) - Users commend ActivePipe for its **responsive customer support** , enhancing their overall experience and satisfaction with the platform. (2 reviews) - Users appreciate the **customization options** of ActivePipe, enabling tailored email campaigns and seamless integration with existing tools. (2 reviews) - Client Communication (1 reviews) - Communication Automation (1 reviews) - Email Automation (1 reviews) - Features (1 reviews) - Lead Generation (1 reviews) **What users dislike:** - Users face **integration issues** with ActivePipe, but appreciate the responsive support provided to resolve them. (1 reviews) - Users desire **more design capabilities** in ActivePipe, often feeling constrained and needing to use external tools. (1 reviews) ## ActivePipe Reviews ### 1. Active pipe has made a significant difference for our business. **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy S. | Marketing specialists team leader, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about ActivePipe?** Active pipe is easy to use. It supports multiple users under one office account. We can run simultaneous campaigns in the background that assists us with new business as well as market insights and lead generation. **What do you dislike about ActivePipe?** Nothing. Active Pipe is amazing. We have only had a great experience so far. **What problems is ActivePipe solving and how is that benefiting you?** Active pipe interacts with our large database on a constant level. It assists us with creating multiple touch points to enhance our customer experience. ### 2. ActivePipe To Make Your Email Marketing Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel C. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about ActivePipe?** I love how ActivePipe seamlessly integrates with all the applications we use at our company and how easy it makes it for real estate agents to pull in MLS market data and listing info. **What do you dislike about ActivePipe?** I wish there were more design capabilities. Sometimes it feels like we are limited and have to design outside of the program and then input graphics etc etc. **What problems is ActivePipe solving and how is that benefiting you?** Agent Newsletters & other forms of email marketing. We also use it internally for our department newsletters and evites. ## ActivePipe Discussions - [Who owns ActivePipe?](https://www.g2.com/discussions/who-owns-activepipe) - [How do you use ActivePipe?](https://www.g2.com/discussions/how-do-you-use-activepipe) - [Is ActivePipe a CRM?](https://www.g2.com/discussions/is-activepipe-a-crm) - [View ActivePipe pricing details and edition comparison](https://www.g2.com/products/activepipe/reviews?filters%5Bsentiment_snippet%5D=1982003&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+09%3A53%3A09+-0500&secure%5Bsession_id%5D=b9c8a95b-ac00-417f-ac59-42854bc40b30&secure%5Btoken%5D=1be1cde68e5981c29a2db8124bdff23aaca44b05056dfa0b45e983bc3d954dad&format=llm_user) ## ActivePipe Integrations - [Box](https://www.g2.com/products/box/reviews) - [Box+Dice](https://www.g2.com/products/box-dice/reviews) - [Cloze](https://www.g2.com/products/cloze/reviews) - [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) - [MoxiWorks Real Estate CRM](https://www.g2.com/products/moxiworks-real-estate-crm/reviews) - [MoxiWorks Real Estate Marketing](https://www.g2.com/products/moxiworks-real-estate-marketing/reviews) - [MRI Property Management](https://www.g2.com/products/mri-property-management/reviews) - [Reapit Property Sales](https://www.g2.com/products/reapit-property-sales/reviews) - [Rex CRM](https://www.g2.com/products/rex-software-rex-crm/reviews) ## ActivePipe Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Relationship Management** - CRM Integration **Client Management** - Lead Scoring - Contact Management - Lead Generation **Task Management** - Marketing Automation - Third-Party Integration **Platform Features** - Contact & Account Management - Email Marketing - Lead Management - Dashboards - Workflow Management - Template Management - Appointment Management - Client Management - Campaign Management - Commission Management - Calendar Management **Platform Branding** - Operability - Brand Management **Platform Content** - Communication Management - Campaign Building **Additional Functionality** - Reporting/Analytics - Interaction Tracking - Access Controls/Permissions - Real-Time Data - Segmentation - Data Import/Export - Alerts/Notifications - Lead Qualification - Mobile Access - Customer Database - Contact Database - Lead Distribution - Lead Capture - Property Database - AI Copilot - Reminders - For Real Estate - Client/Property Matching - Email Templates - Drag & Drop - Data Synchronization - Lead Nurturing - Generative AI - API - Referral Tracking - Customizable Fields - Email Tracking - Activity Tracking - Omnichannel Outreach **Reporting & Analytics** - A/B Testing - Basic Reporting **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - Social Media Integration - E-Commerce Integration - Third-Party Integrations **Additional Functionality** - Personalization - Autoresponders - Customer Segmentation - Newsletter Management - AI Copilot - WYSIWYG Editor - Engagement Tracking - Preview Functionality - Email Tracking - Email Campaign Management - Landing Pages/Web Forms - Customizable Branding - Lead Capture - Mobile Optimization - Customer Journey Mapping - ROI Tracking - Activity Dashboard - Customizable Fields - Reporting/Analytics - Click Tracking - List Management - GDPR Compliance - Subscriber Management - Email Sequences - Campaign Scheduling - Event Triggered Actions - Multi-Language - Template Management - Customizable CTAs - Real-Time Analytics - Dynamic Content - CAN-SPAM Compliance - Multi-Channel Marketing - HTML Editor - Contact Management - Drip Campaigns - Campaign Analytics - Product Recommendations - Image Library - Workflow Automation ## Top ActivePipe Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - 4.3/5.0 (401 reviews)