Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
One element of reporting that I would like to see addedd would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microste, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
ActiveDEMAND is currently being used by our Canadian Marketing Team to drive subscription-based marketing initiatives, campaigns and to execute local events. ActiveDEMAND provides us with a single robust tool to help us execute email marketing activities, build landing pages, protect assets, run nurture campaigns, send surveys and more all with powerful analytics and reporting capabilities. The benefits we have realized include:
Simplified email marketing and event management
Better tracking of leads
Better intelligence about which initiatives are working well and where future opportunities lie
Less reliant on IT department/third party to execute our online marketing