It does what I want and need it to do. Once you understand how to set things up, it is great. However, there is a learning curve like all good autoresponders. Review collected by and hosted on G2.com.

Sometimes it isn't as intuituve as I would like and finding the email templates I created is a bit difficult. I need to remember where they are! Review collected by and hosted on G2.com.

Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like that I can easily segment customers as well, so that they are only seeing topics relevant to them. Review collected by and hosted on G2.com.

Active Campaign costs more than some competitors, however, I feel that their features are worth it. Review collected by and hosted on G2.com.

ActiveCampaign introduced me to the world of marketing automation, and I'm grateful for that. They had a lot of education early on that helped me to really get into using the software. I was very excited about it. And I think it got me to wrap my head around what was possible with automation. Review collected by and hosted on G2.com.

What could be done in automation was very limiting. You could only send webhooks out and the integrations they had weren't really robust. They increased the prices outrageously over the years and for the value you get, I can't really say it's worth it anymore. We had a lot of bugs with ActiveCampaign over the years. Review collected by and hosted on G2.com.

ActiveCampaign is so powerful, and if used well it can save you lots of time, admin and headaches.

It integrates really well with a lot of other systems. Review collected by and hosted on G2.com.

The high cost of ActiveCampaign is the #1 reason some of my clients do not use it. Review collected by and hosted on G2.com.

ActiveCampaign meets our private, Christian school's needs more than any other product out there. We needed a nurture sequence where four emails were sent over the course of one week to families after touring our school. The data, insight, and positive impact of the nurture sequences with four emails, not available through SquareSpace (which we were using), have been a game-changer! Thank you, ActiveCampaign!! Review collected by and hosted on G2.com.

Like any other new product, it takes time to learn. The learning curve can be steep for more advanced features, and it is well worth the time! Review collected by and hosted on G2.com.

great looking emails, using templates to shorten creating time. Review collected by and hosted on G2.com.

I am just beginning to use AI and I don't like that when I am working with a bot, and need to find something he needs, i cannot get back to the same bot who knows whats going on. I asked the bot about that, but still lost him. It may be a user error! Review collected by and hosted on G2.com.

The ease of creating campaigns pages and automation and carrying a brand theme through all Review collected by and hosted on G2.com.

Some of the page design features are less customizable than I would like. So I have to build out components using HTML I wish I had read write access to Cluade via MCP instead of just read only Review collected by and hosted on G2.com.

What I like most about ActiveCampaign is how easy it is to create and manage forms, landing pages, and email campaigns. The visual editor is intuitive and user-friendly, making the whole process simple and efficient. The interface is also very straightforward, so new features are quick and easy to learn. Review collected by and hosted on G2.com.

At the moment, there is nothing we particularly dislike about ActiveCampaign. Overall, our experience with the platform has been very positive. Review collected by and hosted on G2.com.

It is possible to create sophisticated email campaigns, including useful automations. Automations can be simple or very complex. ActiveCampaign helps me operate like a much larger, more sophisticated company that I am in reality (sole proprietor). Review collected by and hosted on G2.com.

Some of the email templates are clunky or lack elegance. Also, the newsletter template assumes that you will provide a link to your newsletter, whereas I want my email to BE the newsletter, so I have to spend a lot of time customizing it. Review collected by and hosted on G2.com.

Easy to use: it stands out for its ease of use and an intuitive interface, which allows for quick integration and setup.

Advanced automation: the ability to create automated workflows effortlessly is highly valued, as it improves efficiency in contact management. Review collected by and hosted on G2.com.

ActiveCampaign has limited features, especially related to reporting capabilities, testing, design, and filters for conducting detailed customer searches. Review collected by and hosted on G2.com.