Active Campaign gives me all the functionality I need without a bunch of stuff I don't. Other platforms automatically include a lot of functionality that I personally don't need. This wouldn't be a problem except that extra functionality comes at an additional cost. Since it's not needed, it's just a waste of resources. Review collected by and hosted on G2.com.

My only complaint is the cost. While it is competitive, the cost continues to go up year over year. Review collected by and hosted on G2.com.

Before ActiveCampaign, I was juggling multiple platforms and struggling to consistently nurture my leads or follow up with potential clients at the right time.

Since I’ve been able to automate my email marketing, segment my audience, and create powerful customer journeys that run seamlessly in the background, freeing up my time while increasing engagement and conversions. Review collected by and hosted on G2.com.

One downside that I have experienced is not being able to edit a newsletter after it has been sent. However, I don't know many software programs that have that ability. Review collected by and hosted on G2.com.

I really like the interface, how simple it is to use, and the many features it offers. I initially started using it just as a basic email sender, but later I began using funnels as well, and that ended up being very helpful. Review collected by and hosted on G2.com.

At first, it was available only in English, but that was later corrected. The email template editor still needs to be simpler to use, and its features should be improved. Review collected by and hosted on G2.com.

It is very practical and intuitive for creating campaigns. We are a small company (less than 20 employees), but we have over 6,000 contacts that receive our newsletters. We don't have anyone specialized in marketing (our newsletters are legal updates), so we really appreciate that it is user friendly. Review collected by and hosted on G2.com.

Sometimes it is assumed that only marketing experts use this tool or that that all companies have a big IT department. Review collected by and hosted on G2.com.

ActiveCampaign is comprehensive but user-friendly. I don't use it as much as I should but there are always supporting resources to help me with what I want to do. It grows with your business, so I'm happy I'll never have to look at switching platforms . Review collected by and hosted on G2.com.

The pricing can be a bit high for smaller businesses. Review collected by and hosted on G2.com.

It is easy to use and makes managing email campaigns feel straightforward.

I like how reliable it is, especially when sending automated emails and follow-up sequences.

The automation features are really useful and save a lot of time.

It helps keep contacts organised, so it’s easier to send the right message to the right people.

The reporting and tracking tools are clear, which makes it simple to see what’s working Review collected by and hosted on G2.com.

The contact limits can feel restrictive unless you upgrade to a more expensive plan.

It would be useful to have more flexibility with the number of contacts included.

Some features become costly once your list starts to grow.

The pricing can rise quite quickly as you add more contacts. Review collected by and hosted on G2.com.

Robust functionality - great automations, sequences, etc. Review collected by and hosted on G2.com.

I was an ActiveCampaign user for 8 years, from 2017-2025. It was fantastic - the functionality was very robust - the most robust I've ever seen. To the point where I started relying on email marketing as the main revenue driver for my business.

So why am I giving it a 1-start review?

Because in late 2025, my account was shut down for no reason, and without warning. When I tried to log into my account, I just got an error message. I had to reach out to support to find out what happened.

At first, I thought it was an ActiveCampaign-wide problem. I waited a day, and tried again. No luck. I waited 2 days and tried again. Still no luck. After 3 days, I started to panic, and emailed customer support. It wasn't an ActiveCampaign problem. It was just my account.

When I emailed customer support, they said they're looking into it. When I asked for a deadline, they didn't commit to anything. They usually get back to me quickly, but another couple of days had passed by, I've already lost a lot of money because of this outage, and still no luck.

By this point, I started looking into other email marketing providers. By the time they got back to me, I already created an account at a different email marketing provider.

When they got back to me, they told me that they're taking so long because it's the holiday season. First of all, bad excuse. The number of days off during the holidays are two: Christmas and New Years.

Second of all, a lot of businesses (their customers) make the most sales during the holidays. This is not the time to work less hard on their end.

Another couple of days had passed by (I had already started using the other email marketing software), and they told me that it was a mistake on their end that my account was shut down automatically. They reinstated my account, but by then it was too late.

This was extremely poorly handled. If my account was shut down, I should have immediately received an email, explaining the situation, and something is being done about it. They should have also been a lot less casual about it.

For a business that relies heavily on email marketing, a mistaken shut down should have been top priority.

After everything was resolved, as a gesture, ActiveCampaign refunded me for one month of usage. Nice gesture, but I lost a lot more money than that, and I spent a lot more money than that on migrating everything from ActiveCampaign to the new email marketing software. Too bad that such a useful, robust, functional software treated a long-term customer like this, and messed up royally. Review collected by and hosted on G2.com.

ActiveCampaign is an all-in-one ecosystem that has allowed us to effectively manage lead data, customise email marketing and potential clients in our pipeline. The extensive automation triggers and custom fields are easy to use and do a good job. We also love how we don't have to use 3rd party integration tools for Meta ads, which now saves us extra costs Review collected by and hosted on G2.com.

It would be helpful if ActiveCampaign had accessibility to a 30min zoom call with a specialist for general support like what was previously offered when we first signed up Review collected by and hosted on G2.com.

It's an easy platform to use, very helpful from our side to contact leads and give them added value.

We integrate ActiveCampaing with Kommo as a CRM platform.

It's a really easy platform to use. Review collected by and hosted on G2.com.

Maybe the payment hehehe, but we really understand that this kind of platforms need sustaintability.

We get really good support online when needed Review collected by and hosted on G2.com.

Time savings and intuitiveness is making me and my team more productive. Its ease of implementation and its integrations are extremely intuitive. The on boarding process with their customer support team has been awesome. So much so, me and my team find us frequently using Active Campaign for workflows we did not know we needed. Review collected by and hosted on G2.com.

That I don't have enough time to learn everything it can do. Review collected by and hosted on G2.com.