ActiveCampaign is easy to use while still being very powerful. The interface is intuitive, and setting up automations is straightforward even for more advanced workflows. Compared to many other marketing automation tools, it strikes a great balance between functionality and usability, and the wide range of integrations makes it easy to connect with other tools in our stack. You can quickly get up to speed. Review collected by and hosted on G2.com.

The main downside is the form builder, which feels dated and is not as intuitive as the rest of the platform. Building and customizing forms can be a bit cumbersome compared to more modern, dedicated form tools. Review collected by and hosted on G2.com.

The design interface is much more user friendly than other interfaces. Review collected by and hosted on G2.com.

Our usage of ActiveCampaign began through a third party partner consultant. That made getting support from ActiveCampaign difficult at times than if we had originated the relationship with them. Review collected by and hosted on G2.com.

I love the visual workflow builder. It lets me map out complex, event-driven logic to automate personalized customer journeys at scale. Review collected by and hosted on G2.com.

The pricing scales aggressively by contact count, which penalizes database growth. Also, the native reporting tools lack the advanced analytics needed for deep workflow optimization. Review collected by and hosted on G2.com.

Easy to use. My assistant is able to keep in touch with patients with minimal work. Review collected by and hosted on G2.com.

There seems to be some difficulty with emails going to junk mail. Not easy to get through that. Review collected by and hosted on G2.com.

ActiveCampaign helps us keep our lists segmented so that we make sure we send the right communications to the right clients. The platform is super easy to use and their customer service has been extremely valuable when we needed it. I would highly recommend their product - and do so often! Review collected by and hosted on G2.com.

I wish the mobile version of emails was editable so that we could customize rather than it automatically pulling from the desktop version. Sometimes photos are in odd places or text looks a bit wonky. Review collected by and hosted on G2.com.

ActiveCampaign brings me clarity to communication workflows. It automates my follow-ups and keeps messaging consistent which is a major time saver. I really value the automation builder, it feels intuitive almost like mapping out a project process flow. Once i set up a sequence, i know the system will take care of routine touchpoints so i can focus on higher value technical tasks. The UI is very clean, the templates are easy to follow and adapt and i never feel left alone with the tool to get something basic done. It makes a noticeable difference in keeping projects moving smoothly. Review collected by and hosted on G2.com.

there is nothing to dislike about activecampaign, all good stuff in my experience. Review collected by and hosted on G2.com.

They are easy to use and offer many tools and insights to improve the quality of your emails. I like predictive send when they send emails based on the best time for each recipient, increasing open rate. Have recently started using their AI software that gives me suggestions based on performance of recent campaigns. Review collected by and hosted on G2.com.

The only complaint is that I've found it to be expensive and difficult to downgrade my plan, but to be fair I also don't use all the tools it offers and have not compared price and value with other similar services. Review collected by and hosted on G2.com.

The entire system is very WYSIWYG and easy to use. We've been using them for 7+ years and are overall still happy with using them as our email marketing platform. Review collected by and hosted on G2.com.

Since adding their AI functions, it seems like many other functions are breaking or not working properly - small things like the image library, auto save, etc. Review collected by and hosted on G2.com.

I like Activecampaign that it brings together automation, CRM functionality and customer communication in one single platform. The basic reporting tools are very surprisingly robust. I can quickly pull pre-built dashboards to see leads by source, campaign or month and the email and landing page performance reports give my team immediate insight into what's resonating and what's not. The ROI analytics are a big highlight. I can finally compare marketing investments across channels in a meaningful way, linking spend to actual leads, opportunities and revenue. Review collected by and hosted on G2.com.

I haven't run into any blockers that impact my day to day work. It has been a strong fit for my team and my workflows. Review collected by and hosted on G2.com.

The automation workflow. It is really easy to use and set up. Review collected by and hosted on G2.com.

It is a bit overwhelming at first, and therefore it makes it difficult to navigate if an new update to the layout happens, Review collected by and hosted on G2.com.